1. Microblogging
andrew.minh@iscom.me

2. Twitter

3. Twitter
• A “micro-blog” where the size of the
post is limited to 140 characters

4. Twitter
• A “micro-blog” where the size of the
post is limited to 140 characters
• Use it to announce events, promote
your blog posts, link to important
news stories

5. Origins

6. Origins
• TXTmob, developed by the Institute for
Applied Autonomy

7. Origins
• TXTmob, developed by the Institute for
Applied Autonomy
• Allowed protesters at 2004 political
conventions to communicate via text
messages broadcast through SMS to a group
of users

8. Origins
• TXTmob, developed by the Institute for
Applied Autonomy
• Allowed protesters at 2004 political
conventions to communicate via text
messages broadcast through SMS to a group
of users
• Works like an email mailing list
• Sign up to send and receive messages in groups

9. Birth of Twitter

10. Birth of Twitter
• Inspired by the SMS broadcast system
TXTmob, Twitter was built in 2006

11. Birth of Twitter
• Inspired by the SMS broadcast system
TXTmob, Twitter was built in 2006
• Massive exposure at South by
Southwest interactactive festival as
attendees used it to find each other

12. Birth of Twitter
• Inspired by the SMS broadcast system
TXTmob, Twitter was built in 2006
• Massive exposure at South by
Southwest interactactive festival as
attendees used it to find each other
• By May 2007 111 micro-blogging
systems available. Twitter remains
the most popular to this day

13. Your URL is the user name
you chose at sign-up
Verified account
160 character bio
Customize your
background
You will see tweets
from these people
on your profile
page
140 character tweets
•New content
•Offers
•News
•Respond to questions
* i’m “iscommer”

14. Enter your text
and shortened
links here
Trending topics
Latest tweets from all
of your followers here

15. Retweet
•Can be a powerful marketing tool
•Allows for a message to spread virally Reply
• Can make you brand seem
approachable; respond to as many
replies as you can

16. Companies or
organizations can now
promote a trend for
The hashtag (#) instant visibility
• Used to connect ideas
and conversations
• More specific, lets
users know exactly
what topic you are
referring to
Trending topics
*For this class use: #iscom_socialmedia

17. Copy the long url and
past to shortening
service
After shortening copy
to pasteboard
Tweet the link
Link shortening services
•bit.ly
•tinyurl.com
•ow.ly

18. Get the free Twitter app
• available on iPhone,
Android and others
twitter.com/download

19. Microblogging takeaway tips

20. Microblogging takeaway tips
• Microblogging is a quick, easy way to promote
yourself

21. Microblogging takeaway tips
• Microblogging is a quick, easy way to promote
yourself
• Complete your account profile, customizing
background, adding an avatar, filling in bio, follow
others

22. Microblogging takeaway tips
• Microblogging is a quick, easy way to promote
yourself
• Complete your account profile, customizing
background, adding an avatar, filling in bio, follow
others
• Engage in conversations

23. Microblogging takeaway tips
• Microblogging is a quick, easy way to promote
yourself
• Complete your account profile, customizing
background, adding an avatar, filling in bio, follow
others
• Engage in conversations
• Pay attention to trending topics

24. Microblogging takeaway tips
• Microblogging is a quick, easy way to promote
yourself
• Complete your account profile, customizing
background, adding an avatar, filling in bio, follow
others
• Engage in conversations
• Pay attention to trending topics
• Use Twitter clients, like apps, to keep your account
active

25. Click Plugins in sidebar
Make sure it is activated
(click “activate”, when it is activated
it will say “deactivate” like above) Click Widgets in sidebar
Drag the the Twitter widget to your sidebar Configure your Twitter widget with your
Twitter username
(I’m “iscommer”. Use the name you create)
Activating your Twitter widget in
Wordpress