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Community Engagement Online

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Diana Mounter
Diana Mounter

Presentation for public sector marketing conference on online community engagement for non technical audience. About how times have changed, methods for engaging with your community, and some case studies from public sector and government.

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Community Engagement Online Diana Mounter Local Government and Shires Associations of NSW
Recognising the potential of the web and new media technology
“...the thing that really grabbed my attention about the web was that there was suddenly this planetary scale infrastructure, where it wasn't just computers to connect to computers, it was millions and millions of eyeballs and human brains connected together... ” - Professor Nigel Shadbolt, Web Science Research Initiative
Anyone can start a movement The Blogosphere, Matthew Hurst http://datamining.typepad.com/gallery/blog-map-gallery.html
Times have changed the web is accessible to more people
The pressure is on deliver up-to-date information to everyone who wants it... in the format they want.
Web 1.0 ‣hierarchal information structure ‣static web pages ‣140,000 PDFs ‣crafted communications ‣approval chains ‣one-way communication ‣risk-averse ‣reactive
Web 2.0: We Believe in Community ‣user centric ‣social ‣open data ‣honesty ‣collaborative ‣discussions ‣publish now ‣pro-active
Recognising the potential of The WEB
People are talking about your organisation (even if you are not online)
Building blocks for creating your online community before you start...
It can’t be bought or instantly created give it time to grow.
Why develop a community?
Where is your community?
What is the purpose? Marketing events Idea generation Crisis management Increase traffic Feedback Community partnerships INFORM CONSULT INVOLVE Provide services Improvements Beta testing Issue awareness Case studies Knowledge sharing
Inform Use your homepage RSS Email Blogs Photos Video and audio
Constult Feedback forms Surveys Blogs (allow comments) Discussion forums
Involve Create a group Feedback results Keep them updated Be honest Recognise champions
Understanding the benefits and assessing the risks of social networks
What’s Twitter?
http://current.com/items/89891774_twouble-with-twitters.htm
...Who is using it?
What about all the other stuff?
A few examples...
Subscribe RSS Flickr Del.icious Facebook YouTube Digg Twitter Webchat
*Photo taken from: http://www.flickr.com/photos/barackobamadotcom/3063053014/in/set-72157610170567235/
“Social media rush as Victorian bushfires rage” smh.com.au
Leading you discover Incentive to subscribe more of the site Encouraging you to share, making it easy Using YouTube, more exposure http://www.islandreefjob.com
Big call to action Making it easy to follow and view more media through other networks http://www.makepovertyhistory.com.au/
Comments? But what if they say something bad?
Risk analysis • What is the topic? • What is the environment? • What are your Resources? • What’s the Cost? • Oh, and all that legal stuff...
Experiment!
Don’t worry, it’s just a trial.
Tools you can use Low tech tools that are free or low cost: • Wordpress.com and Blogger.com to create blogs, you can customise the design, and control commenting • Flickr.com or Picasa.google.com for uploading and sharing photos • YouTube.com or Viddler.com - video sharing networks • Twitter.com - micro-blogging (VERY popular!) • Tumblr.com – easy & simple blogging (great for posting multimedia) • Dapper.net - create RSS feeds step-by-step from your web pages • Feedburner.com - turns an RSS feed into an Email subscription, and gives you stats! • Sites.google.com - create your own wiki, share documents, and blog • Groups.google.com - online and email discussion forum
More info? Find these slides on: http://slideshare.net/diana.mounter Learn and connect with other web people in the public sector: http://lgwebnetwork.org Follow me on Twitter: twitter.com/broccolini Diana Mounter Local Government and Shires Associations of NSW

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Community Engagement Online

  • 1. Community Engagement Online Diana Mounter Local Government and Shires Associations of NSW
  • 2. Recognising the potential of the web and new media technology
  • 3. “...the thing that really grabbed my attention about the web was that there was suddenly this planetary scale infrastructure, where it wasn't just computers to connect to computers, it was millions and millions of eyeballs and human brains connected together... ” - Professor Nigel Shadbolt, Web Science Research Initiative
  • 4. Anyone can start a movement The Blogosphere, Matthew Hurst http://datamining.typepad.com/gallery/blog-map-gallery.html
  • 5. Times have changed the web is accessible to more people
  • 6. The pressure is on deliver up-to-date information to everyone who wants it... in the format they want.
  • 7. Web 1.0 ‣hierarchal information structure ‣static web pages ‣140,000 PDFs ‣crafted communications ‣approval chains ‣one-way communication ‣risk-averse ‣reactive
  • 8. Web 2.0: We Believe in Community ‣user centric ‣social ‣open data ‣honesty ‣collaborative ‣discussions ‣publish now ‣pro-active
  • 10. People are talking about your organisation (even if you are not online)
  • 11. Building blocks for creating your online community before you start...
  • 12. It can’t be bought or instantly created give it time to grow.
  • 13. Why develop a community?
  • 15. What is the purpose? Marketing events Idea generation Crisis management Increase traffic Feedback Community partnerships INFORM CONSULT INVOLVE Provide services Improvements Beta testing Issue awareness Case studies Knowledge sharing
  • 17. Constult Feedback forms Surveys Blogs (allow comments) Discussion forums
  • 18. Involve Create a group Feedback results Keep them updated Be honest Recognise champions
  • 19. Understanding the benefits and assessing the risks of social networks
  • 23. What about all the other stuff?
  • 25. Subscribe RSS Flickr Del.icious Facebook YouTube Digg Twitter Webchat
  • 26. *Photo taken from: http://www.flickr.com/photos/barackobamadotcom/3063053014/in/set-72157610170567235/
  • 27. “Social media rush as Victorian bushfires rage” smh.com.au
  • 28. Leading you discover Incentive to subscribe more of the site Encouraging you to share, making it easy Using YouTube, more exposure http://www.islandreefjob.com
  • 29. Big call to action Making it easy to follow and view more media through other networks http://www.makepovertyhistory.com.au/
  • 30. Comments? But what if they say something bad?
  • 31. Risk analysis • What is the topic? • What is the environment? • What are your Resources? • What’s the Cost? • Oh, and all that legal stuff...
  • 32.
  • 35. Tools you can use Low tech tools that are free or low cost: • Wordpress.com and Blogger.com to create blogs, you can customise the design, and control commenting • Flickr.com or Picasa.google.com for uploading and sharing photos • YouTube.com or Viddler.com - video sharing networks • Twitter.com - micro-blogging (VERY popular!) • Tumblr.com – easy & simple blogging (great for posting multimedia) • Dapper.net - create RSS feeds step-by-step from your web pages • Feedburner.com - turns an RSS feed into an Email subscription, and gives you stats! • Sites.google.com - create your own wiki, share documents, and blog • Groups.google.com - online and email discussion forum
  • 36. More info? Find these slides on: http://slideshare.net/diana.mounter Learn and connect with other web people in the public sector: http://lgwebnetwork.org Follow me on Twitter: twitter.com/broccolini Diana Mounter Local Government and Shires Associations of NSW