Does your organization have a big data or a smart data strategy? Most digital data sets by default fall under big data with millions of users and billions of impressions. Let's explore how to stop looking at data as a symptom and start utilizing the business insights that can be gleaned from combining and analyzing large, disparate sets of digital data.

1. TRANSFORMING BIG DATA INTO SMART DATA
ANA MILICEVIC | @AEXM | ANA.MILICEVIC@SAS.COM
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5. Big Data
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7. Smart Data
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9. Big Data
+ Analytics
= Smart Data
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10. ANALYTICS?
OUR PERSPECTIVE
Proactive
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11. Forecasting
Attribution
Revenue/Yield Optimization
Audience Segmentation
Cross-platform Analysis
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12. Scott:
Let’s watch
Scandal!
ALARMS
ALARM
SYSTEM
SYSTEM
NETWORK
Mom: Feed the
dog
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Katie:
#Talent
on The
Voice!

13. THANK YOU
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