My portion of the keynote presentation. http://www.gmlpstl.org/gmlp-media-literacy-mini-conference-pedagogy-production-june-7th/2013/

1. Ladue Horton Watkins High School
Broadcast Technology, Film & Multimedia
Teacher
GMLP -Charles Klotzer Media Literacy
Educator of the Year 2011
dgoble@ladueschools.net
http://about.me/dongoble
follow me on Twitter @dgoble2001
Media LiteracyMedia Literacy
A 21st Century NecessityA 21st Century Necessity
Don Goble

2. 21st Century skills video

3. Teach Media Literacy throughTeach Media Literacy through
Video CreationVideo Creation

4. "As students develop their visual literacy,"As students develop their visual literacy,
they begin to understand that every visualthey begin to understand that every visual
choice the artist has made, every detailchoice the artist has made, every detail
regarding subject and color andregarding subject and color and
composition, conveys information thatcomposition, conveys information that
informs the reader.” informs the reader.”
---- (from "The Power of Pictures: Creating PathwaysTo LiteracyThrough Art")(from "The Power of Pictures: Creating PathwaysTo LiteracyThrough Art")

5. Bloom’s TaxonomyBloom’s Taxonomy
Old Version New Version

6. Media Literacy realityMedia Literacy reality
• 2010 study funded by the John D. and2010 study funded by the John D. and
Catherine T. MacArthur FoundationCatherine T. MacArthur Foundation
• Surveyed 11 to 18-year-oldsSurveyed 11 to 18-year-olds
• Found 89% believed that “some” to “aFound 89% believed that “some” to “a
lot” of what they found on the Web waslot” of what they found on the Web was
believable.believable.
• “Kids and Credibility:An Empirical Examinatio“Kids and Credibility:An Empirical Examinatio

7. Media Literacy realityMedia Literacy reality
• Video results have appeared in almostVideo results have appeared in almost 70%70% of the top 100 of the top 100
search listing on Google in 2012 search listing on Google in 2012 ((Marketing WeekMarketing Week, 2012), 2012)
• OverOver 1 billion1 billion unique users visit YouTube everyunique users visit YouTube every
month month (source:(source:YouTubeYouTube,, 20132013))
•WatchingWatching onlineonline videos is now a mainstream activity.videos is now a mainstream activity.
** 78%78% of people watch at least once a weekof people watch at least once a week
** 55%55% watch everydaywatch everyday
• Dr. James McQuivey of Dr. James McQuivey of Forrester ResearchForrester Research says says 1 minute1 minute
ofof videovideo is worthis worth 1.8 million words1.8 million words

8. Clip from Larry Lessig, Harvard professor and was a foremost authority on copyrightClip from Larry Lessig, Harvard professor and was a foremost authority on copyright
issues --issues --
Are we a read-write culture? Or a read-only culture?Are we a read-write culture? Or a read-only culture?
CompleteComplete Ted TalkTed Talk

9. • Only 29% of high schools offer some form ofOnly 29% of high schools offer some form of
Broadcast/Video class.Broadcast/Video class.
• Simply incorporate video in ANY class.Simply incorporate video in ANY class.
Why not learn throughWhy not learn through
CreationCreation

11. Medical ModelMedical Model
•1. Show it1. Show it
•2. Do it2. Do it
•3.Teach it3.Teach it

12. 1.1. EngagementEngagement
2.2. AccessibilityAccessibility
3.3. PublishingPublishing
4.4. CommunityCommunity
5.5. Media LiteracyMedia Literacy
WhyWhy
Video?Video?

13. 5 key questions of Media Literacy5 key questions of Media Literacy
1.1.Who created the message?Who created the message?
2.2.What creative techniques are used toWhat creative techniques are used to
attract my attention?attract my attention?
3.3.How might different people understandHow might different people understand
this message differently?this message differently?
4.4.What lifestyles, values & points of view areWhat lifestyles, values & points of view are
represented in; or omitted from, thisrepresented in; or omitted from, this
message?message?
5.5.Why is this message being sent?Why is this message being sent?

14. Teachers who use video report that their studentsTeachers who use video report that their students
• Retain more infoRetain more info
• Understand concepts rapidly and enthusiasticUnderstand concepts rapidly and enthusiastic
• Students make new connections betweenStudents make new connections between
curriculum topicscurriculum topics
• Improves writing & reading literacyImproves writing & reading literacy
• Discover links in media world outside theDiscover links in media world outside the
classroomclassroom

15. By effectively using media, teachers:By effectively using media, teachers:
•Help students practice media literacy, mediaHelp students practice media literacy, media
creation & critical viewing skillscreation & critical viewing skills
•Reach children with a variety of learning stylesReach children with a variety of learning styles
•Engage students in problem-solving &Engage students in problem-solving &
investigative activitiesinvestigative activities
•Begin to dismantle social stereotypesBegin to dismantle social stereotypes
•Provide a common experience for students toProvide a common experience for students to
discussdiscuss

16. Video Making ProcessVideo Making Process
* Outline* Outline
* Gather* Gather
* Deconstruct/Construct* Deconstruct/Construct
* Revise* Revise
* Share* Share
* Critically Analyze* Critically Analyze
21st Century Skills for students!21st Century Skills for students!

17. How do you assess video projects?How do you assess video projects?
1. Accuracy of Information1. Accuracy of Information
PortrayedPortrayed
2. Analysis of Subject Matter2. Analysis of Subject Matter
3. Storyline Development3. Storyline Development
4. Audience Engagement4. Audience Engagement
* Production value after mastery* Production value after mastery

18. Common Core State StandardsCommon Core State Standards
& Media Literacy& Media Literacy
• English Language Arts StandardsEnglish Language Arts Standards
• Demonstrate independenceDemonstrate independence
• Build strong content knowledgeBuild strong content knowledge
• Respond to varying demands of audienceRespond to varying demands of audience
• Comprehend as well as critiqueComprehend as well as critique
• Value evidenceValue evidence
• Use digital media capablyUse digital media capably
• Understand different perspectives & culturesUnderstand different perspectives & cultures

19. Teachers are usingVideo in the classroomTeachers are usingVideo in the classroom
• Field Trip/Study AdventuresField Trip/Study Adventures
• Record important lessons when out sick or on vacationRecord important lessons when out sick or on vacation
• Public Speaking classes, debate , forensicsPublic Speaking classes, debate , forensics
• ELL practice speaking & send videos to family overseasELL practice speaking & send videos to family overseas
• Presentation tool - screen captures + narrationPresentation tool - screen captures + narration
• Book talks & book trailersBook talks & book trailers
• Record Students ReadingRecord Students Reading
• Math comprehension & reviewMath comprehension & review

20. Video examples from core subjectsVideo examples from core subjects
Students teaching students

22. 6 WordVideo Story - student example

23. • Don’t need to be the expertDon’t need to be the expert
• Learn from your studentsLearn from your students
• Your students want videoYour students want video
•Take the leap!Take the leap!
Have no fearHave no fear

24. For copies of this information, tutorials, and moreFor copies of this information, tutorials, and more videovideo projectproject
resources visit:resources visit:
Free Technology for Teachers
Don’s teacher website for Making Videos on the Web
To learn more check out
New resources for K-12 onNew resources for K-12 on iTunes UiTunes U 
Free for teachers & studentsFree for teachers & students

25. iTunes U
Video in the Classroom
by Don Goble

26. Don Goble
Ladue Horton Watkins
High School
Follow me on Twitter
@dgoble2001
Media LiteracyMedia Literacy
A 21st Century NecessityA 21st Century Necessity
Q & A