Programmatic advertising is becoming a better way for advertisers to buy ads by allowing for more targeted audience reaching and verification of ad placements. It offers real-time bidding on aggregated ad supply and demand through auction-based exchanges as well as direct deals between buyers and sellers. As more media is consumed on digital platforms like mobile and connected TV, programmatic executions are expected to continue growing compared to traditional media buys. New features like error reporting also aim to maximize revenue from programmatic advertising across all digital video screens.

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Programmatic Gold Rush
Mining for Insights to Maximize Video Revenue
Across All Screens

2. The Evolution of Media Buying
Drivers of change
• Audience based buying strategies
• Control and self verification
• Variable pricing
Buy side behavior has evolved

3. Programmatic Defined
Programmatic
The use of technology and data to automate
transactional processes and optimize results
“Programmatic” in Other Industries

4. The Two Sides of Programmatic
Programmatic is becoming a better way for advertising to be sold in the wake of audience
targeting and self verification from buyers.
Auction-Based
Real Time Bidding (RTB)
Ad ID, Seat ID, Deal ID
Aggregated demand and supply
Increased transparency
More granular yield optimization
and rate card protection
Variable pricing
Programmatic Direct
In addition to the aforementioned RTB benefits…
Replacement for tag-based buying (Deal ID)
Faster, more efficient

5. Media Spend Distribution

7. Trend Graph Monitoring
Stable
Unstable

8. Error Reporting Funnel

9. Error Reporting
Newest Platform Feature to Maximize Revenue
Secondary auction

10. Future Tailwinds
• Traditional media executions to programmatic executions
• Mobile video as a new medium
• Shift from linear TV to connected TV

11. Win a SpotX snowboard — no one else will have one

12. v
THANK YOU
Sean Buckley, VP, Platform & Global Supply
sbuckley@spotxchange.com