This document summarizes a presentation on digital strategies for museums. It discusses themes like audiences, technology, web/mobile, and the future. For technology, it covers topics like collection management systems, mobile apps, and responsive design. It also addresses the use of social media, open source initiatives, and linked open data. When discussing strategy, it emphasizes the importance of iteration, feedback, and having a cross-functional team. It also explores emerging areas like ubiquitous computing and computational photography.
Automating Google Workspace (GWS) & more with Apps Script
2013-07-15 AMM Session: The Digital Road Ahead
1. Douglas Hegley
•Director of Technology
•Minneapolis Institute of Arts
Jane Alexander
•Director, Information Management and
Technology Services
•The Cleveland Museum of Art
Sam Quigley,
•VP for Collections Management,
Imaging, and Information Technology
•The Art Institute of Chicago
The Digital Road Ahead
18. Gamification: applying game methods in real-life contexts to
change behavior, increase motivation, and/or enhance engagement
DH
19. Pros Cons
Sense of autonomy (choice)
Immediate feedback
Steps to mastery
Personalized
Investment and impact
Success path (score over time)
Playful, light-spirited
Gamification
DH
20. Pros Cons
Sense of autonomy (choice) Sometimes simple rewards can kill motivation
(extrinsic v. intrinsic)
Immediate feedback Um … not fun!
Steps to mastery “Exploitationware” (Ian Bogost)
Personalized False sense of achievement
- The “You’ve Been Playing for 100 Days!”
badge ... Really?
Investment and impact Competition – “beating” others
Success path (score over time) Addictive? Isolating?
Playful, light-spirited Disconnected from the “slings and arrows of
outrageous fortune” (Wm. Shakespeare)
Gamification
DH
51. Linked Open Data
•Method of publishing structured data
•So that it can be interlinked
•And become more useful
•Built upon standard Web technologies
•But not just to display web pages for human readers
•Sharing information so that it can be read automatically by computers
•Enables data from different sources to be connected and searched
- Culled from Wikipedia
DH
112. For the Cultural Sector:
Agile-ish methodology
Not truly “agile”, but we can learn from the approach
•Iteration
•Participation and ownership
•Feedback loops with impact
•Progress
DH
123. Thank you!
Douglas Hegley @dhegley
Jane Alexander @janecalexander
Sam Quigley @samcepat1
Find this presentation at
http://www.slideshare.net/dhegley
DH
Hinweis der Redaktion
No one is promising that the road ahead is smooth, but having a “map” can certainly be helpful.
Today, we are here to talk about digital technology and the future. But this is not the future we envision, is it?
Because THIS is really NOT the goal.
THIS is the goal: Happy Visitors! Engaged, excited, inspired, and “attached” to our organizations.
How do we achieve that? It’s about building bridges through engagement. It’s about a shared language of interaction. Ultimately, it’s about inviting our audiences to trust that the fog will lift. Digital technology offers one possible method to accomplish this. Today, we will aim to illuminate trends, show examples, pose some big questions, challenge a few assumptions, and offer strategic insights, in an effort to inform and inspire you and your organizations to stride forward. We will organize our presentation roughly around 5 major themes.
Pxleyes.com; Sam – User Generated Content & authoritative sources; How museums are dealing with this? Torrent of social media these days; some museums are just observing…letting it flow all around or below them; Some may still believe their primary role is to provide the bridge from ignorance to enlightenment
Others are standing On Guard … watching, waiting, apprehensive
But most have jumped in for the swim … Sree Sreenivasan’s June 2013 appointment at the Met – journalism professor at Columbia Marc Sands March 2010 appointment at the Tate – formerly at the Guardian and Observer chief of digital marketing John Stack’s digital strategy at the Tate – revision of April 2013
And this is how some are doing… www.museum-analytics.org is a good resource to investigate for yourself; you can get weekly customized reports
Example: Game interface tested at UW seems to teach diagnosis skills, but also measures subtle racist tendencies so that they can be discussed and corrected.
The ways in which our audiences participate have expanded exponentially. Once it was just a visit (FIELD TRIP!)
Then we added “education” (lectures, programs, etc.).
Then came web 1.0 – brochureware.
But web 2.0 opened up the floodgates, and people “take part” instead of “partake”
Consistent experience by the customer, regardless of channel. This is moving from luxury to expectation.
The industry is now turning some attention to methods by which we can both deepen engagement, in part by developing the relationship. We hope that our audiences will “raise their hands” to let us know they are here. Will it work? Stay tuned.
Example: DMA Friends program.
Sam – ePublishing OSCI; relative immaturity of the entire ePublishing arena
Sam – Open Source code; Sharing and moving forward together Free Software Foundation founded in 1985 by Richard Stallman Open Software Initiative founded in 1998 by Tim O’Reilly, among others “ free” as in “free speech,” not as in “free beer” – Richard Stallman Emphasizes economic competitiveness over ideology – Steven Weber
What is LOD?
Here’s another view – a schematic of how these myriad web standard begin to come together so that data is machine-readable.
This is NOT Linked Open Data. It’s sort of the opposite: manual labor to re-format our data to conform to someone else’s needs, then releasing it … and needing to repeat the process if ANYTHING ever changes. Ugh. LOD says “come and get it”, by providing the data for any robot to access and make use of.
Personal-sized 3D printing: gimmick or opportunity? Costs will go down, speed will go up, impact on cultural sector?
Artists are already embracing the capacity, either to produce original works or to create models for molds, casting, or manufacture. Should you buy one today? Hmm … maintenance issues, and it’s a bit like watching paint dry … but if you have a compelling reason, we’re all ears.
----- Meeting Notes (7/15/13 14:23) ----- Internet of things
American Museum of Natural History first out of the box; July 2010 Guggenheim app mid-June 2013
Sam – mobile tours and wayfinding; Meridian app, new technologies “ Indoor GPS” Cisco MSE 7.2 (Mobility Services Engine)
As an industry, we are on the cusp of really understanding and utilizing social media tools and processes for our benefit. Stay tuned. And share your approaches.
Potentially as many niche social networking sites as there are interests Many don't last long, but that's unlikely to stem their growth as a combined whole. They don’t try to be another Facebook. They have identified gaps in the market and use the medium to find participants.
Here’s an analogy, and we all know that the micro-brew revolution is well underway. What’s of most interest here: the AREA of the graph is the same on either side of the dividing line. Practical advice: Don’t even try to cover all of the bases – the bases will move! Instead, communicate your brand clearly, choose channels strategically, and surf the waves.
Sam – staffing models and structures, C-level leadership, when to out-source How to make the right decisions
Sam – staffing models and structures, C-level leadership, when to out-source How to make the right decisions
Sam – staffing models and structures, C-level leadership, when to out-source How to make the right decisions
Sam – staffing models and structures, C-level leadership, when to out-source How to make the right decisions
Sam – staffing models and structures, C-level leadership, when to out-source How to make the right decisions
Global – Local We in the cultural sector understand that humans were never truly isolated: our social nature has always “linked the globe” through trade, influence, conquest, etc. But the pace and intensity of that global network has never been so fast and powerful.
We have real-time connectivity, and we can make global become local instantly. What does this mean for us?
A real and inspiring example: MacPhail Center for Music demonstration of piano performance at the MHTA Networking event. Child prodigy on West Coast, player piano on the stage in Mpls; Skype and MIDI connections = real-time performance!
So let’s turn our eyes briefly to “the future” …
We’ve heard a bit about the internet of things, but here what I’m focusing on is the universality and inevitability of interconnectivity. Should we fear this, or find a way to embrace it?
In many ways the “future” is already here. Google glass is only one example. Mandatory Star Trek reference inserted here. Implications for museums/the cultural sector? In essence, a dichotomy: full participation (LOD, social networks) v. hallowed ground (respite, haven, the power of the real). I’ll let you be the judge.