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AMERICAN DAIRY, INC.
 (Feihe International)

  Investor Presentation
      September 2010




                          1
Safe Harbor Statement

            CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING STATEMENTS

This presentation includes statements that constitute forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of
1934, as amended. These statements relate to future events or to our future financial performance, and
involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of
activity, performance, or achievements to be materially different from any future results, levels of activity,
performance or achievements expressed or implied by these forward-looking statements. These statements
include, but are not limited to, information or assumptions about revenues, gross profit, expenses, income,
capital and other expenditures, financing plans, capital structure, cash flow, liquidity, management’s plans,
goals and objectives for future operations and growth. In some cases, you can identify forward-looking
statements by the use of words such as “may,” “could,” “expect,” “intend,” “plan,” “seek,” “anticipate,”
“believe,” “estimate,” “predict,” “potential,” “continue,” or the negative of these terms or other comparable
terminology. You should not place undue reliance on forward-looking statements since they involve known
and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which
could materially affect actual results, levels of activity, performance or achievements. Certain of the
information contained herein concerning economic trends and performance is based upon or derived from
information provided by third-party consultants and other industry sources. We have not independently
verified and cannot assure the accuracy of any data obtained by or from these sources.

The forward-looking statements contained in this presentation are made only as of May 2010, and American
Dairy, Inc. is under no obligation to revise or update these forward-looking statements.

                                                                                                                 2
Business at a Glance

 We are a leading producer and distributor of infant formula, milk powder, soybean and walnut
  powder products in China
        Headquartered in Beijing
        Over 47 years of operating history
        Processing facilities in Heilongjiang, Shanxi and Hebei provinces, with processing capacity of 1,250
         tons of milk powder per day
        Packaging and distribution facilities in Kedong, Heilongjiang province and Langfang, Hebei province
        Dairy farms in Gannan and Kedong
 We are the first and only NYSE-listed Chinese dairy company
 Our brands, Feifan, Feiyue and Feihui, are among China’s most recognized brands
        History of product excellence achieved through secured source of quality milk and stringent quality
         control
        Covers all market segments
 Nationwide presence, with focus on tier 2 and 3 cities
        Over 95,000 retail outlets across China
        Presence in 29 provinces, including all tier 1 cities except Shanghai

                                                                                                                3
Company History


                                             • Raised      • Raised $80M of • Restructured
                                               $18.2M of     1% Guaranteed    1% Guaranteed • Raised $63 M
 • Feihe, as a                 • Listed        7.75%         Senior Secured   Senior Secured      with Sequoia
   SOE, began    • Quoted         on NYSE      Convertible   Convertibles     Convertibles        for 2.1 M
   operations      on OTC         Arca         Notes         Notes due 2012   Notes due 2012      shares
1962      1997     2003         2005           2006                 2007       2008          2009


        • Chairman   • Acquired tangible • Langfang        • Began           • Brought in 8000   • June 8, 2009:
          Leng led     assets of Nutricia, distribution      construction      Australian          Listed on NYSE
          Management   wholly-owned        center            on two            Holstein cows       main board
          Buy Out      subsidiary of       commenced         international
                       Royal Numico in     operation         accredited      • Melamine crisis   • Began capacity
                       China                                 organic dairy     broke, ADY          expansion project
                                                             farms in          passed all gov.     in Gannan and
                                                             Gannan and        inspections         Longjiang facilities
                                                             Kedong




                                                                                                                          4
Capital Market Summary

                    NYSE: ADY
                    Price (as of 8/19/2010): $7.35
                    Shares outstanding (as of 6/30/2010): 22.3 million
                    Market Cap (as of 8/19/2010): $163.7 million


                  300.0                   Revenue                                                                  Net Income
                                                                                             40.0                                35.4
                  250.0
                                                                                             30.0
                  200.0
                                                                                                                          19.6
 $US (millions)




                                                                            $US (millions)
                                                                                             20.0    16.4           17
                  150.0
                                                    271.1                                                   8.3
                                                                                             10.0
                  100.0                     193.2
                                  163.9                     155.0   133.6                     0.0
                   50.0   115.1
                                                                                                     2006   2007   2008   2009   1H09   1H10
                    0.0                                                                      -10.0
                          2006    2007      2008    2009    1H09    1H10
                                                                                             -20.0                                      (15.0)


 * 3Q10E revenue guidance: >$55M                                                                                                                 5
Company Highlights

 1   A Leading Infant Formula Brand in China

 2   Large Market Opportunity with Long-Term, High-Growth Prospects


 3   Vertically Integrated Business Model – High Barriers to Entry


 4   Stringent Quality Control with State of the Art Equipment and Facilities


 5   Nationwide Sales Force with Regional Distribution Centers

 6   Experienced Management Team with Proven Track Record

 7   Strong Financial Position and Profitability


                                                                                6
Company Overview




                   7
China’s Infant Formula Market
                                                         Dairy Product Consumption                                                                                                   China’s Drinking Milk and Infant Formula Market

                                           120                                                                                   $ 50,000                          RMB 250.0
Total Dairy Consumption Per Capita1 (kg)




                                                                                                 103                              45,000
                                           100                                                      95         96 93   95
                                                                                                                                  40,000                                            200.0




                                                                                                                                            GDP Per Capita ($US)
                                                                                                                            87
                                                                                                                                  35,000
                                           80




                                                                                                                                                                   RMB (billions)
                                                                                                                                  30,000                                            150.0
                                           60                                                                                     25,000
                                                                                      46 44                                       20,000                                            100.0
                                           40
                                                                                                                                  15,000

                                                                              17                                                  10,000                                             50.0
                                           20
                                                             12          11
                                                 6 9                                                                              5,000
                                                         2
                                            0                                                                                     0                                                   0.0
                                                 India   China       Thailand         Japan     France         U.K.    U.S.                                                                 2002   2004   2006            2008       2010E        2012E

                                                                  1998             2008       GDP Per Capita
                                                                                                                                                                                                          Drinking Milk          Infant Formula
     Source:                                                                                                                                                            Source: Euromonitor
     (1) Euromonitor. Includes aggregate consumption of milk products, cheese, yogurt, sour milk
         drinks and other dairy products.




                                                  China is the second largest infant formula market behind the U.S., but is expected to grow to
                                                   $12 billion by 2014 (surpassing the U.S.)
                                                  Dairy consumption per capita in China is still significantly lower than in the U.S., Western
                                                   Europe and more developed Asian nations such as Japan

                                                                                                                                                                                                                                                          8
China’s Infant Formula Market
                Milk Powder Sales By Category                                       China’s Milk Powder Market Share (June ’10)


                                                                          Others , 15.93%                                             Dumex , 16.76%
                                                Infant Formula

          28%
                                                Adult Milk Powder   Wandashan ,
                                                                      3.88%

                                                Pregnant Women         Yashili ,                                                                Mead Johnson ,
1%                                   61%
                                                Milk Powder             2.69%                                                                      12.06%
          9%
                                                                     Synutra ,
                                                Wholesale Milk        3.27%
                                                Powder                 Feihe (ADY)
                                                                          4.72%
Source:    AC Nielsen, Roland Berger analysis

                                                                      Beingmate,                                                               Nestle , 10.58%
                                                                        7.13%

                                                                               Yili , 10.97%                   Wyeth,               Abbott , 7.29%
                                                                                                               4.72%
                                                                                   Source: Commercial Information Center of China (CIC)



      Infant formula accounts for the majority of milk powder sales in China
      American Dairy had the third largest market share among domestic players
                                                                                                                                                                 9
Competitive Landscape –
Three Groups of Players

                                                           Market
                                                           Share

                                                                    • Proven track record of more than 10 years in the Chinese
                                                                      infant formula market
                                        •   Dumex                   • Premium and super premium pricing
                                        •   Mead Johnson
                                                                    • Perceived superior product quality and superior brand
      International                     •   Wyeth             *
                                        •   Abbott                    image
                                        •   Nestle                  • Strong R&D capabilities
                                                                    • Limited reach in tier 2 and 3 cities due to fragmented retail
                                                                      channels and the lack of modern logistics infrastructure

                                        •   Feihe
                                        •   Yili              *     • Dominant in tier 2 and 3 cities
         Domestic
         National
                                        •   Synutra                 • Gaining market share from foreign producers in tier 1 cities
                                        •   Yashili                 • Strong product mix – low to super premium pricing
                                        •   Beingmate


                                                              *     • Limited brand recognition
                                        • Nanshan
         Domestic                                                   • Unstable product quality
                                        • Wandashan
         Regional
                                        • Others                    • Presence in regional market with the potential to
                                                                      increase scale and gain national presence


  Source: Industry interviews, Roland Berger analysis                                                                           10
Our Competitive Advantages

   Secured Access to High Quality Milk and State of the Art Production Equipment

     The Heilongjiang           Favorable Government         Strong Relations with
       Advantage                       Support                   Local Farmers

  Heilongjiang is China’s       The central government     Favorable pricing offered
   premier milk-producing         allows one infant milk      to incentivize local
   region at 47°north             processing facility per     farmers’ willingness to
  Situated in one of the         county                      sign exclusive contracts
   three nutrient-rich black     ADI Feihe’s well-           with ADI Feihe
   soil zones of the world        established presence in    Contracts with local
                                  Heilongjiang limits new     farmers to access over
  Natural underground                                        200,000 dairy cows
                                  entrants
   water reserves with a pH
   level of 8.5                  Strong local and
                                  provincial government
  Rich and fertile soil          relationships
   contributes to higher milk
   yield and quality


                                                                                          11
ADY is China’s First Vertically Integrated
Infant Formula Company
  Secured Access to       Company-Owned              State of the Art              Nationwide
                           Milk Collection
        Milk                  Stations             Processing Facilities           Distribution




Contracts
 Access to over                                   Total processing          Sales and marketing
  200,000 cows           Over 200 company-         capacity: 1,250 tons       force of 1,500 to
 Average yield of 4      owned milk stations       of liquid milk/day         cover over 95,000
  tons/yr per cow         across Heilongjiang                                  retail outlets
                                                   Increasing capacity to
                          Province
ADI Feihe Dairy Farms                               1,920 tons/day by         Packaging and
                         Limited competition       August 2010 and to         distribution facilities
 Gannan and Kedong       due to government         2,820 tons/day by          in Kedong
  Farms: currently        regulation of station     May 2011                   (Heilongjiang) and
  ~15,000 Australian      locations                                            Langfang (Hebei)
  Hostein cows                                     Facilities in
                                                    Heilongjiang, Shanxi
 Average yield of 8-                               and Hebei Provinces
  10 tons/yr per cow

                                                                                                         12
Our Geographic Footprint


     Production Center, Gannan           Production Center, Baiquan            Production, Distribution &              Dairy Farm, Kedong
                                                                               Packaging Center, Kedong




                                                                                                        Longjiang             Heilongjiang Province

     Dairy Farm, Gannan



                                                                                                                 Beijing
                                                                                                                Hebei Province
                                                                                                            Shanxi Province
    Production Center, Qiqihaer
                                                                                                                      Shanghai
                                                                                            Chengdu           Wuhan              Tier 1 cities
                                                                                                                                 Tier-1farm construction
                                                                                                                                 Dairy cities
                                                                                                                                 Dairy farm construction construction:
                                                                                                                                 Production facility under
                                                                                          Guangzhou                              Gannan: +700 tons/day by Aug 2010
    Corporate Headquarters, Beijing                                                                           Shenzhen           Longjiang: +900 tons/day by May 2011




                                                                               Logistics Center, Chengdu and Wuhan

     Packaging & Distribution Center,   Production, Distribution & Packaging
     Langfang                           Center for Walnut and Soybean
                                        Products, Shanxi

                                                                                                                                                                  13
Nationwide Marketing and Support

        TV and Media Advertising                 Call Center and Baby Club Membership




          Educational Materials                           Events and Displays




  We are capitalizing on additional market share opportunities in today’s dynamic
   market by adopting an aggressive but cautious sales and marketing strategy
                                                                                        14
Comprehensive Product Offerings
                       Infant Formula Products Covering Mid-to-High-End
                                       Market Segments

      AstroBaby                      Feifan                                 Feiyue                             Feihui
Super Premium Product            Premium Series                    Medium-High Series                    Medium Series


                 RMB 308- 368                    RMB 198 - 218                        RMB 148 per                       RMB 87 per
                 per 700g tin                    per 900g tin                         900g tin                          900g tin

                 Soft launched
                                                    RMB 52 - 78                          RMB 48 per
                 on May 6,                                                                                              RMB 32 per
                                                    per 400g bag                         400g bag
                 2010                                                                                                   400g bag




         Adult Formula Products                                                      Other Products

   Prenatal Formula              Adult Formula




                                                                    Rice             Soybean          Walnut        Wholesale
                                                                   Cereal            Powder           Powder       Milk Powder

                                                                                                                             15
Growth Initiatives

                                                                Improving Operating
                                                                  Efficiency at Each
                                                                     Retail Point

                                                   Enhancing Customer
                                                  Services and Improving
                                                    Market Intelligence

                                          Improving
                                      Nutrition Education
                                         Department

                              Strengthening
                             Human Resources
                               Development

                   Strengthening               We are committed to become the leading
                    Brand Equity                    infant formula manufacturer
    Continue Leadership
     in Quality Control



                                                                                       16
Experienced Management Team
     You Bin Leng                  Over 20 years in the dairy industry and ADI Feihe Chairman for more
                                    than seven years
     Chairman,                     Bachelor’s degree in food engineering from Northeast Agriculture
     Chief Executive Officer        University and an EMBA from Peking University


     Roger Hua Liu                 More than 16 years in C-level positions with extensive finance and
                                    accounting experience
     Vice Chairman,                Bachelor’s degree in finance and economics from Xian Jiaotong
     Secretary                      University and Shenzhen University

     Jonathan H. Chou              More than 20 years of finance and banking experience in the U.S. and
                                    Asia Pacific
     Chief Financial Officer       Former Asia Pacific CFO of Honeywell International and AP CFO Lucent
                                    Technologies
                                   Awarded “China's Top Ten CFOs of 2008” award by CFO World
                                    Magazine and holds MBA from Fuqua School of Business at Duke

     Guilang Zhang                 Over 15 years of experience in sales and marketing
                                   Former General Manager of Want-Want China Holdings' Want Zai (Hot
     Special Assistant to the       Kid) business, led the company to become China's number one dairy
     Chairman                       drinks company by net profits from 2003-2006.
                                   Bachelor's Degree in Economics from National Chung Hsing University
                                    in Taiwan and EMBA from Tsinghua University in Beijing

     Judy Tu, Esq.                 Over 10 years of experience in operating Chinese companies with
                                    background in U.S. law
     Vice President                J.D. from Loyola Law School, Attended University of California, Berkeley
                                    A licensed attorney in the State of California.
                                                                                                               17
Board of Directors


You Bin Leng                             Over 20 years in the dairy industry and ADI Feihe Chairman for more than seven years
Chairman, Chief Executive Officer        Bachelor’s degree in food engineering from Northeast Agriculture University and an EMBA
                                          from Peking University

Roger Hua Liu                            More than 16 years in C-level positions with extensive finance and accounting experience
Vice Chairman                            Bachelor’s degree in finance and economics from Xian Jiaotong University and Shenzhen
                                          University

Sheng Hui Liu                            Over 10 years of extensive financial knowledge and experience at ADI Feihe
Director, Vice President of Finance      Degrees in economics and accounting from Northeast Agriculture University and Country
                                          Cadre Institute of Ministry of Agriculture

Kirk G. Downing, Esq.                    Over 25 years of experience practicing law
Director                                 Attorney licensed in the State of California


James C. Lewis, Esq.                     Over 30 years of experience practicing law
Director                                 Attorney licensed in the State of Utah

Neil N. Shen                             Founding and Managing Partner of Sequoia Capital China
                                         Co-founder of Ctrip .com International (Nasdaq: CTRP) and Home Inns and Hotels
Director
                                          Management (Nasdaq: HMIN)
                                         Bachelor's degree from Shanghai Jiao Tong University and Master's degree from the School of
                                          Management at Yale University

Sean Shao                                Over 20 years of extensive finance and audit experience
                                         Extensive experience as an independent director and as an executive officer in U.S. public
Director, Audit Committee Chair
                                          companies operating in China
                                         Holds a CPA license issued by the American Institute of Certified Public Accountants
                                         Bachelor's degree from East China Normal University and Master's degree from the             18
                                          University of California, Los Angeles
Revenue Performance
                                    Quarterly Revenue                                                                   Revenue

                 120.0    113.8
                                                                                                300.0
                 100.0
                                                                                                250.0
                                                              81.4
                  80.0                      72.1
                                                                                                200.0




                                                                               $US (millions)
$US (millions)




                  60.0                                                 52.2                     150.0
                                                     43.4                                                                        271.1
                                    41.2
                  40.0                                                                          100.0                   193.2
                                                                                                                163.9                    155.0   133.6
                  20.0                                                                           50.0   115.1



                   0.0                                                                            0.0
                         Q1 2009   Q2 2009 3Q 2009 4Q 2009   1Q2010   2Q2010                            2006    2007    2008     2009    1H09    1H10

                                                                                                   * 3Q10E revenue guidance: >$55M


                                   Achieved 40% organic growth for fiscal 2009 over fiscal year 2008


                                                                                                                                                         19
Consistent Margins and Expanding Cash Flow
                 Gross Margin                                                       Operating Cash Flow
60%                Gross Margin
                          48.2%   47.2%
50%                                                                  35.0
       44.2%
               39.3%                                                 30.0
40%                                        35.4%
                                                                     25.0
                                                                                           29.9            19.5
30%                                                                  20.0                         17.2




                                                    $US (millions)
                                                                                                                    14.6
                                                                     15.0
20%                                                                          11.1
                                                                     10.0
10%                                                                   5.0

0%                                                                    0.0
       2007    2008       2009    1Q2010   2Q2010                     -5.0   2006   2007   2008   2009    1H2009   1H2010
                                                                                    -4.4
                                                                     -10.0




      Maximize branded products mix which would improve operating cashflow and
      gross margin as all branded products sales are based on “cash on delivery”


                                                                                                                            20
Product Portfolio: Revenue Contribution
   2Q 2008 Revenue            2Q 2009 Revenue           2Q 2010 Revenue
Contribution by Product    Contribution by Product   Contribution by Product




       Continuing to focus of product mix after Sept 2008 Melamine Crisis


                                                                               21
Selected Balance Sheet Items

 (USD in millions)                                                      As of June 30, 2010
 Assets
                                                                                               In September 2009, the Company paid down $34.0
   Cash and Cash Equivalents                                                  $12.69          million, or 75%, of the $46.0 million outstanding of
                                                                                              its 1% Guaranteed Senior Secured Convertibles
   Inventories, Net                                                             58.3
                                                                                              Notes due 2012. The remaining payment,
   Property & Equipment (1)                                                    188.8          approximately $11.5 million, was completed at the
                                                                                              end of October 2009. Additionally, the Company's
   Biological Assets                                                            54.4
                                                                                              7.75% Convertible Notes due 2009 were fully
 Total Assets                                                                $421.8           converted as of October 2, 2009 and the Company
                                                                                              has no convertible notes remaining.
 Short Term Debt
   Current Maturities of Long-Term Debt                                          7.3          On August 26, 2009, the Company closed private
                                                                                              placement transaction with Sequoia Capital,
   Notes and Loans Payable                                                      45.5          through which the Company issued 2.1 million
 Long Term Debt, Net of Current Portion                                         28.5          shares of common stock to Sequoia Capital for an
                                                                                              aggregate purchase price of $63.0 million.
 Shareholder’s Equity                                                          151.4
 Total Liabilities & Equity                                                  $421.8




                                    Simplified Capital Structure with No Convertible Notes

(1) Includes Net Property and Equipment and Construction in Progress.

                                                                                                                                                     22
Company Highlights

 1   A Leading Infant Formula Brand in China

 2   Large Market Opportunity with Long-Term, High-Growth Prospects


 3   Vertically Integrated Business Model – High Barriers to Entry


 4   Stringent Quality Control with State-of-the-Art Equipment and Facilities


 5   Nationwide Sales Force with Regional Distribution Centers

 6   Experienced Management Team with Proven Track Record

 7   Strong Financial Position and Profitability


                                                                                23
Thank You!




             24
Key Financial Items
Key Income Statement Items
(USD mn)                                Dec 31, 2008   Dec 31, 2009   June 30, 2010

 Sales                                       193.2          271.1           133.6

 Gross Profit                                 76.0          130.7            56.9

 Sales & Marketing                            50.7          105.1            57.9

 G&A                                          19.0           20.5            12.6

 Operating Income                              6.3            5.1           (22.1)

 Government Subsidies                          6.8           21.2              9.2
 Net Income                                   17.0           19.6           (15.0)
 Diluted EPS                                  0.97           0.97           (0.68)

Key Cash Flow Items
(USD mn)
                                         FY2008         FY2009        June 30, 2010

Loss on Disposal of Biological Assets          0.3            1.7             8.6
Operating cash flow                          29.9           17.2             14.6
Investing cash flow                         (32.3)         (48.4)          (30.8)

Financing cash flow                            0.7          65.7           (20.9)


                                                                                      25

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Ady 2010 q2 presentation final

  • 1. AMERICAN DAIRY, INC. (Feihe International) Investor Presentation September 2010 1
  • 2. Safe Harbor Statement CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING STATEMENTS This presentation includes statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. These statements include, but are not limited to, information or assumptions about revenues, gross profit, expenses, income, capital and other expenditures, financing plans, capital structure, cash flow, liquidity, management’s plans, goals and objectives for future operations and growth. In some cases, you can identify forward-looking statements by the use of words such as “may,” “could,” “expect,” “intend,” “plan,” “seek,” “anticipate,” “believe,” “estimate,” “predict,” “potential,” “continue,” or the negative of these terms or other comparable terminology. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could materially affect actual results, levels of activity, performance or achievements. Certain of the information contained herein concerning economic trends and performance is based upon or derived from information provided by third-party consultants and other industry sources. We have not independently verified and cannot assure the accuracy of any data obtained by or from these sources. The forward-looking statements contained in this presentation are made only as of May 2010, and American Dairy, Inc. is under no obligation to revise or update these forward-looking statements. 2
  • 3. Business at a Glance  We are a leading producer and distributor of infant formula, milk powder, soybean and walnut powder products in China  Headquartered in Beijing  Over 47 years of operating history  Processing facilities in Heilongjiang, Shanxi and Hebei provinces, with processing capacity of 1,250 tons of milk powder per day  Packaging and distribution facilities in Kedong, Heilongjiang province and Langfang, Hebei province  Dairy farms in Gannan and Kedong  We are the first and only NYSE-listed Chinese dairy company  Our brands, Feifan, Feiyue and Feihui, are among China’s most recognized brands  History of product excellence achieved through secured source of quality milk and stringent quality control  Covers all market segments  Nationwide presence, with focus on tier 2 and 3 cities  Over 95,000 retail outlets across China  Presence in 29 provinces, including all tier 1 cities except Shanghai 3
  • 4. Company History • Raised • Raised $80M of • Restructured $18.2M of 1% Guaranteed 1% Guaranteed • Raised $63 M • Feihe, as a • Listed 7.75% Senior Secured Senior Secured with Sequoia SOE, began • Quoted on NYSE Convertible Convertibles Convertibles for 2.1 M operations on OTC Arca Notes Notes due 2012 Notes due 2012 shares 1962 1997 2003 2005 2006 2007 2008 2009 • Chairman • Acquired tangible • Langfang • Began • Brought in 8000 • June 8, 2009: Leng led assets of Nutricia, distribution construction Australian Listed on NYSE Management wholly-owned center on two Holstein cows main board Buy Out subsidiary of commenced international Royal Numico in operation accredited • Melamine crisis • Began capacity China organic dairy broke, ADY expansion project farms in passed all gov. in Gannan and Gannan and inspections Longjiang facilities Kedong 4
  • 5. Capital Market Summary  NYSE: ADY  Price (as of 8/19/2010): $7.35  Shares outstanding (as of 6/30/2010): 22.3 million  Market Cap (as of 8/19/2010): $163.7 million 300.0 Revenue Net Income 40.0 35.4 250.0 30.0 200.0 19.6 $US (millions) $US (millions) 20.0 16.4 17 150.0 271.1 8.3 10.0 100.0 193.2 163.9 155.0 133.6 0.0 50.0 115.1 2006 2007 2008 2009 1H09 1H10 0.0 -10.0 2006 2007 2008 2009 1H09 1H10 -20.0 (15.0) * 3Q10E revenue guidance: >$55M 5
  • 6. Company Highlights 1 A Leading Infant Formula Brand in China 2 Large Market Opportunity with Long-Term, High-Growth Prospects 3 Vertically Integrated Business Model – High Barriers to Entry 4 Stringent Quality Control with State of the Art Equipment and Facilities 5 Nationwide Sales Force with Regional Distribution Centers 6 Experienced Management Team with Proven Track Record 7 Strong Financial Position and Profitability 6
  • 8. China’s Infant Formula Market Dairy Product Consumption China’s Drinking Milk and Infant Formula Market 120 $ 50,000 RMB 250.0 Total Dairy Consumption Per Capita1 (kg) 103 45,000 100 95 96 93 95 40,000 200.0 GDP Per Capita ($US) 87 35,000 80 RMB (billions) 30,000 150.0 60 25,000 46 44 20,000 100.0 40 15,000 17 10,000 50.0 20 12 11 6 9 5,000 2 0 0 0.0 India China Thailand Japan France U.K. U.S. 2002 2004 2006 2008 2010E 2012E 1998 2008 GDP Per Capita Drinking Milk Infant Formula Source: Source: Euromonitor (1) Euromonitor. Includes aggregate consumption of milk products, cheese, yogurt, sour milk drinks and other dairy products.  China is the second largest infant formula market behind the U.S., but is expected to grow to $12 billion by 2014 (surpassing the U.S.)  Dairy consumption per capita in China is still significantly lower than in the U.S., Western Europe and more developed Asian nations such as Japan 8
  • 9. China’s Infant Formula Market Milk Powder Sales By Category China’s Milk Powder Market Share (June ’10) Others , 15.93% Dumex , 16.76% Infant Formula 28% Adult Milk Powder Wandashan , 3.88% Pregnant Women Yashili , Mead Johnson , 1% 61% Milk Powder 2.69% 12.06% 9% Synutra , Wholesale Milk 3.27% Powder Feihe (ADY) 4.72% Source: AC Nielsen, Roland Berger analysis Beingmate, Nestle , 10.58% 7.13% Yili , 10.97% Wyeth, Abbott , 7.29% 4.72% Source: Commercial Information Center of China (CIC)  Infant formula accounts for the majority of milk powder sales in China  American Dairy had the third largest market share among domestic players 9
  • 10. Competitive Landscape – Three Groups of Players Market Share • Proven track record of more than 10 years in the Chinese infant formula market • Dumex • Premium and super premium pricing • Mead Johnson • Perceived superior product quality and superior brand International • Wyeth * • Abbott image • Nestle • Strong R&D capabilities • Limited reach in tier 2 and 3 cities due to fragmented retail channels and the lack of modern logistics infrastructure • Feihe • Yili * • Dominant in tier 2 and 3 cities Domestic National • Synutra • Gaining market share from foreign producers in tier 1 cities • Yashili • Strong product mix – low to super premium pricing • Beingmate * • Limited brand recognition • Nanshan Domestic • Unstable product quality • Wandashan Regional • Others • Presence in regional market with the potential to increase scale and gain national presence Source: Industry interviews, Roland Berger analysis 10
  • 11. Our Competitive Advantages Secured Access to High Quality Milk and State of the Art Production Equipment The Heilongjiang Favorable Government Strong Relations with Advantage Support Local Farmers  Heilongjiang is China’s  The central government  Favorable pricing offered premier milk-producing allows one infant milk to incentivize local region at 47°north processing facility per farmers’ willingness to  Situated in one of the county sign exclusive contracts three nutrient-rich black  ADI Feihe’s well- with ADI Feihe soil zones of the world established presence in  Contracts with local Heilongjiang limits new farmers to access over  Natural underground 200,000 dairy cows entrants water reserves with a pH level of 8.5  Strong local and provincial government  Rich and fertile soil relationships contributes to higher milk yield and quality 11
  • 12. ADY is China’s First Vertically Integrated Infant Formula Company Secured Access to Company-Owned State of the Art Nationwide Milk Collection Milk Stations Processing Facilities Distribution Contracts  Access to over  Total processing  Sales and marketing 200,000 cows  Over 200 company- capacity: 1,250 tons force of 1,500 to  Average yield of 4 owned milk stations of liquid milk/day cover over 95,000 tons/yr per cow across Heilongjiang retail outlets  Increasing capacity to Province ADI Feihe Dairy Farms 1,920 tons/day by  Packaging and  Limited competition August 2010 and to distribution facilities  Gannan and Kedong due to government 2,820 tons/day by in Kedong Farms: currently regulation of station May 2011 (Heilongjiang) and ~15,000 Australian locations Langfang (Hebei) Hostein cows  Facilities in Heilongjiang, Shanxi  Average yield of 8- and Hebei Provinces 10 tons/yr per cow 12
  • 13. Our Geographic Footprint Production Center, Gannan Production Center, Baiquan Production, Distribution & Dairy Farm, Kedong Packaging Center, Kedong Longjiang Heilongjiang Province Dairy Farm, Gannan Beijing Hebei Province Shanxi Province Production Center, Qiqihaer Shanghai Chengdu Wuhan Tier 1 cities Tier-1farm construction Dairy cities Dairy farm construction construction: Production facility under Guangzhou Gannan: +700 tons/day by Aug 2010 Corporate Headquarters, Beijing Shenzhen Longjiang: +900 tons/day by May 2011 Logistics Center, Chengdu and Wuhan Packaging & Distribution Center, Production, Distribution & Packaging Langfang Center for Walnut and Soybean Products, Shanxi 13
  • 14. Nationwide Marketing and Support TV and Media Advertising Call Center and Baby Club Membership Educational Materials Events and Displays We are capitalizing on additional market share opportunities in today’s dynamic market by adopting an aggressive but cautious sales and marketing strategy 14
  • 15. Comprehensive Product Offerings Infant Formula Products Covering Mid-to-High-End Market Segments AstroBaby Feifan Feiyue Feihui Super Premium Product Premium Series Medium-High Series Medium Series RMB 308- 368 RMB 198 - 218 RMB 148 per RMB 87 per per 700g tin per 900g tin 900g tin 900g tin Soft launched RMB 52 - 78 RMB 48 per on May 6, RMB 32 per per 400g bag 400g bag 2010 400g bag Adult Formula Products Other Products Prenatal Formula Adult Formula Rice Soybean Walnut Wholesale Cereal Powder Powder Milk Powder 15
  • 16. Growth Initiatives Improving Operating Efficiency at Each Retail Point Enhancing Customer Services and Improving Market Intelligence Improving Nutrition Education Department Strengthening Human Resources Development Strengthening We are committed to become the leading Brand Equity infant formula manufacturer Continue Leadership in Quality Control 16
  • 17. Experienced Management Team You Bin Leng  Over 20 years in the dairy industry and ADI Feihe Chairman for more than seven years Chairman,  Bachelor’s degree in food engineering from Northeast Agriculture Chief Executive Officer University and an EMBA from Peking University Roger Hua Liu  More than 16 years in C-level positions with extensive finance and accounting experience Vice Chairman,  Bachelor’s degree in finance and economics from Xian Jiaotong Secretary University and Shenzhen University Jonathan H. Chou  More than 20 years of finance and banking experience in the U.S. and Asia Pacific Chief Financial Officer  Former Asia Pacific CFO of Honeywell International and AP CFO Lucent Technologies  Awarded “China's Top Ten CFOs of 2008” award by CFO World Magazine and holds MBA from Fuqua School of Business at Duke Guilang Zhang  Over 15 years of experience in sales and marketing  Former General Manager of Want-Want China Holdings' Want Zai (Hot Special Assistant to the Kid) business, led the company to become China's number one dairy Chairman drinks company by net profits from 2003-2006.  Bachelor's Degree in Economics from National Chung Hsing University in Taiwan and EMBA from Tsinghua University in Beijing Judy Tu, Esq.  Over 10 years of experience in operating Chinese companies with background in U.S. law Vice President  J.D. from Loyola Law School, Attended University of California, Berkeley A licensed attorney in the State of California. 17
  • 18. Board of Directors You Bin Leng  Over 20 years in the dairy industry and ADI Feihe Chairman for more than seven years Chairman, Chief Executive Officer  Bachelor’s degree in food engineering from Northeast Agriculture University and an EMBA from Peking University Roger Hua Liu  More than 16 years in C-level positions with extensive finance and accounting experience Vice Chairman  Bachelor’s degree in finance and economics from Xian Jiaotong University and Shenzhen University Sheng Hui Liu  Over 10 years of extensive financial knowledge and experience at ADI Feihe Director, Vice President of Finance  Degrees in economics and accounting from Northeast Agriculture University and Country Cadre Institute of Ministry of Agriculture Kirk G. Downing, Esq.  Over 25 years of experience practicing law Director  Attorney licensed in the State of California James C. Lewis, Esq.  Over 30 years of experience practicing law Director  Attorney licensed in the State of Utah Neil N. Shen  Founding and Managing Partner of Sequoia Capital China  Co-founder of Ctrip .com International (Nasdaq: CTRP) and Home Inns and Hotels Director Management (Nasdaq: HMIN)  Bachelor's degree from Shanghai Jiao Tong University and Master's degree from the School of Management at Yale University Sean Shao  Over 20 years of extensive finance and audit experience  Extensive experience as an independent director and as an executive officer in U.S. public Director, Audit Committee Chair companies operating in China  Holds a CPA license issued by the American Institute of Certified Public Accountants  Bachelor's degree from East China Normal University and Master's degree from the 18 University of California, Los Angeles
  • 19. Revenue Performance Quarterly Revenue Revenue 120.0 113.8 300.0 100.0 250.0 81.4 80.0 72.1 200.0 $US (millions) $US (millions) 60.0 52.2 150.0 43.4 271.1 41.2 40.0 100.0 193.2 163.9 155.0 133.6 20.0 50.0 115.1 0.0 0.0 Q1 2009 Q2 2009 3Q 2009 4Q 2009 1Q2010 2Q2010 2006 2007 2008 2009 1H09 1H10 * 3Q10E revenue guidance: >$55M Achieved 40% organic growth for fiscal 2009 over fiscal year 2008 19
  • 20. Consistent Margins and Expanding Cash Flow Gross Margin Operating Cash Flow 60% Gross Margin 48.2% 47.2% 50% 35.0 44.2% 39.3% 30.0 40% 35.4% 25.0 29.9 19.5 30% 20.0 17.2 $US (millions) 14.6 15.0 20% 11.1 10.0 10% 5.0 0% 0.0 2007 2008 2009 1Q2010 2Q2010 -5.0 2006 2007 2008 2009 1H2009 1H2010 -4.4 -10.0 Maximize branded products mix which would improve operating cashflow and gross margin as all branded products sales are based on “cash on delivery” 20
  • 21. Product Portfolio: Revenue Contribution 2Q 2008 Revenue 2Q 2009 Revenue 2Q 2010 Revenue Contribution by Product Contribution by Product Contribution by Product Continuing to focus of product mix after Sept 2008 Melamine Crisis 21
  • 22. Selected Balance Sheet Items (USD in millions) As of June 30, 2010 Assets  In September 2009, the Company paid down $34.0 Cash and Cash Equivalents $12.69 million, or 75%, of the $46.0 million outstanding of its 1% Guaranteed Senior Secured Convertibles Inventories, Net 58.3 Notes due 2012. The remaining payment, Property & Equipment (1) 188.8 approximately $11.5 million, was completed at the end of October 2009. Additionally, the Company's Biological Assets 54.4 7.75% Convertible Notes due 2009 were fully Total Assets $421.8 converted as of October 2, 2009 and the Company has no convertible notes remaining. Short Term Debt Current Maturities of Long-Term Debt 7.3 On August 26, 2009, the Company closed private placement transaction with Sequoia Capital, Notes and Loans Payable 45.5 through which the Company issued 2.1 million Long Term Debt, Net of Current Portion 28.5 shares of common stock to Sequoia Capital for an aggregate purchase price of $63.0 million. Shareholder’s Equity 151.4 Total Liabilities & Equity $421.8 Simplified Capital Structure with No Convertible Notes (1) Includes Net Property and Equipment and Construction in Progress. 22
  • 23. Company Highlights 1 A Leading Infant Formula Brand in China 2 Large Market Opportunity with Long-Term, High-Growth Prospects 3 Vertically Integrated Business Model – High Barriers to Entry 4 Stringent Quality Control with State-of-the-Art Equipment and Facilities 5 Nationwide Sales Force with Regional Distribution Centers 6 Experienced Management Team with Proven Track Record 7 Strong Financial Position and Profitability 23
  • 25. Key Financial Items Key Income Statement Items (USD mn) Dec 31, 2008 Dec 31, 2009 June 30, 2010 Sales 193.2 271.1 133.6 Gross Profit 76.0 130.7 56.9 Sales & Marketing 50.7 105.1 57.9 G&A 19.0 20.5 12.6 Operating Income 6.3 5.1 (22.1) Government Subsidies 6.8 21.2 9.2 Net Income 17.0 19.6 (15.0) Diluted EPS 0.97 0.97 (0.68) Key Cash Flow Items (USD mn) FY2008 FY2009 June 30, 2010 Loss on Disposal of Biological Assets 0.3 1.7 8.6 Operating cash flow 29.9 17.2 14.6 Investing cash flow (32.3) (48.4) (30.8) Financing cash flow 0.7 65.7 (20.9) 25