2. Management Present
Mr. Chang Xiaobing Chairman & CEO
Mr. Lu Yimin Executive Director & President
Mr. Li Fushen Executive Director & CFO
Mr. Li Gang Senior Vice President
Mr. Zhang Junan Senior Vice President
4. Overall Financial Results
(1) All financial figures in this document do not include deferred fixed-line upfront connection fee (RMB15 million in 2011), unless otherwise specified.
(2) Due to unallocated items, operating revenue is not equal to the sum of mobile and fixed-line operating revenues, both of which are external revenues.
(3) Due to unallocated items, service revenue is not equal to the sum of mobile and fixed-line service revenues.
(4) Net profit would be RMB4,227 million in 2011, if including deferred fixed-line upfront connection fee.
(5) Including deferred fixed-line upfront connection fee.
(RMB millions) 2012 2011 YoY
Operating Revenue 248,926 209,152 19.0%
Of which: Mobile 164,771 126,526 30.2%
Fixed-line 83,277 81,690 1.9%
Service Revenue 210,127 185,870 13.1%
Of which: Mobile 126,036 103,307 22.0%
Fixed-line 83,213 81,627 1.9%
EBITDA 72,658 63,397 14.6%
EBITDA as % of Service Revenue 34.6% 34.1% +0.5pp
Net Profit 7,096 4,212 68.5%
Basic EPS (RMB) 0.301 0.179 68.2%
DPS (RMB) 0.12 0.10 20.0%
4
(3)
(2)
(4)
(5)
(1)
5. 2012 Performance Highlights
5
Transformation&UpgradeforGrowth
1
Industry-leading
Revenue Growth
2
Further Optimized
Business Structure
3
Scale Growth in
Key Businesses
4
Rapidly Improved
Profitability
5
Significantly
Enhanced Network
Capability
Mobile’s share of service revenue: 60.0%
Non-voice’s share of service revenue:
53.1%
3G service revenue up 82.6%
Broadband service revenue up 11.8%
EBITDA over service revenue up 0.5pp
Net profit up 68.5%
All 3G base stations upgraded to HSPA+
Share of FTTH/B access ports up 14pp
Service revenue growth 4.1pp higher
than industry average
Market share up 1.5pp
6. Industry Average
(1) Industry averages are growth rates in key business revenues released by MIIT.
(2) The Company’s operating revenue over the sum of operating revenues released by the three listed telcos (excluding fixed-line
upfront connection fees).
The Company
Service Revenue Growth Revenue Market Share
22.8%
21.3%
20122011
+1.5pp
(2)
8.3%
13.1%13.4%
6.4%
10.0%
9.0%
(1)
2010 2011 2012
Difference
+1.9pp
+3.4pp
+4.1pp
6
Industry-leading Revenue Growth & Further
Increase in Market Share
7. 7
Mobile’s share of service revenue up 4.4pp to 60.0%
Non-voice’s share of service revenue up 3.9pp to 53.1%
2011 2012
(RMB millions) (RMB millions)
2011 2012
(RMB millions)
37.2%
41.7%
62.8% 58.3%
103,307
126,036
70.0%
30.0%
81,627
63.9%
36.1%
83,213
2011 2012
55.6%
43.9% 39.6%
60.0%
Mobile
Fixed-line
185,870
210,127
0.5% 0.4%
(1)(1)
(1) Unallocated items.
(2) Including voice, monthly fee and interconnection revenue.
Service Revenue & Mix Mobile Service Revenue
Fixed-line Service Revenue
Non-voice
Voice
Non-voice
Voice
(2)
(2)
Optimized Revenue Structure & Enhanced
Capability for Sustainable Development
8. 32,979
93,991
2011 2012
52.6%68.3%
47.4%
31.7%
(1)
15,82014,370
17,079
59,796
32,739
12,527
10.9%
2011 4Q122012 1Q12 2Q12 3Q12
As % of 2G
service revenue: 74.9% 85.3% 94.1%
(RMB millions)
(1) Average QoQ growth rate.
Data Traffic Growth (3G Handset Users)
107.8%
3G becoming No.1 Revenue Contributor
(1)
(MB millions)
Mobile Service Revenue Growth
3G
2G
15.7pp
2011 2012
126,036
103,307
(RMB millions)
Average monthly
data usage for 3G
smartphone users:
256MB
8
3G Scale Growth Driving Transformation &
Upgrade of Mobile Business
9. 9
35,226
39,370
(1) As at YE2012; yoy change.
(2) Including voice, monthly fee and interconnection revenue.
(3) Including fixed-line VAS, ICT , data and others.
(RMB millions)
2011 2012
Broadband Service Revenue Growth
Broadband Network Upgrade & Speed-up
Share of 4M+
Broadband
Subs
Share of
FTTH/B Access
Ports
63.8%
59.0%
(1)
22.7%
20.7%
30.0%36.1%
47.3%
43.2%
Fixed-line Service Revenue Growth
+4.1pp
2011 2012
(RMB millions)
83,21381,627
+22.5pp
+14.0pp
Broadband
Voice
Others
(2)
(3)
Solid Broadband Growth Ensuring Stable
Development of Fixed-line Business
10. 10
EBITDA
(RMB millions) (RMB millions)
Net Profit
72,658
63,397
34.6%34.1%
2011 2012
EBITDA as % of service revenue
7,096
4,211
2011 2012
Net profit as % of service revenue
2.3%
3.4%
Emerging Operating Leverage & Rapidly
Improved Profitability
11. Supporting combined
2G/3G operation and
preparing for integrated
2G/3G operation in future
Maintaining 3G advantage
in network speed
Further expanding fiber
optic broadband network
Catering to customers’
demand for better user
experience and faster
speed
RMB99.8 billion CAPEX in 2012 to build future-
oriented high-speed 3G & broadband networks
+38.5%
# of 3G Base
Stations:
331,000
+23.9%
# of Broadband
Access Ports:
106 mn
yoy changes
+14pp
Of which FTTH/B’s
Share
59%
3G Base
Stations:
All upgraded to HSPA+
Maintaining network advantages
to sustain rapid growth
Transmission
Network:
Scale deployment of IPRAN
3G Coverage
in Townships:
All towns in East
and Central China,
developed towns
in West China
+44pp
11
Growth-oriented CAPEX & Significantly
Enhanced Network Capability
12. 70%
52%36%
21%
50.4%42.4%32.6%
2012 2013E 2014E 2015E
Full Year Targets:
Industry-leading Revenue
Growth
Further Improved Profitability
Substantially Lowered CAPEX-
to-Sales Ratio
Maintained Network
Advantages
Further Enhanced
informatization Capability
Emerging broadband and mobile Internet markets, rapidly growing
demand for data services and accelerating penetration of
informatization into all parts of the society, indicate that 3G and
broadband businesses are still on the stage of rapid growth. 2013
is still important development window of opportunity for China
Unicom.
(1) Source: Sino Market Research Limited, JP Morgan.
(2) Source: IDC.
12
2013 Outlook: Seizing on Strategic
Opportunity to Accelerate Development
Accelerating 3G Penetration
3G Penetration in China (1)
Rising Smartphone Penetration
92%86%81%
62%
2012E 2013E 2014E 2015E
Smartphone’s Market Share in China (1)
Proliferating Applications
164.7
133.2
104.2
73.3
2012E 2013E 2014E 2015E
Global App Downloads (in billions)(2)
Improved Network Capability
China Unicom’s Evolving Mobile Network
2011 2012-2013 2014~
Speed up to:
14.4M
Speed up to:
21-42M
Speed up to:
>100M
Development Strategies:
Maintain network advantages,
fully promote 3G scale growth,
and push forward integrated
development of different
services, so as to realize fast
growth in mobile business
Maintain solid growth in
broadband business to realize
stable development of fixed-
line business
14. 185,870
27,057 1,451606 210,127-4,673-4,3284,144
14
Local Access
(1) Including local voice, long distance, fixed-line VAS and interconnection revenues.
Local Access
2011 2012
34,003
29,330
(1)
3G
2011 2012
32,739
59,796
2011 3G Broadband ICT 20122G Data & Others(1)
Contribution to
growth rate: +14.6pp +2.2pp -2.5pp +0.3pp-2.3pp +0.8pp
2G
2011 2012
70,568 66,240
Broadband
2011 2012
35,226
39,370
+13.1%
Service Revenue
(RMB millions)
Overview
3G & broadband continuing to drive solid revenue
growth
15. 95,74393,787
36.0%
20.2%
70,568 66,240
32,739
59,796
126,036
103,307
788,819
654,257
47.947.3
(RMB millions)
Mobile Service Revenue
3G
2G
(RMB)
Mobile ARPU
(Million minutes / minutes)
Mobile Total Voice Usage & MOU
20122011
20122011
20122011
303.8 306.4
Mobile SMS Usage
Handset User MOU
Share of 3G SMS
20122011
(Million messages)
239,312
199,660
31.9%
20.0%
Share of 3G Subs
(’000)
Mobile Subscribers
20122011
15
Mobile Business
Rapidly growing subs & revenue with further
improved subs quality
16. 28,485
16,057
155,122
79,562
2011 2012
(MB millions)
Mobile Data Traffic Smartphone penetration in the
Company’s mobile subs up 14pp
Promoted data volume operation; 3G
smartphone user’s monthly data usage
at 256MB
Pushed forward WO+ platform buildup;
further enhanced capabilities in smart
pipe and Internet apps aggregation
Registered users
up 374%WO Store
Mobile Music
Full year revenue
up 174%
WO Reading
Mobile Video
Full year revenue
up138%
Full year revenue
up 122%
3G
2G
183,607
95,619
16
Mobile Business
Proactive transformation & upgrade, rapid growth in
data business
17. Differentiated
2G/3G Operation
Combined
2G/3G Operation
Integrated
2G/3G Operation
Evolving Mobile Business Strategies
Conditions for combined
operation mature
Initiatives of combined
operation
Improved
customer value
3G’s share of total
handset sales in China
up 27.9pp yoy to 73.7%.
Supply and quality-to-
price ratio of RMB1,000
smartphones
significantly improved.
The Company’s 3G
network coverage in
townships up 44pp yoy.
In Oct 2012, the Company
opened its 3G network to
existing 2G users who signed
up the following 3G data
packages:
Monthly Fee
Local Data
Volume
RMB10 100MB
RMB20 300MB
RMB30 500MB
For 2G customers who
signed up those 3G data
package in Nov and Dec
2012:
ARPU 4-5%
Monthly
data usage
per user
80-90%
17
(1)
(1) Based on 2012 data; Source: Sino Market Research Limited.
Mobile Business
2G/3G combined operation to further optimize mobile
business structure
18. 46.3%
43.2%
39.0%
44.7%
Contract Users as % of 3G Subs
Mar 2012 June Sept Dec
(1)
313,133
169,501
76,456
40,019
18
ARPU
(’000, RMB)
3G Subs & ARPU
20122011
110.0 86.1 17.7%
10.2%
2011 2012
3G Handset Subsidy
as % of 3G Service Revenue
(1) Due to the change in the definition of contract user in 2H2012, previous ratios were restated.
(Million minutes, minutes)
3G Total Voice Usage & MOU
Handset User MOU
20122011
635.3
492.3
Mobile Business
Rapid growth in 3G subs, further decline in handset
subsidy-to-sales ratio
19. 43,804
48,358
22,436
22,210
70,568
66,240
2011 2012
245.4256.9
2011 2012
34.237.4
2011 2012
(’000, RMB)
(RMB millions)
(1) Including voice, monthly fee and interconnection revenue.
2G Service Revenue
VoiceNon-voice (1)
2G Subs & ARPU
ARPU
159,641 162,856
(Million minutes, minutes)
2G Total Voice Usage & MOU
MOU
484,756 475,686
2011 2012
(MB millions)
2G Data Traffic
16,057
28,485
19
Mobile Business
2G: decline in traditional services, strong growth in
data service
20. Stable
Development
of Fixed-line
Business
Broadband Subs & ARPU
63,869
55,651
54.456.4
2011 2012
(’000, RMB)
91,95792,851
22.625.7
2011 2012
(’000, RMB)
Local Access Subs & ARPU
% of 4M+ in Broadband Subs
63.8%
41.3%
2011 2012
14,880
8,380
28.8%
18.6%
2011 2012
(’000)
“WO Family” Subs & Share
ARPU
ARPU
Share of Residential Broadband Subs
20
Fixed-line Business
Solid growth in broadband, rapid increase in “WO
Family” penetration
21. Launch of
Smart City
Strategy
Leading positions in a series of sectors:
More than
7.96 million
users
Mobile
Office
Auto
Informatization
Installed in
2.28 million
vehicles
Wireless
Surveillance
Installed in
3.48 million
points
Scale
Development
of Industry
Applications
Smart
Government
Smart
Transportation Smart
Security
Smart Finance Smart Energy
Smart
Medical Service
Service
Revenue from
Enterprise
Customers
yoy up
24.4%
ICT Revenue
yoy up
37.1%
Strategic
Partners
112
Key Industry
Applications
Users
22.99 mn
21
Smart Education
Smart Logistics
Enterprise Customer Business
Industry applications driving fast growth in
enterprise customer business
22. (RMB millions) 2012 YoY YoY %
Operating Expenses 237,324 33,548 16.5%
Adjusted Operating Expenses 198,386 18,558 10.3%
Interconnection Charges 18,681 2,301 14.1%
Depreciation & Amortization 61,057 3,036 5.2%
Networks, Operations & Support 32,516 3,067 10.4%
Employee Benefit 28,778 2,177 8.2%
Selling & Marketing 35,037 6,286 21.9%
3G Handset Subsidy 6,102 311 5.4%
G&A and Others 16,215 1,379 9.3%
Net Finance Costs 3,424 2,180 175.2%
Net Other Income (Costs) 1,343 -108 -7.4%
Total Costs & Expenses 239,405 35,836 17.6%
(1) In 2012, costs of telecom products sold amounted to RMB45.04 billion, up 51.5% yoy; sales of telecom products amounted to RMB38.80 billion,
up 66.6% yoy. As a result, loss of telecom products sold amounted to RMB6.24 billion, of which 3G handset subsidy RMB6.10 billion. Adjusted
operating expenses is defined as operating expenses minus costs of telecom products sold plus 3G handset subsidy.
2) Net other income (costs): other income minus other costs.
(1)
(2)
22
Costs & Expenses
23. 8.9%
29.1%
15.5%
13.7%
16.7%
3.1%
7.7%
8.8%
31.2%
15.8%
14.3%
15.5%
2.9%
8.0%
2011 2012
G&A and Others
3G Handset Subsidy
Selling & Marketing
Employee Benefit
Networks, Operations &
Support
Depreciation &
Amortization
Interconnection Charges
96.7%
94.4%
Adjusted Operating Expenses Structure
(as % of service revenue)
23
Adjusted Operating Expenses
(1)
(1) In 2012, costs of telecom products sold amounted to RMB45.04 billion, up 51.5% yoy; sales of telecom products amounted to RMB38.80 billion,
up 66.6% yoy. As a result, loss of telecom products sold amounted to RMB6.24 billion, of which 3G handset subsidy RMB6.10 billion. Adjusted
operating expenses is defined as operating expenses minus costs of telecom products sold plus 3G handset subsidy.
24. -29,170
-10,168
2011 2012
2012 % of Total
Mobile 40.92 41.0%
Broadband &
Data
25.52 25.6%
Infrastructure &
Transmission
25.53 25.6%
Others 7.82 7.8%
Total 99.79 100.0%
70,620
66,491
2011 2012
(RMB millions)
Cash Flow from Operation
(RMB millions)
Free Cash Flow
CAPEX
(RMB billions)
24
Cash Flow & CAPEX
25. Key Balance Sheet Figures
(RMB millions)
25
Balance Sheet
YE 2012 YE 2011
Assets 516,124 456,233
Cash & Deposits 18,250 15,106
Liabilities 306,619 250,335
Interest-bearing Debt 142,120 107,108
Total Equity 209,505 205,898
Liabilities-to-Assets Ratio 59.4% 54.9%
27. Appendix I: Income Statement
(RMB millions) 2012 2011 (RMB millions) 2012 2011
Revenue: Including:Selling & Marketing (35,037) (28,751)
Service Revenue 210,127 185,885 Cost of Products Sold (45,040) (29,739)
Sales of Telecom Products 38,799 23,282 Total Operating Expenses (237,324) (203,776)
Total Operating Revenue 248,926 209,167 Operating Profit: 11,602 5,391
Operating Expenses: - - Finance Costs (3,664) (1,474)
Interconnection Charges (18,681) (16,380) Interest Income 240 230
Depreciation & Amortization (61,057) (58,021) Net Other Income (Costs) 1,343 1,451
Networks, Operations &
Support
(32,516) (29,449) Profit (Loss) Before Tax 9,521 5,598
Employee Benefit (28,778) (26,601) Taxation (2,425) (1,371)
SG&A and Others (96,292) (73,325) Net Profit (Loss) 7,096 4,227
27
(1)
(1) Including deferred fixed-line upfront connection fees (RMB15 mn in 2011, RMB0 in 2012).
28. 28
(RMB millions) YE2012 YE2011 (RMB millions) YE2012 YE2011
Non-current Assets (selected): Non-current Liabilities (selected):
PPE 430,997 381,859 Long-term Bank Loans 536 1,384
Lease Prepayments 7,601 7,657
Promissory Notes & Corporate
Bonds
2,000 22,000
Goodwill 2,771 2,771 Convertible Bonds - 11,118
Deferred Income Tax Assets 6,534 5,091 Total Non-current Liabilities: 4,299 36,408
Financial Assets at Fair Value
through Other Comprehensive
Income
5,567 6,951 Current Liabilities (selected):
Other Assets 14,480 13,101 Accounts Payable 108,486 95,252
Total Non-current Assets: 467,950 417,430 Taxes Payable 1,820 1,232
Current Assets (selected): Commercial Papers 38,000 38,000
Inventories & Consumables 5,803 4,651 Short-term Bank Loans 69,175 32,322
Accounts Receivable 13,753 11,412 Advances from Customers 42,345 35,722
Prepayments & Others 9,580 6,127 Total Current Liabilities: 302,320 213,927
Cash and Cash Equivalent 18,250 15,106 Total Liabilities 306,619 250,335
Total Current Assets 48,174 38,803 Total Equity 209,505 205,898
Total Assets 516,124 456,233 Total Liabilities and Equity 516,124 456,233
Appendix II: Balance Sheet (selected)
29. Appendix III: Key Operating Metrics
29
2012 2011
2G Business
Subscribers (’000) 162,856 159,641
ARPU (RMB)
(1)
34.2 37.4
MOU (minutes)
(1)
245.4 256.9
Voice revenue per minute (RMB) 0.092 0.100
3G Business
Subscribers (’000) 76,456 40,019
ARPU (RMB) 86.1 110.0
Handset user MOU (minutes)
(1)
492.3 635.3
Fixed-line
Local Access
Subscribers (’000) 91,957 92,851
of which:Fixed-line 86,535 85,064
PHS 5,422 7,787
ARPU (RMB)
(1)
22.6 25.7
of which:Fixed-line 26.1 27.4
PHS 8.2 11.8
Local voice usage (million pulses) (excluding
Internet dial-up usage)
81,491 125,275
Long distance usage (million minutes) 18,197 21,553
Fixed-line
Broadband
Subscribers (’000) 63,869 55,651
ARPU (RMB)
(1)
54.4 56.4
(1) Average number of subscribers for a period = sum of all monthly average number of subscribers in the period divided by total number of months in
the period; average number of subscribers for a given month = (the number of subscribers at the end of previous month + the number of subscribers
at the end of the given month) / 2.
30. Forward-looking Statements
Certain statements contained in this announcement may be viewed as “forward-looking
statements” within the meaning of Section 27A of the U.S. Securities Act of 1933 (as amended)
and Section 21E of the U.S. Securities Exchange Act of 1934 (as amended). Such forward-
looking statements are subject to known and unknown risks, uncertainties and other factors,
which may cause the actual performance, financial condition or results of operations of the
Company to be materially different from any future performance, financial condition or results of
operations implied by such forward-looking statements. These risks, uncertainties and other
factors include: the uncertainties in the development of the telecommunications industry and
related technology in the PRC; the level of the market demand for telecommunications
services; changes in the competitive environment, regulatory environment and the PRC
government’s regulatory and/or industry policy for the telecommunications industry; the effects
of tariff reduction initiatives; the result of the anti-monopoly investigation by the National
Development and Reform Commission of the PRC relating to the price charged for Internet
dedicated leased line access service provided by the Company to Internet service providers;
the availability, terms and deployment of capital; changes in the assumptions upon which the
Company has prepared its projected financial information and capital expenditure plans;
changes in the political, economic, legal and social conditions in the PRC; and other factors
that will affect the execution of the Company’s business plans and strategies, as well as the
Company’s business condition and financial results.