This presentation gives an overview of Social Networking and Social Media focusing on the Big 5: Facebook, Twitter, LinkedIn, YouTube, and Wordpress (not too much on YouTube or Wordpress). Screen shots are used for examples. The end of the presentation is a heartwarming non-business example of how a facebook post led to 10 year old girl getting a kidney donation from a stranger.

1. LinkedIn and Facebook and Twitter! Oh, my! Social Networking 101 Diane Windingland, Small Talk Big Results!

2. Which groups are you in? I don’t use online social networks I have a profile, but don’t really use I use one or more regularly: Facebook Linked In Twitter I have a blog I have my own youTube channel

3. Or, maybe you are in this group . . .

4. Confused?

5. Too Many Social Networking Sites?

6. Give it time. . .

7. It gets worse!

8. Why Bother? Build Contacts Build Relationships (business and social) Build your business Build sales Find a job Find advice It’s Free!

9. Marketing has changed Old: Interruptive, one-way New: Integrated, Social, Referral-based

10. Social Networking is like a Cocktail Party Minus the time and space constraints (and usually no drinks!)

12. 5 Biggies in Social Media/Networking Facebook—Social Networking LinkedIn—Professional Networking Twitter—micro-blogging (140 characters) YouTube—video sharing site Wordpress—blogging (web log/journal)

13. Big Numbers YouTube: 2 Billion videos watched per day! Facebook: 500 Million+ active users Twitter: 175 Million Registered users LinkedIn: 85 million+ members Wordpress.com: 15 million blogs

14. Feeling likeRip Van Winkle? Wordpress LinkedIn YouTube Facebook Twitter

15. Start Small, Take Baby Steps

16. A Do-it-yourself/social tool

17. Have you d yourself lately? 2,450 results for “Diane Windingland” The quotes around the words tell Google I want to search for the words in that exact order

18. Google images, video and more!

19. Monitor the web

22. Facebook is HUGE

23. If Facebook were a country, it would be 3rd largest!

24. Interact with customers

25. Attract new customers

26. Join groups related to your business

28. My Facebook Profile picture 1st Year Don’t be a ghost!

29. Need Help? (or do a Google Search)

30. Newsfeed: read, comment, share

31. Your Wall: It’s all about YOU

32. Privacy Settings—Don’t accept default! http://fbknol.com/best-privacy-settings-for-your-facebook-profile/

33. Default “recommended” privacy settings Do you really want everyone to see all this? I Suggest “friends only”

34. Group vs. Fan page

35. Create a Group

36. Name, add members, select Privacy Members by approval, content members only Members by invitation, content members only

37. District 6 Toastmasters group

38. Create a Fan Page

39. promote events

40. Facebook Action Plan Sign up and complete your profile: Add picture, website, bio (facebook.com). Change privacy settings! Add Friends: Find friends. Observe posts. Engage: Post, comment, like, etc. Create Group or Fan Pages: promote events and products, offer discounts, provide useful and interesting posts. Expand your reach: link Facebook to your website and blog

43. Engage in conversations

44. Gather feedback from your customers

45. Gather market intelligence

46. Increase your blog’s audienceTwitter 101 for business http://business.twitter.com/twitter101/

48. @twelpforce People ask questions Employees (any!) Reply Tag #twelpforce—makes the reply easy to search 2,600+ Twelpforce team members 28,000+ questions Average time to answer 12 minutes or less. (5/2010)

49. Learn the Lingo! Following—to receive messages, you follow people Tweet—an individual, public message (140 characters) Twittering—what you are doing when post a tweet Retweet or RT —when you share a tweet from someone else with your followers Message (formerly Direct Message)—aprivate message to a follower.

50. Learn the Lingo! mention—a tweet that has @username in the body of the tweet. A public “mention” @reply— a message that begins with @username. People who follow both sender and receiver will see the message. Hashtags (#)—Using a # symbol before a term or topic allows for that term or topic to be more easily searched. #Toastmasters

51. The Social Network Multiplication

52. Viral Marketing One Good Tweet + = 10,000+ Impressions Followers

54. Shortening long url’s: bit.ly

55. Sending a Private Message

56. Retweeting

57. @reply— start with @usernamefollowers of sender and receiver see

58. @Mentions--@username in body

59. Example of Hashtag (#) search

60. Find people to Follow by Name

61. Browse Interests or Find Friends

62. Search other Services for Friends

63. Twitter Action Plan Sign up and complete your profile: Add picture, website, bio (twitter.com) Discover: Find people to follow. Observe. Engage: Retweet and Reply Create Content: promote events and products, offer discounts, provide useful and interesting tweets Expand your reach: link Twitter to your website and blog

66. Create an online professional presence

67. Extend your network (get jobs/customers/vendors)

68. Get and give recommendations

69. Share your Expertise without self-promotion

71. Get Connected!

72. More Social Networking Multiplication

73. Learn and add Applications User guides + training Add applications, connect with other social media

74. Fill out your profile completely! Aim for 100% completeness!

75. Add Custom Text to Links Before After

76. Add Connections

77. Lots of Ways to Add People!

78. Locate Potential Employers Select Companies, click the magnifying glass in the search box to be directed to “Company Search Results” page

79. Find potential companies meeting your criteria. Click on a Company’s name and begin the treasure hunt!

80. LinkedIn Answers—Ask and Answer Generate awareness: Post to Answers when questions are asked about a problem your company is solving

81. LinkedIn Action Plan Sign up and complete your profile: Add picture, website, bio, resume (LinkedIn.com) Get Connected: Start with people you know, then search the companies section. Check out profiles before you meet people. Engage: Update your status regularly and participate in LinkedIn Answers Recommend and get recommended Expand your reach: link Twitter to LinkedIn. Check out other applications

84. Educate—how to’s, demos

87. YouTube Action Plan Watch videos at youtube.com Sign up (you don’t have to post videos) Get Equipment (e.g. Flip camcorder, web cam) Create Content: Shorter (<2 minutes) is better Expand your reach: Put video in your website, blog and in other social media

88. + others

90. Share your knowledge and passion

91. Low-cost (free) website

93. Blog Action Plan Read blogs (find some: Technorati.com) Start a notebook/file of topics Get a free blog: Wordpress.com (or other) Post content regularly: 200-1000 word posts Expand your reach: Put blog in your website, and post in other social media

94. Putting it all together

95. Incorporate Social Media in Your website

98. Testing, Testing. . . ° Front-Page Test.If your actions were reported on the front page of the newspaper, what would other people think? Real-World Test.Would it be OK if you did this in the "real world" (vs online)? Would you do or say the same thing face-to-face?

100. Vivica

101. Theconnection Me Vivica’s Grandma, a church friend Vivica’s Mom

102. Thepost

103. Theconnection Me Vivica’s Grandma, a church friend Vivica’s Mom Cathy, Karate friend

104. Happy ending The 11/17/10

105. What difference could social networking make in your life?

106. Connect with me! Diane Windingland Diane@smalltalkbigresults.com Smalltalkbigresults.com