Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, has announced the launch of its W200 Pocket Cam and its compact, stylish and feature-packed ST93 on April 20, 2011 in Seoul, Korea.
3. The WB200 is designed so it can be taken anywhere to capture brilliant videos in the
toughest conditions, particularly underwater, thanks to features such as a 5-megapixel BSI
CMOS sensor and F2.2 Bright Lens. Created for those whose active lifestyles demand both
durability and quality, it houses Samsungâs leading imaging technology in a shock, water
and dust-proof rugged body.
The W200 is built to withstand the elements to produce high-quality videos in almost any
circumstances. It is waterproof up to three meters and thanks to specialized functions, it
makes taking underwater videos easier to achieve than ever.
The W200âs anti-water drop coating allows the LCD screen to stay free of condensation,
even in damp conditions, so you can film without wiping the screen. The lens also features
an anti-fog coating that lets steam disperse so you always have clear, blur-free videos and
pictures even straight after coming out of the pool.
The W200 also includes an Aqua Mode setting, which automatically sets the ideal
parameters for the bright and clear underwater video to make capturing amazing
underwater footage simple. Despite its slim and compact design, it is also shockproof and
dustproof making it the perfect addition to a backpack for any trip and robust enough for
worry-free family vacations with young children. It also comes with a built-in USB arm to
make it easy to share your adventures.
In addition to delivering high-quality video, the W200 makes it easy to both manage your
video files and be creative with them too. With Samsungâs Record Pause feature, users can
pause briefly during filming and then resume from the exact same moment. When filming
is complete, footage will all be in the same file, removing the need to merge them, and
making uploading and sharing hassle-free.
Mr. Hyun-Ho Chung, Executive Vice President and Head of the Digital Imaging Business,
Samsung Electronics, said, âThe W200 is the ideal pocket cam for anyone who wants to
experience life to the fullest and share those experiences with friends and family. Itâs tough
enough for filming a backpacking trip or vacation with small children and light enough to
carry around with you every day so that you never miss a moment. Weâve used the latest in
Samsung technology to make sure that youâre able to capture a faithful memory of your
experiences wherever you go. The W200 is the pocket cam that youâd never want to leave
at home; itâs reliable and easy to use on whatever adventure youâre setting out on.â
4. ST93
The ST93 is the latest addition to Samsungâs ultra-slim, stylish ST range with enhanced
optical performance through Dual Image Stabilization, 16-megapixel picture quality, and
26mm wide angle and 5x optical zoom lenses. The ST93 also boasts a Smart Filter feature
for users to be creative with their snaps. The latest launch reinforces Samsungâs ambition
to produce fashionable and portable cameras that maintain a premium and high-quality
feature set to guarantee great images.
The ST93 features a market-leading Dual IS capability, combining Optical Image
Stabilization with traditional Digital Image Stabilization technology. The Dual IS
guarantees clear and sharp images in any environment and prevents blurring, which
allows customers to enjoy their camera experience to the fullest and enhance their
individual creativity without the worry of blurry images.
Measuring just over 17.5mm, you can slip the sleekly designed ST93 into your pocket or
handbag and take it wherever you go. The ST93âs Smart Filter lens and color options
ensure straightforward capturing for both still shots and movie recordings. Advanced
options include miniaturized capturing, a Vignetting effect, and a Soft Focus function for
atmospheric photos. In addition, the cameraâs innovative Panorama Shot feature ensures
every wide-angled vista is captured for seamless and stunning images.
Mr. Hyun-Ho Chung, Executive Vice President and Head of the Digital Imaging Business,
Samsung Electronics, said, âTodayâs launch reinforces Samsungâs ability to balance our
consumersâ style and design needs, whilst maintaining category-leading innovative and
high-performing features such as Dual IS. We know our customers are passionate about
sleek compact designs and the latest technology advancements. Now, following the global
5. success of the ST95, ST90 and ST65, we are offering even more powerful optical
performance to meet these demanding requirements. The design of the ST93 has been
carefully considered to ensure it meets the requirements and usability needs of our
customers for the best camera experience at an affordable price.â
