SlideShare ist ein Scribd-Unternehmen logo
1 von 53
Downloaden Sie, um offline zu lesen
Crowdfunding For Your Cause
Devin D. Thorpe
January 21, 2014
Logan, Utah
Thank You UNA
This training is made
possible by:
• The Utah Nonprofits
Association
• American Express
• Utah Division of Arts
and Museums
• Bridgerland Applied
Technology College

Chris
Bray

Paula
Abdul
Teton Dam
What is crowdfunding?
• Raising money from the crowd through thirdparty online platforms
– Donations
– Rewards or “Pretailing”
– Investments
SMAC! Monkeys
LiveMoreAwesome
Vivienne – Make a Stand
Crowdfunding Timeline
(Weeks)
1 2 3 4 5 6 7 8 9 10 11 12
Campaign Live
On Site 1 Day to
60 Days
Reconnaissance
Preparation

Ground Assault
Air Attack
Reconnaissance
•
•
•
•
•

Assess your crowdfunding potential
Survey your team
Count your friends
Review platforms and choose one
Identify Media
Assessment
• Your cause
• Your team
• Your network
Assessing Your Cause
Score your cause on a 5-point scale for:
• Face
• Urgency
• Politics
• Geography
• Community
• Project or event
Face
•
•
•
•
•

The “Face” of your campaign: is it appealing?
Person or critter
Logos can’t be the face of your campaign
Words can’t be the face
Objects can’t be the face
Urgency
• The urgency: is there a native reason people
must act now?
• Boston Bombing v. American Cancer Society
Politics
• Is your cause potentially divisive?
• Cancer v. Marriage Equality
Geography
• Is your cause local?
• All else equal, local is better for crowdfunding
Community
• Is your cause tied to a larger community,
religion or club?
– Football fans
– Online gamers
– Methodists
– Rotarians
Project or Event
• Is there a specific project or event to be
funded?
– Construction project
– Service trip
– Love UT Give UT
Assessing Your Team
• How many partners?
• How many champions?
• How many boosters?

• Partners are worth an
average of $2,000 each.
• Champions are worth
about $1,000 each.
• Boosters are worth
about $500 each.
Assessing Your Network
•
•
•
•
•

Friends you can call
Friends you can email
Friends you have on Facebook
Friends you have on Twitter
Friends on LinkedIn, Google+ and other social
networks
Estimating Your Potential
• Most common donation: $20
• Average donation is $75 (skewed by a few
large donations)
• Don’t expect more than 10% of your friends to
support you. The more “friends” you have, the
lower the percentage likely to support your
campaign.
• 1000 friends * $75 * 10% = $7,500
Going Viral
• If your cause scores below 10 points, be creative to find
ways to improve your score before crowdfunding.
• If you scored 11 to 20 points, expect little or no out-ofnetwork support.
• If you scored 21-25 points, expect up to 25% of your
money to come from outside your network. (If your
network is good for $7,500 you could raise $10,000.)
• If you scored 26 to 30 points, expect up to 75% of your
money to come from outside your network. (If your
network is good for $7,500 you could raise $30,000.)
Platforms
•
•
•
•
•
•

Razoo: LoveUTGiveUT
Fundly: Biggest for nonprofits
StartSomeGood: Cause oriented
Indiegogo: Includes causes
Kickstarter: Excludes causes
Hundreds of others
Comparison
Razoo

Fundly

StartSomeG
ood

IndieGogo

Kickstarter

Rules

Keep What
You Raise

Keep What
You Raise

Tipping
Point

Choose

All-or-None

Fees

4.9%

4.9% + 3%

5% + CC

4% + 4% or
8% +4%

5% plus CC

Community

Nonprofits
and
Personal
Campaigns

Generally
nonprofits

Social
Absolutely
causes,
anything
typically not (legal)
501(c)(3)

Only
creative
projects
Identify Media
• Bloggers you know
• Traditional media:
relationships are key
• People who cover your
“space”
Preparation
•
•
•
•
•
•
•

Build and organize teams
Train your team
Organize lists
Design your rewards/recognition
Draft email messages, tweets and posts
Write a press release
Produce a video
Organize Your Team
•
•
•
•

Identify your partners
Identify and sign up your champions
Recruit Boosters
Create contests and incentives for Champions
and Boosters
Four Tiers of Rewards
•
•
•
•

Nonprofits that offer no tangible reward
Modest rewards for nonprofits
Perks for social ventures
Rewards for social ventures with consumer
products/services
Acknowledgements
•
•
•
•

Some platforms don’t allow rewards
Tax receipt
What you can do with the money
Recognition:
– Twitter posts
– “Mike Smith Day” (Traveling Stories: http://bit.ly/YTG94l)
– Naming rights to a project (Traveling Stories:
http://bit.ly/YTG94l)
– Name on website, annual report
– Inclusion in press announcements (we’ll quote you) (Free
the Information: http://bit.ly/YTECv3)
A Powerful Press Release
• Find an online template
• Remember who, what,
where, when, why and
how
• Provide one or two
good quotes
• Link to images
• Review, edit and polish
Targeting Media
Every partner and champion should:
• Identify bloggers you know personally
• Identify bloggers who write about relevant
topics—relevant to your cause
• Find individual reporters at newspapers, radio
and television who cover your space
• Don’t be shy, include national media
• Forbes and Huffington Post
Importance of the Video
• Most important element on the campaign
page; make an effort.
• Not the most important part of the campaign;
don’t break the bank.
Face
• Find an appealing or
compelling “face” for
your video and your
campaign
• Include yourself—or
your leader—in the
video.
Authenticity
Brevity
• 2 – 3 minutes
• 2:59 is better than 3:01
• Capture attention
quickly
• Cover the key points in
the first 30 seconds
Powerful Images
• Take full advantage of
the medium
• Not just talking heads
• Use stills to supplement
video

Photo credit: Sprengben [why not get a friend] / Foter.com / CC BY-NC-SA
Tell a Story
• Create context
• Create a hope, a goal,
an aspiration
• Explain the challenge in
the goal
• Explain the solution

Photo credit: aye_shamus / Foter.com / CC BY-NC-ND
Make an “Ask”
• Ask for a donation
• Ask for people to share
the video/campaign
with their friends
Don’t Forget Basics
•
•
•
•
•
•

Who
What
Where
When
Why
How
Quality
• For campaigns hoping to generate more than
$100,000, plan to spend some money on a
professional
• Less optimistic folks should find a friend who
can help or do it yourself
– Good lighting is most important for what you see
– A good microphone is most important for what
you hear
Let’s Make a Video
•
•
•
•
•
•
•

Interview style
What is the cause?
Why does this matter?
Who is the organization?
How does this money help?
Where does the money go?
When can people give?
Ground War
Before the campaign starts:
• Call out the big guns: meet face to face with
people who can give big money
• Sharp shooting: get on the phone with people
who will give good donations
• Machine Guns: Send personal, individual emails
to the people you know will support you simply
because you ask.
• “D-Day” invasion: Get commitments for 50% of
your goal before you launch!
D-Day Invasion
Each Partner, Champion and Booster Should
Participate!
• 3 to 5 Meetings yielding at least $500
• 10 to 25 Calls yielding an average of $100
• 30 to 100 Personal email messages averaging
$50
• $1,500 + $1,500 + $1,500 = $4,500 on D-Day
• Follow up after D-Day
Keep Track
•
•
•
•

Log all interactions
Track commitments
Follow up, follow up, follow up
Thank, thank, thank!
Launch Party
Host a big party or multiple, simultaneous
parties
• Connect using Google+ Hangout and
broadcast live
• Coordinate interaction during the party
• Announce rewards and contests
• Encourage social media
• Above all, be creative and have fun!
Air Attack
Before the campaign begins:
• Traditional Media
– Contact every blogger you know
– Send a press release to your local paper, TV and Radio

After the campaign begins:
• Social Media
– Daily posts on Facebook, Twitter, LinkedIn, Google+
– Post everywhere you have an audience
Traditional Media
• Remember, the media love good causes!
• Reach out to all of these bloggers asking them to
write about your cause (first) and your campaign
(second)
• Consider PR Web for $80
• Distribute by personal email
• Read, flatter, subscribe
• Put the entire release in the email (not an
attachment)
Social Media
Each partner and champion should engage her own
social media audience
• During the campaign make daily tweets and daily
Facebook posts on the campaign
• Use the crowdfund campaign to launch a
Facebook page if you don’t have one
• Use Google+ even if you don’t yet have an
audience there
• Be sure to tweet and post about the things you
normally do
Social Media (Cont.)
• Emphasize the cause over the campaign
– NOT: We reached $5,000 today! Woot!
– YES: You’ve donated $5,000 so far to end hunger
in Africa/Educate Girls in Afghanistan/Provide
Equal Opportunity for underprivileged kids in our
community, thank you!

• Update, remind and thank!
Workshop
•
•
•
•

Reconnaissance
Preparation
Ground Assault
Air Attack
Crowdfunding for Social Good
Return your feedback sheet
for free download
instructions!
Q&A
Mid-life Crisis
You Are the Cavalry

Weitere ähnliche Inhalte

Was ist angesagt?

Getting Started on Razoo_The Big Share
Getting Started on Razoo_The Big ShareGetting Started on Razoo_The Big Share
Getting Started on Razoo_The Big ShareRazooGiving
 
Facebook ROI for Nonprofits
Facebook ROI for NonprofitsFacebook ROI for Nonprofits
Facebook ROI for NonprofitsHelpAttack!
 
Year-End Fundraising with Social Media
Year-End Fundraising with Social MediaYear-End Fundraising with Social Media
Year-End Fundraising with Social MediaSee3 Communications
 
Crowdfunding for Your Innovation
Crowdfunding for Your InnovationCrowdfunding for Your Innovation
Crowdfunding for Your InnovationDevin Thorpe
 
Best Practices in Social Media Fundraising
Best Practices in Social Media FundraisingBest Practices in Social Media Fundraising
Best Practices in Social Media FundraisingFirstGiving
 
Groupon crowdfunding presentation
Groupon crowdfunding presentationGroupon crowdfunding presentation
Groupon crowdfunding presentationGroupon Grassroots
 
IOF crowd funding slides july 2011
IOF crowd funding slides july 2011IOF crowd funding slides july 2011
IOF crowd funding slides july 2011nburne
 
May 1 designing for social
May 1 designing for socialMay 1 designing for social
May 1 designing for socialLisa Colton
 
How To Run A Successful Crowdfunding Campaign - Spring Activator
How To Run A Successful Crowdfunding Campaign - Spring ActivatorHow To Run A Successful Crowdfunding Campaign - Spring Activator
How To Run A Successful Crowdfunding Campaign - Spring ActivatorKatie Jeanes
 
Cafedu filmpresentation
Cafedu filmpresentationCafedu filmpresentation
Cafedu filmpresentationVida Rizq
 
Raise More Money with Social Media
Raise More Money with Social MediaRaise More Money with Social Media
Raise More Money with Social MediaSignUp.com
 
Jewcer crowdfunding webinar March 18, 2015
Jewcer crowdfunding webinar March 18, 2015Jewcer crowdfunding webinar March 18, 2015
Jewcer crowdfunding webinar March 18, 2015jewcer
 
Social Media Plan for the Jewish Nutcracker, SF
Social Media Plan for the Jewish Nutcracker, SFSocial Media Plan for the Jewish Nutcracker, SF
Social Media Plan for the Jewish Nutcracker, SFSarah Buhr
 
Crowdfunding Workshop in Orkney
Crowdfunding Workshop in OrkneyCrowdfunding Workshop in Orkney
Crowdfunding Workshop in OrkneySian Jamieson
 
Webinar: Trends in End of Year Fundraising
Webinar: Trends in End of Year FundraisingWebinar: Trends in End of Year Fundraising
Webinar: Trends in End of Year FundraisingCharity Dynamics
 
Great Apes Giving Day - Fundraising Training 2016
Great Apes Giving Day - Fundraising Training 2016Great Apes Giving Day - Fundraising Training 2016
Great Apes Giving Day - Fundraising Training 2016Jordan Brown
 
Peer to Peer Fundraising - Tips, Tools and Tactics - CCCC Conference
Peer to Peer Fundraising - Tips, Tools and Tactics - CCCC ConferencePeer to Peer Fundraising - Tips, Tools and Tactics - CCCC Conference
Peer to Peer Fundraising - Tips, Tools and Tactics - CCCC ConferenceBrady Josephson
 
Roadmap to a Successful Peer-to-Peer Campaign
Roadmap to a Successful Peer-to-Peer CampaignRoadmap to a Successful Peer-to-Peer Campaign
Roadmap to a Successful Peer-to-Peer CampaignBloomerang
 

Was ist angesagt? (20)

Getting Started on Razoo_The Big Share
Getting Started on Razoo_The Big ShareGetting Started on Razoo_The Big Share
Getting Started on Razoo_The Big Share
 
Crowdfunding for Green Projects
Crowdfunding for Green ProjectsCrowdfunding for Green Projects
Crowdfunding for Green Projects
 
Facebook ROI for Nonprofits
Facebook ROI for NonprofitsFacebook ROI for Nonprofits
Facebook ROI for Nonprofits
 
Year-End Fundraising with Social Media
Year-End Fundraising with Social MediaYear-End Fundraising with Social Media
Year-End Fundraising with Social Media
 
Crowdfunding for Your Innovation
Crowdfunding for Your InnovationCrowdfunding for Your Innovation
Crowdfunding for Your Innovation
 
Best Practices in Social Media Fundraising
Best Practices in Social Media FundraisingBest Practices in Social Media Fundraising
Best Practices in Social Media Fundraising
 
Groupon crowdfunding presentation
Groupon crowdfunding presentationGroupon crowdfunding presentation
Groupon crowdfunding presentation
 
IOF crowd funding slides july 2011
IOF crowd funding slides july 2011IOF crowd funding slides july 2011
IOF crowd funding slides july 2011
 
May 1 designing for social
May 1 designing for socialMay 1 designing for social
May 1 designing for social
 
How To Run A Successful Crowdfunding Campaign - Spring Activator
How To Run A Successful Crowdfunding Campaign - Spring ActivatorHow To Run A Successful Crowdfunding Campaign - Spring Activator
How To Run A Successful Crowdfunding Campaign - Spring Activator
 
Cafedu filmpresentation
Cafedu filmpresentationCafedu filmpresentation
Cafedu filmpresentation
 
Raise More Money with Social Media
Raise More Money with Social MediaRaise More Money with Social Media
Raise More Money with Social Media
 
Jewcer crowdfunding webinar March 18, 2015
Jewcer crowdfunding webinar March 18, 2015Jewcer crowdfunding webinar March 18, 2015
Jewcer crowdfunding webinar March 18, 2015
 
Social Media Plan for the Jewish Nutcracker, SF
Social Media Plan for the Jewish Nutcracker, SFSocial Media Plan for the Jewish Nutcracker, SF
Social Media Plan for the Jewish Nutcracker, SF
 
Crowdfunding Workshop in Orkney
Crowdfunding Workshop in OrkneyCrowdfunding Workshop in Orkney
Crowdfunding Workshop in Orkney
 
Webinar: Trends in End of Year Fundraising
Webinar: Trends in End of Year FundraisingWebinar: Trends in End of Year Fundraising
Webinar: Trends in End of Year Fundraising
 
Great Apes Giving Day - Fundraising Training 2016
Great Apes Giving Day - Fundraising Training 2016Great Apes Giving Day - Fundraising Training 2016
Great Apes Giving Day - Fundraising Training 2016
 
Peer to Peer Fundraising - Tips, Tools and Tactics - CCCC Conference
Peer to Peer Fundraising - Tips, Tools and Tactics - CCCC ConferencePeer to Peer Fundraising - Tips, Tools and Tactics - CCCC Conference
Peer to Peer Fundraising - Tips, Tools and Tactics - CCCC Conference
 
Volunteer recruitment
Volunteer recruitmentVolunteer recruitment
Volunteer recruitment
 
Roadmap to a Successful Peer-to-Peer Campaign
Roadmap to a Successful Peer-to-Peer CampaignRoadmap to a Successful Peer-to-Peer Campaign
Roadmap to a Successful Peer-to-Peer Campaign
 

Andere mochten auch

Dr. Nischal Pandey's contribution to polio eradication
Dr. Nischal Pandey's contribution to polio eradicationDr. Nischal Pandey's contribution to polio eradication
Dr. Nischal Pandey's contribution to polio eradicationDevin Thorpe
 
CrowdMap '14 Crowdfunding Conference in Moscow - Keynote Address by Devin Thorpe
CrowdMap '14 Crowdfunding Conference in Moscow - Keynote Address by Devin ThorpeCrowdMap '14 Crowdfunding Conference in Moscow - Keynote Address by Devin Thorpe
CrowdMap '14 Crowdfunding Conference in Moscow - Keynote Address by Devin ThorpeDevin Thorpe
 
Doug Hansen Presentation to SECFC13
Doug Hansen Presentation to SECFC13Doug Hansen Presentation to SECFC13
Doug Hansen Presentation to SECFC13Devin Thorpe
 
140507 crowdfunding
140507 crowdfunding140507 crowdfunding
140507 crowdfundingDevin Thorpe
 
You Can Change the World
You Can Change the WorldYou Can Change the World
You Can Change the WorldDevin Thorpe
 
Karla De Leon Presentation at SECFC13
Karla De Leon Presentation at SECFC13Karla De Leon Presentation at SECFC13
Karla De Leon Presentation at SECFC13Devin Thorpe
 
Todd Manwaring Presentation at SECFC13
Todd Manwaring  Presentation at SECFC13Todd Manwaring  Presentation at SECFC13
Todd Manwaring Presentation at SECFC13Devin Thorpe
 
MWCN Business Boot Camp Crowdfunding Presentation
MWCN Business Boot Camp Crowdfunding PresentationMWCN Business Boot Camp Crowdfunding Presentation
MWCN Business Boot Camp Crowdfunding PresentationDevin Thorpe
 
We Can Change The World - Rotary District 7630 Conference
We Can Change The World - Rotary District 7630 ConferenceWe Can Change The World - Rotary District 7630 Conference
We Can Change The World - Rotary District 7630 ConferenceDevin Thorpe
 
CrowdMap '14 Crowdfunding Workshop by Devin Thorpe
CrowdMap '14 Crowdfunding Workshop by Devin ThorpeCrowdMap '14 Crowdfunding Workshop by Devin Thorpe
CrowdMap '14 Crowdfunding Workshop by Devin ThorpeDevin Thorpe
 
Kickercon: Devin Thorpe's How To Raise Money With Crowdfunding
Kickercon: Devin Thorpe's How To Raise Money With CrowdfundingKickercon: Devin Thorpe's How To Raise Money With Crowdfunding
Kickercon: Devin Thorpe's How To Raise Money With CrowdfundingDevin Thorpe
 
Crowdsourcing for social impact
Crowdsourcing for social impactCrowdsourcing for social impact
Crowdsourcing for social impactDevin Thorpe
 
160412 increasing sales diversity-slides
160412 increasing sales diversity-slides160412 increasing sales diversity-slides
160412 increasing sales diversity-slidesDevin Thorpe
 
Tribute to Floyd Hatch
Tribute to Floyd HatchTribute to Floyd Hatch
Tribute to Floyd HatchDevin Thorpe
 
Todd Stevens Presentation at SECFC13
Todd Stevens Presentation at SECFC13Todd Stevens Presentation at SECFC13
Todd Stevens Presentation at SECFC13Devin Thorpe
 

Andere mochten auch (15)

Dr. Nischal Pandey's contribution to polio eradication
Dr. Nischal Pandey's contribution to polio eradicationDr. Nischal Pandey's contribution to polio eradication
Dr. Nischal Pandey's contribution to polio eradication
 
CrowdMap '14 Crowdfunding Conference in Moscow - Keynote Address by Devin Thorpe
CrowdMap '14 Crowdfunding Conference in Moscow - Keynote Address by Devin ThorpeCrowdMap '14 Crowdfunding Conference in Moscow - Keynote Address by Devin Thorpe
CrowdMap '14 Crowdfunding Conference in Moscow - Keynote Address by Devin Thorpe
 
Doug Hansen Presentation to SECFC13
Doug Hansen Presentation to SECFC13Doug Hansen Presentation to SECFC13
Doug Hansen Presentation to SECFC13
 
140507 crowdfunding
140507 crowdfunding140507 crowdfunding
140507 crowdfunding
 
You Can Change the World
You Can Change the WorldYou Can Change the World
You Can Change the World
 
Karla De Leon Presentation at SECFC13
Karla De Leon Presentation at SECFC13Karla De Leon Presentation at SECFC13
Karla De Leon Presentation at SECFC13
 
Todd Manwaring Presentation at SECFC13
Todd Manwaring  Presentation at SECFC13Todd Manwaring  Presentation at SECFC13
Todd Manwaring Presentation at SECFC13
 
MWCN Business Boot Camp Crowdfunding Presentation
MWCN Business Boot Camp Crowdfunding PresentationMWCN Business Boot Camp Crowdfunding Presentation
MWCN Business Boot Camp Crowdfunding Presentation
 
We Can Change The World - Rotary District 7630 Conference
We Can Change The World - Rotary District 7630 ConferenceWe Can Change The World - Rotary District 7630 Conference
We Can Change The World - Rotary District 7630 Conference
 
CrowdMap '14 Crowdfunding Workshop by Devin Thorpe
CrowdMap '14 Crowdfunding Workshop by Devin ThorpeCrowdMap '14 Crowdfunding Workshop by Devin Thorpe
CrowdMap '14 Crowdfunding Workshop by Devin Thorpe
 
Kickercon: Devin Thorpe's How To Raise Money With Crowdfunding
Kickercon: Devin Thorpe's How To Raise Money With CrowdfundingKickercon: Devin Thorpe's How To Raise Money With Crowdfunding
Kickercon: Devin Thorpe's How To Raise Money With Crowdfunding
 
Crowdsourcing for social impact
Crowdsourcing for social impactCrowdsourcing for social impact
Crowdsourcing for social impact
 
160412 increasing sales diversity-slides
160412 increasing sales diversity-slides160412 increasing sales diversity-slides
160412 increasing sales diversity-slides
 
Tribute to Floyd Hatch
Tribute to Floyd HatchTribute to Floyd Hatch
Tribute to Floyd Hatch
 
Todd Stevens Presentation at SECFC13
Todd Stevens Presentation at SECFC13Todd Stevens Presentation at SECFC13
Todd Stevens Presentation at SECFC13
 

Ähnlich wie 140121 una-crowdfunding-logan

Utah Nonprofits Association Crowdfunding Presentation by Devin Thorpe
Utah Nonprofits Association Crowdfunding Presentation by Devin ThorpeUtah Nonprofits Association Crowdfunding Presentation by Devin Thorpe
Utah Nonprofits Association Crowdfunding Presentation by Devin ThorpeDevin Thorpe
 
Devin Thorpe's Presentation at SECFC13
Devin Thorpe's Presentation at SECFC13Devin Thorpe's Presentation at SECFC13
Devin Thorpe's Presentation at SECFC13Devin Thorpe
 
Intersection Between Social Media and Fundraising NCIHC May 2012
Intersection Between Social Media and Fundraising NCIHC May 2012Intersection Between Social Media and Fundraising NCIHC May 2012
Intersection Between Social Media and Fundraising NCIHC May 2012Dawn Crawford
 
ElectionMall Cloud and Online Fundraising Email
ElectionMall Cloud and Online Fundraising EmailElectionMall Cloud and Online Fundraising Email
ElectionMall Cloud and Online Fundraising Emailcampaigncloudos
 
Crowdfunding for Social Impact
Crowdfunding for Social ImpactCrowdfunding for Social Impact
Crowdfunding for Social ImpactStartSomeGood
 
Cambodia siem reap workshop presentation
Cambodia siem reap workshop presentationCambodia siem reap workshop presentation
Cambodia siem reap workshop presentationGlobalGiving
 
Crowd Funding Workshop - TechNow
Crowd Funding Workshop - TechNowCrowd Funding Workshop - TechNow
Crowd Funding Workshop - TechNowBeth Kanter
 
Aishik Saha Mumbai Crowdfunding Workshop April 2018
Aishik Saha Mumbai Crowdfunding Workshop April 2018Aishik Saha Mumbai Crowdfunding Workshop April 2018
Aishik Saha Mumbai Crowdfunding Workshop April 2018Aishik Saha
 
Computers In Libraries - Innovative Funding Alternatives
Computers In Libraries - Innovative Funding AlternativesComputers In Libraries - Innovative Funding Alternatives
Computers In Libraries - Innovative Funding AlternativesBrian Pichman
 
Small Organizations Achieving Big Peer-to-Peer Fundraising Results
Small Organizations Achieving Big Peer-to-Peer Fundraising ResultsSmall Organizations Achieving Big Peer-to-Peer Fundraising Results
Small Organizations Achieving Big Peer-to-Peer Fundraising ResultsCanadaHelps / MyCharityConnects
 
Getting Online - Social Media 101 for Giving Circles
Getting Online - Social Media 101 for Giving CirclesGetting Online - Social Media 101 for Giving Circles
Getting Online - Social Media 101 for Giving CirclesDawn Crawford
 
Workshop powerpoint final (1)
Workshop powerpoint  final (1)Workshop powerpoint  final (1)
Workshop powerpoint final (1)ellenc92
 
North Florida Gives 2015_Introduction with Razoo
North Florida Gives 2015_Introduction with RazooNorth Florida Gives 2015_Introduction with Razoo
North Florida Gives 2015_Introduction with RazooRazooGiving
 
Marketing and PR Webinar 1
Marketing and PR Webinar 1Marketing and PR Webinar 1
Marketing and PR Webinar 1SportinSociety
 
How Social Media Can Support Your Volunteer Efforts
How Social Media Can Support Your Volunteer EffortsHow Social Media Can Support Your Volunteer Efforts
How Social Media Can Support Your Volunteer EffortsWahine Media
 
StartSomeGood Crowdfunding Workshop
StartSomeGood Crowdfunding WorkshopStartSomeGood Crowdfunding Workshop
StartSomeGood Crowdfunding WorkshopStartSomeGood
 
ElectionMall Webinar: Maximizing the Donor Experience
ElectionMall Webinar: Maximizing the Donor ExperienceElectionMall Webinar: Maximizing the Donor Experience
ElectionMall Webinar: Maximizing the Donor Experiencecampaigncloudos
 
Social Media Fundraising (Presented at #CincyNonProfit / Nonprofit Summit)
Social Media Fundraising (Presented at #CincyNonProfit / Nonprofit Summit)Social Media Fundraising (Presented at #CincyNonProfit / Nonprofit Summit)
Social Media Fundraising (Presented at #CincyNonProfit / Nonprofit Summit)HelpAttack!
 

Ähnlich wie 140121 una-crowdfunding-logan (20)

Utah Nonprofits Association Crowdfunding Presentation by Devin Thorpe
Utah Nonprofits Association Crowdfunding Presentation by Devin ThorpeUtah Nonprofits Association Crowdfunding Presentation by Devin Thorpe
Utah Nonprofits Association Crowdfunding Presentation by Devin Thorpe
 
Devin Thorpe's Presentation at SECFC13
Devin Thorpe's Presentation at SECFC13Devin Thorpe's Presentation at SECFC13
Devin Thorpe's Presentation at SECFC13
 
Intersection Between Social Media and Fundraising NCIHC May 2012
Intersection Between Social Media and Fundraising NCIHC May 2012Intersection Between Social Media and Fundraising NCIHC May 2012
Intersection Between Social Media and Fundraising NCIHC May 2012
 
ElectionMall Cloud and Online Fundraising Email
ElectionMall Cloud and Online Fundraising EmailElectionMall Cloud and Online Fundraising Email
ElectionMall Cloud and Online Fundraising Email
 
Best practices for 2019 Year-End Fundraising
Best practices for 2019 Year-End Fundraising Best practices for 2019 Year-End Fundraising
Best practices for 2019 Year-End Fundraising
 
Crowdfunding for Social Impact
Crowdfunding for Social ImpactCrowdfunding for Social Impact
Crowdfunding for Social Impact
 
Cambodia siem reap workshop presentation
Cambodia siem reap workshop presentationCambodia siem reap workshop presentation
Cambodia siem reap workshop presentation
 
Crowd Funding Workshop - TechNow
Crowd Funding Workshop - TechNowCrowd Funding Workshop - TechNow
Crowd Funding Workshop - TechNow
 
Aishik Saha Mumbai Crowdfunding Workshop April 2018
Aishik Saha Mumbai Crowdfunding Workshop April 2018Aishik Saha Mumbai Crowdfunding Workshop April 2018
Aishik Saha Mumbai Crowdfunding Workshop April 2018
 
Computers In Libraries - Innovative Funding Alternatives
Computers In Libraries - Innovative Funding AlternativesComputers In Libraries - Innovative Funding Alternatives
Computers In Libraries - Innovative Funding Alternatives
 
Small Organizations Achieving Big Peer-to-Peer Fundraising Results
Small Organizations Achieving Big Peer-to-Peer Fundraising ResultsSmall Organizations Achieving Big Peer-to-Peer Fundraising Results
Small Organizations Achieving Big Peer-to-Peer Fundraising Results
 
Getting Online - Social Media 101 for Giving Circles
Getting Online - Social Media 101 for Giving CirclesGetting Online - Social Media 101 for Giving Circles
Getting Online - Social Media 101 for Giving Circles
 
Life Webinar
Life Webinar Life Webinar
Life Webinar
 
Workshop powerpoint final (1)
Workshop powerpoint  final (1)Workshop powerpoint  final (1)
Workshop powerpoint final (1)
 
North Florida Gives 2015_Introduction with Razoo
North Florida Gives 2015_Introduction with RazooNorth Florida Gives 2015_Introduction with Razoo
North Florida Gives 2015_Introduction with Razoo
 
Marketing and PR Webinar 1
Marketing and PR Webinar 1Marketing and PR Webinar 1
Marketing and PR Webinar 1
 
How Social Media Can Support Your Volunteer Efforts
How Social Media Can Support Your Volunteer EffortsHow Social Media Can Support Your Volunteer Efforts
How Social Media Can Support Your Volunteer Efforts
 
StartSomeGood Crowdfunding Workshop
StartSomeGood Crowdfunding WorkshopStartSomeGood Crowdfunding Workshop
StartSomeGood Crowdfunding Workshop
 
ElectionMall Webinar: Maximizing the Donor Experience
ElectionMall Webinar: Maximizing the Donor ExperienceElectionMall Webinar: Maximizing the Donor Experience
ElectionMall Webinar: Maximizing the Donor Experience
 
Social Media Fundraising (Presented at #CincyNonProfit / Nonprofit Summit)
Social Media Fundraising (Presented at #CincyNonProfit / Nonprofit Summit)Social Media Fundraising (Presented at #CincyNonProfit / Nonprofit Summit)
Social Media Fundraising (Presented at #CincyNonProfit / Nonprofit Summit)
 

Mehr von Devin Thorpe

Your Mark on the World Sponsorship Opportunity
Your Mark on the World Sponsorship OpportunityYour Mark on the World Sponsorship Opportunity
Your Mark on the World Sponsorship OpportunityDevin Thorpe
 
Your mark on the world sponsorship opportunity
Your mark on the world sponsorship opportunityYour mark on the world sponsorship opportunity
Your mark on the world sponsorship opportunityDevin Thorpe
 
Tribute to Mike Deputy
Tribute to Mike DeputyTribute to Mike Deputy
Tribute to Mike DeputyDevin Thorpe
 
Cheryl Conner Presentation at SECFC13
Cheryl Conner Presentation at SECFC13Cheryl Conner Presentation at SECFC13
Cheryl Conner Presentation at SECFC13Devin Thorpe
 
Paul Godfrey Presentation at SECFC13
Paul Godfrey Presentation at SECFC13Paul Godfrey Presentation at SECFC13
Paul Godfrey Presentation at SECFC13Devin Thorpe
 
Brad Bertoch Presentation to SECFC13
Brad Bertoch Presentation to SECFC13Brad Bertoch Presentation to SECFC13
Brad Bertoch Presentation to SECFC13Devin Thorpe
 
Zach Hendershot Presentation at SECFC13
Zach Hendershot Presentation at SECFC13Zach Hendershot Presentation at SECFC13
Zach Hendershot Presentation at SECFC13Devin Thorpe
 

Mehr von Devin Thorpe (8)

Your Mark on the World Sponsorship Opportunity
Your Mark on the World Sponsorship OpportunityYour Mark on the World Sponsorship Opportunity
Your Mark on the World Sponsorship Opportunity
 
Your mark on the world sponsorship opportunity
Your mark on the world sponsorship opportunityYour mark on the world sponsorship opportunity
Your mark on the world sponsorship opportunity
 
Tribute to Mike Deputy
Tribute to Mike DeputyTribute to Mike Deputy
Tribute to Mike Deputy
 
Play to the Crowd
Play to the CrowdPlay to the Crowd
Play to the Crowd
 
Cheryl Conner Presentation at SECFC13
Cheryl Conner Presentation at SECFC13Cheryl Conner Presentation at SECFC13
Cheryl Conner Presentation at SECFC13
 
Paul Godfrey Presentation at SECFC13
Paul Godfrey Presentation at SECFC13Paul Godfrey Presentation at SECFC13
Paul Godfrey Presentation at SECFC13
 
Brad Bertoch Presentation to SECFC13
Brad Bertoch Presentation to SECFC13Brad Bertoch Presentation to SECFC13
Brad Bertoch Presentation to SECFC13
 
Zach Hendershot Presentation at SECFC13
Zach Hendershot Presentation at SECFC13Zach Hendershot Presentation at SECFC13
Zach Hendershot Presentation at SECFC13
 

Kürzlich hochgeladen

How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?IES VE
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaborationbruanjhuli
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfDaniel Santiago Silva Capera
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxUdaiappa Ramachandran
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxGDSC PJATK
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URLRuncy Oommen
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXTarek Kalaji
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarPrecisely
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopBachir Benyammi
 

Kürzlich hochgeladen (20)

201610817 - edge part1
201610817 - edge part1201610817 - edge part1
201610817 - edge part1
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptx
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URL
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBX
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity Webinar
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 Workshop
 

140121 una-crowdfunding-logan

  • 1. Crowdfunding For Your Cause Devin D. Thorpe January 21, 2014 Logan, Utah
  • 2. Thank You UNA This training is made possible by: • The Utah Nonprofits Association • American Express • Utah Division of Arts and Museums • Bridgerland Applied Technology College Chris Bray Paula Abdul
  • 4. What is crowdfunding? • Raising money from the crowd through thirdparty online platforms – Donations – Rewards or “Pretailing” – Investments
  • 8. Crowdfunding Timeline (Weeks) 1 2 3 4 5 6 7 8 9 10 11 12 Campaign Live On Site 1 Day to 60 Days Reconnaissance Preparation Ground Assault Air Attack
  • 9. Reconnaissance • • • • • Assess your crowdfunding potential Survey your team Count your friends Review platforms and choose one Identify Media
  • 10. Assessment • Your cause • Your team • Your network
  • 11. Assessing Your Cause Score your cause on a 5-point scale for: • Face • Urgency • Politics • Geography • Community • Project or event
  • 12. Face • • • • • The “Face” of your campaign: is it appealing? Person or critter Logos can’t be the face of your campaign Words can’t be the face Objects can’t be the face
  • 13. Urgency • The urgency: is there a native reason people must act now? • Boston Bombing v. American Cancer Society
  • 14. Politics • Is your cause potentially divisive? • Cancer v. Marriage Equality
  • 15. Geography • Is your cause local? • All else equal, local is better for crowdfunding
  • 16. Community • Is your cause tied to a larger community, religion or club? – Football fans – Online gamers – Methodists – Rotarians
  • 17. Project or Event • Is there a specific project or event to be funded? – Construction project – Service trip – Love UT Give UT
  • 18. Assessing Your Team • How many partners? • How many champions? • How many boosters? • Partners are worth an average of $2,000 each. • Champions are worth about $1,000 each. • Boosters are worth about $500 each.
  • 19. Assessing Your Network • • • • • Friends you can call Friends you can email Friends you have on Facebook Friends you have on Twitter Friends on LinkedIn, Google+ and other social networks
  • 20. Estimating Your Potential • Most common donation: $20 • Average donation is $75 (skewed by a few large donations) • Don’t expect more than 10% of your friends to support you. The more “friends” you have, the lower the percentage likely to support your campaign. • 1000 friends * $75 * 10% = $7,500
  • 21. Going Viral • If your cause scores below 10 points, be creative to find ways to improve your score before crowdfunding. • If you scored 11 to 20 points, expect little or no out-ofnetwork support. • If you scored 21-25 points, expect up to 25% of your money to come from outside your network. (If your network is good for $7,500 you could raise $10,000.) • If you scored 26 to 30 points, expect up to 75% of your money to come from outside your network. (If your network is good for $7,500 you could raise $30,000.)
  • 22. Platforms • • • • • • Razoo: LoveUTGiveUT Fundly: Biggest for nonprofits StartSomeGood: Cause oriented Indiegogo: Includes causes Kickstarter: Excludes causes Hundreds of others
  • 23. Comparison Razoo Fundly StartSomeG ood IndieGogo Kickstarter Rules Keep What You Raise Keep What You Raise Tipping Point Choose All-or-None Fees 4.9% 4.9% + 3% 5% + CC 4% + 4% or 8% +4% 5% plus CC Community Nonprofits and Personal Campaigns Generally nonprofits Social Absolutely causes, anything typically not (legal) 501(c)(3) Only creative projects
  • 24. Identify Media • Bloggers you know • Traditional media: relationships are key • People who cover your “space”
  • 25. Preparation • • • • • • • Build and organize teams Train your team Organize lists Design your rewards/recognition Draft email messages, tweets and posts Write a press release Produce a video
  • 26. Organize Your Team • • • • Identify your partners Identify and sign up your champions Recruit Boosters Create contests and incentives for Champions and Boosters
  • 27. Four Tiers of Rewards • • • • Nonprofits that offer no tangible reward Modest rewards for nonprofits Perks for social ventures Rewards for social ventures with consumer products/services
  • 28. Acknowledgements • • • • Some platforms don’t allow rewards Tax receipt What you can do with the money Recognition: – Twitter posts – “Mike Smith Day” (Traveling Stories: http://bit.ly/YTG94l) – Naming rights to a project (Traveling Stories: http://bit.ly/YTG94l) – Name on website, annual report – Inclusion in press announcements (we’ll quote you) (Free the Information: http://bit.ly/YTECv3)
  • 29. A Powerful Press Release • Find an online template • Remember who, what, where, when, why and how • Provide one or two good quotes • Link to images • Review, edit and polish
  • 30. Targeting Media Every partner and champion should: • Identify bloggers you know personally • Identify bloggers who write about relevant topics—relevant to your cause • Find individual reporters at newspapers, radio and television who cover your space • Don’t be shy, include national media • Forbes and Huffington Post
  • 31. Importance of the Video • Most important element on the campaign page; make an effort. • Not the most important part of the campaign; don’t break the bank.
  • 32. Face • Find an appealing or compelling “face” for your video and your campaign • Include yourself—or your leader—in the video.
  • 34. Brevity • 2 – 3 minutes • 2:59 is better than 3:01 • Capture attention quickly • Cover the key points in the first 30 seconds
  • 35. Powerful Images • Take full advantage of the medium • Not just talking heads • Use stills to supplement video Photo credit: Sprengben [why not get a friend] / Foter.com / CC BY-NC-SA
  • 36. Tell a Story • Create context • Create a hope, a goal, an aspiration • Explain the challenge in the goal • Explain the solution Photo credit: aye_shamus / Foter.com / CC BY-NC-ND
  • 37. Make an “Ask” • Ask for a donation • Ask for people to share the video/campaign with their friends
  • 39. Quality • For campaigns hoping to generate more than $100,000, plan to spend some money on a professional • Less optimistic folks should find a friend who can help or do it yourself – Good lighting is most important for what you see – A good microphone is most important for what you hear
  • 40. Let’s Make a Video • • • • • • • Interview style What is the cause? Why does this matter? Who is the organization? How does this money help? Where does the money go? When can people give?
  • 41. Ground War Before the campaign starts: • Call out the big guns: meet face to face with people who can give big money • Sharp shooting: get on the phone with people who will give good donations • Machine Guns: Send personal, individual emails to the people you know will support you simply because you ask. • “D-Day” invasion: Get commitments for 50% of your goal before you launch!
  • 42. D-Day Invasion Each Partner, Champion and Booster Should Participate! • 3 to 5 Meetings yielding at least $500 • 10 to 25 Calls yielding an average of $100 • 30 to 100 Personal email messages averaging $50 • $1,500 + $1,500 + $1,500 = $4,500 on D-Day • Follow up after D-Day
  • 43. Keep Track • • • • Log all interactions Track commitments Follow up, follow up, follow up Thank, thank, thank!
  • 44. Launch Party Host a big party or multiple, simultaneous parties • Connect using Google+ Hangout and broadcast live • Coordinate interaction during the party • Announce rewards and contests • Encourage social media • Above all, be creative and have fun!
  • 45. Air Attack Before the campaign begins: • Traditional Media – Contact every blogger you know – Send a press release to your local paper, TV and Radio After the campaign begins: • Social Media – Daily posts on Facebook, Twitter, LinkedIn, Google+ – Post everywhere you have an audience
  • 46. Traditional Media • Remember, the media love good causes! • Reach out to all of these bloggers asking them to write about your cause (first) and your campaign (second) • Consider PR Web for $80 • Distribute by personal email • Read, flatter, subscribe • Put the entire release in the email (not an attachment)
  • 47. Social Media Each partner and champion should engage her own social media audience • During the campaign make daily tweets and daily Facebook posts on the campaign • Use the crowdfund campaign to launch a Facebook page if you don’t have one • Use Google+ even if you don’t yet have an audience there • Be sure to tweet and post about the things you normally do
  • 48. Social Media (Cont.) • Emphasize the cause over the campaign – NOT: We reached $5,000 today! Woot! – YES: You’ve donated $5,000 so far to end hunger in Africa/Educate Girls in Afghanistan/Provide Equal Opportunity for underprivileged kids in our community, thank you! • Update, remind and thank!
  • 50. Crowdfunding for Social Good Return your feedback sheet for free download instructions!
  • 51. Q&A
  • 53. You Are the Cavalry

Hinweis der Redaktion

  1. Many of you will recall when in 1976, the Teton dam near Rexburg Idaho failed, damaging or destroying about 80 percent of the structures in Rexburg. My father invited me to join him with a volunteer group to Rexburg where we helped dig mud out of a basement and otherwise work to salvage a home. The whole trip took about 24 hours, leaving about 2:00 AM, arriving at dawn, working all day, leaving at dark and returning after midnight. I’m not a big guy now. Picture me as an eleven-year-old standing next to a shovel—I wasn’t as tall as the handle and just lifting the empty shovel was a task for me. I’m sure I was of virtually no help that day, but the experience has come to define my life. I felt so good helping people that day that I promised I would never miss an opportunity to help.Of course, I have missed many opportunities to help. But, after being let go from my position as the CFO for a global food and beverage company I have focused on channeling the enthusiasm of my youth to do my part to make the world a better place.
  2. Turned 40 8 years ago.Looking for something to keep me young.Decided to buy a Harley, but before doing so I took a class to learn how to ride.Rented a Harley for a long day of ridingBought a Harley.Gail swore she’d never ride on the back.She went for a ride on the back the first day.We loved riding togetherThe tripThe GasThe crashThe rescue.