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2nd Instinct Network Connect 2010

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2nd Instinct Digital Marketing
2nd Instinct Digital Marketing

Digital Marketing Services Presentation to Network Connect Meeting

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Network Connect Digital Media & Marketing Services Consulting 2 nd Instinct Digital Marketing your market deserves a 2 nd look Don Frattaroli Practice Lead Tuesday, March 2, 2010
A 2 nd Glance Today’s Meeting Focus Online Marketing Outdoor Digital Email Social Media Search Mobile Marketing Banner Advertising Digital Kiosk Inbound/Pull Outbound/Push
A 2 nd Glance Integrated Social Media Campaign Consulting E - Campaigns Cross Linking LinkedIn SEO Yourwebsite.com Blogs Facebook Fan Pages
2 nd Market Impact Solutions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Media Why do I care?
2 nd Market Impact Solutions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2 nd Social Media Strategy & Execution
Target Online Profile Strategy US Men ages 45 - 54 ,[object Object],[object Object],[object Object],US Women ages 45 - 54 ,[object Object],[object Object],[object Object],Target #1 - Spectators ,[object Object],Target #2 - Joiners ,[object Object],[object Object],[object Object],Target # 3 - Critics ,[object Object],Joseph Executive ,[object Object],Sally Chic ,[object Object]
2 nd Market Impact Solutions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Facebook Marketing Fan Pages vs Groups
Fan Page Interaction Demographics
2 nd Market Impact Solutions ,[object Object],Social Network Development On-line Visuals Forums Events News Features Time, interest & preferred learning styles No Infomercials Contribution expectations Listen to your audience Align with objectives Fresh & Engaging Content Long Life Content Focus on Community value Acknowledge different learning styles Topical Depth & Breath
Don Frattaroli [email_address] O - 617-421-1952 C - 617-821-0179 2ndinstinct.com Twitter @DFRATT4 Your market deserves a 2 nd Look

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Monte Carlo simulation : Simulation using MCSM
 

2nd Instinct Network Connect 2010

  • 1. Network Connect Digital Media & Marketing Services Consulting 2 nd Instinct Digital Marketing your market deserves a 2 nd look Don Frattaroli Practice Lead Tuesday, March 2, 2010
  • 2. A 2 nd Glance Today’s Meeting Focus Online Marketing Outdoor Digital Email Social Media Search Mobile Marketing Banner Advertising Digital Kiosk Inbound/Pull Outbound/Push
  • 3. A 2 nd Glance Integrated Social Media Campaign Consulting E - Campaigns Cross Linking LinkedIn SEO Yourwebsite.com Blogs Facebook Fan Pages
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  • 8. Fan Page Interaction Demographics
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  • 10. Don Frattaroli [email_address] O - 617-421-1952 C - 617-821-0179 2ndinstinct.com Twitter @DFRATT4 Your market deserves a 2 nd Look