3. JOHNSON AND JOHNSON :-
•It was launched in India in 1993
•Savlon was positioned as a antiseptic that
does not hurt while healing
•That Savlon is more effective in germ
killing
4. • One of the largest multinational consumer
goods company in Britain.
• Came in 1933 in India.
• Formed in December 1999 from the merger
of Reckitt & Colman and Benckiser.
• Has operations in over 60 countries and its
products are sold in over 180 countries.
RECKITT BENKISER :-
5. •Use with bathing water for a
completely germ-free bath
•Use with mopping water to
disinfect floors completely
•Use in washing laundry to disinfect
your clothes
6. GD PHARMACEUTICALS:-
•Suthol is just being launched in
Kerala .
•The brand is fighting in the Rs 120
crore antiseptic market .
•It is quite better than other
antiseptic lotions available in the
market
7. STRENGTH
DETTOL SAVLON
1. Clinically
proven to be
effective germ
killer,cuts/bruise
s and seasonal
applications.
2. Brand comes
from a reputable
(old) company
1. Excellent for
treating skin
irritations.
2. Brand comes
from a
reputable (new)
company
8. WEAKNESS
DETTOL SAVLON
• Despite excellent
product, limited
penetration in
rural markets
•Competition
from other similar
products means
stagnant market
share
Lesser brand recall as
compared to Dettol,
which is a leader in the
segment
Limited penetration in
the rural segment,
which is huge potential
9. OPPORTUNITY
DETTOL SAVLON
Tie-ups with
schools, hospitals,
hotel chains etc
Better penetration
in rural markets and
emerging
economies
Huge consumer
market to tap
Popular in
institutional market,
can strengthen its
position further
10. THREATS
DETTOL SAVLON
Other main
players in the
antibacterial
category
Other emerging
players and
alternatives
available
Dettol which is
a big player in
antiseptic market
Competitive
pricing
