1. Introducing
“The Sun Speaks”

3. Solar
Gard
Global
Facebook
Account

4. Sun
Central
Facebook
Tab

5. ‘Stache
Yourself
Facebook
App

7. Sun
Speaks
Campaign
Support
Material

8. Solar Gard is a global
manufacturer of window film.

9. You know that window tint
for your car...

10. Did you know it’s made for
homes and businesses too?

11. Neither did anyone else.

12. Our Challenge

13. Building awareness
with consumers.

14. An Important Truth

15. “
“
Nobody thinks about window
film until they need it.

16. How would we make people
realize they have a need?

17. By
identifying
something
that
Solar
Gard
could
credibly
own.
That
people
encounter
on
a
daily
basis.
?

18. The Sun

19. “The Sun Speaks” is a cross-platform
social campaign.

20. Consumers didn’t know Solar Gard
But everyone knows the Sun.

21. So we let the Sun make the
introduction.

23. Results

24. To
64,000+ Likes
(in
<
7
months)
From
800
Likes
over
disparate
regional
Facebook
pages

25. To
64,000+ Likes
1 Global
presence
(in
<
7
months)
From
800
Likes
over
disparate
regional
Facebook
pages

26. To
64,000+ Likes
1 Global
presence
27 Country
pages
(in
<
7
months)
From
800
Likes
over
disparate
regional
Facebook
pages

27. Thank you.