7. Public Relations
•Bed, Bath, and Beyond is
a publically traded company
•Stock is usually around $25.00 a share
•Trade on the NASDAQ Global Select Market
http://www.youtube.com/watch?v=7hidlLzYGH0
•Always try to beat there competitors prices
24. Advertising Media
Bed, Bath, and Beyond uses all different kind of
advertising, such as
•Newspaper
•Magazine ads
•Television
•Radio
•Internet
When Bed, Bath, and Beyond opens a new
store, they saturate the market with
advertising, then after a while they pull back a
lot of the advertising and rely on word of
mouth. This seems to work out good for them.
25. Advertising Appeal
•Quality and affordable products
•Competitive prices
•Company image
•Target is their only real competitor because of
there low prices on the same product.
•Their main competitor is Pier 1 Imports
•Secondary competitors are Wal-Mart and Target
26. Special Events
•As of right now, no special events scheduled
•Tries to be very energy efficient
•A lot of there stores have skylights in them to
save energy
•Employees that do a lot of driving for the
company use hybrid cars
27. References
quot;About Harmon.quot; HARMON. 2008. HARMON. 1 Nov 2008
•
<http://www.harmondiscount.com/about-harmon.html>.
quot;About Us.quot; buy buy Baby. 2008. buy buy Baby. 1 Nov 2008
•
<http://www.buybuybaby.com/AboutUs.asp?order_num=-1&>.
quot;Bed Bath & Beyond Inc..quot; FUNDINGUNIVERSE. 2006. The Gale Group. 29 Oct 2008
•
<http://www.fundinguniverse.com/company-histories/Bed-Bath-amp;-Beyond-Inc-Company-
History.html>.
quot;Commitment to Equal Opportunity and Diversity.quot; Bed Bath & Beyond. 2008. Bed Bath &
•
Beyond. 1 Nov 2008 <http://www.bedbathandbeyond.com/careerseod.asp>.
Duff, Mike. quot;Bed Bath & Beyond acquires specialty 'Christmas' chain - Christmas Tree Shops Inc.quot;
•
Retail Industry. 07 Jul 2003. BNET. 1 Nov 2008
<http://findarticles.com/p/articles/mi_m0FNP/is_13_42/ai_105160262>.
Stankevich, Debby. quot;Making Its Own Bed.quot; Retail Merchandiser v 40. no 5.May 2000 83-85. 1
•
Nov 2008
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40808-fn14fw3j-
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adfetch.html:entitytoprecno=4:entitycurrecno=4:numrecs=1>.