Josh Jacobs, President of Digital Platforms and Partnerships at Omnicom Media Group, will discuss what publishers are doing right, and wrong, as programmatic becomes a bigger part of media mix. Learn how premium programmatic is different from RTB and why it’s important to advertisers and agencies.

1. Insanity:
Doing the same
thing over and over
again and
expecting different
results

2. Only 48% of media
is delivered to the
right audience

3. Source:
Admap, M
ay 2013
Ad-content
congruence
improves purchase
motivation by 15%

4. Direct Sales?

5. Inside Sales?

6. Fax Team?

7. Programmatic is about changing the
results, not just automating existing
processes
Publishers should focus on relationships not
just transactions
Understand the true value of your assets by
taking a holistic view of all demand channels