Connecting With Consumers Across The World, Digiday Content Marketing Summit, August 24th, 2016
•Als PPTX, PDF herunterladen•
0 gefällt mir•220 views
KC Geen's presentation from DCMS Park City in August 2016
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Ähnlich wie Connecting With Consumers Across The World, Digiday Content Marketing Summit, August 24th, 2016
Ähnlich wie Connecting With Consumers Across The World, Digiday Content Marketing Summit, August 24th, 2016 (20)
Mehr von Digiday
Mehr von Digiday (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Connecting With Consumers Across The World, Digiday Content Marketing Summit, August 24th, 2016
- 1. United: Using Content to Connect with Consumers KC Geen - Director of Social Media and Content Marketing @KCGeen
- 2. Transform the relationship with our fliers by showcasing our brand purpose and consumer passion through content TRAVEL IS THE PASSION THAT UNITES US ALL 2 TRAVELERS EMPLOYEES
- 3. 3 But how do you stand out in a saturated sea of travel media?
- 4. We dug deep to discover what was distinctly ours 145% more likes 150K uses of # 2X fan growth 4
- 5. We made a sustained commitment to storytelling 5
- 6. United: Using Content to Connect with Consumers August 24, 2016
- 7. United: Using Content to Connect with Consumers August 24, 2016
- 8. 9 3 key takeaways Dig deep into the brand to discover what’s distinctively yours Make a sustained commitment to storytelling Understand & operate like your True competition
- 9. Thank You
Hinweis der Redaktion
- New spirit of United –> we are on a journey to transform relationship with fliers That relies on both changing the product & service we deliver, and changing the brand in the minds of consumers Most effective way to bring that to life is through content -> showcasing our purpose through the passions that unite our employees and our fliers Travel is great unifying theme – gives us a chance to talk about all aspects of product & service in a way that captures the imagination