1. Building & Leveraging
Your Professional
Network
SPCS Breakfast Forum
July 11, 2012
Daniel Hocutt, Web Guy & English Prof

3. Or The Growing Role
of Social Media in
Professional
Networking

5. Or Using the World of
Marketing as a
Metaphor for
Networking

8. Catone, J. (2012, June 13). Who are the real online influencers?
[INFOGRAPHIC]. [Graphs]. Retrieved from http://mashable.com/
2012/06/13/influence-marketing-infographic/

9. Catone, J. (2012, June 13). Who are the real online influencers?
[INFOGRAPHIC]. [Graphs]. Retrieved from http://mashable.com/
2012/06/13/influence-marketing-infographic/

10. Commonly used social
media tools
Selzner, M. A. (2012, April). 2012 Social media marketing industry report: How marketers are using social media to grow their businesses [Report]. Pg. 21. Retrieved from http://
www.socialmediaexaminer.com/social-media-marketing-industry-report-2012/

11. Facebook
Twitter
LinkedIn
Blogs
YouTube & other video
Google+
Photo sharing sites
Forums
Social bookmarking/news sites
Geo-location
Daily deals
0% 25% 50% 75% 100%
Commonly used social
media tools
Selzner, M. A. (2012, April). 2012 Social media marketing industry report: How marketers are using social media to grow their businesses [Report]. Pg. 21. Retrieved from http://
www.socialmediaexaminer.com/social-media-marketing-industry-report-2012/

12. Facebook 92%
Twitter
LinkedIn
Blogs
YouTube & other video
Google+
Photo sharing sites
Forums
Social bookmarking/news sites
Geo-location
Daily deals
0% 25% 50% 75% 100%
Commonly used social
media tools
Selzner, M. A. (2012, April). 2012 Social media marketing industry report: How marketers are using social media to grow their businesses [Report]. Pg. 21. Retrieved from http://
www.socialmediaexaminer.com/social-media-marketing-industry-report-2012/

13. Facebook 92%
Twitter 82%
LinkedIn
Blogs
YouTube & other video
Google+
Photo sharing sites
Forums
Social bookmarking/news sites
Geo-location
Daily deals
0% 25% 50% 75% 100%
Commonly used social
media tools
Selzner, M. A. (2012, April). 2012 Social media marketing industry report: How marketers are using social media to grow their businesses [Report]. Pg. 21. Retrieved from http://
www.socialmediaexaminer.com/social-media-marketing-industry-report-2012/

14. Facebook 92%
Twitter 82%
LinkedIn 73%
Blogs
YouTube & other video
Google+
Photo sharing sites
Forums
Social bookmarking/news sites
Geo-location
Daily deals
0% 25% 50% 75% 100%
Commonly used social
media tools
Selzner, M. A. (2012, April). 2012 Social media marketing industry report: How marketers are using social media to grow their businesses [Report]. Pg. 21. Retrieved from http://
www.socialmediaexaminer.com/social-media-marketing-industry-report-2012/

15. Facebook 92%
Twitter 82%
LinkedIn 73%
Blogs 61%
YouTube & other video
Google+
Photo sharing sites
Forums
Social bookmarking/news sites
Geo-location
Daily deals
0% 25% 50% 75% 100%
Commonly used social
media tools
Selzner, M. A. (2012, April). 2012 Social media marketing industry report: How marketers are using social media to grow their businesses [Report]. Pg. 21. Retrieved from http://
www.socialmediaexaminer.com/social-media-marketing-industry-report-2012/

16. Facebook 92%
Twitter 82%
LinkedIn 73%
Blogs 61%
YouTube & other video 57%
Google+
Photo sharing sites
Forums
Social bookmarking/news sites
Geo-location
Daily deals
0% 25% 50% 75% 100%
Commonly used social
media tools
Selzner, M. A. (2012, April). 2012 Social media marketing industry report: How marketers are using social media to grow their businesses [Report]. Pg. 21. Retrieved from http://
www.socialmediaexaminer.com/social-media-marketing-industry-report-2012/

17. Facebook 92%
Twitter 82%
LinkedIn 73%
Blogs 61%
YouTube & other video 57%
Google+ 40%
Photo sharing sites
Forums
Social bookmarking/news sites
Geo-location
Daily deals
0% 25% 50% 75% 100%
Commonly used social
media tools
Selzner, M. A. (2012, April). 2012 Social media marketing industry report: How marketers are using social media to grow their businesses [Report]. Pg. 21. Retrieved from http://
www.socialmediaexaminer.com/social-media-marketing-industry-report-2012/

18. Facebook 92%
Twitter 82%
LinkedIn 73%
Blogs 61%
YouTube & other video 57%
Google+ 40%
Photo sharing sites 21%
Forums
Social bookmarking/news sites
Geo-location
Daily deals
0% 25% 50% 75% 100%
Commonly used social
media tools
Selzner, M. A. (2012, April). 2012 Social media marketing industry report: How marketers are using social media to grow their businesses [Report]. Pg. 21. Retrieved from http://
www.socialmediaexaminer.com/social-media-marketing-industry-report-2012/

19. Facebook 92%
Twitter 82%
LinkedIn 73%
Blogs 61%
YouTube & other video 57%
Google+ 40%
Photo sharing sites 21%
Forums 19%
Social bookmarking/news sites
Geo-location
Daily deals
0% 25% 50% 75% 100%
Commonly used social
media tools
Selzner, M. A. (2012, April). 2012 Social media marketing industry report: How marketers are using social media to grow their businesses [Report]. Pg. 21. Retrieved from http://
www.socialmediaexaminer.com/social-media-marketing-industry-report-2012/

20. Facebook 92%
Twitter 82%
LinkedIn 73%
Blogs 61%
YouTube & other video 57%
Google+ 40%
Photo sharing sites 21%
Forums 19%
Social bookmarking/news sites 16%
Geo-location
Daily deals
0% 25% 50% 75% 100%
Commonly used social
media tools
Selzner, M. A. (2012, April). 2012 Social media marketing industry report: How marketers are using social media to grow their businesses [Report]. Pg. 21. Retrieved from http://
www.socialmediaexaminer.com/social-media-marketing-industry-report-2012/

21. Facebook 92%
Twitter 82%
LinkedIn 73%
Blogs 61%
YouTube & other video 57%
Google+ 40%
Photo sharing sites 21%
Forums 19%
Social bookmarking/news sites 16%
Geo-location 14%
Daily deals
0% 25% 50% 75% 100%
Commonly used social
media tools
Selzner, M. A. (2012, April). 2012 Social media marketing industry report: How marketers are using social media to grow their businesses [Report]. Pg. 21. Retrieved from http://
www.socialmediaexaminer.com/social-media-marketing-industry-report-2012/

22. Facebook 92%
Twitter 82%
LinkedIn 73%
Blogs 61%
YouTube & other video 57%
Google+ 40%
Photo sharing sites 21%
Forums 19%
Social bookmarking/news sites 16%
Geo-location 14%
Daily deals 6%
0% 25% 50% 75% 100%
Commonly used social
media tools
Selzner, M. A. (2012, April). 2012 Social media marketing industry report: How marketers are using social media to grow their businesses [Report]. Pg. 21. Retrieved from http://
www.socialmediaexaminer.com/social-media-marketing-industry-report-2012/

23. Ideas from One Amateur

24. Ideas from One Amateur
• Create an engaging,
honest profile

25. Ideas from One Amateur
• Create an engaging,
honest profile
• Consider professional
social networking an
extension of
professional
development

26. Ideas from One Amateur
• Create an engaging,
honest profile
• Consider professional
social networking an
extension of
professional
development
• Use Facebook, LinkedIn
and Twitter to engage
with colleagues

27. Ideas from One Amateur
• Create an engaging, • Market yourself by
honest profile finding ways to help
colleagues: an RT may go
• Consider professional a long way.
social networking an
extension of
professional
development
• Use Facebook, LinkedIn
and Twitter to engage
with colleagues

28. Ideas from One Amateur
• Create an engaging, • Market yourself by
honest profile finding ways to help
colleagues: an RT may go
• Consider professional a long way.
social networking an
extension of • Read industry-specific
professional blogs and comment on
development them
• Use Facebook, LinkedIn
and Twitter to engage
with colleagues

29. Ideas from One Amateur
• Create an engaging, • Market yourself by
honest profile finding ways to help
colleagues: an RT may go
• Consider professional a long way.
social networking an
extension of • Read industry-specific
professional blogs and comment on
development them
• Use Facebook, LinkedIn • Be sincerely nice and
and Twitter to engage pleasant at all times
with colleagues

30. Tips from Two Pros
Hoffman, R. & Casnocha, B. (2012, February 6). The real way to build a social network. Fortune. Retrieved from http://tech.fortune.cnn.com/
2012/01/24/reid-hoffman-linkedin-startup-you/

31. Tips from Two Pros
• Strengthen your
alliances: build your
network by working
with those you already
know (LinkedIn 1st &
2nd connections)
Hoffman, R. & Casnocha, B. (2012, February 6). The real way to build a social network. Fortune. Retrieved from http://tech.fortune.cnn.com/
2012/01/24/reid-hoffman-linkedin-startup-you/

32. Tips from Two Pros
• Strengthen your
alliances: build your
network by working
with those you already
know (LinkedIn 1st &
2nd connections)
• Engage diverse “weak”
ties - those outside your
inner circle
Hoffman, R. & Casnocha, B. (2012, February 6). The real way to build a social network. Fortune. Retrieved from http://tech.fortune.cnn.com/
2012/01/24/reid-hoffman-linkedin-startup-you/

33. Tips from Two Pros
• Strengthen your • The best network is
alliances: build your wide and (selectively)
network by working deep (see previous
with those you already point)
know (LinkedIn 1st &
2nd connections)
• Engage diverse “weak”
ties - those outside your
inner circle
Hoffman, R. & Casnocha, B. (2012, February 6). The real way to build a social network. Fortune. Retrieved from http://tech.fortune.cnn.com/
2012/01/24/reid-hoffman-linkedin-startup-you/

34. Tips from Two Pros
• Strengthen your • The best network is
alliances: build your wide and (selectively)
network by working deep (see previous
with those you already point)
know (LinkedIn 1st &
2nd connections) • Give helpful help
• Engage diverse “weak”
ties - those outside your
inner circle
Hoffman, R. & Casnocha, B. (2012, February 6). The real way to build a social network. Fortune. Retrieved from http://tech.fortune.cnn.com/
2012/01/24/reid-hoffman-linkedin-startup-you/

35. Tips from Two Pros
• Strengthen your • The best network is
alliances: build your wide and (selectively)
network by working deep (see previous
with those you already point)
know (LinkedIn 1st &
2nd connections) • Give helpful help
• Engage diverse “weak” • Set up an “interesting
ties - those outside your people” fund and spend
inner circle it on building
relationships
Hoffman, R. & Casnocha, B. (2012, February 6). The real way to build a social network. Fortune. Retrieved from http://tech.fortune.cnn.com/
2012/01/24/reid-hoffman-linkedin-startup-you/

36. Links to Three
Networks
facebook.com/urscs
University of Richmond School of Professional & Continuing Studies
twitter.com/urscs
@urscs
linkedin.com/groups?gid=2363273
University of Richmond School of Professional & Continuing Studies

37. Resources
• 5 Ways Brands Use Pinterest to Authentically Connect
Sharing great content is always welcome.... Over-promotion and narcissism are not.
www.fastcompany.com/1842193/pin-it-to-win-it-5-ways-brands-use-pinterest-to-authetically-connect
• Feeling Like a Fish Out of Water?
Being different is a major positive if you use it to your advantage.
bigfishmarketing.com/personal-branding/fish-out-of-water
• The Real Way to Build a Social Network
Authenticity... is the key to building a truly helpful professional network.
tech.fortune.cnn.com/2012/01/24/reid-hoffman-linkedin-startup-you
• Use Facebook for Professional Networking
Facebook is generally written off as a place just for fun.Yet, perhaps that’s a mistake.
mashable.com/2009/08/14/facebook-networking
• Building Your Professional Network Beyond the Social Media Maze
Do you want to progress further in your career but wonder who can help you?
www.slideshare.net/jcpmoore/building-your-professional-network-beyond-the-social-media-maze