3. 1. HELP YOUR USERS FIND HEALTHIER FOODS. With LABELWATCH’s unique color-coded system, users can easily compare product ingredients in order to find the best choices for them and their families. COMPARISONS GLOSSARY SHOPPING ABOUT SMART OFFERING WHITE LABEL COUPON “ Th e top three concerns consumers have about the food they eat are: Healthiness of ingredients (61%); Possible use of ingredients that are detrimental to health (49%); and Safety of the ingredients (49%). Responding to consumer demand for greater clarity on food nutrition and components in food, a new free consumer Website — www.labelwatch.com. ” Institute of Food Technologies

4. 2. HELP THEM UNDERSTAND THE NUTRIENT VALUES. With LABELWATCH’s unique color-coded nutrition information, user’s can determine at a glance if a product is high or low in certain nutrients. “ A fantastic website that takes products in the grocery store and breaks them down for you. I now know I can eat my favorite bread, Silver Hills Multigrain and I’m not killing anyone in my family! Now I can just go on the Internet and look up my favorite foods and make the smartest choices. Find out all the things you need to know about the foods you’re buying in the supermarket. Bookmark this website! ” CFUN 1410 Vancouver BC COMPARISONS GLOSSARY SHOPPING ABOUT SMART OFFERING WHITE LABEL COUPON Poor 6g 1g 0g 0g 0g 0mg 40mg 19g 2g 4g 3g 6g 1g 0g 0g 0g 0mg 40mg 19g 2g 4g 3g

11. WHITE LABEL COMPARISONS GLOSSARY SHOPPING ABOUT SMART OFFERING 9. ENABLE YOUR USERS IN-STORE & ON-THE-GO! The client branded iPhone app* provides on-the-go access to product information and glossaries, and integrates seamlessly with online shopping lists allowing users to add and update their list remotely. Retailer coupons can also be scanned directly from the iPhone in-store . *iPhone apps are subject to approval by Apple Computer Inc.