Strategic Assessment of an Industry in Peril

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Devon Smith

How to make a strategic decision between two potential opportunities. Created for a consulting class.

Business

How flexor should flex its muscles A strategic assessment by Devon Smith

Industry Analysis Current Situation Customer Segmentation Strategic Recommendations Execution Testing Strategic Roadmap Risks Agenda

Industry Analysis Structure: 5 competitors in old industry, with significant barriers to entry due to regulation. 6 clearly defined customer segments, B2B. Some product attributes highly regulated thus low threat of substitutes. Electric power is key supply input Conduct: Few new entrants Limited technological innovation Incremental capacity additions from incumbents Customer relationships and low cost are key Performance Stable pricing, low demand growth (5%), flat cost curve, generous profit margins

Strategy Recommendations Based on likely scenarios, this strategy should result in a profit next year of ~$440M. However, in the middle term, we should be able to raise prices for S5-6, and regain profit advantage. Regardless, this is higher than the 80% value buyout offer.

Strategic Roadmap Now w/i 2 months w/i 9 months Sales & Marketing Senior Mgmt Engineers

Risk Customers prefer new entrants to incumbents. Mitigate by forming long-term contracts. Regulators mandate technology specifications that can only be met through building a new plant. Mitigate by researching & lobbying regulators. Incumbents also pursue segments 5-6 to better effect. Mitigate by forming long term contracts. Additional scenarios arise after new plants have gone online. Mitigate by managing dynamically.

1. ICG Value Proposition 2. Key Uncertainties 3. Scenario Cube 4. Scenarios to Consider 5. Alternative Strategies 6. Payoff Matrix Appendix

Value Proposition Our competitive advantage lies in our deep knowledge of customer’s complex needs. While our factories might be older, our long standing relationships with each customer segment gives us an inside look into what they need most, and a superior ability to deliver on those needs.

Most Important Scenarios to Consider Assumptions: ,[object Object]

Regulation will be winner take all in favor of A, B, or C(urrent)Segments 5-6 Defects Stays Defects Stays Segments 1-2 A B C Regulation Adopted

Scenario Matrix In the base case scenario, where ICG takes no action: Under the assumption that: ,[object Object]

Company A purposefully earned/influenced an earlier hearing with regulators

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This session will dive deep into emerging trends, technologies, and tools in the social media landscape. We’ll focus on the best tools for monitoring, publishing and measuring social media; how social media is driving fundamental changes to digital design, function, and even the development process; as well as how brands can exploit trends like fracturization, curation, and transmedia marketing. The goal of the Third Annual Digital East is to promote forward thinking and thought leadership on digital topics. Presented by TechMedia, Digital East supports digitally-oriented activity, innovation, and the resultant economic development of the mid-atlantic region.

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