Smartphones are increasingly making consumers expect relevance and authenticity across all marketing. At the same time, retailers have assets that provide some of the strongest signals for relevance - the locations of their physical stores. What if you could tailor every ad to its local audience around each of your stores? Starting with Facebook, retailers can now deliver hundreds or thousands of dynamically created ads across their local pages, all managed as one single campaign in MomentFeed. Learn how and see the results.

1. Authentic Marketing at Scale
One Campaign - 1,000 Custom Ads
Monday, February 3, 14

2. In 2014, marketers will use
dynamic content to deliver
targeted, highly personalized
experiences to the right audience
at the right time.
78% of CMOs believe custom content is the
future of marketing.
Source: Social Media Today
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3. National Campaigns Today
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4. National Campaigns Today
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5. What if you could tailor every
ad to its local audience?
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6. LocalVoice
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7. LocalVoice
One Campaign
1,000 Unique Local Ads
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8. Admin
Feeds Published
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9. ublished
Published
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10. Published
This is Manager Name from your local Coffee Bean & Tea Leaf
at Cross-Street . I’d like to invite you to a special Open House
event we’re doing for our Neighborhood neighbors this
Saturday from noon to 4:00 pm. Hope to see you there!
Photo: Manager Photo
Manager Name
Cross-Street
Neighborhood
Location Photo
Manager Photo
Interior Photo
Monday, February 3, 14
Cancel
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11. Published
Where
Who
When
TARGET POST BY LOCATION
Group
Location
Country
Choose a Group
Southwest (92 locations)
New York (18 locations)
Region
City
Cancel
Monday, February 3, 14
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Next

12. Published
Where
Who
When
Gender
Female
Relationship Status
All
Age
18
Education Status
All
Interested In
All
Language
All
to
34
Cancel
Monday, February 3, 14
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Next

13. Published
Facebook Post
Publishing Overview
Coffee Bean and Tea Leaf
13 January
This is Sarah from your local Coffee Bean &
Tea Leaf at 3rd St. and Santa Monica Blvd.
I’d like to invite you to a special Open
House event we’re doing for our Downtown
Santa Monica neighbors this Saturday from
noon to 4:00 pm. Hope to see you there!
Monday, February 3, 14

14. I’d like to invite you to a special Open
House event we’re doing for our Downtown
Santa Monica neighbors this Saturday from
noon to 4:00 pm. Hope to see you there!
Published
Cancel
Monday, February 3, 14
Previous
Publish

15. Published
PROMOTE FACEBOOK POST
AD TARGETING
Fans
Friends of Fans
Add a Custom Audience
AD OPTIMIZATION
SET BUDGET
Max Potential Reach:
583,958
$
1,000
Estimate
Estimated Reach:
498,986
I want to optimize for clicks
I want to optimize for reach
Cancel
Monday, February 3, 14
Promote It

16. Monday, February 3, 14

17. Relevant content
for local consumers
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18. Relevant content
for local consumers
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19. ...across hundreds or
thousands of
locations
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20. ...each delivering
authentic marketing
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21. ...incorporating the
people and landmarks
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22. ...that make every
place unique
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23. Monday, February 3, 14

24. ...on a national scale
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25. Admin
Feeds Published
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26. Feeds Published
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27. Feeds Published
This is [Manager Name] from your local...
Reach - Impressions
Goal
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Spend - $ Dollars
Actual
Goal
Actual

28. Feeds Published
Goal
Actual
Goal
Actual
Current Ranking
1
3724 N Lamar Blvd.
Austin, TX 78705 United States
Boost Post
2
200 Santa Monica Blvd
Santa Monica, CA 90401 United States
Boost Post
3
2000 Avenue of the Stars #100
Century City, CA 90067 United States
Boost Post
Stop by your local Coffee Bean on...
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29. Case Study:
The Coffee Bean & Tea Leaf
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30. The Coffee Bean & Tea Leaf used LocalVoice’s paid
media capabilities to drive awareness and
in-store transactions for their annual Open House
event on November 7, 2013 across all 179 of their
corporate stores and local Facebook Pages.
Through MomentFeed’s unique local solution,
Coffee Bean was able to...
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31. Reach a Hyper-Relevant New Audience
Over 327,000 unique customer reached, across 179
local Facebook Pages
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32. Drive Ad Performance Through
Local Relevance
10X higher CTR than retail ad average on Facebook
with CPCs on par with retail average
Retail Ad Avg.
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Coffee Bean

33. LocalVoice
One Campaign
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34. LocalVoice
1,000 Unique Local Ads
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35. Rob Reed, Founder
rob@momentfeed.com
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