Summer 2012 us retail launch kit

U.S. Retail Launch Kit
Notebook, Ultrabook™, Sleekbook, and netbook PCs

Summer/Back-to-School 2012

ShareFile

Everything you need is now in one place. Introducing ShareFile—the new, comprehensive source for all available
product assets for the current back-to-school sales cycle. If new assets are created during the cycle, you will be
notified when they are added to ShareFile.

HOW TO ACCESS:
Visit www.retailerlaunchkit.sharefile.com
Enter username: retailer@hplaunchkit.com
Enter password: rmTYY846

WHAT’S AVAILABLE:
Assets
Why HP notebooks?
Ultrabook™ and Sleekbook overview
Series copy
Feature copy
Photography
Videos
Icons
Environmental responsibility
Awards (select platforms)

Legal
Consumer notebook disclaimers

© Copyright 2012 Hewlett-Packard Development Company, L.P.
4AA0-7273ENUC; 06/2012

Platforms
HP ENVY 17 3D Series
HP ENVY 17 Series
HP ENVY 15 Series
HP ENVY 14 Spectre Series
HP ENVY 13 Spectre XT Series
HP ENVY 6 Sleekbook Series
HP ENVY 4 Ultrabook™ Series
HP Pavilion dm4 Beats™ Edition Series
HP Pavilion dm4 Series Entertainment PC
HP Pavilion dv7 Series Entertainment PC
HP Pavilion g7 Series Notebook PC
HP 2000 Series Notebook PC
HP Mini 110 Series
Compaq Presario CQ58 Series Notebook PC

WHY HP NOTEBOOKS?
HP is the world’s favorite PC.1
In 2011, HP shipped two PCs per second across the globe. More than one billion people rely on
HP technologies every day.
Experience: Better through HP innovations

• ound matters: Only HP computers have Beats Audio™ engineered in collaboration with
S
Interscope Records artists.
• ool designs: HP CoolSense technology helps notebooks run cooler automatically.
C
• ingerprint reader: HP SimplePass offers extra security and convenient password management.
F
• better Windows® plus automated support: Get started and keep running faster and more intuitively.
A

Choice: Designed for the individual

• rom ultra mobile to ultimate performance with 3D, HP has a notebook for you.
F
• reakthrough material and finish options provide the look and feel you want.
B

• wide range of colors and special editions—with matching accessories—complement your style.
A

Trust: Established brand, tested technology

• stablished in 1939, HP has more than 70 years of technology product development and
E
support experience.
• P notebooks are engineered to meet select U.S. Department of Defense standards for equipment
H
used in combat to help ensure notebooks survive in extreme conditions for temperature, humidity,
shock, and vibration.2
• trenuous testing to meet the demands of everyday life through a minimum of 140 different
S
HP Labs tests for durability and reliability.
• P PCs are acked by world-class service and support.
H

1. IDC Worldwide Quarterly PC Tracker (Q1 2012). Includes desktops, notebooks, netbooks, all markets.
2. B ased on testing performed in HP Labs. HP EliteBooks are designed to meet MIL-STD-810G standards for temperature (501.1), humidity (507.5), shock (516.6), and vibration (514.6). HP consumer notebooks

must pass the same HP internal testing criteria for high temperature, humidity, shock, and vibrations as EliteBooks but are not designed, or promoted as appropriate, for rugged use.
© Copyright 2012 Hewlett-Packard Development Company, L.P.

Retail launch kit:

Photography
Videos
Icons
Copy
Awards

4

LAUNCH KIT:
PHOTOGRAPHY
All-aluminum body in natural silver and nero black

Description: Natural silver

Description: Nero black

Description: Front open

Description: Front left open

Description: Front right
open

Description: Rear right
open

Description: Rear open

Description: Beats volume
dial

open with HP 3D Active
Shutter Glasses

with HP 3D Active Shutter
Glasses

Available formats: PNG, TIF, JPG

5

LAUNCH KIT:
VIDEOS
PRODUCT VIDEOS INCLUDE:

Product demo—hosted

Backstory design—ENVY

Beats Audio™:
Finding the Sound

Beats Audio™:
Creating the Machine

HP ENVY Experience

Beats Audio™

HP TrueVision HD Webcam

HP Imagepad

HP Wireless Audio

HP CoolSense Technology

HP ProtectSmart

HP Radiance Backlit Keyboard

FEATURE VIDEOS INCLUDE:

Available formats: WMV, MOV

6

LAUNCH KIT:
ICONS

ENVY EXCLUSIVE

DIFFERENTIATING FEATURES:

Beats Audio™

HP TrueVision HD
Webcam

HP ProtectSmart

HP CoolSense
temperature control

HP Radiance—lights
up as you approach

HP Wireless Audio—
stream to four devices

HP Platinum Support—
direct line plus setup

HP Imagepad—
precision multi-touch

ENVY performancetuned software

HP MyRoom Premium—
12-month subscription

Norton™ Internet
Security—2 yrs.

1-year warranty

STANDARD FEATURES:

HP Support Assistant

Numeric keypad

HDMI port

5-in-1 digital media
reader

Full HD display (1080p)
with 3D technology
and glasses

Built-in Wi-Fi

DLNA certified

Adobe® Photoshop
Widescreen LED
and Premiere Elements display

External monitor
support (x3)

DisplayPort

Switchable graphics

GDDR5 performance
graphics

SuperSpeed USB 3.0

Available formats: AI, JPG

7

LAUNCH KIT:
ICONS

ENVY EXCLUSIVE

OPTIONAL FEATURES:

Blu-ray Disc drive

Bluetooth®

Wireless display

Microsoft® Office Home
and Student

2-year warranty

3 x 3 Wi-Fi

Dual drives—solid
state and hard disk


8

LAUNCH KIT:
COPY
SERIES NAME:

HEADLINE:

Breakthroughs you can see, hear, and feel. In 3D.
DESCRIPTIVE INFORMATION AVAILABLE:

Short copy: With higher performance, wireless audio, a gorgeous 3D
display, and a keyboard that lights up as you approach, there’s more to
envy than ever. ENVY 17 3D features breakthroughs inside and out.
Long copy: With higher performance, wireless audio, a gorgeous 3D display,
and a keyboard that lights up as you approach, there’s more to envy than
ever. Experience blazingly fast boot and wake-up times. Listen to your
music through six built-in speakers and a subwoofer or stream it to wireless
speakers and devices. Interact with your screen naturally and precisely
through multi-touch gestures. Get double the brightness and nearly
double the detail onscreen, along with richer, more vibrant colors. Plus
two years of online security software preinstalled. ENVY 17 3D features
breakthroughs inside and out.

Product and feature messaging can be found on ShareFile.
Available format: PDF
9

LAUNCH KIT:
ENVIRONMENTAL RESPONSIBILITY
LOGOS:

ECO HIGHLIGHTS:
• ENERGY STAR® qualified
• EPEAT® Gold registered1
• BFR and PVC free2
• Mercury-free LED display
• Arsenic-free display glass3
• Delivered exclusively by SmartWay logistics partners on reusable pallets4
• Free recycling of your old computer hardware5
www.hp.com/ecosolutions

LEGAL DISCLAIMERS:
1. PEAT registered where applicable/supported.
E
See epeat.net for registration status by country.
2. eeting the evolving definition of “BFR/PVC-free” as set forth
M
in the “iNEMI Position Statement on the Definition of ‘LowHalogen’ Electronics (BFR/CFR/PVP free).” Plastic parts contain
1000ppm (0.1 percent) of bromine (if the Br source is from
BFRs) and 1000ppm (0.1 percent) of chlorine if the Cl source is
from CFRs or PVC or PVC copolymers. External power supplies,
power cords, cables, and peripherals are not BFR/PVC free.
Service parts after purchase may not be BRF/PVC free. WWAN is
not BFR/PVC free.

3. rsenic and its compounds were not detected using US EPA Test
A
Methods 3052 and 3052/6010b by ICP or ICP-AES.
4. SmartWay: US/Canada only.
5. ree recycling in select countries. Program may not be available
F
in your area. Check www.hp.com/go/recycling to see if HP offers
free recycling in your area.

Available formats:
Energy Star: TIF, GIF, JPG
EPEAT: EPS, JPG
10

LAUNCH KIT:
AWARDS
LOGOS:

Laptop Editors’
Choice 2012

Available formats: EPS, PNG

11

Retail launch kit:
HP ENVY 17 Series
Photography
Videos
Icons
Copy
Awards

12

LAUNCH KIT:
HP ENVY 17 Series
PHOTOGRAPHY




open



open

Description: Beats volume
dial


13

LAUNCH KIT:
HP ENVY 17 Series
VIDEOS



Beats Audio™:
Finding the Sound

Beats Audio™:

HP ENVY Experience

Beats Audio™


HP Imagepad

HP Wireless Audio


HP ProtectSmart




14

LAUNCH KIT:
HP ENVY 17 Series
ICONS

ENVY EXCLUSIVE


Beats Audio™

HP TrueVision HD
Webcam

HP ProtectSmart

HP CoolSense
temperature control

up as you approach




reader

HP Imagepad—


Norton™ Internet
Security—2 yrs.

1-year warranty

SuperSpeed USB 3.0

External monitor
support (x3)

STANDARD FEATURES:


Numeric keypad

HDMI port

Built-in Wi-Fi

DLNA certified

Adobe® Photoshop
Widescreen LED

DisplayPort

Switchable graphics

GDDR5 performance
graphics


15

LAUNCH KIT:
HP ENVY 17 Series
ICONS

ENVY EXCLUSIVE

OPTIONAL FEATURES:

Blu-ray Disc drive

Bluetooth®

Wireless display

and Student

2-year warranty

3 x 3 Wi-Fi

Dual drives—solid
state and hard disk


16

LAUNCH KIT:
HP ENVY 17 Series
COPY
SERIES NAME:

HP ENVY 17
HEADLINE:

Breakthroughs you can see, hear, and feel.

Short copy: With higher performance, wireless audio, a gorgeous display,
ever. ENVY 17 features breakthroughs inside and out.
Long copy: With higher performance, wireless audio, a gorgeous display,
through multi-touch gestures. Get 50 percent more brightness and nearly
double the detail onscreen, along with richer, more vibrant colors. Plus
two years of online security software preinstalled. ENVY 17 features
breakthroughs inside and out.

17

LAUNCH KIT:
HP ENVY 17 Series
LOGOS:

ECO HIGHLIGHTS:

LEGAL DISCLAIMERS:
E
M
not BFR/PVC free.

A
F

Available formats:
EPEAT: EPS, JPG
18

LAUNCH KIT:
HP ENVY 17 Series
AWARDS
LOGOS:

Laptop Editors’
Choice 2012


19

Retail launch kit:
HP ENVY 15 Series
Photography
Videos
Icons
Copy
Awards

20

LAUNCH KIT:
HP ENVY 15 Series
PHOTOGRAPHY



open



open



21

LAUNCH KIT:
HP ENVY 15 Series
VIDEOS



Beats Audio™:
Finding the Sound

Beats Audio™:

HP ENVY Experience

Beats Audio™


HP Imagepad

HP Wireless Audio


HP ProtectSmart




22

LAUNCH KIT:
HP ENVY 15 Series
ICONS

ENVY EXCLUSIVE


Beats Audio™

HP TrueVision HD
Webcam

HP ProtectSmart

HP CoolSense
temperature control

up as you approach




reader

HP Imagepad—


Norton™ Internet
Security—2 yrs.

1-year warranty

SuperSpeed USB 3.0

External monitor
support (x3)

STANDARD FEATURES:


Numeric keypad

HDMI port

Built-in Wi-Fi

DLNA certified

Adobe® Photoshop
Widescreen LED

DisplayPort

Switchable graphics

GDDR5 performance
graphics


23

LAUNCH KIT:
HP ENVY 15 Series
ICONS
OPTIONAL FEATURES:

Blu-ray Disc drive

Bluetooth®

Wireless display

and Student

2-year warranty

3 x 3 Wi-Fi

Dual drives—solid
state and hard disk


24

LAUNCH KIT:
HP ENVY 15 Series
COPY
SERIES NAME:

HP ENVY 15
HEADLINE:

Breakthroughs you can see, hear, and feel.

Short copy: With higher performance, wireless audio, a gorgeous display,
ever. ENVY 15 features breakthroughs inside and out.
Long copy: With higher performance, wireless audio, a gorgeous display,
through multi-touch gestures. Get 25 percent more brightness and nearly
double the detail onscreen, along with richer, more vibrant colors. Plus two
years of anti-virus software preinstalled. ENVY 15 features breakthroughs
inside and out.

25

LAUNCH KIT:
HP ENVY 15 Series
COPY

Beats Audio™: Hear and feel the music with Beats Audio™, six speakers, and a subwoofer. Activate
the Beats Audio Manager to adjust volume, settings, and more with the volume dial.
HP Wireless Audio: Stream audio to up to four wireless-enabled devices with HP Wireless Audio.
HP Radiance Backlit Keyboard: Save power with a keyboard that lights up when you’re nearby,
and dims down when you’re not.
HP Imagepad: Use intuitive multi-touch gestures for smoother, more precise navigation thanks
to the HP Imagepad.
HP CoolSense: Automatically keep your PC cool and comfortable on the go with HP CoolSense.
HP TrueVision HD Webcam: Capture video or chat in brilliant HD—even in low light with the HP
TrueVison HD Webcam.(8)(15)
HP ProtectSmart: Automatically keep data safe from accidental drops and bumps with HP
ProtectSmart.
ENVY performance-tuned software: Start up fast and wake up faster with performance-tuned
software. Work interruption-free without bloatware. Clean desktop!
Norton™ Internet Security: Get two years of Norton Internet Security right out of the box.(19b)
Adobe®: Edit photos and videos with the full version of Adobe® Photoshop® and Premiere®
Elements software.
Multi-display support: Connect up to two external displays for games and websites (one HDMI,
one DisplayPort).

Please see “Disclaimers” document to pull the disclaimers cited.
26

LAUNCH KIT:
HP ENVY 15 Series
LOGOS:

ECO HIGHLIGHTS:

LEGAL DISCLAIMERS:
E
M
not BFR/PVC free.

A
F

Available formats:
EPEAT: EPS, JPG
27

LAUNCH KIT:
HP ENVY 15 Series
AWARDS
LOGOS:

Laptop Editors’
Choice 2012


28

Retail launch kit:
HP ENVY14 Spectre Series
Photography
Videos
Icons
Copy
Awards

29

LAUNCH KIT:
PHOTOGRAPHY




open with mist

open


open

Description: Right open


30

LAUNCH KIT:
PHOTOGRAPHY
LIFESTYLE IMAGES:

Available formats: JPG

31

LAUNCH KIT:
PHOTOGRAPHY
LOGOS:

Description: Spectre logo on
black background

Description: Spectre logo on
light background

Available formats: EPS, JPG

32

LAUNCH KIT:
VIDEOS



HP ENVY14 Spectre teaser

Product demo—non-hosted


HP ENVY Experience

Beats Audio™:
Finding the Sound

Beats Audio™:

Beats Audio™

HP Imagepad

HP Wireless Audio



HP Radiance
Backlit Keyboard


33

LAUNCH KIT:
ICONS

ENVY EXCLUSIVE


Beats Audio™

HP TrueVision HD
Webcam

HP CoolSense
temperature control

HP Imagepad—




up as you approach

HP MyRoom Premium— HP MyRoom Premium—
12-month subscription 12-month subscription

STANDARD FEATURES:


HDMI port

reader

Norton™ Internet
Security—2 yrs.

1-year warranty

Built-in Wi-Fi

DLNA certified

Adobe® Photoshop
and Premiere Elements

Widescreen LED
display

SuperSpeed USB 3.0

External monitor
support (x3)

DisplayPort

Switchable graphics

Lightning-fast sleep
and wake-up


34

LAUNCH KIT:
ICONS

ENVY EXCLUSIVE

OPTIONAL FEATURES:

Bluetooth®

Wireless display

and Student

2-year warranty

3 x 3 Wi-Fi

Dual drives—solid
state and hard disk


35

LAUNCH KIT:
COPY
SERIES NAME:

HP ENVY14 Spectre

Headline: In a word, extraordinary.
Short copy: Some things move us in ways we cannot describe. They break the rules.
They dare to be different. They push the boundaries of what a PC can be.
The HP ENVY 14 Spectre. Designed for those who expect the extraordinary.
Headline: Designed like no other PC on the planet.
Short copy: Own the premium Ultrabook™ that defies conventional design with an unparalleled
use of glass inside and out. Tough, scratch resistant, 20 millimeters thin, and under 4 pounds,(1)
it never weighs you down.
Headline: Long battery life. Total freedom.
Short copy: For some, the day never stops. That’s why we gave the HP ENVY 14 Spectre
long-lasting battery life that’s worthy of a premium Ultrabook™. Go up to 9.5 hours without
recharging.(28) And feel the kind of freedom that only ENVY affords.
Headline: A display that stretches the imagination.
Short copy: It sounds impossible. It looks phenomenal. A full 14 screen fit inside a
13.3 notebook body. We stretched the display so you can stretch your creativity.
Headline: Live life in HD.
Short copy: Whether you’re watching videos on the HD display, or chatting with friends
on the HP TrueVision HD Webcam, there’s high definition everywhere.(8) So you always see
life look its best.

36

LAUNCH KIT:
COPY

Headline: Ready in seconds. Ready when you are.
Short copy: We gave it a solid-state drive and Intel® Rapid Start Technology so
you can get going in seconds whenever inspiration strikes. Up to 256GB memory.4
Outstanding reliability. Ready instantly.
Headline: Ultra performance. Zero sacrifice.
Short copy: Own the premium Ultrabook™ that defies conventional design with an
unparalleled use of glass inside and out. Tough, scratch resistant, 20 millimeters thin,
and under 4 pounds,(1) it never weighs you down.
Headline: Beats Audio™ with a twist.
Short copy: Experience some of the best sound of any PC thanks to Beats Audio.
With an external jogger dial, precise volume control is right at your fingertips.
It’s the advanced technology you crave without ever feeling like it.
Headline: More than a backlit keyboard. It’s simply brilliant.
Short copy: The HP Radiance Backlit Keyboard senses your presence, lighting up
when you’re near and dimming down when you’re not. A keyboard that recognizes you.
Bright idea. Only from HP.
Headline: Unplug. Unwind. Unbelievable sound.
Short copy: Turn your home or office into a concert hall by streaming music to
multiple speakers. HP Wireless Audio wirelessly streams content to up to four
compatible devices using KleerNet technology.(10b)

Please see “Disclaimers” document to pull disclaimers cited.
37

LAUNCH KIT:
LOGOS:

ECO HIGHLIGHTS:

LEGAL DISCLAIMERS:
E
M
not BFR/PVC free.

A
F

Available formats:
EPEAT: EPS, JPG
38

LAUNCH KIT:
AWARDS
LOGOS:

Best of CES 2012—
CNET

Best of CES winner
template—Word doc

Best of CES 2012—
Computer Shopper


39

Retail launch kit:
HP ENVY SpectreXT Series
Photography
Videos
Icons
Copy

40

LAUNCH KIT:
PHOTOGRAPHY


Description: Dancing

Description: Front left
open, black screen

Description: Front left
open, white screen

Description: Front open on
gray shadow

black screen

white screen

open black screen

open white screen

Description: Inverted taco
on gray shadow


dancing on gray shadow

open

HDescription: Rear right
wide open on gray shadow

Description: Right closed

Description: Right floating
half open

wide

Description: Taco


41

LAUNCH KIT:
VIDEOS


HP ENVY13 Spectre XT teaser

HP ENVY Spectre XT Product—
non-hosted


HP ENVY Experience

Beats Audio™:
Finding the Sound

HP Imagepad

Beats Audio™:

Beats Audio™




42

LAUNCH KIT:
ICONS

ENVY EXCLUSIVE


Beats Audio™

HP TrueVision HD
Webcam

HP CoolSense
temperature control

HP Imagepad—



reader

Norton™ Internet
Security—2 yrs.

1-year warranty

SuperSpeed USB 3.0

Backlit keyboard

STANDARD FEATURES:


Solid-state drive

HDMI port

Built-in Wi-Fi

DLNA certified

Adobe® Photoshop
Widescreen LED

DisplayPort

Switchable graphics

Ultra-fast startup

and wake-up

and Student

2-year warranty

OPTIONAL FEATURES:

Bluetooth®

Wireless display


43

LAUNCH KIT:
COPY
SERIES NAME:

HP ENVY SpectreXT

Copy: HP is the world’s favorite PC.*
*IDC Quarterly PC Tracker (Q1 2012)

Headline: Make your first impression a double-take.
Short copy: Introducing the HP ENVY Spectre XT. All style. All substance. It’s thin. It’s sleek. And
with the latest technologies, incredible HP innovations, and Beats Audio™, it’ll make you think
twice about Ultrabooks™.
Headline: More than just thin air. And always on.
Short copy: It’s sleek. It’s thin. And yet it packs incredible HP innovations, super-fast
response times, an HD webcam, Beats Audio™, and smart technology to keep your
information updated in real time even when asleep. Not to mention Adobe® Premiere® Elements
and Adobe Photoshop® Elements. With exclusive concierge service, two years of online security,
and a year of data protection, you can feel confident wherever you’re going, whether it’s the
bistro or the boardroom.
Subhead: Thoughtful design
Copy: With its ultra-thin, all-aluminum design, the HP ENVY Spectre XT looks smart. And with a
stunning backlit keyboard that’s perfect for dimly lit environments, it works smart, too. As thin as
0.57 inches (14.5mm) and starting at only 3.07 pounds, you’ll be confident knowing you can carry
less and do more.
Subhead: Endless innovation
Copy: HP humanizes technology: We are inspired by the way you think, feel, act, and interact to
create unique features that help you get more out of your PC.
44

LAUNCH KIT:
COPY
HP CoolSense: Get automatic air conditioning for your notebook, so you stay comfortable.
HP Imagepad: Simply touch to rotate, scroll, zoom, and more with precision.
Beats Audio™: Designed to deliver the best-sounding, richest audio available on a PC amplified
by HP ENVY Spectre XT’s four speakers.
HP TrueVision HD Webcam: Always look your best, even in low light.(8)(15)
HP Wireless Audio: Stream audio to up to four wireless-enabled devices with HP Wireless Audio.
Backlit Keyboard: Work or play even in dimly lit rooms or on red-eye flights.
Subhead: Exclusive experiences
Copy: Only the HP ENVY Experience gives you fast, interruption-free computing, protected by
a 2-year subscription of Norton™ Internet Security. You get a cleaner desktop. No pop-up trial
interruptions. And ultra-fast boot-up and resume times. Along with full versions of top creative
applications, and all backed by 24 x 7 concierge service from our team of ENVY experts.
Security Software: Staying connected everywhere means you need protection every step of the
way. Get Norton™ Internet Security free for two years and Absolute Data Protect free for one year.
Keep your investment safe from viruses, spyware, and online identity theft. And your mind free
from worry.
2 years of online security software preinstalled: Get #1 Norton™ Internet Security free, right
out of the box.(19d)(49)
1 year of Absolute Data Protect: Tamper-resistant, anti-theft software integrated in the BIOS
helps safeguard your data. Freeze your computer and delete its data remotely, plus track it on an
Internet map.
Creativity Software: Get creative with powerful photo and video editing tools. Make great
photos a snap—and quickly share them through print, on the Web, and on mobile devices. Make
great movies that soar off the screen with motion graphics, cinematic photo options, professional
effects, and more.

45

LAUNCH KIT:
COPY
Adobe Photoshop® Elements: Powerful editing options make great photos a snap—and you can
quickly share through print, on the Web, and on mobile devices.
Adobe Premiere® Elements: Make great movies with powerful, automated tools that save time.
Then make them soar off the screen with motion graphics, cinematic photo options, professional
effects, and more.
Subhead: Platinum Support with concierge service
Copy: A world-class design deserves world-class service. Online or over the phone, our dedicated
team of HP ENVY Spectre XT experts is at your service whenever you need it. During your limited
warranty period you get:

• 24 x 7 toll-free technical and limited software support in English or Spanish

• Direct access to an ENVY assistant at 1.866.408.5408

• On-demand setup support from an ENVY assistant

• 24 x 7 technical assistance via online chat, e-mail, or phone

• arts and labor coverage, including customer-replaceable parts, free shipping
P
to and from repair centers, and authorized service provider options

The HP ENVY Spectre XT delivers high performance and connectivity through advanced
Ultrabook™ engineering. Take responsiveness. With Intel® Rapid Start Technology and
a solid-state drive, it gets going in seconds. Plus, it gives you all the ports you’d expect
from a world-class notebook, such as HDMI, Ethernet, and multiple USB. You get more
ways to connect without compromising size.

46

LAUNCH KIT:
COPY
Intel® Smart Connect Technology
Headline: Always on. Always connected.
Short copy: Each time you come back to your HP ENVY Ultrabook™, your information is up to
date.* It’s the notebook that stays a step ahead, so you don’t miss a thing.
Intel® Rapid Start Technology
Headline: Ready for anything. Ready when you are.
Short copy: With a fast resume from even the deepest sleep, your HP ENVY Ultrabook™ gets
going in seconds thanks to Intel® Rapid Start Technology.*
Intel® Anti-theft Technology
Headline: Anti-theft. Total trust.
Short copy: Lock down or delete your data remotely if your PC is lost or stolen—or locate it
on an Internet map—with the free 1-year subscription to Absolute Data Protect enabled by
Intel® Anti-theft Technology.

47

LAUNCH KIT:
LOGOS:

ECO HIGHLIGHTS:

LEGAL DISCLAIMERS:
E
M
not BFR/PVC free.

A
F

Available formats:
EPEAT: EPS, JPG
48

Retail launch kit:
Photography
Videos
Icons
Copy

49

LAUNCH KIT:
PHOTOGRAPHY
BRUSHED ALUMINUM IN MIDNIGHT BLACK

Description: Brushed
aluminum in midnight black



open

half open

open


Description: Front closed


50

LAUNCH KIT:
VIDEOS


HP ENVY Sleekbook/
Ultrabook™ demo


Beats Audio™:
Finding the Sound

Beats Audio™:


Beats Audio™


HP ProtectSmart

HP Imagepad


51

LAUNCH KIT:
ICONS

Beats Audio™

HP TrueVision HD
Webcam

HP ProtectSmart

HP CoolSense
temperature control

HP Imagepad—


Norton™ Internet
Security—60 days

1-year warranty

Built-in Wi-Fi

2-year warranty

Backlit keyboard

STANDARD FEATURES:


HDMI port

reader

DLNA certified

Widescreen LED
display

SuperSpeed USB 3.0

OPTIONAL FEATURES:

Bluetooth®

Wireless display

and Student


52

LAUNCH KIT:
COPY
SERIES NAME:

HP ENVY 6 Series


Headline: The Sleekbook that’s up for anything.
Short copy: It’s the most affordable Sleekbook with all the great features: Beats Audio™, all-day
battery life, and a soft-touch base that makes it easy to grab and go. Anywhere, anytime.
Headline: Thin and light, but it’s no lightweight.
Short copy: As notebooks get thinner, start thinking bigger. Introducing the HP ENVY 6
Sleekbook. Thin and light, it’s the only Sleekbook with a 15.6 diagonal display. Powered by AMD,
it comes with Beats Audio™ amplified by a built-in subwoofer. Not to mention super-long battery
life, a unique soft-touch base, an HD webcam,(8) and innovations like HP CoolSense to keep you
comfortable. The HP ENVY 6 Sleekbook. Up for anything.
Copy: At just 0.8 inches thin, the HP ENVY 6 Sleekbook is slim and light enough to take anywhere.
A dynamically tapered shape makes it look ready for takeoff. And a soft-touch base makes it easy
to grip on the go. Protected by sophisticated metal covers and a spun-metal touchpad. It’s the
notebook that gets you noticed with the power to get it done. (Choose one):

• In midnight black and natural silver aluminum with a black soft-touch base.

• In midnight black aluminum with a red soft-touch base.

Copy: HP humanizes technology: We are inspired by the way you think, feel, act, and interact.

53

LAUNCH KIT:
COPY
Major studios have relied on HP technology when making blockbuster movies, from Disney’s
Fantasia (1940) to DreamWorks Animation’s Kung Fu Panda 2 (2011). Delivering outstanding
entertainment is in our DNA.
Beats Audio™: Designed to deliver the best-sounding, richest audio available on a PC with extra
amplification possible through a built-in subwoofer.
HP Premier Experience: A faster, easier, and more organized Windows®, only from HP. Better
organized with HP Launch Box: Find key Windows Live and HP Recommended apps grouped
together on the task bar and a box to customize with your own. Faster start, shutdown, sleep,
and wake-up times. Simplified Start Menu and notifications area to find what you need more
quickly. Plus, fewer notifications and pop-ups to interrupt you!
HP ProtectSmart Hard Drive Protection: It senses motion and plans ahead, so a single drop
won’t delete your entire digital life.
HP MyRoom Premium: Stay in touch with 4-way video chatting and see yourself onscreen, too.
Share your content by sending files or setting up a room with a free 12-month subscription.(56)

54

LAUNCH KIT:
LOGOS:

ECO HIGHLIGHTS:
• EPEAT® Silver registered1

LEGAL DISCLAIMERS:
E
M
not BFR/PVC free.

A
F

Available formats:
EPEAT: EPS, JPG
55

Retail launch kit:
Photography
Videos
Icons
Copy

56

LAUNCH KIT:
PHOTOGRAPHY
brushed aluminum in midnight black




open

half open

open




57

LAUNCH KIT:
VIDEOS


HP ENVY Sleekbook/
Ultrabook™ demo

HP ENVY 4 Ultrabook™ product—
non-hosted


Beats Audio™:
Finding the Sound

Beats Audio™:


Beats Audio™


HP ProtectSmart

HP Imagepad


58

LAUNCH KIT:
ICONS

Beats Audio™

HP TrueVision HD
Webcam

HP ProtectSmart

HP CoolSense
temperature control

HP Imagepad—


STANDARD FEATURES:


HDMI port

reader

Norton™ Internet
Security—60 days

1-year warranty

Built-in Wi-Fi

DLNA certified

Ultra-fast startup

and wake-up

Widescreen LED
display

SuperSpeed USB 3.0

Backlit keyboard

and Student

2-year warranty

OPTIONAL FEATURES:

Bluetooth®

Wireless display


59

LAUNCH KIT:
COPY
SERIES NAME:

HP ENVY 4 Ultrabook™


Headline: The Ultrabook™ that’s up for anything. Always on, ultra fast!
Short copy: It’s the Ultrabook™ with Beats Audio™, XX-hour battery life,(28) a backlit keyboard,
and a soft-touch base that makes it easy to grab and go. Plus, smart technologies that keep your
e-mail and apps up to date even when asleep—and help you wake up fast. Anywhere, anytime.
Ultrabook™. Thin and light, it’s the only large-screen Ultrabook™ with Beats Audio™ and a
subwoofer. Not to mention super-long battery life, a unique soft-touch base, an HD webcam(8),
and innovations like HP CoolSense to keep you comfortable. Plus smart technologies to keep
your e-mail and apps up to date when asleep and wake up in seconds. The HP ENVY 4 Ultrabook™.
Up for anything. Always on.
Copy: At just 0.8 inches thin, the HP ENVY 4 Ultrabook™ is slim and light enough to take
anywhere. A dynamically tapered shape makes it look ready for takeoff. And a soft-touch base
makes it easy to grip on the go. Protected by sophisticated metal covers and a spun-metal
touchpad. It’s the notebook that gets you noticed with the power to get it done. In midnight black
aluminum with a red soft-touch base.
60

LAUNCH KIT:
COPY

61

LAUNCH KIT:
COPY
Short copy: Each time you come back to your HP ENVY 4 Ultrabook™, your information is up to
Intel® Smart Response Technology
Headline: Super responsive. Super smart.
Short copy: Boot up quickly and know you’re only seconds away from the music, videos, photos,
or documents you need.
Intel® Rapid Start Technology
Headline: Ready for anything. Ready when you are.
Short copy: With a fast resume from even the deepest sleep, your HP ENVY Ultrabook™ gets
going in seconds thanks to Intel® Rapid Start Technology.*
Intel® Anti-theft Technology
Headline: Anti-theft. Total trust.
Short copy: Lock down or delete your data remotely if your PC is lost or stolen—or locate it
on an Internet map—with the free 90-day subscription to Absolute Data Protect enabled by
Intel® Anti-theft Technology.

62

LAUNCH KIT:
LOGOS:

ECO HIGHLIGHTS:

LEGAL DISCLAIMERS:
E
M
not BFR/PVC free.

A
F

Available formats:
EPEAT: EPS, JPG
63

Retail launch kit:
Photography
Videos
Icons
Copy

64

LAUNCH KIT:
PHOTOGRAPHY
BRUSHED ALUMINUM UN MIDNIGHT BLACK




open

half open


open



65

LAUNCH KIT:
VIDEOS


HP ENVY Sleekbook/
Ultrabook™ demo

HP ENVY 4 Ultrabook™ product—
non-hosted


Beats Audio™:
Finding the Sound

Beats Audio™:


Beats Audio™


HP ProtectSmart

HP Imagepad


66

LAUNCH KIT:
ICONS

Beats Audio™

HP TrueVision HD
Webcam

HP ProtectSmart

HP CoolSense
temperature control

HP Imagepad—


Norton™ Internet
Security—60 days

1-year warranty

Built-in Wi-Fi

2-year warranty

Backlit keyboard

STANDARD FEATURES:


HDMI port

reader

DLNA certified

Widescreen LED
display

SuperSpeed USB 3.0

OPTIONAL FEATURES:

Bluetooth®

Wireless display

and Student


67

LAUNCH KIT:
COPY
SERIES NAME:

HP ENVY 4 Sleekbook


Headline: The Sleekbook that’s up for anything. And always on.
Short copy: It’s the Sleekbook with Beats Audio™, XX-hour battery life,(28) and smart technology
that keeps your e-mail and apps up to date even while asleep. Plus, a soft-touch base that makes
it easy to grab and go. Anywhere, anytime.
Sleekbook. Thin and light, it can pump up the volume with Beats Audio™ and a subwoofer. Not to
mention super-long battery life, a unique soft-touch base, an HD webcam,(8) and innovations like
HP CoolSense to keep you comfortable. Smart technology keeps your e-mail and apps up to date
even while asleep. The HP ENVY 4 Sleekbook. Up for anything. And always on.
Copy: At just 0.8 inches thin, the HP ENVY 4 Sleekbook is slim and light enough to take anywhere.
A dynamically tapered shape makes it look ready for takeoff. And a soft-touch base makes it easy
to grip on the go. Protected by sophisticated metal covers and a spun-metal touchpad. It’s the
notebook that gets you noticed with the power to get it done. In midnight black aluminum with a
red soft-touch base.

68

LAUNCH KIT:
COPY
Short copy: Each time you come back to your HP ENVY Sleekbook, your information is up to

69

LAUNCH KIT:
LOGOS:

ECO HIGHLIGHTS:

LEGAL DISCLAIMERS:
E
M
not BFR/PVC free.

A
F

Available formats:
EPEAT: EPS, JPG
70

Retail launch kit:
HP Pavilion dm4 Series Beats™ Edition
Photography
Videos
Icons
Copy

71

LAUNCH KIT:
PHOTOGRAPHY
BRUSHED ALUMINUM IN BLACK WITH SOFT-TOUCH FINISH ON THE PALM REST




open


open



Description: Red Solo
headphones with case
(JPG only)

Description: Red Solo
headphones (JPG only)


72

LAUNCH KIT:
VIDEOS

dm4 SE hosted

dm4 Beats™ Edition demo


Beats Audio™

Beats Audio™:
Finding the Sound

Beats Audio™:

HP SimplePass

HP ProtectSmart



HP Premier Experience


73

LAUNCH KIT:
ICONS


HP SimplePass

HP TrueVision HD
Webcam—Skype HD

HP ProtectSmart

HP CoolSense
temperature control

Beats Audio™

HP MyRoom

STANDARD FEATURES:


HDMI port

reader

Norton™ Internet
Security—60 days

1-year warranty

Battery life

Built-in Wi-Fi

DLNA certified

Altec Lansing speakers

Widescreen LED
display

SuperSpeed USB 3.0

and wake-up

Wireless display

and Student

2-year warranty

HD display (720p)

OPTIONAL FEATURES:

Blu-ray Disc drive

Bluetooth®


74

LAUNCH KIT:
COPY
SERIES NAME:

HP Pavilion dm4 series Beats™ Edition

Headline: Beats Audio™ like you’ve never seen or heard before.
Short copy: Get the notebook designed to revolutionize your Beats Audio experience.
Engineered to deliver the best- sounding, richest audio of any PC on the planet. Only from HP, the
Pavilion dm4 Beats Edition with an exclusive Beats inspired design. A booming Triple Bass Reflex
Subwoofer. And all the performance you need to rock the house. And then some.
Headline: For those who want to be seen. And heard.
ALT headline: Beats Audio™. HP style.
Short copy: Thanks to built-in Beats Audio™, dual speakers and a subwoofer, it’s designed
for the best-sounding, richest audio available on a PC. Add Beats Solo HD headphones and
a matching cover for the ultimate Beats experience. The HP Pavilion dm4 Beats Edition.
Small size. Big sound.
Headline: Make a loud statement.
ALT headline: It even looks loud.
Short copy: Stand out with a black, aluminum exterior, Beats™ wallpaper, and red backlit
keyboard. Listen to songs with a booming subwoofer. Enjoy a distinctive soft-touch finish
on the palm rest. All in a design less than 25mm thin and weighing just over 4 pounds.
Headline: Live life in HD.
Short copy: Whether you’re watching videos on the HD display or chatting with friends on
the HP TrueVision HD Webcam, there’s high definition everywhere.(8) So you always see life
look its best.

75

LAUNCH KIT:
COPY
Headline: Automatic air conditioning for your notebook. Cool.
Short copy: Life heats up. That’s why there’s HP CoolSense technology, which automatically
adjusts your notebook’s temperature based on usage and conditions. It stays cool.
You stay comfortable.
Headline: Backlit keyboard. Another bright idea.
Short copy: Keep working or playing even in dimly lit rooms or on red-eye flights. It’s a full-size
keyboard that doesn’t compromise comfort.
Headline: Ready in seconds. Ready when you are.
Short copy: We gave it a solid-state drive so you can get going in seconds whenever inspiration
strikes. 160GB with up to 8GB of memory. Outstanding reliability. Ready instantly.
Headline: Hold on to what matters.
Short copy: With HP ProtectSmart, your notebook’s data stays safe from accidental bumps and
bruises. It senses motion and plans ahead, so a single drop won’t delete your entire digital life.
Headline: Long battery life. Total freedom.
Short copy: Go straight from day into night without worrying about recharging. Thanks to a
battery that lasts up to XX hours,(28) you can leave power adapters and cables behind.
Headline: Immersive graphics. Game on.
Short copy: Choose from a variety of 3D graphics options to watch ultra-realistic videos and
run intensive games.

76

LAUNCH KIT:
LOGOS:

ECO HIGHLIGHTS:

LEGAL DISCLAIMERS:
E
M
not BFR/PVC free.

A
F

Available formats:
EPEAT: EPS, JPG
77

Retail launch kit:
Photography
Videos
Icons
Copy

78

LAUNCH KIT:
PHOTOGRAPHY
BRUSHED ALUMINUM IN DARK UMBER

aluminum in dark umber



open



open


open

BRUSHED ALUMINUM IN STEEL GRAY

aluminum in dark umber


open


79

LAUNCH KIT:
VIDEOS

dm4 hosted

dm4 demo


Beats Audio™

Beats Audio™:
Finding the Sound

Beats Audio™:

HP SimplePass

HP ProtectSmart





80

LAUNCH KIT:
ICONS


HP SimplePass

HP TrueVision HD
Webcam—Skype HD

HP ProtectSmart

HP CoolSense
temperature control

Beats Audio™

1-year warranty

Battery life

2-year warranty

HD display (720p)

HP MyRoom

STANDARD FEATURES:


HDMI port

reader

Norton™ Internet
Security—60 days

Built-in Wi-Fi

DLNA certified


Widescreen LED
display

Wireless display

and Student

OPTIONAL FEATURES:

Blu-ray Disc drive

Bluetooth®


81

LAUNCH KIT:
COPY
SERIES NAME:



Headline: Travel light. Think big. Stay cool.
Short copy: Meet the thin notebook that’s big on performance. The HP Pavilion dm4 weighs just
over four pounds, so it’s ready to grab and go.(12) Make video calls, watch full-screen HD movies,(8)
and update your status on the move with extra security from a fingerprint reader. As your day
heats up, HP-exclusive CoolSense technology keeps things cool automatically.
Headline: Remarkably thin. Surprisingly powerful.
Long copy: With full dual-core PC performance in a one-inch thin design, the Pavilion dm4 is
nothing short of remarkable. Listen to your songs with Beats Audio™ and hear music as the
artists intended. There’s even a subwoofer for full-on immersive sound. Enjoy a sharp, bright HD
display.(8) Make video calls on an HD webcam that adjusts to low lighting,(8) update your
status on the go, and do it all with the extra security of a fingerprint reader. Weighing just over
4.3 pounds with a brushed aluminum finish, the dm4 is a stylish and sleek notebook you’ll want
to take everywhere.(12)
Copy: Choose:

• Brushed aluminum in steel gray.

• Brushed aluminum in dark umber.

82

LAUNCH KIT:
COPY
HP MyRoom Premium: Stay in touch with instant messaging or video chatting and see yourself
—
(56)
onscreen, too. Share your content by sending files or setting up a room.

83

LAUNCH KIT:
LOGOS:

ECO HIGHLIGHTS:

LEGAL DISCLAIMERS:
E
M
not BFR/PVC free.

A
F

Available formats:
EPEAT: EPS, JPG
84

Retail launch kit:
Photography
Videos
Icons
Copy

85

LAUNCH KIT:
PHOTOGRAPHY
HP IMPRINT FINISH IN CHARCOAL

Description: HP Imprint
finish in charcoal


open


open



open


HP IMPRINT FINISH WITH PINWHEEL DESIGN IN ASH BLACK

finish with pinwheel design
in ash black



open


86

LAUNCH KIT:
VIDEOS

dm1 hosted

dm1 demo


Beats Audio™

Beats Audio™:
Finding the Sound

Beats Audio™:


HP ProtectSmart



87

LAUNCH KIT:
ICONS


HP SimplePass

HP TrueVision HD
Webcam—Skype HD

HP ProtectSmart

HP CoolSense
temperature control

Beats Audio™

1-year warranty

Battery life

Built-in Wi-Fi

and Student

2-year warranty

Switchable graphics

HP MyRoom

STANDARD FEATURES:


reader

Norton™ Internet
Security—60 days

DLNA certified

Widescreen LED
display

HD display (720p)

OPTIONAL FEATURES:

Blu-ray Disc drive

Bluetooth®

Wireless display


88

LAUNCH KIT:
COPY
SERIES NAME:



Headline: Super mobile. Surprisingly powerful. So cool.
Short copy: The power of a notebook in the size of a netbook. That’s the beauty of the
HP Pavilion dm1. Watch full-screen movies on the 11.6-inch diagonal display, even in HD.(8)
Experience incredibly smooth video playback and amazing Beats Audio™. Fire off e-mail on
a comfortable, full-size keyboard.(15) All while keeping things cool thanks to HP CoolSense
technology. Finally there’s a notebook for the super mobile life.
Headline: True-to-life graphics and sound.
Long copy: The new dm1 gives you better listening, faster starting, and more comfort and
convenience than you’ve ever enjoyed in an HP compact notebook. It’s a whole new experience.
All this with a distinctive new look that sets you apart. Loaded with advanced features yet just
3.5 pounds.(12) Ready to go just about everywhere. Featuring breakthrough VISION technology
from AMD, the HP Pavilion dm1 Entertainment PC offers stunningly smooth HD playback,
exceptional graphics, and the best Internet experience available in a compact notebook.
Experience super-realistic full-screen HD video on the high-definition HP BrightView LED display.(8)
Stream video or play back DVDs with an optional external standard or Blu-ray drive.(16c) For the
first time ever in an HP compact notebook, the new Pavilion dm1 also comes with Beats Audio™ for
a dynamic listening experience.

89

LAUNCH KIT:
COPY
Copy: Enjoy 360 degrees of design elegance with a bottom cover made to match the top cover in
the Laptop Editors’ Choice award-winning notebook. Choose:

• HP Imprint finish in charcoal

• Soft-touch HP Imprint finish with the pinwheel design in ash black

HP MyRoom Premium: Stay in touch with instant messaging or video chatting—and see yourself
onscreen, too. Share your content by sending files or setting up a room.(56)

90

LAUNCH KIT:
LOGOS:

ECO HIGHLIGHTS:

LEGAL DISCLAIMERS:
E
M
not BFR/PVC free.

A
F

Available formats:
EPEAT: EPS, JPG
91

Retail launch kit:
Photography
Videos
Icons
Copy

92

LAUNCH KIT:
PHOTOGRAPHY




open


open


93

LAUNCH KIT:
VIDEOS

dv-series demo

dv7 demo


Backstory design: MOSAIC

MOSAIC design demo

Beats Audio™

Beats Audio™:
Finding the Sound

Beats Audio™:



HP SimplePass

HP ProtectSmart



94

LAUNCH KIT:
ICONS

Beats Audio™

HP SimplePass

HP TrueVision HD
Webcam—Skype HD

HP ProtectSmart

HP CoolSense
temperature control


Norton™ Internet
Security—60 days

1-year warranty

HP MyRoom

STANDARD FEATURES:


Numeric keypad

HDMI port

reader

Battery life

Built-in Wi-Fi

DLNA certified

SuperSpeed USB 3.0


95

LAUNCH KIT:
ICONS
OPTIONAL FEATURES:

Backlit keyboard

Blu-ray Disc drive

Bluetooth®

Wireless display

and Student

Dedicated graphics

Switchable graphics

GDDR5 performance
graphics

Full HD display (1080p) HD display (720p)

2-year warranty


96

LAUNCH KIT:
COPY
SERIES NAME:



Headline: Show-stopping performance. Standout design.
Short copy: Introducing the HP Pavilion dv7 notebook. With a sleek, tapered metal design, it’s
easy to pick up. And with a huge screen along with Beats Audio™, quad speakers, and a subwoofer,
it’s tough to put down.
Headline: Entertainment and design. Big time.
Long copy: It starts with a new design, but the HP Pavilion dv7 is more than good looks. The
brushed aluminum along with chrome accents and a soft-touch grip make it a notebook you want
to take everywhere. Get Beats Audio™ sound with quad speakers and a subwoofer. Outstanding
performance and graphics. And cool features like a fingerprint reader and an HD webcam that
makes you look your best.(15)

97

LAUNCH KIT:
COPY
Copy: We put more thought into it so you’d get more out of it. Things like a soft-touch grip
that makes it easy to grab and go. Like chrome accents on the touchpad and speaker bar that
exude sophistication. And vertically brushed midnight black aluminum covers for tactile appeal.
Inspired by the concept of unleashed energy, the sharply tapered, precision design is graceful yet
powerful. It’s HP’s relentless dedication to design—at its best.
HP SimplePass: Easily access your online accounts with a simple swipe of your finger, and keep
your identity to yourself.
HP MyRoom Premium: Stay in touch with instant messaging or video chatting—and see yourself
onscreen, too. Share your content by sending files or setting up a room.(56)
98

LAUNCH KIT:
LOGOS:

ECO HIGHLIGHTS:

LEGAL DISCLAIMERS:
E
M
not BFR/PVC free.

A
F

Available formats:
EPEAT: EPS, JPG
99

Retail launch kit:
Photography
Videos
Icons
Copy

100

LAUNCH KIT:
HP Pavilion dv6 series Entertainment PC
PHOTOGRAPHY




open


open


101

LAUNCH KIT:
VIDEOS

dv-series demo

dv6 demo



MOSAIC design demo

Beats Audio™

Beats Audio™:
Finding the Sound

Beats Audio™:



HP SimplePass

HP ProtectSmart



102

LAUNCH KIT:
ICONS

Beats Audio™

HP SimplePass

HP TrueVision HD
Webcam—Skype HD

HP ProtectSmart

HP CoolSense
temperature control


Norton™ Internet
Security—60 days

1-year warranty

HP MyRoom

STANDARD FEATURES:


Numeric keypad

HDMI port

reader

Battery life

Built-in Wi-Fi

DLNA certified

SuperSpeed USB 3.0


103

LAUNCH KIT:
ICONS
OPTIONAL FEATURES:

Backlit keyboard

Blu-ray Disc drive

Bluetooth®

Wireless display

and Student

Dedicated graphics

Switchable graphics

GDDR5 performance
graphics

Full HD display (1080p) HD display (720p)

2-year warranty


104

LAUNCH KIT:
COPY
SERIES NAME:



Headline: Show-stopping performance. Standout design.
Short copy: Introducing the HP Pavilion dv6 notebook. With a sleek, tapered metal design, it’s
easy to pick up. And with cool features such as Beats Audio™ amplified by quad speakers and a
subwoofer, it’s tough to put down.
Headline: Entertaining in more ways than one.
Long copy: It starts with a new design, but the HP Pavilion dv6 is more than good looks. The
brushed aluminum along with chrome accents and a soft-touch grip make it a notebook you want
to take everywhere. Get Beats Audio™ sound with quad speakers and a subwoofer. Outstanding
performance and graphics. And cool features like a fingerprint reader and an HD webcam that
makes you look your best.(15)

105

LAUNCH KIT:
COPY
Copy: We put more thought into it so you’d get more out of it. Things like a soft-touch grip
that makes it easy to grab and go. Like chrome accents on the touchpad and speaker bar that
exude sophistication. And vertically brushed midnight black aluminum covers for tactile appeal.
Inspired by the concept of unleashed energy, the sharply tapered, precision design is graceful yet
powerful. It’s HP’s relentless dedication to design—at its best.
HP SimplePass: Easily access your online accounts with a simple swipe of your finger, and keep
your identity to yourself.
HP MyRoom Premium: Stay in touch with instant messaging or video chatting and see yourself
—
(56)
onscreen, too. Share your content by sending files or setting up a room.
106

LAUNCH KIT:
LOGOS:

ECO HIGHLIGHTS:

LEGAL DISCLAIMERS:
E
M
not BFR/PVC free.

A
F

Available formats:
EPEAT: EPS, JPG
107

Retail launch kit:
Photography
Videos
Icons
Copy

108

LAUNCH KIT:
PHOTOGRAPHY
HP IMPRINT FINISH WITH STRATA DESIGN IN LINEN WHITE

finish in linen white



open


open


open

HP IMPRINT FINISH WITH STRATA DESIGN IN BLACK LICORICE

finish in black licorice




109

LAUNCH KIT:
VIDEOS

dv-series demo

dv4 demo



MOSAIC design demo

Beats Audio™


HP ProtectSmart

Beats Audio™:
Finding the Sound

Beats Audio™:



110

LAUNCH KIT:
ICONS

HP TrueVision HD
Webcam

HP ProtectSmart

HP CoolSense
temperature control


HP MyRoom

Beats Audio™

Battery life

STANDARD FEATURES:


HDMI port

reader

Norton™ Internet
Security—60 days

1-year warranty

Built-in Wi-Fi

DLNA certified


Widescreen LED
display

HD display (720p)

Wireless display

and Student

2-year warranty

OPTIONAL FEATURES:

Blu-ray Disc drive

Bluetooth®

Switchable graphics


111

LAUNCH KIT:
COPY
SERIES NAME:



Headline: Entertainment you can carry. The power to go far.
Short copy: Stay connected to your social life and entertained on the go. Sleek and graceful, the
HP Pavilion dv4 notebook lets you do it all—with cool features like Beats Audio™.
Headline: Power and good times to go.
Long copy: Inside the HP Pavilion dv4 notebook’s sleek and graceful design is power ready to be
unleashed. Stay connected to your social life and entertained on the go. Talk face to face on an
HD webcam that adjusts to low lighting.(8) Edit and post photos and videos. Hear music the way it
should be with Beats Audio™. And stay comfortable all day long with auto-adjusting HP CoolSense
technology. Take everything further.
Copy: Inspired by kinetic energy, the HP Pavilion dv4 embodies power in a sleek and graceful
design with tapered surfaces, sharp lines, and premium materials. Features like chrome accents
on the touchpad and speakers exude sophistication. And the dv4 in (choose one) lets you go
mobile in style.

• linen white HP Imprint finish with the strata pattern

• black licorice HP Imprint finish with the strata pattern

• carmine red HP Imprint finish with the nova pattern

112

LAUNCH KIT:
COPY
HP Imagepad: Simply touch to scroll, zoom, and rotate images and Web pages with
pinpoint precision.
HP MyRoom: Stay in touch with instant messaging or video chatting and see yourself onscreen,
—
(56)
too. Share your content by sending files or setting up a room.

113

LAUNCH KIT:
LOGOS:

ECO HIGHLIGHTS:

LEGAL DISCLAIMERS:
E
M
not BFR/PVC free.

A
F

Available formats:
EPEAT: EPS, JPG
114

Retail launch kit:
Photography
Videos
Icons
Copy

115

LAUNCH KIT:
PHOTOGRAPHY
HP IMPRINT FINISHES

Description: Sparkling
black

Description: Modern mesh
in winter blue

in ruby red

in bright purple

in linen white

open


open


open

HP IMPRINT FINISH in sparkling black



HP IMPRINT FINISH with modern mesh design in WINTER BLUE



open


116

LAUNCH KIT:
PHOTOGRAPHY
HP IMPRINT FINISH with modern mesh design in RUBY RED



open


open


open


open

HP IMPRINT FINISH with modern mesh design in BRIGHT PURPLE



open

HP IMPRINT FINISH with modern mesh design in LINEN WHITE



open


117

LAUNCH KIT:
VIDEOS

G-series demo

g7 demo



MOSAIC design demo


HP ProtectSmart



118

LAUNCH KIT:
ICONS


HP Launch Box

HP CoolSense
temperature control

HP ProtectSmart

HP MyRoom

STANDARD FEATURES:


HDMI port

reader

Norton™ Internet
Security—60 days

1-year warranty

Battery life

Built-in Wi-Fi

DLNA certified


Widescreen LED
display

HD display (720p)

Dolby Advanced Audio

Numeric keypad


119

LAUNCH KIT:
ICONS
OPTIONAL FEATURES:

Blu-ray Disc drive

Bluetooth®

Wireless display

and Student

2-year warranty

Dedicated graphics


120

LAUNCH KIT:
COPY
SERIES NAME:

HP Pavilion g7 series Notebook PC


Headline: Way more than just fun and games.
Short copy: The HP Pavilion g7 gives you everything you need to keep in touch, get it done,
and have some fun, all in a distinctive design. It delivers the HP innovation you expect, for
a whole lot less.
Headline: More protection. Cool running. Great looks!
Long copy: Yes, you can have it all. The HP Pavilion g7 gives you everything you need to keep
in touch, get it done, and have some fun, plus stay cool on the go. Load up your music and
download pictures with room to spare and built-in protection from sudden impact. Watch HD
movies on a brilliant widescreen display with Dolby Advanced Audio.(8) Turn heads with the
g7’s distinctive curvature, chrome speaker accent, and textured touchpad. It delivers all the HP
innovation you expect, for a whole lot less.

121

Summer 2012 us retail launch kit

Summer 2012 us retail launch kit

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (10)

Andere mochten auch

Andere mochten auch (9)

Ähnlich wie Summer 2012 us retail launch kit

Ähnlich wie Summer 2012 us retail launch kit (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Summer 2012 us retail launch kit