This document defines rural tourism as activities based on agrarian operations that offer tourist services and activities in rural areas. It classifies rural tourism into four main types: agritourism, cultural tourism, ecotourism, and active tourism. Rural tourism is described as having benefits such as generating income and jobs, strengthening local structures, and stimulating infrastructure development. It also notes challenges like seasonality, lack of cooperation, and difficulties providing high quality services.

2. Definition
 That part of tourism which is based on
activities of agrarians with touristic side
activities and of entrepreneurs in the
rural areas with tourist side activities,
and the use of this supply by
recreationists and tourists.
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3. Classification of Rural Tourism
Rural Tourism is classified into four types:
● Agritourism [agrotourism]
● Cultural tourism [heritage tourism]
● Ecotourism
● Active tourism [sports and adventure
tourism]
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4. Need For Rural Tourism
• Generating income and jobs
• Exchange between rural and urban areas
• Multiplier effect through small scale direct investments
• Strengthening local and regional structures by creating
networks
• Stimulating physical infrastructural developments
• Enlarging diversity of economic developments
• Awareness of values of an area [landscape, nature, culture,
and its economic potential]
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5. Features of Rural Tourism
 Seasonality
 Fragmentation
 External markets needed
 Co-operation needed between internal and external
markets
 Role of women
 Economic role: side income for farmers and other
entrepreneurs in the rural area
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6. Elements of the Rural Tourism
Product
 Accommodation
 Attractions
 Supply of activities [e.g. horse riding]
 Events [e.g. farmers’ fairs]
 Service [restaurant; hospitality]
 Transport [infrastructure; e.g. rail
service]
 Sustaining services [explaining touristic
routes]
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7. 5 A’s of Rural Tourism Holiday Network
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Accommodati
on
Access
Facilities
Available
Services
Amenities Activities
Caravan sites Airport Bank Scenery Attractions
Camp Sites Rail Service Taxis Landscapes Pubs
Hostels Bus Car hire Lakes Visitor Farms
Small Hotels Booking and
reservation
Shops Mountains Fishing
Self Catering Website
facilities
Restaurants Forest Walks
B & B Boat hire Rivers

8. Challenges & Considerations of
Rural Tourism
 Perception of the region & its countryside
 The draw of honey pots
 Information scarcity
 Management & Conservation
 Lack of cooperation & cohesion
 Lack of funding
 Sustainability & manpower
 Poor understanding of market needs
 Difficult to attain high quality of service
 Expensive to access markets
 Cultural differences between hosts / guests
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9. Case Study
 On India
http://www.ssmrae.com/admin/images/c34
93b5ee7e926c8470506506061bdd0.pdf
 On Taiwan
http://fftc.imita.org/htmlarea_file/library/201
10726110810/eb456.pdf
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10. To read from:
 http://www.sillignakis.com/PDF/Rural_To
urism_Finall_ALL.pdf
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12. Definition
 Is the set of tourist resources or
activities located in towns and cities and
offered to visitors from elsewhere.
 http://www.youtube.com/watch?v=36cO
CfsSpGk
 (Video by UNWTO)
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13. Classification
 Urban Tourism is classified by Judd and
Fainstein(1999) as:
- Tourism urbanization : Specialized resort
which have been created,
planned/unplanned
- Tourism Historic cities,Ancient Cities
- Converted cities : Cities constructing
infrastructure to attract visitors
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14. Variety Under The Classification
 Capital cities(eg: London,Paris,NYC) and cultural
capitals(eg:Rome)
 Metro centres and walled historic
cities(eg:Kowloon,Lahore)
 Large historic cities(Eg: Oxford, Cambridge)
 Inner city areas
 Revitalized waterfront areas(Sydney’s Darling
Harbour,Mauritius’ Le Caudan Waterfront)
 Industrial cities(Eg:Dubai.Abu Dhabi)
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15. Variety Under The Classification-contd.
 Seaside resorts and winter sports
centres(Eg:Glenshee in Scotland,Kanin in Slovenia)
 Purpose built integrated resorts(eg:Resorts World
Sentosa,Marina Bay Sands in Singapore)
 Tourist entertainment complexes(Disneyland and
Las Vegas)
 Specialized tourist service centres(eg: spas and
pilgrimage centres)
 Cultural art cities(eg:Florence)
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16. 16

17. Elements of Urban Tourism
 A more and more popular tourism product
 A short stay(Max 3 days)
 A destination most probably not further than 3 hours of
flight
 A tourism product complimentary to the main holidays
 Represents a sudden buying pattern related to an
expo,event,exhibition being held
 Usually higher income groups
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18. Characteristics of Urban Tourism
 City of visit has to be playful,festive and sustainable
 Encountering and interacting with locals
 Decentralization of tourist areas in the city itself
 Helps in attracting investment due to projection of a
positive image
 Tourism in cities provide economic utility to historic
buildings
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19. Challenges in Urban Tourism
 Overuse and deterioration of resources
 Overdevelopment of facilities
 City congestion
 Reduced quality of life for locals
 Reduced quality of visitor experience
 Preservation vs.development
 Geographically spatial scale discontinuities
 Public/Pvt.sector partnerships
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20. Suggestions:
 Increased public participation
 Incorporation of local values in planning
 Integrated policies at vertical and sectoral level
 Monitoring changes
 Indications of changes from benchmarks
 Control to correct problems and achieve goals
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21. Case Study on
Amsterdam(Page 63)
 http://ec.europa.eu/enterprise/sectors/tourism/f
iles/studies/towards_quality_tourism_rural_urb
an_coastal/iqm_urban_en.pdf
Case Study-Vaxjo (Sweden)
 http://www.diva-
portal.org/smash/get/diva2:430654/FULLTEXT
01
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22. To read:
 http://tourismplanningprofessionals.com/
?p=440
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