Axa Assurance Maroc - Insurer Innovation Award 2024
Social & Mobile Gaming in Latin America (Social Gaming Summit Berlin 2012)
1. Social Gaming in Latin
America: The Good, the Bad
and the Ugly
@diemel
2. ¡HOLA!
Placing L
atam in t
he
map
Who play
s and what
Mobile’s
getting h
ot
Conquist
ad or ’s guide
3.
4.
5. 580M PEOPLE IN +20 COUNTRIES
230M PEOPLE ONLINE
80M ONLINE IN BRAZIL
200M SMARTPHONES IN 2012
FACEBOOK WON
E-COMMERCE IS EXPLODING
SOURCE: INTERNET WORLD STATS 2012, GARTNER.
6. THE LATIN AMERICAN MARKET
LATIN AMERICA B2C E-COMMERCE
TRANSACTIONS IN USD BILLIONS
73 Argentina
$ 370B
Sao Paulo: $ 657B
Chile
$ 203B
Paraguay
USA 2010 $ 19B
176 Billion USD
China 2010 Bolivia
75 Billion USD
Europe 2010 $ 20B
112 Billion USD
28 Uruguay
$ 40B
GDP of the city of Sao Paulo is larger
5
2005
than that of Argentina, Chile, Uruguay,
2010 Bolivia and Paraguay. Combined.
2015
$68 BILLION INCREASE IN 10 YEARS
SOURCE: BCG, Forrester, FNBOX
7. BRAZIL vs LATAM
MOBILE USERS POPULATION INTERNET USERS
BRASIL
28% BRASIL BRASIL
35% 36%
LATAM LATAM
LATAM 65% 64%
72%
GDP NOMINAL E-COMMERCE CREDIT CARDS
LATAM LATAM
BRASIL 30% 27%
43%
LATAM
57% BRASIL BRASIL
70% 73%
SOURCE: INTERNET WORLD STATS, IMF, EUROMONITOR, EMARKETER
9. THE LATAM SOCIAL GAMER
Over 40% of Internet users
play social games
THIS WAS CLOSE
TO 20% IN 2011
DO YOU PLAY GAMES IN SN?
ARGENTINA 47%
BRASIL 44%
COLOMBIA 37%
MEXICO 42%
SOURCE: LIVRA PANELS & JAMPP MAY 2012 (5,000 ONLINE INTERVIEWS)
10. GAMES PEOPLE PLAY
Argentina Brasil Colombia Mexico
CONSOLES 34% 34% 40% 43%
PORTABLE CONSOLES 6% 7% 14% 16%
MAC/PC 50% 33% 43% 43%
CASUAL GAME SITES 25% 24% 20% 19%
MMORPG/MMOS 10% 11% 8% 10%
ON IPAD/TABLETS 6% 7% 11% 11%
ON MOBILES 44% 38% 48% 52%
DON’T PLAY GAMES 18% 27% 20% 15%
SOURCE: LIVRA PANELS & JAMPP MAY 2012 (5,000 ONLINE INTERVIEWS)
12. THE BRAZILIAN SOCIAL GAMER
MAIN SOCIAL NETWORK 2011 2012
ORKUT 49% 9% OU CH!
FACEBOOK 51% 76%
PEOPLE WHO PLAY GAMES BY SN
ORKUT 59%
FACEBOOK 42%
SOURCE: LIVRA PANELS & JAMPP MAY 2012 (5,000 ONLINE INTERVIEWS)
13. TOP GAMES IN BRASIL
TOP THREE “SOCIAL TOP THREE MOBILE
TOP THREE CASUAL
GAMES” GAMES
1. Cityville 1. Sudoku 1. UOL Games
2. Cafemania 2. Angry Birds 2. Tetris
3. Mini Fazenda 3. Paciência 3. Billiards
SOURCE: LIVRA PANELS & JAMPP MAY 2012 (5,000 ONLINE INTERVIEWS)
15. FB CREDITS
BOUGHT FB CREDITS?
ARGENTINA 3%
BRASIL 2%
COLOMBIA 3%
MEXICO 4%
HOW DID YOU PAY?
ARGENTINA BRASIL COLOMBIA MEXICO
Credit/Debit
Card 65% 70% 52% 58%
SMS 27% 10% 19% 19%
Offerwall 9% 10% 11% 7%
Pre-paid Card 0% 5% 11% 9%
SOURCE: LIVRA PANELS & JAMPP MAY 2012 (5,000 ONLINE INTERVIEWS)
16. PURCHASES PER TYPE OF GAME
DID YOU SPEND MONEY IN THE LAST 6 MONTHS?
(from those who said they play each type of game)
27%
12%
8%
6%
Console
PC/MAC
Mobile 3%
Social
Portable Consoles 2%
Casual Game Sites 2%
SOURCE: LIVRA PANELS & JAMPP MAY 2012 (5,000 ONLINE INTERVIEWS) MMOs
18. MOBILE PHONES IN LATIN AMERICA
LATIN AMERICA MOBILE AND INTERNET USERS
(IN MILLIONS)
MOBILE + 165% 451
INTERNET +319% TOP PHONE
BRANDS IN LATAM
355
1 NOKIA
285
2 SAMSUNG
205
170
3 LG & MOTOROLA
68
2005
2010
2015
Internet Users Mobile Users
SOURCE: BCG, Forrester, Livra Panels & Jampp
19. EL SMARTOFONO
Around 45% of Internet
users have a smartphone
MEXICO BRASIL
Other/Don’t know Android
Android
22% 25%
30%
Other/Don’t know
42%
Symbian
12% iOS
13%
iOS
Windows 7%
6% Blackberry
5%
Blackberry Windows
23% Symbian 6%
11%
17% are planning to switch to Iphone in the next 3
months, 13% to Android
SOURCE: LIVRA PANELS & JAMPP MAY 2012 (5,000 ONLINE INTERVIEWS)
20. SPENDING ON MOBILE
20% OF ANDROID 56% OF iOS USERS
USERS HAVE HAVE BOUGHT
BOUGHT APPs APPS
FREE TO PLAY OR DOWNLOAD?
SPENT MONEY BUYING GAMES 23%
SPENT MONEY IN IN-APP
5%
PURCHASES
SOURCE: LIVRA PANELS & JAMPP MAY 2012 (5,000 ONLINE INTERVIEWS)
21. APP BUYING & DISCOVERY
TOP REASONS FOR NOT BUYING APPS
DIDN’T SEE ANY THAT I WANTED TO BUY
TOO EXPENSIVE
NO DEBIT/CREDIT CARD
TOP PLACES WHERE APPS ARE FOUND
TOP LISTS
FRIEND RECOMMENDATIONS
REVIEWS
SOURCE: LIVRA PANELS & JAMPP MAY 2012 (5,000 ONLINE INTERVIEWS)
23. A CONQUISTADOR’S GUIDE
LOCAL COMPANIES COULDN’T ADAPT
FOREIGN COMPANIES WITH LOCAL CONTENT
YOU CAN MONETIZE, GET PAYMENTS RIGHT
A LOT OF GROWTH COMING
BRAZIL VS THE REST OF LATAM
24. WHAT IS ?
WE ARE AN ALTERNATIVE MONETIZATION /
OFFERWALL COMPANY FOCUSED 100% IN
LATIN AMERICA
HTTP://JAMPP.COM
25. @DIEMEL
¡GRACIAS! DIEGO@JAMPP.COM
PHOTO CREDITS
Palermo, Buenos Aires - Luis Argerich
http://www.flickr.com/photos/lrargerich/3642030224/
CRISTO - MARCIOFLEURY
http://www.flickr.com/photos/marciofleury/4326678706/
Sky - Monkeyatlarge
http://www.flickr.com/photos/monkeyatlarge/16645379/
Mexico Skyline - El Nagual
http://www.flickr.com/photos/elnagual/66450715/
Craig Bellamy - Shawdm
http://www.flickr.com/photos/shawdm/84741285/
Hablo Español - peterpunk77
http://www.flickr.com/photos/peterpunk/506328470/in/photostream/
Registradora1 - juantiagues
http://www.flickr.com/photos/juantiagues/5496872192/
N97: Console - bfishadow
http://www.flickr.com/photos/bfishadow/3591928186/
Sir Dano - Joriel "Joz" Jimenez
http://www.flickr.com/photos/joriel/2845792224/sizes/o/in/photostream/
Local Heroes - John Spooner
http://www.flickr.com/photos/johnspooner/2297191042/in/photostream/