1. Weapons of Social Influence

2. Weapons of Social Influence

3. Weapons of Social Influence

4. Disclaimer: The views expressed by David during the following presentation DOES NOT IN ANY WAY reflect the views of the: United Kingdom, United Nations, any National Governments, NATO (SFOR, KFOR, ISAF) etc (the list is not exhaustive).

5. Weapons of Social Influence

6. Weapons of Social Influence The new “F” words – Social Media

7. Weapons of Social Influence The value of the Internet and mobile networks lies in their ability to connect people from diverse backgrounds, status, locations and cultures by giving them a common platform to share in conversations and ideas.. People x Opportunity = ROI ROI = Return on Influence

8. Weapons of Social Influence The Eternal Conflict Measures of Performance vs Measures of Effect

9. Weapons of Social Influence

10. Weapons of Social Influence Despite the Egyptian government’s attempts to block internet access, activists and protesters were still able to get information on the uprising online. Social media networks such as Twitter, Facebook and a number of online resources meant that the world could track the events in Egypt in real time.

11. Weapons of Social Influence Twitter Journalists on the ground and activists were sending live updates on the protests via Twitter. Supporters were using hashtags # egypt and # jan25 to spread the news.

12. Weapons of Social Influence Wael Ghonim

13. Weapons of Social Influence

14. Weapons of Social Influence

15. Weapons of Social Influence

16. Weapons of Social Influence Tahirir Square, Cairo

17. Weapons of Social Influence Don't cut the internet “dummy” cut the power “if you can”

18. Weapons of Social Influence Don't cut the internet “dummy” cut the power “if you can”

19. Weapons of Social Influence The mainstream media is saying the current revolutions in North Africa are Social Media successes. But are they really because of Social Media (Facebook, Twitter) etc ​?

20. Weapons of Social Influence

21. Weapons of Social Influence

22. Weapons of Social Influence

23. Weapons of Social Influence

24. Weapons of Social Influence A “Tweet” or a “Facebook Status Update” isn't a fact Its a “SPARK”

25. Weapons of Social Influence The “Other Side” sees the benefit “They don't openly follow “its all “Passive”

26. Weapons of Social Influence

27. Weapons of Social Influence

28. Weapons of Social Influence

29. Weapons of Social Influence

30. Weapons of Social Influence

31. Weapons of Social Influence Doctrine Why cant we (won't we) use Social Media?”

32. Weapons of Social Influence

33. Weapons of Social Influence Keep in touch and take part in the new conversation at www.militarysocialmedia.posterous.com