Little Black Sheep - Brand Playbook
•
4 gefällt mir•1,837 views
London's best kept secret. Oh no, I uploaded it. Oh well..
Empfohlen
Weitere ähnliche Inhalte
Ähnlich wie Little Black Sheep - Brand Playbook
Ähnlich wie Little Black Sheep - Brand Playbook (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Little Black Sheep - Brand Playbook
- 3. Look at me. I’m not from around here. I left the herd behind in search of greener pastures. There was too much white around me, all doing the same thing. I couldn’t see anything new so I broke out. I’m independent now, anonymous and see things differently. I don’t like ‘woolly’ talk nor ‘blah blah’. I prefer ‘bah’. As you know, I’m used to a black and white world. So I’m straightforward, direct and honest. Follow me if you’re like me or even if you like me. Together we’ll explore the unknown. Leave the herd. Become a little black sheep. Our Manifestory.
- 4. too much blah blah? Here is a shorter version
- 5. Little Black Sheep we love to stand out. because we’re…
- 6. DIFFERENT.
- 7. CURIOUS.
- 8. OUTSPOKEN.
- 9. DIFFERENT. by nature. CURIOUS. by habit. OUTSPOKEN. by choice. guiding principles.
- 10. CURIOUS. OUTSPOKEN. from principles to posts. by habit. by nature. by choice. DIFFERENT. We left the herd behind us. We like to explore and break out of the usual. We like new stuff. Greener pastures. We’re used to that. We’re not British. We’re from somewhere else. So we have another view of/on things. That makes us different. Naturally. Our world is black or white. Not grey. We don’t like ‘woolly’ talk. We’re direct and honest. We choose to say what we think. We like to explore. This means that we do not only want to be the Sirst, but we want to know the story behind something. Our approach is to stand out from others. We strive to be unique as to which places to review, what we shoot and how we present ourselves. There is a lot of blah blah around us. We take a stance and we’ll be frank about it. Our writing is direct and cuts through the clutter. Why? Ok. So?
- 11. Brand Proposition An independent blog with a different attitude, that has storytelling at it’s core. We’re a movement, that keeps on moving so we encourage others to follow us, But more importantly, engage with us. We little black sheep are a mix of travellers, developers, journalists, photographers and admen able to deliver quality stories, high-‐end visuals and a very ‘Sindable’ blog. Remember, we stand out. Leave the herd. Join us. KING OF BLOGS?
- 12. HOW DO WE STAND OUT?
- 13. Blog Insights § A very cluttered market; everyone has a blog. § Picture-‐led blogs are in abundance; there is a shortage of copy-‐led blogs. § Blog front-‐pages are either dull or overcrowded, few offer structure, let alone tell a story. § Basic user needs are “I need to Sind a place now” and “what’s out there?” § Few blogs actually engage with their readers and let them take part in discovering their city
- 14. We Heart PRESENTATION QUALITY CONTENT QUALITY Little Black Sheep Londonist Petite Passport Our Little Black Book blog landscape. brand positioning. Barchick design magazine guide blog website
- 15. let’s brainstorm. ? WHAT WE CAN DO TO STAND OUT? WHAT ARE OUR BLOG USP’S?
- 16. Our Features Outstanding Copy Razor-‐sharp Photo’s Crystal clear Design Borough Map LBS Favourites Social Presence Featured Categories “not following the herd” Award “Sheeper’s Pet” Award Email Subscription TIMELINE Social Buttons Advertising Possibilities
- 17. “LET’S START A MOVEMENT”