Brand marketing is no longer one-dimensional. Today, it's a two-way process, with the company and consumer in constant dialog. Agencies must now center their business around understanding – and responding to – every single touch point of the customer journey.
25. Where it’s all headed:
A Collision of Digital
Giants
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26. Top digital commerce companies?
Top digital advertising companies?
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27. Making marketing+commerce happen
• Work with clients to break down the silos
• Continue to experiment with shoppable media & social
•
•
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commerce
Drive new technology platforms that enable seamless
connectivity across devices, products, transactions and
personalized data
Integrate content marketing with smart UX design to enable great
brand stories AND high-performance commerce
28. Thank You.
Shannon Denton, CEO North America
shannon.denton@razorfish.com
razorfish.com/careers
Monday, October 28, 13