Business plan

1. F O U N D A T I O N
Global Educational & Awareness through the Arts
New York City, NY | The World

2. F O U N D A T I O N
Global Educational & Awareness through the Arts
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3. F O U N D A T I O N
About Us
The NexTToMe Foundation is a non profit
organization that creates platforms empowering
(A)wa(R)eness
people around our world to become
leaders of change.
ARTS
NexTToMe creates ever growing bridges of under-
Communitie(S) Educa(T)ion
standing by enabling the power of ART to
become a platform for communitcation promoting
change through education & awareness
between our worlds diverse communities.
Understanding =
(A)wa(R)eness + Educa(T)ion + Communitie(S)
LGBT Initiative
Our mission is simple : To stop the persecution of unite our families to stand together and bring
one of the worlds most influential art communities messages of positivity and hope. Our goal is to bring
by providing education and awareness. awareness and education to those who fall prey to
hate and prejudice.
At a time where this community is facing serious
challenges, from teen suicide and bullying to interna-
tional persecution, NexTToMe feels this is the time to
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4. F O U N D A T I O N
The Event: “Together”
How we bring Change
In honor of all the contribution made by the TOGETHER unites the most influential Artist
Impact made in the life of Lorem Ipsum Dolar
LGBT Community to art through human of our generation from every corner of the
history, NexTToMe is proud to initiate our world through all-encompassing artistic
E&A Program and Event: TOGETHER: “An platforms of expression.
Artistic Celebration Through Time”.
These are the impacts of LGBT artists on our life this happend woah! then this! death :(
society over time.
Andy Worhol
inspired Loren, Ipsum, Dolar,
Lorem Ipsum Dolar Lorem
Fact: something else that is
relevant and cool happened here
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5. F O U N D A T I O N
Bryant Park NYC
NexTToMe events will act act as a bridge for the
Art Exhibition
LGBT community.
Sponsorship Booths
Various artistic expressions and performances will
have a staging ground to allow the world to show
Photography Wall Exhibit
their fight against fear with
“Our Love = Our Art” Advertising Opportunities
The NexTToMe Event will provide local artists to Culinary Platform
put their installation around the event creating an
incredible atmosphere to the selected areas. NexTToMe Performance Stage
bryant park map
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6. F O U N D A T I O N
International Media Coverage NexTToMe Social Media Network
TEDx Live “Let Art be a Bridge to a Global Commonality”
TEDx as come together with NexTToMe to create deep conversation and connections around NexT- NexTToMe will inaugurate the launch of its Global Social
a Global Connectivity Platform by providing ToMe Education & Awareness (E&A) Program Network Platform the day of the Event providing a myriad
multiple screenings of TEDTalk videos with a and Event: TOGETHER. NexTToMe and TEDx of interactive artistic platforms for millions of people around
combination of live presenters that will sparks will provide international communities with an the world to express themselves, in turn supporting the
opportunity to express themselves under heroes of our world - boutique foundations working to
NexTToMe’s umbrella promoting understanding. better the world we all share.
The focus of nexTTome.org launch will be around the LGBT,
allowing for thousands of users worldwide to log on and be
part of this incredible experience.
MTV Networks
MTV LOGO Channel has joined forces with us to expand our education &
Our Media Partners
awareness programs to the world via the MTV’s reach in by the following:
• MTV Marketing: Online banner ads; inclusion in xoxoLOGO Newsletter; Social
Media Promotion; Inclusion on MTV Events Page; On Air Spots and more.
• Programming & Airing of the NexTToMe Event: The event will be aired on MTV
Logo and www.mtv.com including a special & original show will be created on
NexTToMe’s full creative production & ownership of On Air and Online programs allows us to expand our reach to a
NewNowNext PopLab series.
global level. Here are a few names of various International Media Partners we are currently approaching for viewership
expansion and inclusion into the NexTToMe TOGETHER Event [NYC].
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7. F O U N D A T I O N
Strategic Partners
Heroes Behind NexTToMe
NexTToMe has selected specific companies to act Bio Bio Bio
support in the creation, implementation and strategic International Interactive Production Social Financial Support Legal Services
placing of the E&A Programs and Event in New
Support Support
Support
York City and Internationally. Below are a few of
Responsible of developments of NTTMF Netowork and Responsible for all legal work for NTTMF’s including
Provides NTMF with necessary financial advisory as
their support summaries:
Interactive Platforms from Online, Wireless/App Development. contract, negotiations, sponsorship and association, and
well as provide Loan System to support Sponsorship
international entertainment rights.
Contact Investments & Marketing Budgets.
• Avveta Worldwide
• JP Morgan Jeff Saunders Contact
• RSF Social Finance Marvin Miller
• Price Waterhouse Cooper
• Winston & Straw LLP
• Rubenstein Public Relations
Bio Bio
Bio
Global Accounting Public Relations
Global Financial Services
Support
Support
Support
Provide NTTMF with complete support on all its PR
Responsible for the auditing of NTTMF’s programs
Responsible for management of all NTTMF’s finan-
needs including publications, celebrity, and media
and 3rd party associations as well as grant
cial needs as well as financial management support
strategic communication placement
proposals given.
of E&A Programs and Events.
Contact
Richard Rubenstein
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8. F O U N D A T I O N
Value Analysis
• Philanthropic Value
501c3 Benefits. Once in a lifetime opportunity to
support a global philanthropic artistic event. • Philanthropic Impact
International philanthropic community reach.
• International Artistic Support
Direct support for the creation of art-based • Brand Ownership of all Artistic Platforms
programs and artists international. (3 yr term)
Exclusive for single or shared platinum sponsors.
• International Education & Awareness
Programs • Geographical Reach
Support education and awareness internationally. Continued global exposure and multi-cultural
community reach.
• International Brand Awareness
Reach & Image Brand Inclusion in through • Impact vs Cost
international media entertainment exposure. Impact cost ratio at over 75% above margin.
• Non Profit Supoort • Legacy
Awareness of LGBT Foundations around the Event growth internationally per year.
world promoting education and connectivity.
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9. F O U N D A T I O N
Value Ratio
PVC=Present Estimated Value Cost (USD $10.7 million)
PVB=Present Estimated Value Benefit (USD $87 million)
NTTMF Production Development Staff $1.8m
Bryant Park Event $10m
NTTMF Programs & Events $2.5m
International Advertising Campaigns $08m
NTTMF Association & Support $3.1m
Celebrity Support Programs $5m
Pilobilous Dance Performance $2m
Benefit Cost Ratio (8.1)
Film Value $3m
PVB / PVC = 8.1 value per dollar invested
Fashion Performance and Garments $13m
PVC PVB
Photography Exhibit $3m
Music Performance $8m
NexTToMe E&A Programs and Event clearly shows the NexTToMe E&A Program’s and Event also give a clear
value of this International Event in comparison to other opportunity to be in the forefront of a sudden of program
Other Marketing & Programs $10m
entertainment based programs like Award Ceremonies, that will continue to expand for years to come.
Music and/or Music Performances, etc and a greater
Int’l Media & Entertainment Value
value of investment vs impact & return in comparing to
(MTV/TED/Online/Other) $25m
other existing properties.
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10. F O U N D A T I O N
Artistic Educational Platforms Pre-Event
International Communication
In an effort to promote these events, the following Celebrity Ad Campaign
NexTToMe has created various E&A (Educational & Awareness) Platforms of Artistic Communication which
“pre-event” campaign procedures will take place. “Stand Next To Me”
endeavors to educate International communities around the LGBT by placing the beauty and incredible
contributions of this community into our lives. Along with these, NexTToMe will be utilizing NexTToMe will launch a second advertising communica-
additional communication plaforms in a campaign tion program that will include global celebrity support
called “The Glue that Brings us Together”. These will around the Educational and Awareness message of the
We have divided the programs in 2 parts focusing on Pre-Event and Event Only programs:
include NTTMF Achievement Awards, Marketing foundation and its International Events in NYC.
Programs and Products, The Documentary Series:
“Human Body Exhibit,” A Multiplicty of Art Installa-
Pre-Event tions and more..
E&A: You Are Not Alone
• International E&A Advertising Campaign
• Celebrity Ad Campaign
• Photography Exhibit
International E&A Adveritsing Campaign Photography Exhibit
Event Only
“Looking Beyond Limits” “A Picture Can Speak a Thousand Words”
• Pilobolus Dance Performance
Through the challenges the LGBT community is facing Throughout New York City and San Francisco, life size
• Film: “A Story of Youth’s Hidden Hardships”
today, NexTToMe created a core program which asks one photographic installations of various individuals support-
• Fashion: “A Fashion Foot Forward” important question while placing one ing the LGBT community with their arms stretched out
• Music: “Music is the Language of the Soul” important face divided between 3 campaigns: building a bridge of unity with the world.
• Other: “The Glue that Brings Us Together”
Family
Proceed to learn more about these events and E&A: Gift to Our World E&A: Unity and Character
what the E&A Action is for each platform. The Power of Choice
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11. F O U N D A T I O N
Exclusive Events
Pilobolus Dance Performance Fashion
“Stand Next to Me” “A Fashion Foot Forward”
NexTToMe has associated with Internationally renowned NexTToMe will work with 15 selected International
dance company Polobolus, to create an original and Two designers to create a modern adaptation based on 15 of the
couples in present time Uganda facing persecution, escape most influential characters of LGBT community through-
to South Africa to find salvation and freedom. out time from Donna Karan to Oscar Wilde.
E&A: Compassion E&A: Homage to Art
Film Music
“A story of Youth’s Hidden Hardships” “Music is the Language of the Soul”
Young girl in New York and a teen in Miami discover the NexTToMe will bring various artists connecting the world
power to live within to live and love as they journey through music & sound. Featuring Classical, Rock, Pop,
through the challenges of bullying in America. Hip Hop, Latin & International Music that will be
Integrated with various exhibited artistic platform within
the event.
E&A: Self-Discovery E&A: Building Harmony
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12. F O U N D A T I O N
Pledge & Commitment
Help make the inivisible tie that binds us, visibile “Stand Next to Me”
(Sole Sponsorship) “Stand Next to Me”
to everyone around the world.
• $12,000,000 (Sole Sponsorship)
• $12,000,000
Make a vow to stand next to me; a stand next to all
Sole Sponsorship Includes:
of us, and let art be the bridge to ties our global
• Only Brand Sponsors of “NexTToMe” Event and
community together. Platinum Sponsorship
all Artistic programs in 2011.
• $1,000,000+
• Complete Brand exposure and inclusion in all
Our Stand Philanthropic Support Program gives
Programs and Events.
you the opportunity to bring global change.
• Complete Brand ownership (3 year term) of all
artistic platforms.
We thank all current and future sponsors for their Gold Sponsorship
• $500,000+ • Complete and only Brand inclusion in all visual
dedication to ushering a positive future through
work development and media communication
education and awareness.
plaforms. Including:
- MTV
Silver Sponsorship - TED
• $250,000+ - NTTMF Network Online/Social Media
• Owner of NTTMF Achievement Awards and all
other Marketing Material and programs created.
Bronze Sponsorship
• $75,000+
continue to read other types of commitment options
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13. F O U N D A T I O N
Platinum Sponsorship Gold Sponsorship Silver Sponsorship Bronze Sponsorship
• $1,000,000+ • $500,000+ • $250,000+ • $75,000+
Platinum Sponsorship Includes: Gold Sponsorship Includes: Silver Sponsorship Includes: Bronze Sponsorship Includes:
• Primary Brand Sponsors of “NexTToMe” Event • Secondary Brand Sponsors of “NexTToMe” • Brand sponsor(s) of “NexTToMe” Main Event • Brand Presence and Positioning around Event
and all Artistic programs in 2011. Event and all Artistic programs in 2011. and Artistic Properties.
• Special Creative Development for Main Brand • Special Creative Development for Secondary • Brand Presence and Positioning around Event
Inclusion Postition around Brand Inclusion Postition around and Artistic Properites. • Brand Sponsor(s) of Interactive website
Event/Artistic Properties. Event/Artistic Properties. “NexTToMe” Network Platform.
• Main Brand Sponsor(s) of Advertising • Secondary Brand Sponsor(s) of interactive • Brand Sponsor(s) of Interactive website and the
Campaign to be broadcast globally through website “NexTToMe” network platform. “NexTToMe” network platform.
interactive platforms and locally through • Brand Sponsor(s) of selected marketing materials
television networks. for the “NexTToMe” Programs and Event.
• Expo Booth at Bryant Park Location. • Specialized Micro-Site for Brand.
• Main Brand Sponsor(s) of interactive website
“NexTToMe” network platform including all
interactive content, including a specialized
micro-site for the Platinum Sponsor.
• Main Brand Sponsor(s) of “NexTToMe”
Documentary.
• Main Brand Sponsor(s) of all marketing
materials for the “NexTToMe” Programs/Event.
• NexTToMe Artistic Achievement Award
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14. F O U N D A T I O N
Stand Next to Me
From the NexTToMe Foundation
Esteemed Supporters and Friends,
First and foremost, I would like to thank all of you who
have joined this event and have worked so hard to get us
to this exciting stage! I believe we can cure hate, literally
cure it, by injecting art and love into people’s lives.
Join us all on this journey and light up the darkness.
Thank You for Standing next to me.
Paul L. R. Du Bois
CEO/Founder
paul@nexttome.org
c: 646.732.0051
Paul L. Du Bois
Olga Yakolev
Founder
Pledge & Commitments Manager
The NexTToMe Foundation
olga@nexttome.org
c: 973.632.5118
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