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Social Media Planning

  Indianapolis Coalition of
Neighborhood Development
Top Questions

•   What is it?
•   How much will it cost to maintain?
•   How many hours should I spend on it?
•   Where do I start
•   How long will it take to see results?
What is Social Media

• Any online media that enables people to
  interact with one another in real time
• Facebook, Twitter, LinkedIn, Google +, blogs
• Also referred to as:
  – Web 2.0
  – Digital media
  – New media
  – Social networking
How Much Will it Cost
• Determine your capacity and your need for
  training
  – How much social media knowledge do you have?
  – How much time and money can you reasonably
    devote to social media marketing each day?
     • Need to factor in the “figuring out” as well as the “doing”
  – All this depends on three things:
     • Size of your CDC
     • Size of your budget
     • Size of your goals
How Much Time?
• Same Anwers!
• Determine your capacity and your need for
  training.
  – How much social media knowledge do you have?
  – How much time and money can you reasonably
    devote to social media marketing each day?
     • Need to factor in the “figuring out” as well as the “doing”
  – All this depends on three things:
     • Size of your business
     • Size of your budget
     • Size of your goals
Where Do I Start?

• Listen. (Don’t jump in right away . . . )
• Check out social media sites to see what your
  customers are already talking about
• What are your competitors doing? What do
  they post and how often?
• Monitor the chatter in your industry
• What topics get the most responses? What
  topics go ignored? What are the trends?
Choose Your Mediums
• Big Three – Facebook, Twitter, LinkedIn
  – Facebook and Twitter are the most appropriate for
    the CDC’s
• Other important ones – YouTube, Pinterest
• Choose a few to start and move to others when
  you are more comfortable – quality over quantity
• How will you monitor your social media
  – Email response from each post
  – Check manually
  – Service: Hootsuite, Tweetdeck
Craft Your Content

• Figure out what you’re going to post on each
  social media account and how often
  – This involves research and trying things out
• Use the current schedule provided
• Use holidays and special events
• Subscribe to Google Alerts
Craft Your Content
• Monitor current events and blogs for content
  ideas
• Do you want input on an issue – use polls and
  questions
• Promote fundraisers, celebrations, special
  events
• You don’t have to post more than once a day.
  Don’t post something because you feel you
  have to
Social Media Training for CDCs
Plan Your Responses

• Brainstorm all possible situations
• Legitimate complaints vs. illegitimate
  – How will you judge? How will you reply?
• Account for good possibilities
  – How will you leverage compliments
  – Create a strategy that leverages positive feedback
    in future marketing
Who Is Using it

• Your competition is already there, shaping
  conversation
• Your customers are there – homebuyers,
  renters, people relocating to the Indianapolis
  market, local businesses and shopping
  districts
Implementing
• Create a Facebook and or Twitter page
   – Include social media logos on all printed and electronic
     communications
      • Ie: Follow us on

• Use hashtags (#)
   – Hashtags create a clickable link. If you click the hashtag in
     any tweet, you’ll display a live feed of every tweet that has
     that hashtag in it.

• Use the @ symbol to make a personal name or
  business page name a clickable link.
Take Aways

• Quality over quantity. Don’t spread yourself
  too thin
• Develop a plan and set goals, your budget and
  time constraints
• Be a valuable resource
• Build rapport with your followers
Take Aways

• Make sure people are on Facebook, etc.
  – Use email sigantures, website, email newsletters,
    and printed materials


• Social media takes time and nurturing

• Keep learning
Herd Strategies, llc
    245 East 11th Street
  Indianapolis, IN 46202
       317.641.9073
www.herdstrategies.com
info@herdstrategies.com

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Social Media Training for CDCs

  • 1. Social Media Planning Indianapolis Coalition of Neighborhood Development
  • 2. Top Questions • What is it? • How much will it cost to maintain? • How many hours should I spend on it? • Where do I start • How long will it take to see results?
  • 3. What is Social Media • Any online media that enables people to interact with one another in real time • Facebook, Twitter, LinkedIn, Google +, blogs • Also referred to as: – Web 2.0 – Digital media – New media – Social networking
  • 4. How Much Will it Cost • Determine your capacity and your need for training – How much social media knowledge do you have? – How much time and money can you reasonably devote to social media marketing each day? • Need to factor in the “figuring out” as well as the “doing” – All this depends on three things: • Size of your CDC • Size of your budget • Size of your goals
  • 5. How Much Time? • Same Anwers! • Determine your capacity and your need for training. – How much social media knowledge do you have? – How much time and money can you reasonably devote to social media marketing each day? • Need to factor in the “figuring out” as well as the “doing” – All this depends on three things: • Size of your business • Size of your budget • Size of your goals
  • 6. Where Do I Start? • Listen. (Don’t jump in right away . . . ) • Check out social media sites to see what your customers are already talking about • What are your competitors doing? What do they post and how often? • Monitor the chatter in your industry • What topics get the most responses? What topics go ignored? What are the trends?
  • 7. Choose Your Mediums • Big Three – Facebook, Twitter, LinkedIn – Facebook and Twitter are the most appropriate for the CDC’s • Other important ones – YouTube, Pinterest • Choose a few to start and move to others when you are more comfortable – quality over quantity • How will you monitor your social media – Email response from each post – Check manually – Service: Hootsuite, Tweetdeck
  • 8. Craft Your Content • Figure out what you’re going to post on each social media account and how often – This involves research and trying things out • Use the current schedule provided • Use holidays and special events • Subscribe to Google Alerts
  • 9. Craft Your Content • Monitor current events and blogs for content ideas • Do you want input on an issue – use polls and questions • Promote fundraisers, celebrations, special events • You don’t have to post more than once a day. Don’t post something because you feel you have to
  • 11. Plan Your Responses • Brainstorm all possible situations • Legitimate complaints vs. illegitimate – How will you judge? How will you reply? • Account for good possibilities – How will you leverage compliments – Create a strategy that leverages positive feedback in future marketing
  • 12. Who Is Using it • Your competition is already there, shaping conversation • Your customers are there – homebuyers, renters, people relocating to the Indianapolis market, local businesses and shopping districts
  • 13. Implementing • Create a Facebook and or Twitter page – Include social media logos on all printed and electronic communications • Ie: Follow us on • Use hashtags (#) – Hashtags create a clickable link. If you click the hashtag in any tweet, you’ll display a live feed of every tweet that has that hashtag in it. • Use the @ symbol to make a personal name or business page name a clickable link.
  • 14. Take Aways • Quality over quantity. Don’t spread yourself too thin • Develop a plan and set goals, your budget and time constraints • Be a valuable resource • Build rapport with your followers
  • 15. Take Aways • Make sure people are on Facebook, etc. – Use email sigantures, website, email newsletters, and printed materials • Social media takes time and nurturing • Keep learning
  • 16. Herd Strategies, llc 245 East 11th Street Indianapolis, IN 46202 317.641.9073 www.herdstrategies.com info@herdstrategies.com