Axe _social Media Marketing Strategy

3. Social networking platforms for AXE
success

4.  To create one of India’s largest and most well engaged fan pages
on Facebook, which reaches out to more than a million users on a
daily basis.
 To make opportunity to connect with users on a daily basis.
To Make strong community.
 Playing different contests and making brand promotion.
 To make emotional attachment.
 To make brand awareness.

5. Made the page with
different brands and
different country wise and
much more way to build the
community.

6.  who played the AXE
Instinct game a better and
a more realistic brand
experience

7.  shot with 8 young models
on various beautiful
locations across the country.
each Angel was given a
set of interests and a
profession which gave them
a large base to power
content in the community.

8.  Drove engagement
through user generated
contest where we asked
users to take a picture of
them with a note saying: I
love AXE. XYZ is my Music
Star

9.  Don’t sell but
engage - Rather than
‘Selling’.

10.  Making the
different Apps.
Exp. AXE Photo
generator

12.  most active
Youth brands in
India on the
digital medium.

13.  Axe angels club is in the list of top 5
Facebook fan pages of India and reaches out
to 1.2 million users on a daily basis