A missed opportunity. That is a good way to describe most brand event and sponsorship activations. Brands invest in the opportunity to engage with consumers onsite at events, but they reach virtually no one offsite. At Tagkast, we enable consumers to post branded photos to social media from events in real-time. This allows consumers to share their event experiences while carrying branded content that drives awareness and web traffic. Welcome to the new word-of-mouth advertising.
2. Photos Are the Heart of the Social Web
600,000,000 hours a week are spent looking at photos on
Facebook or Twitter[2]
71%
36%
of time on Facebook
spent looking at pictures.
of all Tweets contain
photos.
5X
Photos posted on Facebook are
more engaging than status updates.
[1] 552
million daily active Facebook users. 100 million daily active Twitter users.
2
3. But You Can’t Sell Advertising on User Photos
No easy way for marketers to access the huge appetite for
photos at live events and attractions
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4. Until Now… Introducing Tagkast Photo Advertising
Our technology facilitates branded photo sharing at live events
1. Live Events and
Attractions
2. Consumer Photo
Engagement
PHOTOS
SURVEY
3. Authentic Social
Distribution
EMAIL
#CoolerThanTheRest with
Coors Light! Find more
about the world’s most
refreshing beer at
www.coorslight.com
Patent Pending: 61/667,332
4
5. Tagkast Photo Sharing Process
Users log-in to their own social account to post the branded photo
1. View Photo
PHOTOS
SURVEY
EMAIL
3. Become a Fan
PHOTOS
SURVEY
EMAIL
2. Log-in to Facebook
PHOTOS
SURVEY
EMAIL
4. Post Photos
PHOTOS
SURVEY
EMAIL
5
6. Tagkast Drives The Most Social Sharing
We get almost 70% of guests to post their branded photo to social media
Percentage of User Posts by
Platform
Facebook
Connect
Email
8.2%
31.4%
60.4%
Twitter
Connect
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7. Resulting in a Huge Difference in Impact
Because so many more people post their photo to Facebook, Tagkast will yield
an extra 3.7MM impressions for every 10,000 people compared to email sharing
8. Case Study: Subaru Mud Run Event
Consumers shared 878 photos to Facebook that reached 304,124
people, generated 10,275 likes/comments and drove 3,237 website visits
Live Engagement
Digital Engagement
608,250
impressions
304,124
reach
878
3,237
photos posted
website clicks
478
967
facebook Fans
10,275
e-mails collected
likes/comments
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9. Campaign Metrics and Photo Portal
View overall campaign metrics and photos for the program including
the comments and likes on the photos
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