This document provides an overview of Kingfisher Airlines, an Indian airline founded in 2005 by Vijay Mallya. It discusses the history and founders of United Breweries Group, the parent company of Kingfisher. It then summarizes Kingfisher's brand, services, market share, finances, HR practices, marketing mix, strategy, SWOT analysis, and recommendations. The presentation was made by several individuals and provides a high-level view of Kingfisher Airlines' business operations and performance.

1. Presented by Dhaval Desai (33) Ashok Jain (26) DipenKataria(38 ) AkshayGavli(09) Harshil Joshi(48) Arun Sharma (24)

3. United Breweries Group( UB group) UB Group was founded by scotsman, thomasleishman, in 1857 It all began with 5 breweries in South India. United Breweries, as these breweries were named in 1915 has come a very long way. The company was bought by late Mr. VittalMallya in 1948

6. Origin of Indian aviation industry can be traced back to the year 1912.

7. India has the private airlines as its key players

9. Kingfisher, the bird is known for its keen instinct, and perfect aim.

10. It zeros on its target with unfaltering focus.

13. Over 45 million guests flown since inception

14. Current Fleet size of 67 aircraft (39 Airbus and 28 ATRs’). Market Share of 20.8%

15. Recognized as one of India’s Most Respected Companies in 2006 and 2007 – Business World

16. India’s only 5 star airline

18. Kingfisher First

19. Kingfisher Class

20. Kingfisher Red

21. International

22. Kingfisher First

23. Kingfisher Class

24. Kingfisher Red

28. Marketing Mix

30. Domestic and international air journeys

31. Airbus A 320, A 319-100 and ATC-72, ATR 72-500 and ATR 42-500

32. Merger with Deccan - ‘Kingfisher Red’

34. Target - Higher income group

35. SEC A-1, A-2, B-1

37. Wide Network

38. Major focus – Metro Cities

39. Flight Bookings-Book in person -Travel agents -Online -India`s first ‘flybuysms’ service

41. Brand Ambassador Hoardings Personal feedback

43. In-flight entertainment

45. Custom-designed luxurious interiors

46. State-of-the-art technology features

47. Exclusive Check-in counters

49. Guest with Disabilities and/or Reduced Mobility

50. Unaccompanied Minors

51. Expectant Mothers & Infants

52. Other Special Needs - Wheel Chair / Stretcher

53. Special Meals

54. Baby / Infant Meal

55. Fruit Platter Meal

56. Diabetic Meal

57. Vegetarian Jain Meal

58. Low Calorie Meal

59. Low Cholesterol / Fat Meal

61. Appealing promotional line “Fly the good times” and it reflected in the experience the company offered to its passengers.

62. The company gave best services to its customers like providing world class interiors and in-flight entertainment systems.

63. The company came up with only one class airlines.

64. KFA has created a new category of Aviation hospitality thus making service and hospitality their main focus.

66. Strong brand value and reputation in the minds of customers.

67. Regional Connectivity

68. Efficient Staff

69. Capitalization

70. Visionor

71. Quality and Continuous innovation.

72. WEAKNESSES

73. Indian psychology

74. Infrastructure constriants

76. Expected huge investment

77. The expanding tourism industry.

78. The non penetrated domestic market.

79. Untapped air cargo market.

80. THREATS

81. Competitors

82. Fuel price hike.

85. Increase in working standard

86. Customers centric

87. Consistency in technical services

88. Security

89. Personalized services

90. Get smart on fuel