The People's Superhero - Digiday Content Marketing Summit, Half Moon Bay, CA - 8/4/15

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Digiday

Liz Nixon's presentation from the Digiday Content Marketing Summit in Half Moon Bay, CA - August 4, 2015.

Marketing

COMMUNITY-DRIVEN
STORYTELLING FOR THE
SNAPCHAT GENERATION

IT TAKES A
THOUSAND
VOICES TO TELL
A SINGLE
STORY

Total
Views:
60 Million
Impressions:
1.5 Billion
Engagements:
30.1 Million
Engagements
per

week:

700K
Zero-distancing
via Snapchat

29 Inﬂuencers +!

11 Million Views+

100M Impressions

Harness
Influencers’ Fans
INSPIRED BY @SUMMERBREAK’S
SNAPCHAT SUCCESS

STARRING:
3 EPISODES
A WEEK
8 WEEKS
186,544
FOLLOWERS
3.2M
VIEWS
73%
COMPLETION
RATE
WHAT IS SNAPPERHERO?
146M
IMPRESSIONS

3 TAKEAWAYS
CO-CREATE SOMETHING INFLUENCERS
LOVE
GROW AND ACTIVATE FANS BEFORE
LAUNCH
INVEST IN COMMUNITY-DRIVEN STORYTELLING

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