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WEB 2.0:  A SOCIAL REVOLUTION Diane Bégin, NAIT Corporate Communications LEGAL AID ALBERTA  ANNUAL STAFF CONFERENCE SEPTEMBER 23, 2009
1994?
Source:  http://www.time.com/time/covers/0,16641,19940725,00.html
EXPECTING FROM THE PRESENTATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LAA WEBSITE Dec 12, 1998 ,  http://www.archive.org/
Source:  http://www.time.com/time/covers/0,16641,19940725,00.html CONVERSATION PRISM BY BRIAN SOLIS
GROUNDSWELL SOCIAL TECHNOGRAPHICS  LADDDER http://www.forrester.com/Groundswell Source:  http://neilperkin.typepad.com/only_dead_fish/2009/06/index.html
RSS FEEDS ARE YOUR FRIEND Really Simple Syndication : Web feed sends a message when a site has been updated. Direct   feeds Alberta Justice http://www.gov.ab.ca/ACN/RSS_FEEDS/RSS_JusticeandAttorneyGeneral.xml YouTube http://www.youtube.com/user/LegalAidSociety   Search feeds Bloglines ,  Blogpulse ,  Google   Aggregate feeds and have them appear elsewhere Check for symbol on page or browser
 
1. Deafness (listen for a while, swearing, complaints) 2. Slowness (crisis communications) 3. Caution (if you’re not afraid to have a conversation) 4. Phoniness (be a real person, Tweetups) 5. G reed (giving to other people 8 to 1 rule, Twitter account) 6. Flexibility (use it conversationally, mktg page on YouTube is not social media) 7. Seriousness (poke fun at yourself)   SEVEN DEADLY SINS OF SOCIAL MEDIA +  LESSONS LEARNED AT NAIT Source:  http://www.convinceandconvert.com/social-media-marketing/video-blog-post-7-deadly-sins-of-social-media/
TWITTER LINKEDIN FACEBOOK THE TOOLS
TWITTER
CONTENT/IMAGE/GRAPHICS PAGE: Background pattern in top band. Title text set in ARIAL BOLD  font, flush left/ragged right, upper & lowercase. Body text in ARIAL REGULAR font, flush left/ragged right, upper  & lowercase. Try to align photos to bottom edge of page vs. floating in the middle.  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],WHAT IS TWITTER?
CONTENT/IMAGE/GRAPHICS PAGE: Background pattern in top band. Title text set in ARIAL BOLD  font, flush left/ragged right, upper & lowercase. Body text in ARIAL REGULAR font, flush left/ragged right, upper  & lowercase. Try to align photos to bottom edge of page vs. floating in the middle.  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],WHAT IS IT USED FOR?
[object Object],[object Object],[object Object],[object Object],[object Object],TEXT PAGE: Background pattern in top band. Title text set in Arial, Uppercase, flush left/ragged right.  Body text in ARIAL font, flush left/ragged right, upper & lowercase. Insert new slide by selecting ‘Insert from menu and select ‘Duplicate slide’. GETTING STARTED
CONTENT/IMAGE/GRAPHICS PAGE: Background pattern in top band. Title text set in ARIAL BOLD  font, flush left/ragged right, upper & lowercase. Body text in ARIAL REGULAR font, flush left/ragged right, upper  & lowercase. Try to align photos to bottom edge of page vs. floating in the middle.  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],GETTING STARTED cont.
CONTENT/IMAGE/GRAPHICS PAGE: Background pattern in top band. Title text set in ARIAL BOLD  font, flush left/ragged right, upper & lowercase. Body text in ARIAL REGULAR font, flush left/ragged right, upper  & lowercase. Try to align photos to bottom edge of page vs. floating in the middle.  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],LINGO AND ORIENTATION
CONTENT/IMAGE/GRAPHICS PAGE: Background pattern in top band. Title text set in ARIAL BOLD  font, flush left/ragged right, upper & lowercase. Body text in ARIAL REGULAR font, flush left/ragged right, upper  & lowercase. Try to align photos to bottom edge of page vs. floating in the middle.  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],GET TO KNOW PEOPLE
CONTENT/IMAGE/GRAPHICS PAGE: Background pattern in top band. Title text set in ARIAL BOLD  font, flush left/ragged right, upper & lowercase. Body text in ARIAL REGULAR font, flush left/ragged right, upper  & lowercase. Try to align photos to bottom edge of page vs. floating in the middle.  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SHOULD YOU FOLLOW BACK  WHEN OTHERS FOLLOW YOU
CONTENT/IMAGE/GRAPHICS PAGE: Background pattern in top band. Title text set in ARIAL BOLD  font, flush left/ragged right, upper & lowercase. Body text in ARIAL REGULAR font, flush left/ragged right, upper  & lowercase. Try to align photos to bottom edge of page vs. floating in the middle.  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],TOOLS
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],TEXT PAGE: Background pattern in top band. Title text set in ARIAL BOLD font, flush left/ragged  right, upper & lowercase. Body text in ARIAL REGULAR font, flush left/ragged right, upper & lowercase. ADVICE FROM TWEETERS
Follow one another www.twitter.com/nait www.twitter.com/dibegin 

FACEBOOK
CONTENT/IMAGE/GRAPHICS PAGE: Background pattern in top band. Title text set in ARIAL BOLD  font, flush left/ragged right, upper & lowercase. Body text in ARIAL REGULAR font, flush left/ragged right, upper  & lowercase. Try to align photos to bottom edge of page vs. floating in the middle.  ,[object Object],[object Object],[object Object],[object Object],WHAT IS FACEBOOK?
TEXT PAGE: Background pattern in top band. Title text set in Arial, Uppercase, flush left/ragged right.  Body text in ARIAL font, flush left/ragged right, upper & lowercase. Insert new slide by selecting ‘Insert from menu and select ‘Duplicate slide’. OBSERVATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“… identity is unpredictable, changeable, imitative, often incongruous, or not. On social networking sites like Facebook, we witness the fluid alterations, adjustments and adaptations of college students’ identities-the Facebook profile “is” and “isn’t” the student user. Facebook profiles can be misrepresentative though not inauthentic; students can create profiles that are mischievous, ironic, or decidedly earnest.” OBSERVATIONS
“… identity is unpredictable, changeable, imitative, often incongruous, or not. On social networking sites like Facebook, we witness the fluid alterations, adjustments and adaptations of college students’ identities-the Facebook profile “is” and “isn’t” the student user. Facebook profiles can be misrepresentative though not inauthentic; students can create profiles that are mischievous, ironic, or decidedly earnest.” OBSERVATIONS
GO TO FACEBOOK.COM ,[object Object],[object Object],[object Object],[object Object],[object Object],TEXT PAGE: Background pattern in top band. Title text set in ARIAL BOLD font, flush left/ragged  right, upper & lowercase. Body text in ARIAL REGULAR font, flush left/ragged right, upper & lowercase.
PRIVACY ,[object Object],[object Object],[object Object],[object Object]
New study finds no correlation between Facebook and lower grades:   Last month  we reported on research from Ohio State University that found a link between Facebook use and lower grades among college students. In their attempt to replicate the results of that study, researchers from Illinois-based Northwestern University found no evidence of Facebook use correlating with diminished academic performance.  Northwestern U News Release  |  Read the full report Facebook users get lower grades A new study correlates lower marks, less studying with Facebook use  The time students spend “poking” friends, posting photos and updating their status on Facebook may bear some relationship to how they’re faring academically, a new study suggests. Researchers found that students who use the popular networking site spend less time studying and have lower grade point averages compared to those not on Facebook. http://oncampus.macleans.ca/education/2009/04/13/facebook-users-get-lower-grades/
 
 
LINKEDIN
CONTENT/IMAGE/GRAPHICS PAGE: Background pattern in top band. Title text set in ARIAL BOLD  font, flush left/ragged right, upper & lowercase. Body text in ARIAL REGULAR font, flush left/ragged right, upper  & lowercase. Try to align photos to bottom edge of page vs. floating in the middle.  ,[object Object],[object Object],[object Object],[object Object],WHAT IS LINKEDIN?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],GETTING AROUND
MEET EXPECTATIONS? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CONTACT Diane Bégin, Communications specialist, NAIT [email_address]   780.491.3142  www.twitter.com/dibegin   www.linkedin.com/in/dibegin   www.delicious.com/dibegin   www.slideshare.net/dibegin   www.facebook.com/dianebegin

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Legal Aid Alberta (Sept. 23/09)

  • 1. WEB 2.0: A SOCIAL REVOLUTION Diane Bégin, NAIT Corporate Communications LEGAL AID ALBERTA ANNUAL STAFF CONFERENCE SEPTEMBER 23, 2009
  • 4.
  • 5. LAA WEBSITE Dec 12, 1998 , http://www.archive.org/
  • 7. GROUNDSWELL SOCIAL TECHNOGRAPHICS LADDDER http://www.forrester.com/Groundswell Source: http://neilperkin.typepad.com/only_dead_fish/2009/06/index.html
  • 8. RSS FEEDS ARE YOUR FRIEND Really Simple Syndication : Web feed sends a message when a site has been updated. Direct feeds Alberta Justice http://www.gov.ab.ca/ACN/RSS_FEEDS/RSS_JusticeandAttorneyGeneral.xml YouTube http://www.youtube.com/user/LegalAidSociety Search feeds Bloglines , Blogpulse , Google Aggregate feeds and have them appear elsewhere Check for symbol on page or browser
  • 9.  
  • 10. 1. Deafness (listen for a while, swearing, complaints) 2. Slowness (crisis communications) 3. Caution (if you’re not afraid to have a conversation) 4. Phoniness (be a real person, Tweetups) 5. G reed (giving to other people 8 to 1 rule, Twitter account) 6. Flexibility (use it conversationally, mktg page on YouTube is not social media) 7. Seriousness (poke fun at yourself)  SEVEN DEADLY SINS OF SOCIAL MEDIA + LESSONS LEARNED AT NAIT Source: http://www.convinceandconvert.com/social-media-marketing/video-blog-post-7-deadly-sins-of-social-media/
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.  
  • 22.
  • 23. Follow one another www.twitter.com/nait www.twitter.com/dibegin 

  • 25.
  • 26.
  • 27. “… identity is unpredictable, changeable, imitative, often incongruous, or not. On social networking sites like Facebook, we witness the fluid alterations, adjustments and adaptations of college students’ identities-the Facebook profile “is” and “isn’t” the student user. Facebook profiles can be misrepresentative though not inauthentic; students can create profiles that are mischievous, ironic, or decidedly earnest.” OBSERVATIONS
  • 28. “… identity is unpredictable, changeable, imitative, often incongruous, or not. On social networking sites like Facebook, we witness the fluid alterations, adjustments and adaptations of college students’ identities-the Facebook profile “is” and “isn’t” the student user. Facebook profiles can be misrepresentative though not inauthentic; students can create profiles that are mischievous, ironic, or decidedly earnest.” OBSERVATIONS
  • 29.
  • 30.
  • 31. New study finds no correlation between Facebook and lower grades: Last month we reported on research from Ohio State University that found a link between Facebook use and lower grades among college students. In their attempt to replicate the results of that study, researchers from Illinois-based Northwestern University found no evidence of Facebook use correlating with diminished academic performance. Northwestern U News Release | Read the full report Facebook users get lower grades A new study correlates lower marks, less studying with Facebook use The time students spend “poking” friends, posting photos and updating their status on Facebook may bear some relationship to how they’re faring academically, a new study suggests. Researchers found that students who use the popular networking site spend less time studying and have lower grade point averages compared to those not on Facebook. http://oncampus.macleans.ca/education/2009/04/13/facebook-users-get-lower-grades/
  • 32.  
  • 33.  
  • 35.
  • 36.
  • 37.
  • 38. CONTACT Diane Bégin, Communications specialist, NAIT [email_address] 780.491.3142 www.twitter.com/dibegin www.linkedin.com/in/dibegin www.delicious.com/dibegin www.slideshare.net/dibegin www.facebook.com/dianebegin