Mark Mulhern from iCrossing's presentation from the Digiday Agency Summit in Miami FL - March 3, 2016.

2. • Huge format variety
• Work intensive
• Time intensive
• Many people
• Multiple expertises
• Standardized format
• Optimized workflow
• Super-efficient
• Few people
• Focused expertise

3. • Standardized format
• Optimized workflow
• Super-efficient
• Few people
• Focused expertise
• Huge format variety
• Work intensive
• Time intensive
• Many people
• Multiple expertises

4. 4

5. 5

6. Grounded in
PERFORMANCE
Fueled by
INSIGHTS & CREATIVITY
Powered by
DATA & TECHNOLOGY
Strengthened by

7. Taking Performance on Offense

8. 8

9. 9
YRS
to begin
renovation

10. Like shipping,
but in reverse
“Figuring it out”
is the killer app
Unique skills for
unique results
10
@mamutoo | 212.649.3082 | Mark.Mulhern@icrossing.com
Mark Mulhern
President, iCrossing East