Comparing Sidecar-less Service Mesh from Cilium and Istio
We need to talk about...Content Strategy
1. We need to talk about…
…Content Strategy
David Farbey
Information Design Conference
Greenwich, UK
13th April 2012
3. What is Content Strategy?
Promotes content as a central element
Recognises the need to manage the
content life cycle
4. Slide by Rahel Anne Bailie,
http://images.slidesharecdn.com/contentstrategiesforthecontentlifecycle-
100513225850-phpapp01-slide-5-768.jpg?1273810299
5. Slide by Rahel Anne Bailie,
http://images.slidesharecdn.com/contentstrategiesforthecontentlifecycle-
100513225850-phpapp01-slide-5-768.jpg?1273810299
6. Slide by Rahel Anne Bailie,
http://images.slidesharecdn.com/contentstrategiesforthecontentlifecycle-
100513225850-phpapp01-slide-5-768.jpg?1273810299
7. Slide by Rahel Anne Bailie,
http://images.slidesharecdn.com/contentstrategiesforthecontentlifecycle-
100513225850-phpapp01-slide-5-768.jpg?1273810299
8. Slide by Rahel Anne Bailie,
http://images.slidesharecdn.com/contentstrategiesforthecontentlifecycle-
100513225850-phpapp01-slide-5-768.jpg?1273810299
9. Slide by Rahel Anne Bailie,
http://images.slidesharecdn.com/contentstrategiesforthecontentlifecycle-
100513225850-phpapp01-slide-5-768.jpg?1273810299
19. How new is new?
Is content
strategy about
project
management?
Published 1994
20. How new is new?
Is content
strategy about
customer
engagement?
Published 1998
21. How new is new?
Is content
strategy about
content
management?
Published 2002
22. How does CS define good
content?
Appropriate
Right for the User and the Context
Right for the Business
Useful
User-Centered
Clear
Consistent
Concise
Supported
Erin Kissane, The Elements of Content Strategy
23. Influences on CS
The Editor
The Curator
The Marketer
The Information Scientist
Erin Kissane, The Elements of Content Strategy
24. Same old problems
Departmental silos
Poor internal communication
No sponsorship
Problems of governance
http://www.flickr.com/photos/birdwatcher63/5367727228/
25. Good things about
Content Strategy
Promotes the importance of clear and
purposeful communication
Puts “information” before “technology”
Renewed interest in managing enterprise
content
Gives content creators something to aspire
to
26. Less good things
about Content Strategy
Dominated by digital agencies
Confused with“Content Marketing”
Technology starting to dominate
Design research and user testing not
taking place
Just another buzzword
27. Ongoing debate
“Content Strategy is the new SEO”
James Mathewson,
http://writingfordigital.com/2012/01/09/content-
strategy-is-the-new-seo/
“Is there such a thing as Content Strategy?”
Gerry McGovern,
http://www.gerrymcgovern.com/nt/2012/nt-2012-02-
27-Content-strategy.htm
29. Thank you
David Farbey
writes the Marginal Notes blog
at www.farbey.co.uk
tweets as @dfarb
teaches at SHU
http://www.shu.ac.uk/prospectus/course/141/
replies to email to
david@farbey.co.uk