Tracking Pageviews, Events and Funnels in Google Analytics
1. Tracking Pageview, Event Tracking
and Funnels
Srikant Dhondi
Manager - Web Developement & Online Customer Engagement
(dhondi.srikanth@gmail.com)
2. In this module
Setting measureable website goals
Pageview Tracking Scenarios
Event Tracking Scenarios
3. Setting Measureable Website Goals
Conversion: If you're not measuring it,
you can't improve it!
How many people sign-up or
purchase?
How many visits to the site does it take
before a purchase?
Is most of your traffic repeat customers
or first time visitors?
What paths thru your site lead to
conversions?
Engagement:
Which pages draw people in to your
site?
...and which pages scare them away?
How many pages do people typically
view?
How long do they spend on your site?
For complex pages, with which
elements to they interact the most?
What files are they downloading?
What links from your website do they
follow?
4. Goals in Google Analytics
About Goals
Create up to 20 goals per profile
Grouped in arbitrary Goal Sets
Fixed 4 Goal Sets, with 5 Goals each
Goal Types
URL Destination
Visit Duration
Pages/Visit
Event
Goals have a value $$$
11. Funnel Backfill Surprise!
Google Analytics back fills visits to skipped pages in the
middle of the funnel as if they had been visited.
Landing Checkout Thankyou
1 Conversion: 1 Visit to Landing & 1 Visit to Checkout & 1 Visit to Thankyou
•This is still true when Required Step is checked
•So make sure you carefully limit direct access to goal pages!
12. Pageviews Introduced
Tracking the web page viewed in the browser
_trackPageView method in GATC by default tracks concrete pageviews
_gaq_push([‘_trackPageView’]);
13. Pageviews Introduced
Tracking the web page viewed in the browser
_trackPageView method in GATC by default tracks concrete pageviews
_gaq_push([‘_trackPageView’]);
A
B
14. Pageviews Introduced
Tracking the web page viewed in the browser
_trackPageView method in GATC by default tracks concrete pageviews
_gaq_push([‘_trackPageView’ ,'/payfeesonline/PGP']);
A
B
19. Introducing Event Tracking
Not all activity is a page view :
mouse clicks within single page
downloads of non-document files like ZIPs and EXEs
interactions with video players (start, pause, complete, etc.)
Events are tracked with _trackEvent :
Events can be used for Goals, but cannot be used to define funnels.
28. Thank You
For Further Questions & Answers, connect with
Aegis Global Academy - INSTITUTE OF CUSTOMER EXPERIENCE MANAGEMENT
http://www.aegisglobalacademy.com/
http://goo.gl/TR5WQ
http://goo.gl/HQPTb
http://goo.gl/uL2g4
http://goo.gl/uI5Ma
1800 209 8777, + 91 422 6651 107, + 91 422 6651 108