2. Top Questions
• What is it?
• How much will it cost to maintain?
• How many hours should I spend on it?
• Where do I start
• How long will it take to see results?
3. What is Social Media
• Any online media that enables people to
interact with one another in real time
• Facebook, Twitter, LinkedIn, Google +, blogs
• Also referred to as:
– Web 2.0
– Digital media
– New media
– Social networking
4. How Much Will it Cost
• Determine your capacity and your need for
training
– How much social media knowledge do you have?
– How much time and money can you reasonably
devote to social media marketing each day?
• Need to factor in the “figuring out” as well as the “doing”
– All this depends on three things:
• Size of your CDC
• Size of your budget
• Size of your goals
5. How Much Time?
• Same Anwers!
• Determine your capacity and your need for
training.
– How much social media knowledge do you have?
– How much time and money can you reasonably
devote to social media marketing each day?
• Need to factor in the “figuring out” as well as the “doing”
– All this depends on three things:
• Size of your business
• Size of your budget
• Size of your goals
6. Where Do I Start?
• Listen. (Don’t jump in right away . . . )
• Check out social media sites to see what your
customers are already talking about
• What are your competitors doing? What do
they post and how often?
• Monitor the chatter in your industry
• What topics get the most responses? What
topics go ignored? What are the trends?
7. Choose Your Mediums
• Big Three – Facebook, Twitter, LinkedIn
– Facebook and Twitter are the most appropriate for
the CDC’s
• Other important ones – YouTube, Pinterest
• Choose a few to start and move to others when
you are more comfortable – quality over quantity
• How will you monitor your social media
– Email response from each post
– Check manually
– Service: Hootsuite, Tweetdeck
8. Craft Your Content
• Figure out what you’re going to post on each
social media account and how often
– This involves research and trying things out
• Use the current schedule provided
• Use holidays and special events
• Subscribe to Google Alerts
9. Craft Your Content
• Monitor current events and blogs for content
ideas
• Do you want input on an issue – use polls and
questions
• Promote fundraisers, celebrations, special
events
• You don’t have to post more than once a day.
Don’t post something because you feel you
have to
11. Plan Your Responses
• Brainstorm all possible situations
• Legitimate complaints vs. illegitimate
– How will you judge? How will you reply?
• Account for good possibilities
– How will you leverage compliments
– Create a strategy that leverages positive feedback
in future marketing
12. Who Is Using it
• Your competition is already there, shaping
conversation
• Your customers are there – homebuyers,
renters, people relocating to the Indianapolis
market, local businesses and shopping
districts
13. Implementing
• Create a Facebook and or Twitter page
– Include social media logos on all printed and electronic
communications
• Ie: Follow us on
• Use hashtags (#)
– Hashtags create a clickable link. If you click the hashtag in
any tweet, you’ll display a live feed of every tweet that has
that hashtag in it.
• Use the @ symbol to make a personal name or
business page name a clickable link.
14. Take Aways
• Quality over quantity. Don’t spread yourself
too thin
• Develop a plan and set goals, your budget and
time constraints
• Be a valuable resource
• Build rapport with your followers
15. Take Aways
• Make sure people are on Facebook, etc.
– Use email sigantures, website, email newsletters,
and printed materials
• Social media takes time and nurturing
• Keep learning
16. Herd Strategies, llc
245 East 11th Street
Indianapolis, IN 46202
317.641.9073
www.herdstrategies.com
info@herdstrategies.com