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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

India Leading Emerging Market

BRAND EVALUTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Product management of SURF EXCEL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Major Players ,[object Object],[object Object],[object Object],[object Object],[object Object]

DEMAND ANALYSIS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CAUSES OF CHANGES IN DEMAND : ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CROSS ELASTICITY OF DEMAND : Cross Elasticity of the demand is defined as the ratio of the percentage change in the demand for one good to the percentage change in the price of some other good. Substitute goods: Tide, Ariel, Rin, ghadi etc. Cross Elasticity will be positive in this case Complement goods: detergent cake, liquid soap . Always negative.

Pricing strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]

SWOT Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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