Recommended
Recommended
More Related Content
More from Devon Smith
More from Devon Smith (20)
Recently uploaded
Recently uploaded (20)
Mellon grantees case studies
- 1. Andrew W. Mellon Foundation Grantees Tuesday, October 5 Webinar Case studies of theatresusing Social Media by Devon Smith www.24usablehours.com
- 2. Facebook
- 3. 91% of theatres actively use Facebook June 2010, 475 TCG theatres 3
- 4. 4 theatres have > 10,000 fansonly 6 have < 100 Median theatre = 1,238 4
- 5. on average last week Return on Engagement = 4 (10 Likes + 5 Comments + 1 Post) / 4 Status Updates 5
- 6. more posts more fans 6
- 8. 37% of theatres don’t link to Facebook from their homepage 8
- 9. have you made the switch from a Group to a Page? 9
- 10. if not, it’s worth it… 10
- 11. 11 case study of Kansas City Rep Data from November, 2009
- 12. KCRT and their fans are active every (week) day
- 13. KCRT uses a variety of messages
- 14. Fans spend far more time “liking” than commenting
- 15. Fans were most engaged by videos & text
- 16. Fans were least engaged by artistic-based status updates
- 17. Most fans only “liked,” once
- 18. Different demographics behave differently
- 19. Twitter
- 20. 73% of theatres tweet 20 June 2010, 475 TCG theatres
- 21. 11 theatres have > 2,000 followers77 have < 100 21
- 22. 1/3 of theatres tweet daily 22
- 23. only updating Twitter via Facebook? 23
- 24. most theatres primarily use the web 24
- 25. on average, about 8% of your followers will add you to a list. 25 What they name that list can tell you how they think of you
- 26. 26 case study of ART Data from October, 2009
- 27. ART tweets very frequently, with varying messages
- 28. The more ART tweets, the more others tweet about/to them
- 29. ART followers mention them as often as they tweet directly to them
- 30. foursquare Data from September, 2010; 76 LORT theatres
- 31. Significant growth in check ins
- 32. Check ins increasing faster than unique users
- 33. 97% of venues have at least 1 check in
- 34. Levels of engagement are relatively flat
- 35. But some theatres have huge growth curves Guthrie History Channel Fords Theatre Center Theatre Group Lincoln Center Old Globe Mayor special
- 36. Early venues have more check ins
- 37. Thanks! Still have questions? www.24usablehours.com
Editor's Notes
- Abandoned = more than 2 months since you last checked in
- Each of those friends has 130 friends. So multiple your reach.
- When you get more than 4, figure out why. Keep doing that (but know that it may not work every time)
- Clear relationship
- Weekly & monthly see very little engagement
- This is just silly. Fix it.
- Anyone with >25 fans can get the custom URLProfiles are probably older accounts
- Custom URL Page admins are probably more savvy
- December of 2009. Deep dive into 1 month of their data. Took me less than 1 day to complete the research.
- Median theatre joined in April, 2009Oldest: @calshakes (March 16, 2007)Youngest: @PCPATheaterfest (April 29, 2010)
- 1/3 the size of the facebookfanbase.
- 57% are ‘active’
- 73% of real tweeters had someone say something about them40% of AutoSync accounts
- 198 “real” tweetersPower users TweetDeck and HootSuite.
- December LORT study.