One of study case for my clients. Banque & Co - School Catering

3. clients

4. Our Services
DIGITAL
MARKETING
Business
Analysis
Search
Marketing
Social Media
Marketing
WEB DESIGN &
DEVELOPMENT
Web Design
Web
Development
Application
Development
Mobile
Development
WEB SUPPORT
Maintenance
Hosting &
Domain

5. Our Value
• We’re apart of big group company with Infinetworks, InfinetMobile
and E2Pay which is has experience since 2000 to handle big bank in
Indonesia.
• We are not only developing, but also create an innovation and
artistic design to give Digital Solution.
• We do it with time management and strategic plans for every case.
• We can develop with customized CMS tailored depent on client' s
need.
• We’ve Full Time Team for every project we take care.

6. What we do for
banque and co
1. RESEARCH
We do the research for setup
your goal & Check famous
2. RESULT
We make some result
3. PLAN & STRATEGY
We make digital strategy plan
4. REPORT
We make report every
monthly / weekly
5. BUDGET
We make condition of digital
strategy plan is depend on
our customer budget
We setup goal for our clients, do some reasearch and a
interview with our clients . Famous Check is very important
to our clients, so we know how our client’s digital life
before.
Result is to make some describe about what our client’s
position on the online.
How we build MORE than WEBSITE to engage our
customer’s clients to get more information
To make measurable of digital marketing
And to make decission what next our client’s action
You can choice what budget fix with your needs

7. RESEARCH
1.

8. Setup Goal
QUICK RESEARCH
• Target :
• Man 25%
• Age 30-45
• Woman 75%
• Age 30-45
• Location :
• Jabotabek, Bandung,
Yogyakarta, Surabaya,
Bali
• Character of People
• Family
• Business Mom / Dad
• Using gadget 75%
65% perdays
• Business
• School Staff
• Using PC/Laptop 75%
perdays
• Looking for cheap and
clean food for school
• Looking for healthy food
for school
• Increasing the level of
school, which is increasing
the school’s payment at
the last.
We setup goal for our clients, do some
reasearch and a interview with our clients

9. Goal Setting
SMART Marketing Goals Remember to have
SMART Goals:
Company: Banque and co Specific
Time Period (6 month): Measurable
Goal: 10% increase in leads every month Attainable
Realistic
Timebound
What is your overall
marketing goal?
Brand Awarness
Which situation best
summarizes your
marketing needs?
I need more visitors to my site.
If you are unsure
what your goal is,
use these tables
to help you
discover where
you need to grow
most.
VISITS Number of monthly visits NOTE: Simply input results into the "current" rows and the other
fields will automatically calculate your recommended goals. The
formulas have been developed from an analysis of what is
realistic for our 11,500 customers. e:
Current 1000
Recommended GOAL 1100
LEADS Average number of monthly visits
Visitor to Lead conversion
Rate
Number of leads
Current 1000 10.00% 100
Recommended GOAL N/A 10.50% 105
CUSTOMERS Average number of monthly leads
Lead to Customer
conversion rate
Number of customers
Current 100 10.00% 10
Recommended GOAL N/A 11.00% 11
Just for sample

10. Trends Check

11. Competitor in Digital
Indonesiacatering.com
The-Annapurna.com

12. RESULT
2.

13. ResultResult is to make some describe about what our client’s
position on the online.
• The website has to more spesific detail keyword. Not just general, such us 2 of competitor using
“Catering” or “Catering Company” as keyword.
• Website domain use keyword “school catering indonesia”, “school canteen indonesia”, “school
canteen jakarta”, “school catering jakarta” it will be to of mind in Google search. Or if you want
using Bahasa, you can use keyword “Kantin sekolah”. Keyword is the KEY how to you sale your
brand or your service direct into your client’s mind. How they search by Google to get the
information.
• The brand “Banque and co”, we’ll still use it, but only for logo in the website, not as domain.
Because, the name to general for “School Catering Indonesia”. It’s more easier for Google robots
to know, and more easier for stranger user know about your services.
• The domain is depend on your Goal, what target do you want to search in google keyword.
• For Website, structure :
– Home
– About Us
– Catering Services
– Food Menu
– Pre-Order
– Blog
– Contact Us

14. ResultResult is to make some describe about what our client’s
position on the online.
• The website can be more interactive with :
– blog (to give some article about food, how healthy food, how food can be investment
of your kids life, about nutrition, etc)
– video tutorial (video is now no 2 the effective communition in social media, and no
animation (coz Internet in Indonesia not very fast, but for video embed in Youtube, it’ll
be different)
– video testimonial (to give education for mom/dad/school staff, how to your team cook,
how healthy
– web chat (discussion with your clients)
• Others :
– Make Newsletter to send your customer every monthly/weekly, to get more engage
your customer to your services, we can do :
• What the new menu of this month
• What the nutrision
• Discount and Promotion ( for sample : buy 1 month get free 1 day )
• Article such us, How food can be increasing the brain
• etc
– Social Media : Facebook, Twitter, Youtube (three of the famous social media). Your
customer, can be the BIGGEST MARKETING in your services, if we can do :
• Greeting
• Resposense from Parents
• To give some article/tips
• To give information about Discount and Promotion ( for sample : buy 1 month get free 1 day )
• etc

15. PLAN & STRATEGY
3.

16. Website
Life
Activities &
Campaign
SEO
Social
Media
Blog
Newsletter
Plan & Strategy
1
2
3 4
5

17. To know User

18. Check the analytics

19. REPORT
4.

20. Report
Final
• Result from analytics tools
• How to read analytics to do action
• Increasing Subribers, Followers and Likes
Summary
• Ending goal is to Grow the Brand through
Digital Marketing
• Educate Market on Values, product and
concerns
• High Social Media Focus

21. THANK YOU
For more information please contact :
Denni Irawan (08161152152) - marketing@dewanstudio.com
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