This document outlines the course module for an E-Commerce class. It details the breakdown of marks between internal and external assessments. Internally, students will be assessed based on case studies, assignments, tests, class presentations, and a mid-semester exam. Externally, a final exam will account for 60 marks. The course plan lists the lecture topics, assignments, tests, and case studies to be covered over the semester. Recommended reading and assignment questions are also provided.

1. Punjab College of Technical Education , Ludhiana
( Course Module )
Course : E – Commerce Class : MBA – IB
Course instructor : Er.Sartaj Singh Bajwa
Marks 100
Internal Assessment: 40
External Assessment: 60
Marks Breakup ( 40 Marks )
1. Case studies : (5 marks) These will be mentioned with each lecture in the course
break up and all the students are required to read them before coming to the class.
2. Assignments : (5 marks). The assignments will be mentioned in the course breakup
and students are required to submit that assignment within the specified time.
3. Hourly Tests : (10 marks) There will be two hourly two tests in the semester,
weightage of both the tests is 5 marks.
4. Class presentations: (5 marks)
5. Mid-semester Examinations (15 marks)
Course Plan
Lecture Module Assignment Test Case
No.
1 Introductory session
2 E Commerce
Definition, Diff. Between e commerce and e
business, 7 features of e commerce,
3 E commerce I & E commerce II
4 Types of e commerce
B2C, B2B,
5 C2C, P2P, M – Commerce
6 Brief on e commerce business models,
7 Detailed discussion on B2C Business Model
8 Online customer behavior (Assignment No 1) 1
9 Model of online consumer behavior, 7 types of
online sessions
10 Market segmentation
11 Hourly Test 1
12 Disintermediation , Reintermediation
13 Case Study 1 1
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2. 14 Product market strategies: Generic marketing
entry strategies
15 Integrated internet marketing communications:
advertisement and promotions
16 Basics of online advertisement, Banner and
rich media ads, Paid search engine inclusion
and placement, sponsorships, affiliate
relationships
Direct e-mail marketing
Online catalogs
17 Public relations 2
Mixing online and offline marketing
communication ( Assignment No. 2)
18 E – CRM: Permission marketing, affiliate
marketing, viral marketing
19 Hourly Test 2
20 Online market research,
21 Case Study 2 2
22 Business intelligence and knowledge
management
23 B2B Concept
24 Supply Chain Management & re-engineering
25 Extranets and Intranets
26 Organizational Change
27 B2B Market Places
28 Case Study 3 3
29 Economic, legal and social issues
30 E Payment System
31 Internet security and risk management
32 Internet gambling and censorship
Books Recommended
E-commerce by Kenneth C. Laudon & Carol Guercio Traver
Assignments
Assignment No. 1 – Visit ebay.com website and look at the many types of auctions
available.What are the top 3 market opportunities you would pursue based on the goods and
auction community in evidence at eBay? Discuss in detail ?
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3. Assignment No. 2 – Choose an E- Commerce website and asses it in terms of seven unique
features. Which of the feature does the site implement well and which feature poorly in your
opinion ? Provide your detailed findings and suggestions for improvement ?
Assignment No. 3 – While surfing on the web , visit at least two different sites and make a list
describing all different marketing tools you see being used. Which one you feel is the most
effective and why ?
Activity
During the semester you have to buy/sell at least two products online and then submit a report
about the detail of the product , why you choose to buy that product online , pros & cons of
online purchase ?
Case Study
Case Study 1
Priceline.com
( Can this business model be saved ? – Refer to page 136 of Kenneth C. Laudon )
Case Study 2
America Online
( Refer to page 440 of Kenneth C. Laudon )
Case Study 3
Oligopoly
( Future of the internet content industry ? – Refer to page 882 of Kenneth C. Laudon )
Presentation Topics
1. M Commerce. Where the future lies?
2. Security issues in e commerce
3. E – CRM (Applications/Benefits etc)
4. Advantages and disadvantages of online shopping
5. E learning and Virtual Classrooms
6. Permission Marketing (General Discussion Topic)
7. E – Entrepreneurship (General Discussion Topic)
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4. 8. E – Branding (General Discussion Topic)
9. Can Brands last forever? Justify.
10. Does online advertising really work? Justify.
11. Role of E – Commerce in Supply Chain Management
12. Competitive advantage through e commerce
13. Explain the concept of B2B with examples
14. Explain the concept of B2C with examples
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