Digiday Video: ooVoo Tech Talk: Social Video: Getting Brands into the Conversation
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ooVoo provides a high-quality, free, social video-chat service for more than 58 million registered users worldwide. Join ooVoo's VP, Advertising Sales, Brian Liebler as he discusses how brands can influence the conversations happening between friends and family to spark word-of-mouth. Presenter: Brian Liebler, VP, Advertising Sales, OooVoo
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Digiday Video: ooVoo Tech Talk: Social Video: Getting Brands into the Conversation
- 3. web desktop tablet mobile GROUP VIDEO CHAT ACROSS ALL PLATFORMS ooVoo has it covered
- 4. web desktop tablet mobile GROUP VIDEO CHAT AVAILABLE EVERYWHERE ooVoo has it covered
- 5. Face-to-face conversations are the #1 way people talk about products and services** People are 60% more likely to make a purchase after a face-to-face conversation* * According to eMarketer ** According to research conducted by P&G’s marketing unit, Tremor.
- 6. 60 MILLION
- 7. AUDIENCE
- 8. DISPLAY ADS With billions of monthly impressions, ooVoo is a great marketing platform to build brand awareness and drive purchase intent by sparking word of mouth.
- 10. CUSTOM TAKEOVERS
- 11. VIDEO ADS – POST CALL
- 12. MOBILE
- 13. Introducing!
- 14. SOCIAL VIDEO ADS
- 16. LIVE EVENTS As a technology partner, brands can leverage ooVoo’s video chat service to amplify their marketing initiatives by broadcasting live conversations.
- 17. LIVE EVENTS
- 18. LIVE EVENTS
- 19. LIVE EVENTS
- 20. THANKS! Brian Liebler VP, Advertising Sales brian.liebler@oovoo.com ooVoo ID: brianliebler (o) 646.300.8770 (m) 917.282.4235
Hinweis der Redaktion
- Our President, Jay Samit, could not be here today so I’m filling in. My name is Brian Liebler and I’m the head ad sales at ooVoo. I’m grateful for this opportunity to introduce you to something you don’t see everyday.According to a NY Times article published earlier this year, it stated that we are the most connected generation in the history of the world…
- …but have never felt more alone.
- ooVoo (and other video chat services) allows you to be alone, but yet feel intimately connected to the most important people in your lives. This drives us, because at ooVoo, we believe we can elevate the human experience by creating innovative ways for our users to connect face to face with their family and friends to experience special moments together rather than just sharing them after the fact with a perfectly cropped, blurred pic or 140 characters.There’s a social phenomenon happening transforming the way people use technology (video chat) to interact and it presents an interesting opportunity for brands to influence conversations in a way they never could before. It’s called social video and ooVoo is leading the way by allowing people to connect in groupsfor free as an ad supported service. Social Video transcends the ordinary video call; it’s about larger groups of people coming together, communicating, hanging out, and watching TV with others, in the comfort of their own homes and on the go. We are enabling real world experiences. You can say we put the social in social media. When you get two people on a video chat, you are simply replacing a phone call. When you get 10 people on a video chat, that’s something very different…that’s an entertaining experience.ooVoo sits at the intersection of where communication meets entertainment…just look at this photo…this is the new face of video chat…it can happen anywhere, anytime…and we are taking advertisers along for the ride for the first time ever…unlike our competitors Skype, facetime and Google+ Hangouts.
- ooVoo is the largest independent and fastest growing social video communications providers that integrates 12-way HD group video chat, IM, screen sharing and VoIP calling across all platforms including PC and Mac, mobile - smartphones (iOS, Android) , tablets and now facebook.
- According to research conducted by P&G’s marketing unit Tremor, the number one way that consumers talk about products and services is through face-to-face conversations (82%), followed distantly by the phone (11%) and online (5%). Combine that with research conducted by eMarketer stating that consumers are 60% more likely to make a purchase after a face-to-face conversation, and you can begin to understand the compelling environment that video chat creates for brands to influence conversations, spark word of mouth and ultimately drive purchase intent.
- We have 60+ millions users. 70% in the US adding 100K new users per day with 50% coming from mobile devices.Each month we generate north of 1.5 billion minutes of video chat. Our users are making an average of 14 calls and spending 200 minutes video chatting every month.We deliver a highly engaged audience who isn’t browsing through content, stalking pictures etc. They are leaning forward, staring at their screens.
- We can exact target by age and gender efficiently delivering a mixture of teens, young adults and parents. Of all the comScore Top 100 properties, ooVoo has the highest composition index for 12-17, 12-24 and 5+ in the household.ooVoo solves the advertisers challenge of reaching both the influencer and the decision maker in the household.
- We offer IAB standard display/rich media ad units. Our clean clutter-free advertising environment delivers greater impact by driving higher performance with above average CTR’s because of the high percentage of the real estate on the screen.
- We offer high impact custom skins during a video chat and application takeovers…our version of a homepage takeover upon log in.
- Our innovative Social Video ads allow users to watch and share video content together while video chatting. We can run short ads as well as long form content making ooVoo an interesting distribution partner for brands who’ve invested in sight, sound and motion to emotionally connect with their potential consumers.
- ooVoo’s video chat technology can be leveraged by brands to amplify their marketing initiative throughout social/digital media. We call our vision for how brands can use ooVoo to bring themselves to life the fourth button.We imagine the day when brands will use ooVoo the same way they leverage Twitter, Facebook and YouTube to interact with the users of those platforms in the unique way they use them. Except ooVoo would be used to spark discussions, to power fan interaction allowing brands to directly interact with their potential consumers. Follow us on Twitter, like us on Facebook, watch us on YouTube and then discuss us on ooVoo.
- Here is an example of how Universal Pictures or a company with celebrity talent can leverage them by hosting a live chat that is broadcast on our brand chat pages. You can visit ooVoo.com/americanreunion to watch a recap video on the conversation.
- Here is an example of how a brand amplified an event sponsorship. We drove 50K people to an experience that only 1,500 got to experience in person.
- DirecTV used ooVoo to host a virtual press conference around fantasy football where 30 journalists chatted live with two NFL players.
- Kraft/Mondelez’siD Gum plugged ooVoo into a sponsorship of a Myspace show performed by Ciara. To create hype for it, we hosted a live chat.