SlideShare ist ein Scribd-Unternehmen logo
1 von 13
Be a Mobile Badass in
Every Agency Meeting
A Cheat Sheet of 43 #mobilefirst tips, stats, facts & little gems
@kplanovsky
@vertmob
#DigidayMobile
YOU
✓Smart
✓Healthy Hair
✓Brush Your Teeth
✓YOU
KNOW
MOBILE
“The speed of change
in the digital space
can be
Mobile is the
‘disconcerting...
“connective
tissue” that for
especially holds
campaigns
together
‘seasoned’ marketers
that have been very
successful in the TV
ad space”
JAY ALTSCHULER
DIRECTOR GLOBAL MEDIA INNOVATION
UNILEVER
DISPLAY & NATIVE ADVERTISING
1.Target Specific OSes & Devices: Take advantage of this
data and serve up unique creative to increase relevance
2.Banners Suck on mobile and were never meant to be there.
Focus on interactive, full-screen and rich media placements
3.Don’t drive to a URL: You have so many more options on
mobile devices, why just settle for a landing page?
4.Location & Time are the new Cookie : Play the local &
daypart angle but don’t make it creepy...
5.Tablets aren’t “mobile” - think of them differently than pocket
device campaigns. They are more like small touchable laptops
for higher income consumers ;)
SOCIAL MEDIA STRATEGY
1.50+% of Fans/Followers are Mobile : over 3/4 of Twitter users
and 100MM+ Facebook users access via mobile every day.
2.Every Link Must Be Mobile : Without fail, never share a link
that isn’t a mobile-friendly destination - preferably mobile-specific
3.Optimize Shared Images: Newsfeed graphics show up & crop
differently on each network, optimize accordingly to increase
engagement & click-through rates for the mobile audience
4.Location, Location, Location! Leverage venue pages & geotargeting to add relevance to local fan-bases & boost engagement
5.Geo Tagged Content is King. 30% of adult social media
users tag their location automatically, Tap into this localized
engagement! (source)
SEM & PPC STRATEGY
1.Adjust Ad Copy for Mobile Targets: Focus on what pervasive
users need here and now and for God’s sake, don’t say “click”
2.Mobile accounted for 28.7% of Google search spend in
Summer 2013 (due to enhanced campaign) - up 66% YOY
3.Don’t forget Click-to-Call: Even if your client doesn’t have a
proper mobile destination, you can still leverage this targeting
4.Mind your Mobile Bids! The new “Enhanced Campaigns” are
pushing budgets towards mobile - treat them accordingly to ensure
optimized performance
5.Of US Smartphone-owning consumers (age 16+): 85% are using
them for “web browsing” and 30% for mobile shopping
EMAIL MARKETING
1.Email is Mobile - 47% opened on mobile devices: It’s just
the new reality, get used to it and plan accordingly (source)
2.Larger fonts & less copy: Avoid too much text and tiny fonts.
Focus on the primary message and use buttons, not links.
3.< 600px Single Column FTW!: Top-down stacked designs are
most usable for nearly all possible screen types & sizes
4.40 Character Subject Line : Keep is short, sweet and
provocative - attention isn’t the only thing that is limited
5.Integrate with SMS & Apps: Build out and integrate email
messaging with other “direct-to-pocket” channels (don’t overlap)
Web Development
1.Don’t be blinded by iOS & Android: There are still plenty of
Blackberry, Windows Mobile, and other fringe OS users out there test on all sorts of devices, OSes & hardware
2.3-5 Second Load Times! If you’re experience can’t load in a
few seconds, you could lose up to 1/2 your audience.
3.Compress CSS & Script files & combine where possible to
maintain lightweight code & faster load times
4.Maintain URL Structures! Google is knocking SEO value of
sites & pages if you auto-forward mobile users to a homepage
Front-end UX & UI
1.Simplicity Always Wins: Focus on the main 1-2 key things your
app or mobile site need to provide. Add more value over time.
2.Dynamic Content: Serve up dynamic content, fonts, button styles
and CTAs based on what you know about the user’s device
3.Gestures are a MUST : Adoption for gesture-based interfaces
has reached critical mass and isn’t a “nice to have” anymore
4.Build for Scalability: Use tools like CSS Media Queries (mobile
web) to maintain crisp images across all pixel densities & displays
5.Above the fold: The timeless rule becomes even more important
on smaller screens. Minimize scroll and put the most important
elements and calls-to-action at the very top
MOBILE VIDEO
1.Keep Bandwidth in Mind: Especially when targeting people on
the go - don’s assume everyone is rocking the 4G.
2.Let Users Push Play: No Auto-Plays! Pull people to opt-in to
viewing with compelling previews and/or teaser stills
3.Shoot Close-Up: Produce and/or edit the video to focus in on the
details, these are smaller screens
4.Tablet is best experience : The “lean-back” experience of
tablets lends better to video than pocket mobile devices do.
5.Budget for a good CDN : Do your research. Fork up the cash.
This is perhaps the most important part of any mobile video
campaign
SOCIAL MASHUPS & APIS
1.Social Logins Boost Conversions: Mobile users don’t want
to fill out your sign-up form, give them a shortcut option and you
could see conversion rate gains of up to 50%! (source)
2.Facebook Apps are NOT Mobile!: How many times do we
need to say it - don’t build old-school Facebook “tabs”
3.OpenGraph’s Mobile User Data: You can access things like
app version, device type, OS & check-ins from user data...
4.Think Geo-Location from the Start: When relevant,
integrate this feature 100% of the time. Also, build it into the
ideation phase - don’t just throw it in at the end as an after
thought.
METRICS & ANALYTICS
1.Create Unique Profiles: Create different analytics profiles for
desktop, tablet, and pocket mobile device visitors + aggregate
2.Tablets Are Mobile (sort of) : Most analytics packages mark
tablets as “mobile” even though they are used very differently...
3.Pay Attention to Referrals: Look deeper into your referral data
for mobile site versions and don’t forget that apps & other native
platforms like SMS usually register as “direct”
4.Track Every User Event: More so in-apps, be sure to integrate
analytics codes into every possible user action
5.Mobile Geo Inaccuracies: Keep in mind that the City reports in
many analytics reports may be wrong for mobile networks
Keep the convo going...
Download the cheat sheet & comment on the blog:
vertmob.com/blog

Weitere ähnliche Inhalte

Was ist angesagt?

Take Your Mobile App Marketing to Its “Next Level”
Take Your Mobile App Marketing to Its “Next Level”Take Your Mobile App Marketing to Its “Next Level”
Take Your Mobile App Marketing to Its “Next Level”ChromeInfo Technologies
 
How to manage your Design Process and Heuristic Evaluation Presentation
How to manage your Design Process and Heuristic Evaluation PresentationHow to manage your Design Process and Heuristic Evaluation Presentation
How to manage your Design Process and Heuristic Evaluation PresentationBella Dwi Jayanti
 
Five Digital Marketing ingredients for 2016
Five Digital Marketing ingredients for 2016Five Digital Marketing ingredients for 2016
Five Digital Marketing ingredients for 2016Cyber-Duck
 
Seo Mobile Friendly -
Seo Mobile Friendly - Seo Mobile Friendly -
Seo Mobile Friendly - Cleo Morgause
 
Next gen mobile aug 2013 scotland
Next gen mobile aug 2013 scotlandNext gen mobile aug 2013 scotland
Next gen mobile aug 2013 scotlandhjc
 
Marketing Plan for a New Mobile App-Tripper
Marketing Plan for a New Mobile App-TripperMarketing Plan for a New Mobile App-Tripper
Marketing Plan for a New Mobile App-TripperAditya Ratnaparkhi
 
Developing a Progressive Mobile Strategy
Developing a Progressive Mobile StrategyDeveloping a Progressive Mobile Strategy
Developing a Progressive Mobile StrategyDave Olsen
 
SearchLove Boston 2015 | Justin Briggs, 'Mobile Search: You Need to be More t...
SearchLove Boston 2015 | Justin Briggs, 'Mobile Search: You Need to be More t...SearchLove Boston 2015 | Justin Briggs, 'Mobile Search: You Need to be More t...
SearchLove Boston 2015 | Justin Briggs, 'Mobile Search: You Need to be More t...Distilled
 
Coding for Responsive Email
Coding for Responsive EmailCoding for Responsive Email
Coding for Responsive EmailBrian Graves
 
Top 5 App Marketing Pitfalls
Top 5 App Marketing PitfallsTop 5 App Marketing Pitfalls
Top 5 App Marketing PitfallsMobisoft Infotech
 
FabriQate - Mobile Thinking - Apps and Marketing
FabriQate - Mobile Thinking - Apps and MarketingFabriQate - Mobile Thinking - Apps and Marketing
FabriQate - Mobile Thinking - Apps and MarketingAneesh Varma
 
Building a mobile website
Building a mobile websiteBuilding a mobile website
Building a mobile websiteTAG_education
 
Pragati marketing plan for a mobile app
Pragati   marketing plan for a mobile appPragati   marketing plan for a mobile app
Pragati marketing plan for a mobile appPiyush Kumar Maske
 
Myeventapps event app 101 j2015
Myeventapps event app 101 j2015Myeventapps event app 101 j2015
Myeventapps event app 101 j2015Allan Isfan
 
5 Biggest App Marketing Pitfalls
5 Biggest App Marketing Pitfalls5 Biggest App Marketing Pitfalls
5 Biggest App Marketing PitfallsMobisoft Infotech
 

Was ist angesagt? (18)

Take Your Mobile App Marketing to Its “Next Level”
Take Your Mobile App Marketing to Its “Next Level”Take Your Mobile App Marketing to Its “Next Level”
Take Your Mobile App Marketing to Its “Next Level”
 
How to manage your Design Process and Heuristic Evaluation Presentation
How to manage your Design Process and Heuristic Evaluation PresentationHow to manage your Design Process and Heuristic Evaluation Presentation
How to manage your Design Process and Heuristic Evaluation Presentation
 
Five Digital Marketing ingredients for 2016
Five Digital Marketing ingredients for 2016Five Digital Marketing ingredients for 2016
Five Digital Marketing ingredients for 2016
 
Seo Mobile Friendly -
Seo Mobile Friendly - Seo Mobile Friendly -
Seo Mobile Friendly -
 
Next gen mobile aug 2013 scotland
Next gen mobile aug 2013 scotlandNext gen mobile aug 2013 scotland
Next gen mobile aug 2013 scotland
 
Marketing Plan for a New Mobile App-Tripper
Marketing Plan for a New Mobile App-TripperMarketing Plan for a New Mobile App-Tripper
Marketing Plan for a New Mobile App-Tripper
 
Developing a Progressive Mobile Strategy
Developing a Progressive Mobile StrategyDeveloping a Progressive Mobile Strategy
Developing a Progressive Mobile Strategy
 
Push to Start
Push to StartPush to Start
Push to Start
 
SearchLove Boston 2015 | Justin Briggs, 'Mobile Search: You Need to be More t...
SearchLove Boston 2015 | Justin Briggs, 'Mobile Search: You Need to be More t...SearchLove Boston 2015 | Justin Briggs, 'Mobile Search: You Need to be More t...
SearchLove Boston 2015 | Justin Briggs, 'Mobile Search: You Need to be More t...
 
Coding for Responsive Email
Coding for Responsive EmailCoding for Responsive Email
Coding for Responsive Email
 
Top 5 App Marketing Pitfalls
Top 5 App Marketing PitfallsTop 5 App Marketing Pitfalls
Top 5 App Marketing Pitfalls
 
FabriQate - Mobile Thinking - Apps and Marketing
FabriQate - Mobile Thinking - Apps and MarketingFabriQate - Mobile Thinking - Apps and Marketing
FabriQate - Mobile Thinking - Apps and Marketing
 
Building a mobile website
Building a mobile websiteBuilding a mobile website
Building a mobile website
 
Pragati marketing plan for a mobile app
Pragati   marketing plan for a mobile appPragati   marketing plan for a mobile app
Pragati marketing plan for a mobile app
 
Myeventapps event app 101 j2015
Myeventapps event app 101 j2015Myeventapps event app 101 j2015
Myeventapps event app 101 j2015
 
Tips for mobile website design
Tips for mobile website designTips for mobile website design
Tips for mobile website design
 
5 Biggest App Marketing Pitfalls
5 Biggest App Marketing Pitfalls5 Biggest App Marketing Pitfalls
5 Biggest App Marketing Pitfalls
 
App merketing-pitfalls
App merketing-pitfallsApp merketing-pitfalls
App merketing-pitfalls
 

Andere mochten auch

Orange Team Brief A Solution
Orange Team Brief A SolutionOrange Team Brief A Solution
Orange Team Brief A SolutionDigiday
 
Understanding Your Traffic Sources
Understanding Your Traffic Sources Understanding Your Traffic Sources
Understanding Your Traffic Sources Chartbeat
 
Blue Team Brief A Solution
Blue Team Brief A SolutionBlue Team Brief A Solution
Blue Team Brief A SolutionDigiday
 
Big Data Visualization & Storytelling Pack
Big Data Visualization & Storytelling PackBig Data Visualization & Storytelling Pack
Big Data Visualization & Storytelling PackOtto Ottinger
 

Andere mochten auch (6)

Orange Team Brief A Solution
Orange Team Brief A SolutionOrange Team Brief A Solution
Orange Team Brief A Solution
 
Understanding Your Traffic Sources
Understanding Your Traffic Sources Understanding Your Traffic Sources
Understanding Your Traffic Sources
 
Blue Team Brief A Solution
Blue Team Brief A SolutionBlue Team Brief A Solution
Blue Team Brief A Solution
 
Big Data Visualization & Storytelling Pack
Big Data Visualization & Storytelling PackBig Data Visualization & Storytelling Pack
Big Data Visualization & Storytelling Pack
 
About us
About usAbout us
About us
 
Advark
AdvarkAdvark
Advark
 

Ähnlich wie 43 Mobile Marketing Tips for Every Agency Meeting

Mobile Mania: What You Need to Know to Kick-Start Your Strategy (UK)
Mobile Mania: What You Need to Know to Kick-Start Your Strategy (UK)Mobile Mania: What You Need to Know to Kick-Start Your Strategy (UK)
Mobile Mania: What You Need to Know to Kick-Start Your Strategy (UK)Hubbard One
 
Why Your Business Needs a Mobile Strategy Now
Why Your Business Needs a Mobile Strategy NowWhy Your Business Needs a Mobile Strategy Now
Why Your Business Needs a Mobile Strategy NowrapidBizApps
 
How Digital Is Becoming A Mobile First Experience
How Digital Is Becoming A Mobile First ExperienceHow Digital Is Becoming A Mobile First Experience
How Digital Is Becoming A Mobile First ExperienceYuan Wang
 
Top 11 Mobile App Design Best Practices.pdf
Top 11 Mobile App Design Best Practices.pdfTop 11 Mobile App Design Best Practices.pdf
Top 11 Mobile App Design Best Practices.pdfMarie Weaver
 
November 2013 Mobile Presentation
November 2013 Mobile PresentationNovember 2013 Mobile Presentation
November 2013 Mobile Presentationbakburner
 
Making the most of mobile in B2B
Making the most of mobile in B2BMaking the most of mobile in B2B
Making the most of mobile in B2BOgilvy
 
Mobile Web vs. Native apps
Mobile Web vs. Native appsMobile Web vs. Native apps
Mobile Web vs. Native appsSoDA Speaks
 
13 Things To Keep In Mind For Enhanced Mobile App UI/UX Design
13 Things To Keep In Mind For Enhanced Mobile App UI/UX Design 13 Things To Keep In Mind For Enhanced Mobile App UI/UX Design
13 Things To Keep In Mind For Enhanced Mobile App UI/UX Design BugRaptors
 
Mobile Marketing Strategies 2014
Mobile Marketing Strategies 2014Mobile Marketing Strategies 2014
Mobile Marketing Strategies 2014MultiWave Media
 
How to write mobile optimized content for your app
How to write mobile optimized content for your appHow to write mobile optimized content for your app
How to write mobile optimized content for your appPaperlit
 
Buidling competitive advantage for cpg
Buidling competitive advantage for cpgBuidling competitive advantage for cpg
Buidling competitive advantage for cpgAjit Gokhale
 
Go mobile or go away detroit chamber 11.08.10
Go mobile or go away detroit chamber 11.08.10Go mobile or go away detroit chamber 11.08.10
Go mobile or go away detroit chamber 11.08.10Detroit Regional Chamber
 
Mobile web marketing - eSalesData
Mobile web marketing - eSalesDataMobile web marketing - eSalesData
Mobile web marketing - eSalesDataeSalesData
 
Google: How to Make Your Website Work Across Devices
Google: How to Make Your Website Work Across DevicesGoogle: How to Make Your Website Work Across Devices
Google: How to Make Your Website Work Across DevicesMatt Brocklehurst
 
Optimizing Marketing Results By Engaging Customers Using Mobile Apps
Optimizing Marketing Results By Engaging Customers Using Mobile AppsOptimizing Marketing Results By Engaging Customers Using Mobile Apps
Optimizing Marketing Results By Engaging Customers Using Mobile AppsProscape
 
Mobile Marketing for Businesses
Mobile Marketing for BusinessesMobile Marketing for Businesses
Mobile Marketing for BusinessesDavid Liem
 

Ähnlich wie 43 Mobile Marketing Tips for Every Agency Meeting (20)

Mobile Mania: What You Need to Know to Kick-Start Your Strategy (UK)
Mobile Mania: What You Need to Know to Kick-Start Your Strategy (UK)Mobile Mania: What You Need to Know to Kick-Start Your Strategy (UK)
Mobile Mania: What You Need to Know to Kick-Start Your Strategy (UK)
 
Why Your Business Needs a Mobile Strategy Now
Why Your Business Needs a Mobile Strategy NowWhy Your Business Needs a Mobile Strategy Now
Why Your Business Needs a Mobile Strategy Now
 
How Digital Is Becoming A Mobile First Experience
How Digital Is Becoming A Mobile First ExperienceHow Digital Is Becoming A Mobile First Experience
How Digital Is Becoming A Mobile First Experience
 
Top 11 Mobile App Design Best Practices.pdf
Top 11 Mobile App Design Best Practices.pdfTop 11 Mobile App Design Best Practices.pdf
Top 11 Mobile App Design Best Practices.pdf
 
November 2013 Mobile Presentation
November 2013 Mobile PresentationNovember 2013 Mobile Presentation
November 2013 Mobile Presentation
 
Making the most of mobile in B2B
Making the most of mobile in B2BMaking the most of mobile in B2B
Making the most of mobile in B2B
 
Mobile Web vs. Native apps
Mobile Web vs. Native appsMobile Web vs. Native apps
Mobile Web vs. Native apps
 
13 Things To Keep In Mind For Enhanced Mobile App UI/UX Design
13 Things To Keep In Mind For Enhanced Mobile App UI/UX Design 13 Things To Keep In Mind For Enhanced Mobile App UI/UX Design
13 Things To Keep In Mind For Enhanced Mobile App UI/UX Design
 
Mobile Marketing Strategies 2014
Mobile Marketing Strategies 2014Mobile Marketing Strategies 2014
Mobile Marketing Strategies 2014
 
How to write mobile optimized content for your app
How to write mobile optimized content for your appHow to write mobile optimized content for your app
How to write mobile optimized content for your app
 
Buidling competitive advantage for cpg
Buidling competitive advantage for cpgBuidling competitive advantage for cpg
Buidling competitive advantage for cpg
 
Go mobile or go away detroit chamber 11.08.10
Go mobile or go away detroit chamber 11.08.10Go mobile or go away detroit chamber 11.08.10
Go mobile or go away detroit chamber 11.08.10
 
Mobile web marketing - eSalesData
Mobile web marketing - eSalesDataMobile web marketing - eSalesData
Mobile web marketing - eSalesData
 
Mobile Marketing
Mobile MarketingMobile Marketing
Mobile Marketing
 
Google: How to Make Your Website Work Across Devices
Google: How to Make Your Website Work Across DevicesGoogle: How to Make Your Website Work Across Devices
Google: How to Make Your Website Work Across Devices
 
Mobile – social marketing
Mobile – social marketingMobile – social marketing
Mobile – social marketing
 
Optimizing Marketing Results By Engaging Customers Using Mobile Apps
Optimizing Marketing Results By Engaging Customers Using Mobile AppsOptimizing Marketing Results By Engaging Customers Using Mobile Apps
Optimizing Marketing Results By Engaging Customers Using Mobile Apps
 
Mobile Marketing for Businesses
Mobile Marketing for BusinessesMobile Marketing for Businesses
Mobile Marketing for Businesses
 
Mobile seminar-worksheet
Mobile seminar-worksheetMobile seminar-worksheet
Mobile seminar-worksheet
 
Being Successful on Mobile
Being Successful on Mobile Being Successful on Mobile
Being Successful on Mobile
 

Mehr von Digiday

Amazon Strategies January 2019 | Sellwin
Amazon Strategies January 2019 | SellwinAmazon Strategies January 2019 | Sellwin
Amazon Strategies January 2019 | SellwinDigiday
 
Amazon Strategies January 2019 | OneSpace
Amazon Strategies January 2019 | OneSpaceAmazon Strategies January 2019 | OneSpace
Amazon Strategies January 2019 | OneSpaceDigiday
 
Amazon Strategies January 2019 | Tatari
Amazon Strategies January 2019 | TatariAmazon Strategies January 2019 | Tatari
Amazon Strategies January 2019 | TatariDigiday
 
Amazon Strategies January 2019 | 23andme
Amazon Strategies January 2019 | 23andmeAmazon Strategies January 2019 | 23andme
Amazon Strategies January 2019 | 23andmeDigiday
 
Amazon Strategies January 2019 | Booyah
Amazon Strategies January 2019 | BooyahAmazon Strategies January 2019 | Booyah
Amazon Strategies January 2019 | BooyahDigiday
 
Amazon Strategies January 2019 | Publicis
Amazon Strategies January 2019 | PublicisAmazon Strategies January 2019 | Publicis
Amazon Strategies January 2019 | PublicisDigiday
 
Amazon Strategies January 2019 | Perpetua
Amazon Strategies January 2019 | PerpetuaAmazon Strategies January 2019 | Perpetua
Amazon Strategies January 2019 | PerpetuaDigiday
 
Amazon Strategies January 2019 | Podean
Amazon Strategies January 2019 | PodeanAmazon Strategies January 2019 | Podean
Amazon Strategies January 2019 | PodeanDigiday
 
Amazon Strategies January 2019 | eos
Amazon Strategies January 2019 | eosAmazon Strategies January 2019 | eos
Amazon Strategies January 2019 | eosDigiday
 
Amazon Strategies January 2019 | iCrossing
Amazon Strategies January 2019 | iCrossingAmazon Strategies January 2019 | iCrossing
Amazon Strategies January 2019 | iCrossingDigiday
 
Amazon Strategies January 2019 | Dash Hudson
Amazon Strategies January 2019 | Dash HudsonAmazon Strategies January 2019 | Dash Hudson
Amazon Strategies January 2019 | Dash HudsonDigiday
 
Amazon Strategies January 2019 | Direct Agents & Carhartt
Amazon Strategies January 2019 | Direct Agents & CarharttAmazon Strategies January 2019 | Direct Agents & Carhartt
Amazon Strategies January 2019 | Direct Agents & CarharttDigiday
 
Amazon Strategies January 2019 | WellPath
Amazon Strategies January 2019 | WellPathAmazon Strategies January 2019 | WellPath
Amazon Strategies January 2019 | WellPathDigiday
 
Amazon Strategies January 2019 | Tinuiti
Amazon Strategies January 2019 | TinuitiAmazon Strategies January 2019 | Tinuiti
Amazon Strategies January 2019 | TinuitiDigiday
 
Amazon Strategies January 2019 | Belkin
Amazon Strategies January 2019 | BelkinAmazon Strategies January 2019 | Belkin
Amazon Strategies January 2019 | BelkinDigiday
 
Amazon Strategies January 2019 | Stella Rising
Amazon Strategies January 2019 | Stella RisingAmazon Strategies January 2019 | Stella Rising
Amazon Strategies January 2019 | Stella RisingDigiday
 
Amazon Strategies January 2019 | Moroccanoil
Amazon Strategies January 2019 | MoroccanoilAmazon Strategies January 2019 | Moroccanoil
Amazon Strategies January 2019 | MoroccanoilDigiday
 
Digiday Brand Summit December 2019 | NASCAR
Digiday Brand Summit December 2019 | NASCARDigiday Brand Summit December 2019 | NASCAR
Digiday Brand Summit December 2019 | NASCARDigiday
 
Digiday Brand Summit December 2019 | Recess
Digiday Brand Summit December 2019 | RecessDigiday Brand Summit December 2019 | Recess
Digiday Brand Summit December 2019 | RecessDigiday
 
Digiday Brand Summit December 2019 | LipLove
Digiday Brand Summit December 2019 | LipLoveDigiday Brand Summit December 2019 | LipLove
Digiday Brand Summit December 2019 | LipLoveDigiday
 

Mehr von Digiday (20)

Amazon Strategies January 2019 | Sellwin
Amazon Strategies January 2019 | SellwinAmazon Strategies January 2019 | Sellwin
Amazon Strategies January 2019 | Sellwin
 
Amazon Strategies January 2019 | OneSpace
Amazon Strategies January 2019 | OneSpaceAmazon Strategies January 2019 | OneSpace
Amazon Strategies January 2019 | OneSpace
 
Amazon Strategies January 2019 | Tatari
Amazon Strategies January 2019 | TatariAmazon Strategies January 2019 | Tatari
Amazon Strategies January 2019 | Tatari
 
Amazon Strategies January 2019 | 23andme
Amazon Strategies January 2019 | 23andmeAmazon Strategies January 2019 | 23andme
Amazon Strategies January 2019 | 23andme
 
Amazon Strategies January 2019 | Booyah
Amazon Strategies January 2019 | BooyahAmazon Strategies January 2019 | Booyah
Amazon Strategies January 2019 | Booyah
 
Amazon Strategies January 2019 | Publicis
Amazon Strategies January 2019 | PublicisAmazon Strategies January 2019 | Publicis
Amazon Strategies January 2019 | Publicis
 
Amazon Strategies January 2019 | Perpetua
Amazon Strategies January 2019 | PerpetuaAmazon Strategies January 2019 | Perpetua
Amazon Strategies January 2019 | Perpetua
 
Amazon Strategies January 2019 | Podean
Amazon Strategies January 2019 | PodeanAmazon Strategies January 2019 | Podean
Amazon Strategies January 2019 | Podean
 
Amazon Strategies January 2019 | eos
Amazon Strategies January 2019 | eosAmazon Strategies January 2019 | eos
Amazon Strategies January 2019 | eos
 
Amazon Strategies January 2019 | iCrossing
Amazon Strategies January 2019 | iCrossingAmazon Strategies January 2019 | iCrossing
Amazon Strategies January 2019 | iCrossing
 
Amazon Strategies January 2019 | Dash Hudson
Amazon Strategies January 2019 | Dash HudsonAmazon Strategies January 2019 | Dash Hudson
Amazon Strategies January 2019 | Dash Hudson
 
Amazon Strategies January 2019 | Direct Agents & Carhartt
Amazon Strategies January 2019 | Direct Agents & CarharttAmazon Strategies January 2019 | Direct Agents & Carhartt
Amazon Strategies January 2019 | Direct Agents & Carhartt
 
Amazon Strategies January 2019 | WellPath
Amazon Strategies January 2019 | WellPathAmazon Strategies January 2019 | WellPath
Amazon Strategies January 2019 | WellPath
 
Amazon Strategies January 2019 | Tinuiti
Amazon Strategies January 2019 | TinuitiAmazon Strategies January 2019 | Tinuiti
Amazon Strategies January 2019 | Tinuiti
 
Amazon Strategies January 2019 | Belkin
Amazon Strategies January 2019 | BelkinAmazon Strategies January 2019 | Belkin
Amazon Strategies January 2019 | Belkin
 
Amazon Strategies January 2019 | Stella Rising
Amazon Strategies January 2019 | Stella RisingAmazon Strategies January 2019 | Stella Rising
Amazon Strategies January 2019 | Stella Rising
 
Amazon Strategies January 2019 | Moroccanoil
Amazon Strategies January 2019 | MoroccanoilAmazon Strategies January 2019 | Moroccanoil
Amazon Strategies January 2019 | Moroccanoil
 
Digiday Brand Summit December 2019 | NASCAR
Digiday Brand Summit December 2019 | NASCARDigiday Brand Summit December 2019 | NASCAR
Digiday Brand Summit December 2019 | NASCAR
 
Digiday Brand Summit December 2019 | Recess
Digiday Brand Summit December 2019 | RecessDigiday Brand Summit December 2019 | Recess
Digiday Brand Summit December 2019 | Recess
 
Digiday Brand Summit December 2019 | LipLove
Digiday Brand Summit December 2019 | LipLoveDigiday Brand Summit December 2019 | LipLove
Digiday Brand Summit December 2019 | LipLove
 

Kürzlich hochgeladen

Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsMaria Levchenko
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationSafe Software
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Miguel Araújo
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking MenDelhi Call girls
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking MenDelhi Call girls
 
Advantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessAdvantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessPixlogix Infotech
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processorsdebabhi2
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptxHampshireHUG
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEarley Information Science
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024The Digital Insurer
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Neo4j
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreternaman860154
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUK Journal
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking MenDelhi Call girls
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxMalak Abu Hammad
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonAnna Loughnan Colquhoun
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Igalia
 

Kürzlich hochgeladen (20)

Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men
 
Advantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessAdvantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your Business
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptx
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
 

43 Mobile Marketing Tips for Every Agency Meeting

  • 1. Be a Mobile Badass in Every Agency Meeting A Cheat Sheet of 43 #mobilefirst tips, stats, facts & little gems @kplanovsky @vertmob #DigidayMobile
  • 3. “The speed of change in the digital space can be Mobile is the ‘disconcerting... “connective tissue” that for especially holds campaigns together ‘seasoned’ marketers that have been very successful in the TV ad space” JAY ALTSCHULER DIRECTOR GLOBAL MEDIA INNOVATION UNILEVER
  • 4. DISPLAY & NATIVE ADVERTISING 1.Target Specific OSes & Devices: Take advantage of this data and serve up unique creative to increase relevance 2.Banners Suck on mobile and were never meant to be there. Focus on interactive, full-screen and rich media placements 3.Don’t drive to a URL: You have so many more options on mobile devices, why just settle for a landing page? 4.Location & Time are the new Cookie : Play the local & daypart angle but don’t make it creepy... 5.Tablets aren’t “mobile” - think of them differently than pocket device campaigns. They are more like small touchable laptops for higher income consumers ;)
  • 5. SOCIAL MEDIA STRATEGY 1.50+% of Fans/Followers are Mobile : over 3/4 of Twitter users and 100MM+ Facebook users access via mobile every day. 2.Every Link Must Be Mobile : Without fail, never share a link that isn’t a mobile-friendly destination - preferably mobile-specific 3.Optimize Shared Images: Newsfeed graphics show up & crop differently on each network, optimize accordingly to increase engagement & click-through rates for the mobile audience 4.Location, Location, Location! Leverage venue pages & geotargeting to add relevance to local fan-bases & boost engagement 5.Geo Tagged Content is King. 30% of adult social media users tag their location automatically, Tap into this localized engagement! (source)
  • 6. SEM & PPC STRATEGY 1.Adjust Ad Copy for Mobile Targets: Focus on what pervasive users need here and now and for God’s sake, don’t say “click” 2.Mobile accounted for 28.7% of Google search spend in Summer 2013 (due to enhanced campaign) - up 66% YOY 3.Don’t forget Click-to-Call: Even if your client doesn’t have a proper mobile destination, you can still leverage this targeting 4.Mind your Mobile Bids! The new “Enhanced Campaigns” are pushing budgets towards mobile - treat them accordingly to ensure optimized performance 5.Of US Smartphone-owning consumers (age 16+): 85% are using them for “web browsing” and 30% for mobile shopping
  • 7. EMAIL MARKETING 1.Email is Mobile - 47% opened on mobile devices: It’s just the new reality, get used to it and plan accordingly (source) 2.Larger fonts & less copy: Avoid too much text and tiny fonts. Focus on the primary message and use buttons, not links. 3.< 600px Single Column FTW!: Top-down stacked designs are most usable for nearly all possible screen types & sizes 4.40 Character Subject Line : Keep is short, sweet and provocative - attention isn’t the only thing that is limited 5.Integrate with SMS & Apps: Build out and integrate email messaging with other “direct-to-pocket” channels (don’t overlap)
  • 8. Web Development 1.Don’t be blinded by iOS & Android: There are still plenty of Blackberry, Windows Mobile, and other fringe OS users out there test on all sorts of devices, OSes & hardware 2.3-5 Second Load Times! If you’re experience can’t load in a few seconds, you could lose up to 1/2 your audience. 3.Compress CSS & Script files & combine where possible to maintain lightweight code & faster load times 4.Maintain URL Structures! Google is knocking SEO value of sites & pages if you auto-forward mobile users to a homepage
  • 9. Front-end UX & UI 1.Simplicity Always Wins: Focus on the main 1-2 key things your app or mobile site need to provide. Add more value over time. 2.Dynamic Content: Serve up dynamic content, fonts, button styles and CTAs based on what you know about the user’s device 3.Gestures are a MUST : Adoption for gesture-based interfaces has reached critical mass and isn’t a “nice to have” anymore 4.Build for Scalability: Use tools like CSS Media Queries (mobile web) to maintain crisp images across all pixel densities & displays 5.Above the fold: The timeless rule becomes even more important on smaller screens. Minimize scroll and put the most important elements and calls-to-action at the very top
  • 10. MOBILE VIDEO 1.Keep Bandwidth in Mind: Especially when targeting people on the go - don’s assume everyone is rocking the 4G. 2.Let Users Push Play: No Auto-Plays! Pull people to opt-in to viewing with compelling previews and/or teaser stills 3.Shoot Close-Up: Produce and/or edit the video to focus in on the details, these are smaller screens 4.Tablet is best experience : The “lean-back” experience of tablets lends better to video than pocket mobile devices do. 5.Budget for a good CDN : Do your research. Fork up the cash. This is perhaps the most important part of any mobile video campaign
  • 11. SOCIAL MASHUPS & APIS 1.Social Logins Boost Conversions: Mobile users don’t want to fill out your sign-up form, give them a shortcut option and you could see conversion rate gains of up to 50%! (source) 2.Facebook Apps are NOT Mobile!: How many times do we need to say it - don’t build old-school Facebook “tabs” 3.OpenGraph’s Mobile User Data: You can access things like app version, device type, OS & check-ins from user data... 4.Think Geo-Location from the Start: When relevant, integrate this feature 100% of the time. Also, build it into the ideation phase - don’t just throw it in at the end as an after thought.
  • 12. METRICS & ANALYTICS 1.Create Unique Profiles: Create different analytics profiles for desktop, tablet, and pocket mobile device visitors + aggregate 2.Tablets Are Mobile (sort of) : Most analytics packages mark tablets as “mobile” even though they are used very differently... 3.Pay Attention to Referrals: Look deeper into your referral data for mobile site versions and don’t forget that apps & other native platforms like SMS usually register as “direct” 4.Track Every User Event: More so in-apps, be sure to integrate analytics codes into every possible user action 5.Mobile Geo Inaccuracies: Keep in mind that the City reports in many analytics reports may be wrong for mobile networks
  • 13. Keep the convo going... Download the cheat sheet & comment on the blog: vertmob.com/blog