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Getting Started with User Testing
                                                A LearnFWD talk
              Diane Loviglio, Jinghua Zhang, Mozilla User Research
                                                      Oct. 31, 2011
A product solution needs to consider:


                                 User
                              Desirability




                Technology                   Business
                  Liability                  Feasibility
User research cares:


                                User
                             Desirability




               Technology                   Business
                 Liability                  Feasibility
a product development cycle, lean



Phase 1:          Phase 2:     Phase 3:    Phase 4:
exploring the     generating   making it   refining the
problem           ideas        real        solution
a product development cycle, lean



     Phase 1:                  Phase 2:        Phase 3:         Phase 4:
     exploring the             generating      making it        refining the
     problem                   ideas           real             solution




Qualitative user research    Qualitative                    Qualitative
     •field observation            •brainstorm workshops
     •in-depth interview          •content audit                 •usability test
     •diary study                 •comparative analysis          •mood board
     •case study                  •card sorting             Quantitative
Quantitative user research        •cognitive walk-through         •A/B test
     •survey                      •heuristic evaluation           •multi-variate test
     •log study                                                   •usage metrics
For startups, it doesn’t need to be that complicated ...
If you need to answer:

"Does our product/service as spec’d solve a
(potential) user problem or fulfill a
(potential) user need? "             •in-depth interview

"Is our solution compelling enough that
people want to use it today? "       •usability test
HOW-TO:

conducting 15-minute user tests by
            yourself.
To conduct a user test, you need:

                       Some prototypes
                                         a moderator - yourself

a “potential” user




                                               a way to record
                                               what’s happening


      a clear test purpose!
A clear test purpose:
  •What questions are you answering?
  •What do you think your answers are now?
a “potential” user
a “potential” user




- someone that most likely is going to
be interested in your product/service
- can articulate
- offer some incentive
- respect on his/her time & privacy
Find participants:
                                         • Craigslist, Twitter/FB
                                         • NDA, consent form
                                         • ~ $1 per minute?
                                         • a screener?

  a “potential” user




- someone that most likely is going to
be interested in your product/service
- can articulate
- offer some incentive
- respect on his/her time & privacy
Get the Right People
Exercise
You’re developing a competitor to Open Table.
Which different types of people would you want to talk with?




         PS. How many participants do you need?
Some prototypes
Some prototypes




- something that people can walk
through
- something conveys your test focus
- some tasks people can do with the
prototype
Prepare your prototype:
                                           • yours or competitors
                                           • low-fi or high-fi
                                           • paper or digital
                         Some prototypes
                                           • static or interactive




- something that people can walk
through
- something conveys your test focus
- some tasks people can do with the
prototype
• paper notes and (or) a camera?
• if the camera will change user
behaviors?
• camera: future use, to convince other
team members?




                     a way to record
                     what’s happening
a moderator - yourself




- you are there to learn, not to
teach, not to negotiate.
- you need to let users talk and do
things, but lead the direction when
needed.
Observe Their Current Behaviors

Exercise
You’re developing a competitor to Open Table.
Where and when would you observe your potential users’
behavior?
Understand Why
Start questions with...Who, What, Where, When, Why and How

Would you? Do you think? Are you? This is based on hypotheticals!

e.g. How did you figure out how to get here?
     Did you use Google Maps?
e.g. What would you change about your shopping experience?
     Would you like bigger aisles?


Exercise
You’re developing a competitor to Open Table.
What questions would you ask to understand why your
potential user is behaving the way they are?
Let Them Talk You Through
         Your Product

Exercise
You’re developing a competitor to Open Table.
What tasks would you give them?
A clear test purpose:
  •What questions are you answering?
  •What do you think your answers are now?
Getting Started with User Testing
                      Diane Loviglio (diane@mozilla.com)
                    Jinghua Zhang (jinghua@mozilla.com)
                                    Mozilla User Research

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Getting Started with User Research

  • 1. Getting Started with User Testing A LearnFWD talk Diane Loviglio, Jinghua Zhang, Mozilla User Research Oct. 31, 2011
  • 2. A product solution needs to consider: User Desirability Technology Business Liability Feasibility
  • 3. User research cares: User Desirability Technology Business Liability Feasibility
  • 4. a product development cycle, lean Phase 1: Phase 2: Phase 3: Phase 4: exploring the generating making it refining the problem ideas real solution
  • 5. a product development cycle, lean Phase 1: Phase 2: Phase 3: Phase 4: exploring the generating making it refining the problem ideas real solution Qualitative user research Qualitative Qualitative •field observation •brainstorm workshops •in-depth interview •content audit •usability test •diary study •comparative analysis •mood board •case study •card sorting Quantitative Quantitative user research •cognitive walk-through •A/B test •survey •heuristic evaluation •multi-variate test •log study •usage metrics
  • 6. For startups, it doesn’t need to be that complicated ...
  • 7. If you need to answer: "Does our product/service as spec’d solve a (potential) user problem or fulfill a (potential) user need? " •in-depth interview "Is our solution compelling enough that people want to use it today? " •usability test
  • 9. To conduct a user test, you need: Some prototypes a moderator - yourself a “potential” user a way to record what’s happening a clear test purpose!
  • 10. A clear test purpose: •What questions are you answering? •What do you think your answers are now?
  • 12. a “potential” user - someone that most likely is going to be interested in your product/service - can articulate - offer some incentive - respect on his/her time & privacy
  • 13. Find participants: • Craigslist, Twitter/FB • NDA, consent form • ~ $1 per minute? • a screener? a “potential” user - someone that most likely is going to be interested in your product/service - can articulate - offer some incentive - respect on his/her time & privacy
  • 14. Get the Right People Exercise You’re developing a competitor to Open Table. Which different types of people would you want to talk with? PS. How many participants do you need?
  • 16. Some prototypes - something that people can walk through - something conveys your test focus - some tasks people can do with the prototype
  • 17. Prepare your prototype: • yours or competitors • low-fi or high-fi • paper or digital Some prototypes • static or interactive - something that people can walk through - something conveys your test focus - some tasks people can do with the prototype
  • 18. • paper notes and (or) a camera? • if the camera will change user behaviors? • camera: future use, to convince other team members? a way to record what’s happening
  • 19. a moderator - yourself - you are there to learn, not to teach, not to negotiate. - you need to let users talk and do things, but lead the direction when needed.
  • 20. Observe Their Current Behaviors Exercise You’re developing a competitor to Open Table. Where and when would you observe your potential users’ behavior?
  • 21. Understand Why Start questions with...Who, What, Where, When, Why and How Would you? Do you think? Are you? This is based on hypotheticals! e.g. How did you figure out how to get here? Did you use Google Maps? e.g. What would you change about your shopping experience? Would you like bigger aisles? Exercise You’re developing a competitor to Open Table. What questions would you ask to understand why your potential user is behaving the way they are?
  • 22. Let Them Talk You Through Your Product Exercise You’re developing a competitor to Open Table. What tasks would you give them?
  • 23. A clear test purpose: •What questions are you answering? •What do you think your answers are now?
  • 24. Getting Started with User Testing Diane Loviglio (diane@mozilla.com) Jinghua Zhang (jinghua@mozilla.com) Mozilla User Research