Many people are facing problem in handling duplicate content on their website & result in a penalty by Google. Here are a few simple options to handle user-generated duplicate content on your website.

1. How To Handle User-Generated &
Manufacturer-Required Duplicate
Content?

2. Introduction
• Duplicate content on lots of
e-commerce shop, Travel
Websites, e-learning websites
is same as that on the
manufacturer’s website or the
course certification firm’s
website.
• Because of this content many
e-commerce websites are
getting trapped in Google’s
duplicate content filters.

3. Challenges
• How to stay unique & stand out from other’s
content?
• How to deal with duplicate content?

4. Options To Deal With Duplicate Content
• Option 1:
Create unique content around the duplicate content.
For Example: On an e-commerce website, along with
common product specification we can add some
more product specifications that aren’t included by
the manufacturer, product comparison, add more
product pictures.
This helps to differentiate the page content.

5. Options To Deal With Duplicate Content
• Option 2:
Put the duplicate content which is useful to the user
& you want to put it on the page, you can use an
iframe to keep it away from search engine’s index.
For Example: There are user reviews that are coming
from some other website to your website, the you
can embed the content in an iframe and add that on
the page.

6. Options To Deal With Duplicate Content
• Option 3:
Apply aggregation, visualization, or modifications to
duplicate content in order to build something unique
and new that can rank well.
For Example: The Movie Review sites or review sites
of all kind, they aggregate review data coming from
different places from web and they present those
content in their own manner.

7. Options To Deal With Duplicate Content
• Option 4:
Converting the text in the form of image and place
that picture on the page and give a proper “alt” tag to
that image.
Google indexes the image based on the “alt” tag that
you provide with the image.

8. Options To Deal With Duplicate Content
• Option 5:
Canonical URL tag
attribute, this attribute
tells engines that multiple
pages should be
considered as one, without
redirecting the visitor to
new URL.
It helps in solving the
issues with multiple
versions of the same
content on different URLs.

9. Thank You…!!!
By: Dhairya Shah