Full set of slides from April 5, 2014 Museums and the Web Conference, Lightning Talks on "Strategery". Includes presentations by Pam Hatley, Pam Martin and Steve Boyd from the Albright-Knox Art Gallery; Tom Trimbath from the History of Computing in Learning & Education; Javier Pereda from the University of Southampton; and Paul Marty from Florida State University. Chaired by Douglas Hegley, from the Minneapolis Institute of Arts.

1. MW2014:(Museums(and(the(Web(2014(
The$annual$conference$of$Museums$and$the$Web$|$April$295,$2014$|$Bal@more,$MD,$USA$
Lightning(Talks:(“Strategery”(
Saturday,(April(5,(2014(

2. Douglas(Hegley(
Minneapolis(Ins1tute(of(Arts(
Chair(
(
(
Lightning(Talks:(
• Short(–(seven(minutes(
• Pithy(–(get(to(the(point!(
• Serial(–(backDtoDback(
• Fun!%
(

3. “Strategery”?+
• Easy+to+make+fun+of+Strategy+
• O5en+well8deserved+
+
+

4. Strategy+
Plan+
To+achieve+goals+
With+finite+resources+
+Meaningless+without+acCon+

5. Pam$Hatley,$Pam$Mar-n$and$
Steve$Boyd$
Albright9Knox$Art$Gallery$
$
We$Don’t$Need$No$S-nkin’$Org$Chart!$
Digital$Strategy$at$the$Albright9Knox$

6. We Don’t Need No Stinkin’ Org Chart!
Digital Strategy at the Albright-Knox

7. Publications
Digital Media

8. Publications
Digital Media
Marketing
Publications

9. Publications
Digital Media
Marketing
Publications
Guest Services Education
Membership CuratorialTechnologyPublications
Marketing Marketing

10. structure
&
chaos

11. Keys to our successes:
• Individual initiative (and management buy-in)
• Inarguable need
• Interested staff across departments
• Inexpensive (or free) tools
• Indefatigable team members

12. Tools/Platforms

13. Contemporary Photography (Instagram & Twitter)

14. Monuments Men (Tumblr)

15. Walking Tour of Outdoor Sculpture (Historypin)

16. Resources for Education Timeline (Tiki-Toki)

17. Moving Forward

18. #ArtMadness

19. Tom$Trimbath$
History$of$Compu2ng$in$Learning$&$Educa2on$
$
So$Glad$Our$Museum$Isn’t$Real$–$$
An$Overlooked$Overlap$

29. Javier(Pereda(
University(of(Southampton,(UK(
(
The(New(Online(Museum(Manifesto:(
Defining(the(Differences(Between(
Museums(on(the(Web(and(the(Online(
Museum(

30. The New Online Museum Manifesto
Differences Between
Museums on the Web and the
Online Museum
Javier Pereda
@TrinkerMedia

31. The New Online Museum Manifesto
Differences Between Museums on the Web and the Online Museum
Javier Pereda @TrinkerMedia
Research
Tools
Meaningful
Exhibitions
Marketing Knowledge
Production
Data
Management
Information
Sharing

32. The New Online Museum Manifesto
Differences Between Museums on the Web and the Online Museum
Javier Pereda @TrinkerMedia
Cultural Heritage
Institutions
Education
Institutions
Academic
Publishing
Knowl
edge and the Web
Disruptive techn
ology
Feed back information

33. The New Online Museum Manifesto
Differences Between Museums on the Web and the Online Museum
Javier Pereda @TrinkerMedia
Museums as Social
Machines

34. The New Online Museum Manifesto
Differences Between Museums on the Web and the Online Museum
Javier Pereda @TrinkerMedia
Actor
Network
Theory

35. The New Online Museum Manifesto
Differences Between Museums on the Web and the Online Museum
Javier Pereda @TrinkerMedia
Obligatory
Passage Point
Obligatory Passage Point
Research
Information Producers
Museums Designers Developers Admin
Information
Obstacle
Goal
develop
interfaces
enhance
engagement
linear
organisation
museum
collaboration
Integrate and provide
knowledge
to users and other
institutions
missing information, access
and transparency
use museum
data
optimise
information
organisation
structures
optimise
processes

36. The New Online Museum Manifesto
Differences Between Museums on the Web and the Online Museum
Javier Pereda @TrinkerMedia

37. Paul(Marty(
Florida(State(University(
(
Yearning(to(Fly:(The(Roots(of(Our(
AmbiLons(and(the(Future(of(Museum(
Technology(

38. Yearning to Fly: The Roots of
our Ambitions and the Future
of Museum Technology
Paul F. Marty
Florida State University
marty@fsu.edu

44. In 2005, professors and
students, curators and
schoolchildren, you and I
are able to search the online
universe seamlessly as if the
images and text about
culture were available in one
vast library of information.
We can enter a query by
artist's name, subject, or title
of a work and retrieve
images and related
information no matter where
the digital data reside.

45. Perhaps there is a new role
in museums for an
‘information manager’ who is
charged with caring for the
museum’s information. [...]
Few, if any, museums have a
staff position with this title
now, but the function will
become increasingly
important as we integrate
information systems into our
daily work.

46. Are the notions I have been
suggesting mere fantasy?
Are they plausible
projections, but into some
far distance future? Or are
they possibilities of this
generation or decade? […]
I think there could be an
interactive art museum in
1980 if creators and
purveyors of art set out with
determination to build one
and program it.

47. Information systems that
encompass the full spectrum
of museum resources will
create the opportunity of
restructuring the museum
environment itself. To illustrate,
the museum's computer could
be programmed to direct the
operation of an orientation
gallery where the visitor's
prospective encounter with
the institution's bewildering
assortment of material might
be individually styled.

50. For once you have tasted flight
you will walk the earth with
your eyes turned skywards, for
there you have been and there
you will long to return.

52. For once you have tasted flight
you will walk the earth with
your eyes turned skywards, for
there you have been and there
you will long to return.

53. At Museums and the Web,
we are the stewards of our
own history, and the creators
of our own future.

54. QuesLons(
and(
Discussion(

55. Thank&you!&