In this five minute flash poll, Digiday gauged attendees' views of the trends, platforms and innovations in digital publishing today.

2. To start, text:
938005 youremail@address.com
To: 22333

3. Text the CODE to
22333

4. How do you reach the majority
of your mobile readers?
• Responsive design 937821
• Mobile-optimized site 937822
• An app 937823
• None of the above 937824
Text the CODE to 22333

5. What format is most promising for
closing the mobile revenue gap?
• Native content marketing 937812
• In-stream/pre-roll video 937813
• Custom/high-impact rich media 937814
• None of the above 937815
Text the CODE to 22333

6. Directly-sold premium campaigns will
account for how much revenue in
2014?
• 75% or more 937816
• 50% - 74% 937817
• 25% - 49% 937818
• 10% - 24% 937819
• Less than 10% 937820
Text the CODE to 22333

7. How many vendors does it take to
deliver a premium campaign across
screens?
(Include in-house & creative services.)
• One 937825
• A few (2 – 3) 937826
• Many (4 – 5) 937827
• Too many (6 or more) 937828
Text the CODE to 22333

8. What’s the biggest obstacle to
selling multi-screen premium
campaigns?
• Advertiser demand 937829
• Sales force knowledge 937830
• Vendor complexity 937831
• None of the above 937832
Text the CODE to 22333

9. Thank you!