A study of 48 gyms, 25 of which were 6 months into implementing the MadLab Business Model in their CrossFit affiliate. Kapil Kadimas - Havard MBA

2. www.madlabgroup.com2
the RESULTS!

3. www.madlabgroup.com3
We received
48 responses to our survey
25 affiliates had
six months or more
of Mad Lab experience

4. www.madlabgroup.com4
Revenue went from
$13,000 to
$21,000 per month
An increase of
54%

5. www.madlabgroup.com5
Profit went from
$1,800 to
$3,800 per month
An increase of
120%

6. www.madlabgroup.com6
Coach pay went from
$2,200 to
$4,000 per month
An increase of
80%

7. www.madlabgroup.com7
Owner hours on the floor
went from
25 to 15 hours per week
15 hours
40%

8. www.madlabgroup.com8
A quarter of our gyms have
doubled their revenue
Five gyms have finally
broken into the black
Most gyms have increased
coach pay by 2-4 times

9. www.madlabgroup.com9
What’sthetoughestpart?
Findingtherightcoaches
Figuringoutwhattodo
andinwhatsequence
Learninghowtosell
Dealingwiththehuge
workloadofswitchingover

10. www.madlabgroup.com10
What’sbeenimportant
alongtheway?
Mentorship theFacebookforum
OnlineBelieving
school thatitwillwork
Seeingtheinitialresult

11. www.madlabgroup.com11
Whatwouldyouimprove?
Pocketcoachandtechtools
Moresupport
andmentoring
Moresalestraining
Moreexamples,
videos,housecalls

12. www.madlabgroup.com12
Advicefornewgyms
Goslow,masterthefundamentals
beforemovingon
Deliberatelybuilda
newcoachingculture
Findmentors,but
trusttheprocess

13. www.madlabgroup.com13
Just start!