Resume for David Houggy

1. David E. Houggy, Jr.
1727 N. Talman Ave, Chicago, IL 60647 | (773) 882-0333 | dhouggy@ameritech.net
SUMMARY
• 20+ years experience and education in business strategy and engineering/new product development
• Strategy expertise including market entry, core business growth, acquisition, competitive response
• Operational experience including new product development, engineering management, customer loyalty
programs, cost reduction, sales force organization
• Strong knowledge base in alternative energy, especially generation and demand-side applications
EXPERIENCE
Independent Consultant 2007 – Present
• Created the business plan for The Sports Exchange, an internet-based sports gaming site. Developed leads
with and presented to potential VC investors.
• Developed a marketing and business strategy for a small general contracting company
• Researched the global ethanol industry for a legal paper, The WTO and Biofuels, published in the Chicago
Journal of International Law, Winter 2008
• Conducted extensive research in U.S. oil dependence and alternative energy solutions
• Attended The Midwest Alternative Energy Venture Forum, University of Chicago GSB, November 2008
The Boston Consulting Group Chicago, IL
Vice President and Partner 1998 – 2007
8 years management and strategy consulting. Developed and implemented growth and operational
improvement initiatives for clients in the consumer, industrial and financial services sectors.
Market Entry and Core Business Growth
• Developed a start-up business strategy for a new $100M growth leg for a major CPG company utilizing LED
lighting technology. Developed product specification, cost estimates, and pro-forma business plan. Identified
resource and investment requirements, and organizational structure.
• Led a growth strategy assessment for a building controls manufacturer. Evaluated new growth opportunities
including real-time pricing, remote building control operations and building system leasing strategies leading to
over $300M in new revenues
• Redefined the regional growth strategy for Shorebank, a Chicago-based, mission-driven bank, in three early-
stage geographies. Reviewed existing portfolio to identify core competitive strengths. Defined organizational
and resource requirements for success, resulting in a focused plan for growth in the new markets.
Acquisition Strategy
• Led a European acquisition strategy for a global CPG company. Analyzed market share and total profit pools by
country and channel. Screened targets by potential synergies, likelihood of acquisition, price range and profit
improvement. Resulted in the $900M purchase of major brands from a European competitor.
• Managed a team conducting an acquisition due diligence study for the test and measurement division of a global
industrial holding company. Conducted market interviews and fundamentals analysis to verify the target’s
underlying business strategy and growth potential, validating the client’s purchase decision.
Competitive Response
• Developed a market re-entry plan for a global wealth management company. Interviewed consumers and
market influencers to identify priority market segments, competitors and referral sources. Defined product and
service bundle, organization and operational roadmap to drive a top-three share position in three years.
• Led a competitive response strategy for a global CPG food company. Analyzed competitors across all business
segments to identify requirements for new product development, refined trade and promotional activities and
geographic market prioritization. Resulted in regained market share and a doubling of stock price in four years.
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2. • Conducted competitive analysis as part of a turnaround strategy for a manufacturer of alternative-technology
mattresses. Performed competitive product tear-down analysis that demonstrated a 50% cost disadvantage and
dissuaded the company from entering mass bedding retail outlets. Overall strategy led to a six-fold increase in
the stock price within four years.
Operations
• Led a joint client team to develop a customer loyalty plan for a nationwide P&C insurer. Conducted consumer
research to identify and define program benefits. Developed business plan based on increased customer
retention, referral and cross-sell. Implemented pilot programs resulting in 2 points of increased retention, worth
$400-500M in annual revenue improvement.
• Managed a cost reduction project to eliminate $100M in expenses for a global bank. Analyzed spans of control,
account loadings and operating expenses. Developed tools to track and ensure implementation of cost
reductions, leading to a 50% increase in stock price within one year.
• Developed a sales force reorganization plan for a global manager of private wealth. Plan delivered $75M in
increased profit through improve customer satisfaction and retention, referral, up-sell and cross-sell.
• Created a new product development process for a global appliance manufacturer. Resulted in coordinated
planning across regions, improved prioritization of R&D projects, shortened development timelines and
increased cash flow from new product innovation.
Lutron Electronics Co., Inc. Coopersburg, PA
Engineering Project Leader 1991- 1996
5 years management and engineering experience with the leading manufacturer of light dimming and control
systems in the United States.
Management
Managed new product design and development for the Residential Systems Group
•
Integrated two formerly separate engineering teams; managed 8 engineers and 2 technicians
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Implemented cost reductions leading to over $300K annual savings and business unit profitability
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Initiated technical product cross-training for engineering team and field service department
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Worked directly with both the president and CEO in developing new product business plans
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Created product cost estimates, manufacturing and purchasing requirements, and working prototypes
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Developed product specifications, marketing feasibility, sales projections and pro-forma business plans
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Developed and conducted new product training sessions presented to over 700 customers annually
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Engineering and technical
Invented a patented communication protocols for a new wireless lighting control system, leading to multi-million
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dollar revenue growth
Spearheaded the electrical development of a patented microcontroller-based dimming system which is today
•
one of the company’s most popular product lines
Responsible for competitive analysis, costing, design, prototyping and overseeing pilot manufacturing
•
production
EDUCATION
The University of Chicago, Graduate School of Business Chicago, IL
Master of Business Administration - Strategy & Finance (with High Honors) June 1998
Chicago Business, Publisher; GSB Follies, Producer; The Gross Prophets, Director
•
Cornell University Ithaca, NY
Master of Engineering, Applied and Engineering Physics (with Distinction) May 1991
Bachelor of Science, Applied and Engineering Physics May 1989
Seal and Serpent Fraternity, House Manager
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Cornell University Glee Club, Recording Engineer; The Hangovers, Business Manager
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PERSONAL INTERESTS
Classical and choral music, singing, golf, cooking, science and physics, travel, photography, crossword
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puzzles
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