SlideShare ist ein Scribd-Unternehmen logo

Gov 2.0: Advanced Learning Institute

•Als PPT, PDF herunterladen•
•
D
dibegin

January 26, 2010 presentation in Edmonton, AB

Bildung
1 von 26
TRADITIONAL MEDIA MEETS SOCIAL MEDIA Diane Bégin, NAIT Corporate Communications ADVANCED LEARNING INSTITUTE JANUARY 26, 2010
TRADITIONAL MEDIA MEETS SOCIAL MEDIA ,[object Object],[object Object],[object Object],[object Object],[object Object]
PERSONALITY www.briansolis.com/2009/05/significant/
OVERVIEW OF THE PRESENTATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TODAY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
COMMUNICATIONS PLANNING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
COMMUNICATIONS PLANNING cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TEN SOCIAL MEDIA TACTICS 1. Create content even when you don’t get the call. www.nait.ca/44782.htm www.youtube.com/techlifemag
2. Provide and repost content. communities.canada.com/edmontonjournal/blogs/eatmywords/archive/2009/12/16/de-boning-a-turkey.aspx twitter.com/NAIT/status/6802914579 TEN SOCIAL MEDIA TACTICS cont.
3. Address other unexpected social media opportunities. www.flickr.com/photos/nait TEN SOCIAL MEDIA TACTICS cont.
4. Post once and have it feed to multiple sources. TEN SOCIAL MEDIA TACTICS cont. www.nait.ca/newsroom www.nait.ca/socialmedia www.twitter.com/nait www.linkedin.com/groups?gid=1413867&trk=myg_ugrp_ovr www.techlifemag.ca
5. Make social media part of the story. www.youtube.com/watch?v=BTGViXjN8Fk TEN SOCIAL MEDIA TACTICS cont.
6. Whenever possible reuse content and post elsewhere. en.wikipedia.org/wiki/Avro_arrow www.techlifemag.ca twitter.com/NAIT/status/6669267608 TEN SOCIAL MEDIA TACTICS cont.
7. Always be looking and ready for opportunities. www.edmontonjournal.com/news/NAIT+workshop+aims+prevent+school+shootings/2133163/story.html TEN SOCIAL MEDIA TACTICS cont.
8. Tailor content and make it convenient for bloggers. TEN SOCIAL MEDIA TACTICS cont.
9. Involve many colleagues and create a similar brand for your channels. www.twitter.com/NAIT/naitaccounts www.nait.ca/facebook TEN SOCIAL MEDIA TACTICS cont.
10. Co-brand your personal presence with your organization. TEN SOCIAL MEDIA TACTICS cont. www.twitter.com/kvern
FIVE LESSONS 1. Be a real person. www.twitter.com/nait
FIVE LESSONS cont. 2. Be willing to poke fun at yourself. www.connect2edmonton.ca/forum/showthread.php?p=122600#post122600
FIVE LESSONS cont. 3. Don’t get put off by swearing.
FIVE LESSONS cont. 4. Face-to-face interaction is just as important as online. www.twitter.com/edmontontweetup
FIVE LESSONS cont. ,[object Object],[object Object]
TRACKING AND MEASUREMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
OTHER REPORTED METRICS ,[object Object],[object Object],[object Object],[object Object],[object Object]
MY THREE FAVOURITE SOCIAL MEDIA TOOLS ,[object Object],[object Object],[object Object]
CONTACT Diane Bégin, Communications specialist, NAIT [email_address] 780.491.3142 www.twitter.com/dibegin www.linkedin.com/in/dibegin www.delicious.com/dibegin www.slideshare.net/dibegin www.facebook.com/dianebegin www.wheretobegin.ca

Empfohlen

How to get your organization started in social media
How to get your organization started in social mediaHow to get your organization started in social media
How to get your organization started in social mediadibegin
 
Social Media for the Jobseeker
Social Media for the JobseekerSocial Media for the Jobseeker
Social Media for the JobseekerRichie Escovedo
 
Socializing Your Volunteer Program
Socializing Your Volunteer ProgramSocializing Your Volunteer Program
Socializing Your Volunteer Programguest8d6d60
 
WordPower for Social Media - FIC
WordPower for Social Media - FICWordPower for Social Media - FIC
WordPower for Social Media - FICRichie Escovedo
 
Twitter 201: Adding Twitter to Your Strategic PR Toolbox
Twitter 201: Adding Twitter to Your Strategic PR ToolboxTwitter 201: Adding Twitter to Your Strategic PR Toolbox
Twitter 201: Adding Twitter to Your Strategic PR ToolboxBurrelles Luce
 
Putting Social Media to Work for School PR
Putting Social Media to Work for School PRPutting Social Media to Work for School PR
Putting Social Media to Work for School PRRichie Escovedo
 
#WordPower for Social Media
#WordPower for Social Media#WordPower for Social Media
#WordPower for Social MediaRichie Escovedo
 
Social Media Overview
Social Media OverviewSocial Media Overview
Social Media OverviewRandi Alexandra Plake
 

Empfohlen

How to get your organization started in social media
How to get your organization started in social mediaHow to get your organization started in social media
How to get your organization started in social mediadibegin
 
Social Media for the Jobseeker
Social Media for the JobseekerSocial Media for the Jobseeker
Social Media for the JobseekerRichie Escovedo
 
Socializing Your Volunteer Program
Socializing Your Volunteer ProgramSocializing Your Volunteer Program
Socializing Your Volunteer Programguest8d6d60
 
WordPower for Social Media - FIC
WordPower for Social Media - FICWordPower for Social Media - FIC
WordPower for Social Media - FICRichie Escovedo
 
Twitter 201: Adding Twitter to Your Strategic PR Toolbox
Twitter 201: Adding Twitter to Your Strategic PR ToolboxTwitter 201: Adding Twitter to Your Strategic PR Toolbox
Twitter 201: Adding Twitter to Your Strategic PR ToolboxBurrelles Luce
 
Putting Social Media to Work for School PR
Putting Social Media to Work for School PRPutting Social Media to Work for School PR
Putting Social Media to Work for School PRRichie Escovedo
 
#WordPower for Social Media
#WordPower for Social Media#WordPower for Social Media
#WordPower for Social MediaRichie Escovedo
 
Social Media Overview
Social Media OverviewSocial Media Overview
Social Media OverviewRandi Alexandra Plake
 
Social Media for PR 2010
Social Media for PR 2010Social Media for PR 2010
Social Media for PR 2010Larissa Fair
 
BurellesLuce Social Media Tips & Resources
BurellesLuce Social Media Tips & ResourcesBurellesLuce Social Media Tips & Resources
BurellesLuce Social Media Tips & ResourcesYNPN DC
 
Twitter Me on Facebook: An Overview of Social Media Tools
Twitter Me on Facebook: An Overview of Social Media Tools Twitter Me on Facebook: An Overview of Social Media Tools
Twitter Me on Facebook: An Overview of Social Media Tools Capital Area District Library
 
Social Media Best Practices
Social Media Best PracticesSocial Media Best Practices
Social Media Best PracticesRandi Alexandra Plake
 
Social media
Social mediaSocial media
Social mediaBhaiNaSotta
 
Using Social Media for Your Non-Profit
Using Social Media for Your Non-ProfitUsing Social Media for Your Non-Profit
Using Social Media for Your Non-ProfitMorris County NJ
 
Twitter 101: Everything You Always Wanted to Know About Twitter, but Were Afr...
Twitter 101: Everything You Always Wanted to Know About Twitter, but Were Afr...Twitter 101: Everything You Always Wanted to Know About Twitter, but Were Afr...
Twitter 101: Everything You Always Wanted to Know About Twitter, but Were Afr...Burrelles Luce
 
Social Media. Who's Your Army? The Game of Risk. Visualize Your Social Conte...
Social Media. Who's Your Army? The Game of Risk. Visualize Your Social Conte...Social Media. Who's Your Army? The Game of Risk. Visualize Your Social Conte...
Social Media. Who's Your Army? The Game of Risk. Visualize Your Social Conte...Nick Kellet
 
Intro to social media
Intro to social mediaIntro to social media
Intro to social mediaHighway T
 
RDA Illawarra - Social Media Training for the Not-For-Profit Sector
RDA Illawarra - Social Media Training for the Not-For-Profit SectorRDA Illawarra - Social Media Training for the Not-For-Profit Sector
RDA Illawarra - Social Media Training for the Not-For-Profit SectorRegional Development Australia (RDA) Illawarra
 
Social Media Basics: Twitter, Facebook and What's New
Social Media Basics: Twitter, Facebook and What's NewSocial Media Basics: Twitter, Facebook and What's New
Social Media Basics: Twitter, Facebook and What's NewDebbie Friez
 
Web & Social Media Strategies for Volunteer Engagement
Web & Social Media Strategies for Volunteer EngagementWeb & Social Media Strategies for Volunteer Engagement
Web & Social Media Strategies for Volunteer EngagementVolunteer Center Serving Howard County
 
Social Media for Hospice Organizations
Social Media for Hospice OrganizationsSocial Media for Hospice Organizations
Social Media for Hospice Organizationslgdeaton
 
Introduction to Facebook and Twitter
Introduction to Facebook and TwitterIntroduction to Facebook and Twitter
Introduction to Facebook and TwitterAnne Adrian
 
Social Media Boot Camp Training Intro
Social Media Boot Camp Training IntroSocial Media Boot Camp Training Intro
Social Media Boot Camp Training IntroJJ Lassberg
 
Social Funding - Nonprofit Social Media Fundraising
Social Funding - Nonprofit Social Media FundraisingSocial Funding - Nonprofit Social Media Fundraising
Social Funding - Nonprofit Social Media FundraisingJJ Lassberg
 
Social Media for Brokers: Making Friends with Facebook
Social Media for Brokers: Making Friends with FacebookSocial Media for Brokers: Making Friends with Facebook
Social Media for Brokers: Making Friends with FacebookAngela Brown
 
Facebook for Businesses
Facebook for BusinessesFacebook for Businesses
Facebook for BusinessesNorth Bend Public Library
 
Social Media 101: Facebook, Twitter, YouTube
Social Media 101: Facebook, Twitter, YouTubeSocial Media 101: Facebook, Twitter, YouTube
Social Media 101: Facebook, Twitter, YouTubeColin Rhinesmith
 
Gfwc communications and public relations june 2014 mc
Gfwc communications and public relations june 2014 mcGfwc communications and public relations june 2014 mc
Gfwc communications and public relations june 2014 mcWendy Carriker
 
2011 CPRS Educators Poster Session
2011 CPRS Educators Poster Session2011 CPRS Educators Poster Session
2011 CPRS Educators Poster Sessiondibegin
 
My volunteer day
My volunteer dayMy volunteer day
My volunteer daydibegin
 

Weitere ähnliche Inhalte

Was ist angesagt?

Social Media for PR 2010
Social Media for PR 2010Social Media for PR 2010
Social Media for PR 2010Larissa Fair
 
BurellesLuce Social Media Tips & Resources
BurellesLuce Social Media Tips & ResourcesBurellesLuce Social Media Tips & Resources
BurellesLuce Social Media Tips & ResourcesYNPN DC
 
Twitter Me on Facebook: An Overview of Social Media Tools
Twitter Me on Facebook: An Overview of Social Media Tools Twitter Me on Facebook: An Overview of Social Media Tools
Twitter Me on Facebook: An Overview of Social Media Tools Capital Area District Library
 
Using Social Media for Your Non-Profit
Using Social Media for Your Non-ProfitUsing Social Media for Your Non-Profit
Using Social Media for Your Non-ProfitMorris County NJ
 
Twitter 101: Everything You Always Wanted to Know About Twitter, but Were Afr...
Twitter 101: Everything You Always Wanted to Know About Twitter, but Were Afr...Twitter 101: Everything You Always Wanted to Know About Twitter, but Were Afr...
Twitter 101: Everything You Always Wanted to Know About Twitter, but Were Afr...Burrelles Luce
 
Social Media. Who's Your Army? The Game of Risk. Visualize Your Social Conte...
Social Media. Who's Your Army? The Game of Risk. Visualize Your Social Conte...Social Media. Who's Your Army? The Game of Risk. Visualize Your Social Conte...
Social Media. Who's Your Army? The Game of Risk. Visualize Your Social Conte...Nick Kellet
 
Intro to social media
Intro to social mediaIntro to social media
Intro to social mediaHighway T
 
Social Media Basics: Twitter, Facebook and What's New
Social Media Basics: Twitter, Facebook and What's NewSocial Media Basics: Twitter, Facebook and What's New
Social Media Basics: Twitter, Facebook and What's NewDebbie Friez
 
Social Media for Hospice Organizations
Social Media for Hospice OrganizationsSocial Media for Hospice Organizations
Social Media for Hospice Organizationslgdeaton
 
Introduction to Facebook and Twitter
Introduction to Facebook and TwitterIntroduction to Facebook and Twitter
Introduction to Facebook and TwitterAnne Adrian
 
Social Media Boot Camp Training Intro
Social Media Boot Camp Training IntroSocial Media Boot Camp Training Intro
Social Media Boot Camp Training IntroJJ Lassberg
 
Social Funding - Nonprofit Social Media Fundraising
Social Funding - Nonprofit Social Media FundraisingSocial Funding - Nonprofit Social Media Fundraising
Social Funding - Nonprofit Social Media FundraisingJJ Lassberg
 
Social Media for Brokers: Making Friends with Facebook
Social Media for Brokers: Making Friends with FacebookSocial Media for Brokers: Making Friends with Facebook
Social Media for Brokers: Making Friends with FacebookAngela Brown
 
Social Media 101: Facebook, Twitter, YouTube
Social Media 101: Facebook, Twitter, YouTubeSocial Media 101: Facebook, Twitter, YouTube
Social Media 101: Facebook, Twitter, YouTubeColin Rhinesmith
 
Gfwc communications and public relations june 2014 mc
Gfwc communications and public relations june 2014 mcGfwc communications and public relations june 2014 mc
Gfwc communications and public relations june 2014 mcWendy Carriker
 

Was ist angesagt? (20)

Social Media for PR 2010
Social Media for PR 2010Social Media for PR 2010
Social Media for PR 2010
 
BurellesLuce Social Media Tips & Resources
BurellesLuce Social Media Tips & ResourcesBurellesLuce Social Media Tips & Resources
BurellesLuce Social Media Tips & Resources
 
Twitter Me on Facebook: An Overview of Social Media Tools
Twitter Me on Facebook: An Overview of Social Media Tools Twitter Me on Facebook: An Overview of Social Media Tools
Twitter Me on Facebook: An Overview of Social Media Tools
 
Social Media Best Practices
Social Media Best PracticesSocial Media Best Practices
Social Media Best Practices
 
Social media
Social mediaSocial media
Social media
 
Using Social Media for Your Non-Profit
Using Social Media for Your Non-ProfitUsing Social Media for Your Non-Profit
Using Social Media for Your Non-Profit
 
Twitter 101: Everything You Always Wanted to Know About Twitter, but Were Afr...
Twitter 101: Everything You Always Wanted to Know About Twitter, but Were Afr...Twitter 101: Everything You Always Wanted to Know About Twitter, but Were Afr...
Twitter 101: Everything You Always Wanted to Know About Twitter, but Were Afr...
 
Social Media. Who's Your Army? The Game of Risk. Visualize Your Social Conte...
Social Media. Who's Your Army? The Game of Risk. Visualize Your Social Conte...Social Media. Who's Your Army? The Game of Risk. Visualize Your Social Conte...
Social Media. Who's Your Army? The Game of Risk. Visualize Your Social Conte...
 
Intro to social media
Intro to social mediaIntro to social media
Intro to social media
 
RDA Illawarra - Social Media Training for the Not-For-Profit Sector
RDA Illawarra - Social Media Training for the Not-For-Profit SectorRDA Illawarra - Social Media Training for the Not-For-Profit Sector
RDA Illawarra - Social Media Training for the Not-For-Profit Sector
 
Social Media Basics: Twitter, Facebook and What's New
Social Media Basics: Twitter, Facebook and What's NewSocial Media Basics: Twitter, Facebook and What's New
Social Media Basics: Twitter, Facebook and What's New
 
Web & Social Media Strategies for Volunteer Engagement
Web & Social Media Strategies for Volunteer EngagementWeb & Social Media Strategies for Volunteer Engagement
Web & Social Media Strategies for Volunteer Engagement
 
Social Media for Hospice Organizations
Social Media for Hospice OrganizationsSocial Media for Hospice Organizations
Social Media for Hospice Organizations
 
Introduction to Facebook and Twitter
Introduction to Facebook and TwitterIntroduction to Facebook and Twitter
Introduction to Facebook and Twitter
 
Social Media Boot Camp Training Intro
Social Media Boot Camp Training IntroSocial Media Boot Camp Training Intro
Social Media Boot Camp Training Intro
 
Social Funding - Nonprofit Social Media Fundraising
Social Funding - Nonprofit Social Media FundraisingSocial Funding - Nonprofit Social Media Fundraising
Social Funding - Nonprofit Social Media Fundraising
 
Social Media for Brokers: Making Friends with Facebook
Social Media for Brokers: Making Friends with FacebookSocial Media for Brokers: Making Friends with Facebook
Social Media for Brokers: Making Friends with Facebook
 
Facebook for Businesses
Facebook for BusinessesFacebook for Businesses
Facebook for Businesses
 
Social Media 101: Facebook, Twitter, YouTube
Social Media 101: Facebook, Twitter, YouTubeSocial Media 101: Facebook, Twitter, YouTube
Social Media 101: Facebook, Twitter, YouTube
 
Gfwc communications and public relations june 2014 mc
Gfwc communications and public relations june 2014 mcGfwc communications and public relations june 2014 mc
Gfwc communications and public relations june 2014 mc
 

Andere mochten auch

2011 CPRS Educators Poster Session
2011 CPRS Educators Poster Session2011 CPRS Educators Poster Session
2011 CPRS Educators Poster Sessiondibegin
 
My volunteer day
My volunteer dayMy volunteer day
My volunteer daydibegin
 
Twitter 101
Twitter 101Twitter 101
Twitter 101dibegin
 
5th Annual Alberta Communications Forum
5th Annual Alberta Communications Forum5th Annual Alberta Communications Forum
5th Annual Alberta Communications Forumdibegin
 
UPDATED 2011 CPRS Educators Poster Session
UPDATED 2011 CPRS Educators Poster SessionUPDATED 2011 CPRS Educators Poster Session
UPDATED 2011 CPRS Educators Poster Sessiondibegin
 
CPRS presentation to NAIT PR students
CPRS presentation to NAIT PR studentsCPRS presentation to NAIT PR students
CPRS presentation to NAIT PR studentsdibegin
 

Andere mochten auch (6)

2011 CPRS Educators Poster Session
2011 CPRS Educators Poster Session2011 CPRS Educators Poster Session
2011 CPRS Educators Poster Session
 
My volunteer day
My volunteer dayMy volunteer day
My volunteer day
 
Twitter 101
Twitter 101Twitter 101
Twitter 101
 
5th Annual Alberta Communications Forum
5th Annual Alberta Communications Forum5th Annual Alberta Communications Forum
5th Annual Alberta Communications Forum
 
UPDATED 2011 CPRS Educators Poster Session
UPDATED 2011 CPRS Educators Poster SessionUPDATED 2011 CPRS Educators Poster Session
UPDATED 2011 CPRS Educators Poster Session
 
CPRS presentation to NAIT PR students
CPRS presentation to NAIT PR studentsCPRS presentation to NAIT PR students
CPRS presentation to NAIT PR students
 

Ähnlich wie Gov 2.0: Advanced Learning Institute

Social Media: Personal and Professional Strategies
Social Media: Personal and Professional StrategiesSocial Media: Personal and Professional Strategies
Social Media: Personal and Professional StrategiesTonya Thomas
 
How to Build and Sustain Buzz Online
How to Build and Sustain Buzz OnlineHow to Build and Sustain Buzz Online
How to Build and Sustain Buzz OnlineLeslie Bradshaw
 
Brandt socialmediaworkshop25.11
Brandt socialmediaworkshop25.11Brandt socialmediaworkshop25.11
Brandt socialmediaworkshop25.11nettib
 
Ita Roundtable: Pr And Social Media
Ita Roundtable: Pr And Social MediaIta Roundtable: Pr And Social Media
Ita Roundtable: Pr And Social MediaMichelle Krier
 
Making Connections Through Online Networks & Tools
Making Connections Through Online Networks & ToolsMaking Connections Through Online Networks & Tools
Making Connections Through Online Networks & ToolsSandra Fernandez
 
Social media tools training
Social media tools trainingSocial media tools training
Social media tools trainingJean Balent
 
Measuringsocialmediaimpact ead iworkshopjun2012
Measuringsocialmediaimpact ead iworkshopjun2012Measuringsocialmediaimpact ead iworkshopjun2012
Measuringsocialmediaimpact ead iworkshopjun2012Tony Roberts
 
CoStar Webinar-Social Media for Brokers
CoStar Webinar-Social Media for BrokersCoStar Webinar-Social Media for Brokers
CoStar Webinar-Social Media for BrokersCoy Davidson
 
ASU social media ecosystem & tips
ASU social media ecosystem & tipsASU social media ecosystem & tips
ASU social media ecosystem & tipsjulieespinosa
 
Social Media for Brokers
Social Media for BrokersSocial Media for Brokers
Social Media for BrokersAngela Brown
 
Twitter compasspoint
Twitter compasspointTwitter compasspoint
Twitter compasspointSusan Tenby
 
Social media for event management
Social media for event managementSocial media for event management
Social media for event managementRobin Low
 
Measuringsocialmediaimpact ead iworkshopjun2012
Measuringsocialmediaimpact ead iworkshopjun2012Measuringsocialmediaimpact ead iworkshopjun2012
Measuringsocialmediaimpact ead iworkshopjun2012Tony Roberts
 
Social Media Capacity Building for Nonprofits
Social Media Capacity Building for NonprofitsSocial Media Capacity Building for Nonprofits
Social Media Capacity Building for NonprofitsSusan Tenby
 
Social Media Capacity Building
Social Media Capacity BuildingSocial Media Capacity Building
Social Media Capacity BuildingTechSoup
 
Igniting Internal Communications with Effective Social Media Strategies
Igniting Internal Communications with Effective Social Media StrategiesIgniting Internal Communications with Effective Social Media Strategies
Igniting Internal Communications with Effective Social Media StrategiesSandra Fathi
 

Ähnlich wie Gov 2.0: Advanced Learning Institute (20)

Social Media: Personal and Professional Strategies
Social Media: Personal and Professional StrategiesSocial Media: Personal and Professional Strategies
Social Media: Personal and Professional Strategies
 
How to Build and Sustain Buzz Online
How to Build and Sustain Buzz OnlineHow to Build and Sustain Buzz Online
How to Build and Sustain Buzz Online
 
Brandt socialmediaworkshop25.11
Brandt socialmediaworkshop25.11Brandt socialmediaworkshop25.11
Brandt socialmediaworkshop25.11
 
Ita Roundtable: Pr And Social Media
Ita Roundtable: Pr And Social MediaIta Roundtable: Pr And Social Media
Ita Roundtable: Pr And Social Media
 
Business Focused Social Media
Business Focused Social MediaBusiness Focused Social Media
Business Focused Social Media
 
Making Connections Through Online Networks & Tools
Making Connections Through Online Networks & ToolsMaking Connections Through Online Networks & Tools
Making Connections Through Online Networks & Tools
 
Social media tools training
Social media tools trainingSocial media tools training
Social media tools training
 
Measuringsocialmediaimpact ead iworkshopjun2012
Measuringsocialmediaimpact ead iworkshopjun2012Measuringsocialmediaimpact ead iworkshopjun2012
Measuringsocialmediaimpact ead iworkshopjun2012
 
CoStar Webinar-Social Media for Brokers
CoStar Webinar-Social Media for BrokersCoStar Webinar-Social Media for Brokers
CoStar Webinar-Social Media for Brokers
 
ASU social media ecosystem & tips
ASU social media ecosystem & tipsASU social media ecosystem & tips
ASU social media ecosystem & tips
 
Social Media for Brokers
Social Media for BrokersSocial Media for Brokers
Social Media for Brokers
 
Social Media by Game Day
Social Media by Game DaySocial Media by Game Day
Social Media by Game Day
 
Twitter compasspoint
Twitter compasspointTwitter compasspoint
Twitter compasspoint
 
Social media for event management
Social media for event managementSocial media for event management
Social media for event management
 
Measuringsocialmediaimpact ead iworkshopjun2012
Measuringsocialmediaimpact ead iworkshopjun2012Measuringsocialmediaimpact ead iworkshopjun2012
Measuringsocialmediaimpact ead iworkshopjun2012
 
Social Media Capacity Building for Nonprofits
Social Media Capacity Building for NonprofitsSocial Media Capacity Building for Nonprofits
Social Media Capacity Building for Nonprofits
 
Social Media Capacity Building
Social Media Capacity BuildingSocial Media Capacity Building
Social Media Capacity Building
 
Social Media
Social Media Social Media
Social Media
 
Nlp social media class day 1
Nlp social media class day 1Nlp social media class day 1
Nlp social media class day 1
 
Igniting Internal Communications with Effective Social Media Strategies
Igniting Internal Communications with Effective Social Media StrategiesIgniting Internal Communications with Effective Social Media Strategies
Igniting Internal Communications with Effective Social Media Strategies
 

Mehr von dibegin

CPRS Presentation to NAIT PR Students
CPRS Presentation to NAIT PR StudentsCPRS Presentation to NAIT PR Students
CPRS Presentation to NAIT PR Studentsdibegin
 
CPRS Edmonton for Grant MacEwan University
CPRS Edmonton for Grant MacEwan UniversityCPRS Edmonton for Grant MacEwan University
CPRS Edmonton for Grant MacEwan Universitydibegin
 
Legal Aid Alberta (Sept. 23/09)
Legal Aid Alberta (Sept. 23/09)Legal Aid Alberta (Sept. 23/09)
Legal Aid Alberta (Sept. 23/09)dibegin
 
NAIT PR class presentation
NAIT PR class presentationNAIT PR class presentation
NAIT PR class presentationdibegin
 
NAIT Twitter
NAIT TwitterNAIT Twitter
NAIT Twitterdibegin
 
CPRS presentation to NAIT MARK278 - Public Relations
CPRS presentation to NAIT MARK278 - Public RelationsCPRS presentation to NAIT MARK278 - Public Relations
CPRS presentation to NAIT MARK278 - Public Relationsdibegin
 
CPRS EDMONTON 2008 AGM
CPRS EDMONTON 2008 AGMCPRS EDMONTON 2008 AGM
CPRS EDMONTON 2008 AGMdibegin
 

Mehr von dibegin (7)

CPRS Presentation to NAIT PR Students
CPRS Presentation to NAIT PR StudentsCPRS Presentation to NAIT PR Students
CPRS Presentation to NAIT PR Students
 
CPRS Edmonton for Grant MacEwan University
CPRS Edmonton for Grant MacEwan UniversityCPRS Edmonton for Grant MacEwan University
CPRS Edmonton for Grant MacEwan University
 
Legal Aid Alberta (Sept. 23/09)
Legal Aid Alberta (Sept. 23/09)Legal Aid Alberta (Sept. 23/09)
Legal Aid Alberta (Sept. 23/09)
 
NAIT PR class presentation
NAIT PR class presentationNAIT PR class presentation
NAIT PR class presentation
 
NAIT Twitter
NAIT TwitterNAIT Twitter
NAIT Twitter
 
CPRS presentation to NAIT MARK278 - Public Relations
CPRS presentation to NAIT MARK278 - Public RelationsCPRS presentation to NAIT MARK278 - Public Relations
CPRS presentation to NAIT MARK278 - Public Relations
 
CPRS EDMONTON 2008 AGM
CPRS EDMONTON 2008 AGMCPRS EDMONTON 2008 AGM
CPRS EDMONTON 2008 AGM
 

Kürzlich hochgeladen

Barangay Council for the Protection of Children (BCPC) Orientation.pptx
Barangay Council for the Protection of Children (BCPC) Orientation.pptxBarangay Council for the Protection of Children (BCPC) Orientation.pptx
Barangay Council for the Protection of Children (BCPC) Orientation.pptxCarlos105
 
Karra SKD Conference Presentation Revised.pptx
Karra SKD Conference Presentation Revised.pptxKarra SKD Conference Presentation Revised.pptx
Karra SKD Conference Presentation Revised.pptxAshokKarra1
 
4.16.24 21st Century Movements for Black Lives.pptx
4.16.24 21st Century Movements for Black Lives.pptx4.16.24 21st Century Movements for Black Lives.pptx
4.16.24 21st Century Movements for Black Lives.pptxmary850239
 
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...JhezDiaz1
 
ENG 5 Q4 WEEk 1 DAY 1 Restate sentences heard in one’s own words. Use appropr...
ENG 5 Q4 WEEk 1 DAY 1 Restate sentences heard in one’s own words. Use appropr...ENG 5 Q4 WEEk 1 DAY 1 Restate sentences heard in one’s own words. Use appropr...
ENG 5 Q4 WEEk 1 DAY 1 Restate sentences heard in one’s own words. Use appropr...JojoEDelaCruz
 
Q4-PPT-Music9_Lesson-1-Romantic-Opera.pptx
Q4-PPT-Music9_Lesson-1-Romantic-Opera.pptxQ4-PPT-Music9_Lesson-1-Romantic-Opera.pptx
Q4-PPT-Music9_Lesson-1-Romantic-Opera.pptxlancelewisportillo
 
Virtual-Orientation-on-the-Administration-of-NATG12-NATG6-and-ELLNA.pdf
Virtual-Orientation-on-the-Administration-of-NATG12-NATG6-and-ELLNA.pdfVirtual-Orientation-on-the-Administration-of-NATG12-NATG6-and-ELLNA.pdf
Virtual-Orientation-on-the-Administration-of-NATG12-NATG6-and-ELLNA.pdfErwinPantujan2
 
Concurrency Control in Database Management system
Concurrency Control in Database Management systemConcurrency Control in Database Management system
Concurrency Control in Database Management systemChristalin Nelson
 
Active Learning Strategies (in short ALS).pdf
Active Learning Strategies (in short ALS).pdfActive Learning Strategies (in short ALS).pdf
Active Learning Strategies (in short ALS).pdfPatidar M
 
Daily Lesson Plan in Mathematics Quarter 4
Daily Lesson Plan in Mathematics Quarter 4Daily Lesson Plan in Mathematics Quarter 4
Daily Lesson Plan in Mathematics Quarter 4JOYLYNSAMANIEGO
 
Activity 2-unit 2-update 2024. English translation
Activity 2-unit 2-update 2024. English translationActivity 2-unit 2-update 2024. English translation
Activity 2-unit 2-update 2024. English translationRosabel UA
 
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptxECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptxiammrhaywood
 
Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdf
Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdfGrade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdf
Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdfJemuel Francisco
 
How to Add Barcode on PDF Report in Odoo 17
How to Add Barcode on PDF Report in Odoo 17How to Add Barcode on PDF Report in Odoo 17
How to Add Barcode on PDF Report in Odoo 17Celine George
 
Global Lehigh Strategic Initiatives (without descriptions)
Global Lehigh Strategic Initiatives (without descriptions)Global Lehigh Strategic Initiatives (without descriptions)
Global Lehigh Strategic Initiatives (without descriptions)cama23
 
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTSGRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTSJoshuaGantuangco2
 
Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17
Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17
Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17Celine George
 
Field Attribute Index Feature in Odoo 17
Field Attribute Index Feature in Odoo 17Field Attribute Index Feature in Odoo 17
Field Attribute Index Feature in Odoo 17Celine George
 
Earth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice greatEarth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice greatYousafMalik24
 

Kürzlich hochgeladen (20)

Barangay Council for the Protection of Children (BCPC) Orientation.pptx
Barangay Council for the Protection of Children (BCPC) Orientation.pptxBarangay Council for the Protection of Children (BCPC) Orientation.pptx
Barangay Council for the Protection of Children (BCPC) Orientation.pptx
 
Karra SKD Conference Presentation Revised.pptx
Karra SKD Conference Presentation Revised.pptxKarra SKD Conference Presentation Revised.pptx
Karra SKD Conference Presentation Revised.pptx
 
4.16.24 21st Century Movements for Black Lives.pptx
4.16.24 21st Century Movements for Black Lives.pptx4.16.24 21st Century Movements for Black Lives.pptx
4.16.24 21st Century Movements for Black Lives.pptx
 
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
 
ENG 5 Q4 WEEk 1 DAY 1 Restate sentences heard in one’s own words. Use appropr...
ENG 5 Q4 WEEk 1 DAY 1 Restate sentences heard in one’s own words. Use appropr...ENG 5 Q4 WEEk 1 DAY 1 Restate sentences heard in one’s own words. Use appropr...
ENG 5 Q4 WEEk 1 DAY 1 Restate sentences heard in one’s own words. Use appropr...
 
Q4-PPT-Music9_Lesson-1-Romantic-Opera.pptx
Q4-PPT-Music9_Lesson-1-Romantic-Opera.pptxQ4-PPT-Music9_Lesson-1-Romantic-Opera.pptx
Q4-PPT-Music9_Lesson-1-Romantic-Opera.pptx
 
Virtual-Orientation-on-the-Administration-of-NATG12-NATG6-and-ELLNA.pdf
Virtual-Orientation-on-the-Administration-of-NATG12-NATG6-and-ELLNA.pdfVirtual-Orientation-on-the-Administration-of-NATG12-NATG6-and-ELLNA.pdf
Virtual-Orientation-on-the-Administration-of-NATG12-NATG6-and-ELLNA.pdf
 
Concurrency Control in Database Management system
Concurrency Control in Database Management systemConcurrency Control in Database Management system
Concurrency Control in Database Management system
 
Active Learning Strategies (in short ALS).pdf
Active Learning Strategies (in short ALS).pdfActive Learning Strategies (in short ALS).pdf
Active Learning Strategies (in short ALS).pdf
 
Daily Lesson Plan in Mathematics Quarter 4
Daily Lesson Plan in Mathematics Quarter 4Daily Lesson Plan in Mathematics Quarter 4
Daily Lesson Plan in Mathematics Quarter 4
 
Activity 2-unit 2-update 2024. English translation
Activity 2-unit 2-update 2024. English translationActivity 2-unit 2-update 2024. English translation
Activity 2-unit 2-update 2024. English translation
 
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptxECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
 
Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdf
Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdfGrade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdf
Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdf
 
How to Add Barcode on PDF Report in Odoo 17
How to Add Barcode on PDF Report in Odoo 17How to Add Barcode on PDF Report in Odoo 17
How to Add Barcode on PDF Report in Odoo 17
 
Global Lehigh Strategic Initiatives (without descriptions)
Global Lehigh Strategic Initiatives (without descriptions)Global Lehigh Strategic Initiatives (without descriptions)
Global Lehigh Strategic Initiatives (without descriptions)
 
YOUVE GOT EMAIL_FINALS_EL_DORADO_2024.pptx
YOUVE GOT EMAIL_FINALS_EL_DORADO_2024.pptxYOUVE GOT EMAIL_FINALS_EL_DORADO_2024.pptx
YOUVE GOT EMAIL_FINALS_EL_DORADO_2024.pptx
 
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTSGRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
 
Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17
Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17
Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17
 
Field Attribute Index Feature in Odoo 17
Field Attribute Index Feature in Odoo 17Field Attribute Index Feature in Odoo 17
Field Attribute Index Feature in Odoo 17
 
Earth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice greatEarth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice great
 

Gov 2.0: Advanced Learning Institute

  • 1. TRADITIONAL MEDIA MEETS SOCIAL MEDIA Diane Bégin, NAIT Corporate Communications ADVANCED LEARNING INSTITUTE JANUARY 26, 2010
  • 2.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. TEN SOCIAL MEDIA TACTICS 1. Create content even when you don’t get the call. www.nait.ca/44782.htm www.youtube.com/techlifemag
  • 9. 2. Provide and repost content. communities.canada.com/edmontonjournal/blogs/eatmywords/archive/2009/12/16/de-boning-a-turkey.aspx twitter.com/NAIT/status/6802914579 TEN SOCIAL MEDIA TACTICS cont.
  • 10. 3. Address other unexpected social media opportunities. www.flickr.com/photos/nait TEN SOCIAL MEDIA TACTICS cont.
  • 11. 4. Post once and have it feed to multiple sources. TEN SOCIAL MEDIA TACTICS cont. www.nait.ca/newsroom www.nait.ca/socialmedia www.twitter.com/nait www.linkedin.com/groups?gid=1413867&trk=myg_ugrp_ovr www.techlifemag.ca
  • 12. 5. Make social media part of the story. www.youtube.com/watch?v=BTGViXjN8Fk TEN SOCIAL MEDIA TACTICS cont.
  • 13. 6. Whenever possible reuse content and post elsewhere. en.wikipedia.org/wiki/Avro_arrow www.techlifemag.ca twitter.com/NAIT/status/6669267608 TEN SOCIAL MEDIA TACTICS cont.
  • 14. 7. Always be looking and ready for opportunities. www.edmontonjournal.com/news/NAIT+workshop+aims+prevent+school+shootings/2133163/story.html TEN SOCIAL MEDIA TACTICS cont.
  • 15. 8. Tailor content and make it convenient for bloggers. TEN SOCIAL MEDIA TACTICS cont.
  • 16. 9. Involve many colleagues and create a similar brand for your channels. www.twitter.com/NAIT/naitaccounts www.nait.ca/facebook TEN SOCIAL MEDIA TACTICS cont.
  • 17. 10. Co-brand your personal presence with your organization. TEN SOCIAL MEDIA TACTICS cont. www.twitter.com/kvern
  • 18. FIVE LESSONS 1. Be a real person. www.twitter.com/nait
  • 19. FIVE LESSONS cont. 2. Be willing to poke fun at yourself. www.connect2edmonton.ca/forum/showthread.php?p=122600#post122600
  • 20. FIVE LESSONS cont. 3. Don’t get put off by swearing.
  • 21. FIVE LESSONS cont. 4. Face-to-face interaction is just as important as online. www.twitter.com/edmontontweetup
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. CONTACT Diane Bégin, Communications specialist, NAIT [email_address] 780.491.3142 www.twitter.com/dibegin www.linkedin.com/in/dibegin www.delicious.com/dibegin www.slideshare.net/dibegin www.facebook.com/dianebegin www.wheretobegin.ca